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Do it different. Make a difference.




                page 1
wellness has evolved




                page 2
make it rewarding: the basics
I.       reconsider cash…link to benefits…seize the 20%


II.      embrace outcomes…show compassion


III. perfect is the enemy of the good

                   BMI & Mortality Risk                                            Health Risks & Costs
                                                           $6,000

                                                           $5,000

                                                           $4,000

                                                           $3,000

                                                           $2,000

                                                           $1,000

                                                               $0
                                                                           Low Risk            Med Risk              High Risk

                                                                        Medical/Pharma     Absence    Workers Comp    S-T Disability


Source: Bray et al. West J Med 1988;149:429–41.            Source: Wright, Beard, Edington. JOEM. 44(12):1126-1134, 2002.


                                                  page 3
make it rewarding: behavioral economics




                           “Regret contest” applies
                           multiple principles of
                           behavioral economics
                           including prospect theory,
                           anticipated regret and
                           saliency.

                  page 4
make it easy




               page 5
make it social




                          Source: MeYouHealth, a Healthways, Inc. company



                 page 6
make it fun




Source: Gartner, Inc.
                        page 7
make it iconic
brand anti-matter




brand matters




                    page 8
make it real
90%


75%


60%


45%


30%


15%


 0%
      2004     2005    2006    2007      2008   2009     2010   2011    2012

             Wellness Assessment      Biometrics       Health Goals/Program

                                      page 9

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Wellvolution Slidecast 0413

  • 1. Do it different. Make a difference. page 1
  • 3. make it rewarding: the basics I. reconsider cash…link to benefits…seize the 20% II. embrace outcomes…show compassion III. perfect is the enemy of the good BMI & Mortality Risk Health Risks & Costs $6,000 $5,000 $4,000 $3,000 $2,000 $1,000 $0 Low Risk Med Risk High Risk Medical/Pharma Absence Workers Comp S-T Disability Source: Bray et al. West J Med 1988;149:429–41. Source: Wright, Beard, Edington. JOEM. 44(12):1126-1134, 2002. page 3
  • 4. make it rewarding: behavioral economics “Regret contest” applies multiple principles of behavioral economics including prospect theory, anticipated regret and saliency. page 4
  • 5. make it easy page 5
  • 6. make it social Source: MeYouHealth, a Healthways, Inc. company page 6
  • 7. make it fun Source: Gartner, Inc. page 7
  • 8. make it iconic brand anti-matter brand matters page 8
  • 9. make it real 90% 75% 60% 45% 30% 15% 0% 2004 2005 2006 2007 2008 2009 2010 2011 2012 Wellness Assessment Biometrics Health Goals/Program page 9