1. HATCH DESIGN GROUP
Building
On Success
THE CHALLENGE:
Column Financial, the commer-
cial mortgage division of Credit
Suisse, is one of it’s most
profitable sub-brands, having
closed more than 8,300 mort-
gage loans totalling over $86
billion. Leveraging on the
strength of it’s parent company,
Credit Suisse, Column faced the
challenge of repositioning itself
as a one-stop, innovative
provider of real estate financing.
THE SOLUTION:
Hatch distinguished Column
Financial from the rest of the
highly competitive market by
developing a branded, integrat-
ed communications program.
Starting with a new corporate
logo and printed collateral
materials (Fig. 1-2), Hatch brand-
ed Column with the tagline
“A Unique Perspective on
Real Estate Finance” to
emphasize the company’s
industry-leading expertise.
We then empowered its
sales force with customiz-
able presentations (Fig. 3)
and targeted potential bor-
rowers with advertisements
featuring Column’s diverse
loan offerings (Fig. 4). For
conventions in both the
U.S. and Canada, Hatch
produced trade show
booths to further promote
the Column brand. (Fig. 5).
> CREDIT SUISSE COLUMN FINANCIAL
(Fig. 2)
(Fig. 4)
(Fig. 3)
A U N I QU E
P E R S P E C T I V E
O N R E A L E S TAT E
F I NA N C E
Innovative
Financing Solutions
F I X E D R AT E
February 10, 2006
We think the
more financing
solutions
you have
the better.
We believe offering a variety of products is important in real
estate finance.
That’s why we are committed to meeting your financing needs
with sophisticated, innovative solutions based on an extensive
array of products – including:
• fixed rate
• floating rate
• condo conversions
• mezzanine debt
• healthcare
Contact us at (800) 430-5601 or visit us online at
www.columnfinancial.com
• agency (Fannie Mae,
Freddie Mac*, HUD)
• large loan,
• small balance
• bridge loans
^
^
^
*Column Financial Limited is only a Freddie Mac lender
in Georgia, Louisiana and Mississippi.
Copyright®
2006 CREDIT SUISSE GROUP and/or its
affiliates. All rights reserved.
Atlanta Bethesda Chicago Cleveland Dallas Denver Houston Irvine Los Angeles New Orleans New York Philadelphia San Francisco Tampa Toronto Vancouver
a unique
perspective
on real estate
finance
We think the
more financing
solutions
you have
the better.
We believe offering a variety of products is important in real
estate finance.
That’s why we are committed to meeting your financing needs
with sophisticated, innovative solutions based on an extensive
array of products – including:
• fixed rate
• floating rate
• condo conversions
• mezzanine debt
• healthcare
Contact us at (800) 430-5601 or visit us online at
www.columnfinancial.com
• agency (Fannie Mae,
Freddie Mac*, HUD)
• large loan,
• small balance
• bridge loans
^
^
^
*Column Financial Limited is only a Freddie Mac lender
in Georgia, Louisiana and Mississippi.
Copyright®
2006 CREDIT SUISSE GROUP and/or its
affiliates. All rights reserved.
Atlanta Bethesda Chicago Cleveland Dallas Denver Houston Irvine Los Angeles New Orleans New York Philadelphia San Francisco Tampa Toronto Vancouver
a unique
perspective
on real estate
finance
(Fig. 5)
(Fig. 1)