Download as PDF, PPTX
Uploaded byBryce Williams
Gmd wellvolution webinar_103012
The document discusses strategies for enhancing wellness initiatives, emphasizing the importance of making health programs rewarding, easy, social, and fun. It presents data on U.S. smoking and obesity trends along with the rise of digital health data. Additionally, it touches on the positive impact of social cohesion and behavioral economics on health outcomes and participant engagement.
Gmd wellvolution webinar_103012
- 1. Do it different.Make a difference. Bryce Williams October 30, 2012 @brycecwilliams page 1
- 2. two roads converging Source: D. Ornish, M.D. page 2
- 3. living longer, livingsicker U.S. Smoking Trends (1965-2006) U.S. Obesity Trends (1971-2006) 60% 50% 50% 40% 40% 30% 30% 20% 20% 10% 10% 0% 0% 1965 1990 2006 1971 1990 2006 Men Women 18-29 Yrs 30-44 Yrs 45-64 Yrs 65+ Yrs Source: CDC Health, United States page 3
- 4. wellness 1.0 riskidentification information transfer marginal impact page 4
- 5. information rich, knowledgepoor quantity of global digital data, exabytes 1,000 (kilo) 7,910 1,000,000 (mega)2,720 2015 1,227 130 2008 (giga) 2010 1,000,000,000 2005 1,000,000,000,000 (tera) 1,000,000,000,000,000 (peta) 1,000,000,000,000,000,000 (exa) 1,000,000,000,000,000,000,000 (zetta) 1,000,000,000,000,000,000,000,000 (yotta) Source: EMC/IDC Digital Universe Study, 2011 page 5
- 6. wellness 2.0 makesit… Rewarding Easy Real Wellness 2.0 Social Iconic Fun page 6
- 7. make it rewarding:the basics I. forget cash…link to benefits…seize the 20% II. embrace outcomes…show compassion III. perfect is the enemy of the good BMI & Mortality Risk Health Risks & Costs $6,000 $5,000 $4,000 $3,000 $2,000 $1,000 $0 Low Risk Med Risk High Risk Medical/Pharma Absence Workers Comp S-T Disabilit y Source: Bray et al. West J Med 1988;149:429–41. Source: Wright, Beard, Edington. JOEM. 44(12):1126-1134, 2002. page 7
- 8. make it rewarding:behavioral economics Weight Watchers Participation (1Q) 600 Behavioral Economics 500 400 300 Reimbursement 200 100 Discount 0 2009 2010 2011 2012 page 8
- 9. make it rewarding:social cohesion CalPERS - Social Incentives 100% 80% 60% 40% 20% Traditional Incentives 0% DPH CalSTRS SCO page 9
- 10. make it easy Putting fruit in attractive bowls doubled sales! Putting salad bar near checkout tripled sales! Source: Wansink et al, NY Times, 2010 page 10
- 11.
- 12. make it social:the basics page 12
- 13. page 13 Source: MassiveHealth; Christakis et al, NEJM, 2007
- 14. make it social:shape up shield page 14
- 15. shape up shield:trends 1400 1200 1000 Participants social wellness is: 800 “sticky” - significant alumni retention 600 “viral” – strong newbie 400 adoption “popular” – one 200 program = 40% of BSC employees 0 SUS1 SUS2 SUS3 SUS4 Alumni Newbies page 15
- 16. shapeupshield: week 2vs. week 8 35 Insight: marked increase in physical activity as the challenge progressed 30 25 # of Teams 20 15 10 5 0 <10,000 10,000- 20,000- 30,000- 40,000- 50,000- 60,000- >70,000 19,999 29,999 39,999 49,999 59,999 69,999 Steps/I ndiv idual/Week Week 2 Week 8 page 16
- 17. shapeupshield: team performance 700,000 Insight: top teams consistently employed 600,000 behavioral best practices (goal setting, group Turned On Cumulative Steps/Participant activities, peer coaching, loss aversion) 500,000 400,000 300,000 200,000 100,000 Tuned Out 0 1 8 15 22 29 36 43 50 57 64 71 78 85 92 99 106 113 120 127 Team # page 17
- 18. shape up shield:high performance Teams Averaging >10K Steps/Day Avg Steps/Day - "Winning" Team 18 18000 15 15000 12 12000 9 9000 6 6000 3 3000 0 0 1Q2011 1Q2012 1Q2011 1Q2012 page 18
- 19. by to lead 1 in Way ple! # n m exa ical Pla reat Med unt! G o Disc job! HR - total HR - components companywide 2012 medical plan discount 2012 medical plan discount wellness assessment 100% 85% 90% 70% 55% 92% 40% IT ea P S S BS H R l Fi B BU l C e g rp n ta ga s ar t e un s s s HC biometric nc LG e S M gm tin C o a ti o at Op es nc z R PL To Le G F o ine ke or na in kM IS va d er C d us 2011 health day off Ad om screening or eB tw st ld Cu Ne ie Bi Sh 90% 2011 health day off wellness 100% goals & 71% programs 80% 89% 60% HR – by location 40% 20% 93% SF IT S S HR M ga l B BU l 67% e Ad in g rp n ta us ps B S r a te CP mt Fi s HC LP s nc z R LG S o r ce C o a ti o annual es es To Le t G eB r O g an ke na in d in o kM IS d C ar Ne v e un 93% ea om EDH preventive Fo 75% tw st ld Cu ie Bi OTHER 67% visit Sh 100% 72% page 19
- 20. connectedness & health Illness Wellness page 20
- 21. let’s face it… we love… we hate… page 21
- 22. gamification & thehype curve Source: Gartner, Inc. page 22
- 23. make it fun page 23
- 24. daily challenge: research Engagement & Social Connection Source: Poirier, J & Cobb, N; J Med Internet Res 2012 page 24
- 25. daily challenge: earlyreturns 60,000 Challenges 90% Retention 2/3 w/ >1 “Friends” 1/4 w/ >8 “Friends” page 25
- 26. make it iconic:brand anti-matter page 26
- 27.
- 28. make it iconic:brand matters page 28
- 29. make it iconic page 29
- 30. make it real:engagement matters 90% 75% 60% 45% 30% 15% 0% 2004 2005 2006 2007 2008 2009 2010 2011 Wellness Assessment Biometrics Health Goals/Program page 30
- 31. better choices; betteroutcomes low risk employees 73% 58% 2008 2009 2010 2011 page 31
- 32. better choices; betteroutcomes regular exercise 56% 42% 2008 2009 2010 2011 page 32
- 33. make it real:outcomes matter smoking 12% 9% 8% 6% 6% 2008 2009 2010 2011 2012 page 33
- 34. make it real:outcomes matter hypertension 24% 24% 10% 10% 2009 2010 2011 2012 page 34
- 35. improving financials million annual cost savings per employee ROI page 35
- 36. bryce.williams@blueshieldca.com Follow on Twitter@brycecwilliams page 36