1. u REGIONS FACT SHEET
Regions Financial Corporation is a member of the S&P 500 Index and one of the nation’s largest full-service providers of
consumer and commercial banking, trust, securities brokerage, mortgage and insurance products and services. Through
its subsidiary, Regions Bank provides the backing of a top U.S. financial institution and the local focus of a community
hometown bank. This means customers receive the quality services of a financial industry leader in addition to the
confidence and convenience of banking with people at a neighborhood company they know.
Our company mission reflects what customers say they want from a bank — simple, easy, reliable. While our financial
solutions will help customers get more from their money, it is our purpose to help them get more out of life.
As a company that has been around since 1856, we know that banking relationships are founded on trust. Our
customers have the added assurance that our financial strength and stability gives them a safe place to keep their
money. In addition, they have the peace of mind knowing deposits at Regions are FDIC insured.
Regions serves customers in 16 states across the South, Midwest, and Texas.
Additional information about Regions and its full line of products and services can be found at www.regions.com.
Our Company:
Ticker Symbol: RF on The New York Stock Exchange
Assets: $122 billion as of July, 2015
Deposits: $97 billion as of July, 2015
Locations: Approximately 1,600 branches and 2,000 ATMs
Associates: Approximately 23,700
Contributions: Over 1,500 donations to organizations in 2014
Volunteer Hours: More than 200,000 hours in 2014
Coverage: Alabama, Arkansas, Florida, Georgia, Illinois,
Indiana, Iowa, Kentucky, Louisiana, Mississippi,
Missouri, North Carolina, South Carolina,
Tennessee, Texas and Virginia
Highlights:
} Industry Recognition: Regions has been ranked the Most Reputable Bank in the U.S. from the 2015 Reputation
Institute. The bank has also been named a winner of the 2015 Gallup Great Workplace Award and recipient of 28
Greenwich Excellence Awards, the most of any bank in the country. In 2014, Regions won the 2014 JD Power Small
Business Banking Satisfaction survey for the South Region, while placing second nationally.
} Customer Growth: Regions is ranked #15 nationally in deposit market share and #1 or #2 in nearly half the markets
we serve. Each day, a half million customers visit our branches and Regions processes 2.4 million checks every
day, while customers produce 7 million ATM transactions each month.
} Customer Satisfaction: Customer service and loyalty scores are the highest in our history. Regions continues to track
in the top 10% in loyalty and top 20% in customer satisfaction indexes as measured by Gallup. Regions placed 4th
in the 2015 JD Power Retail Banking Satisfaction Survey, with an 11-point gain from the 2014 study. In Mortgage
customer satisfaction, Regions placed 3rd nationally among all Mortgage Service providers in 2014 JD Power
Primary Mortgage Servicer Satisfaction surveys.
over }

2. History:
Regions Financial Corporation traces its roots back to three Alabama-based banks that became original affiliates of
First Alabama Bancshare, Inc., chartered in 1970 as the first multi-bank holding company in the state of Alabama.
Those three banks were: the First National Bank of Huntsville, chartered
in 1856; the First National Bank of Montgomery, opened in 1871; and the
Exchange Security Bank of Birmingham, an institution organized in Birmingham
during the spring of 1928. With the combination of three respected banks,
the holding company began operations with a total of $543 million in assets
and 40 locations.
Years of growth and changes followed, culminating in a final name change
on May 2, 1994, when the company became Regions Financial Corpora-
tion to better reflect its growing presence throughout the South. The company merged with Memphis, Tennessee-
based Union Planters Corporation in July 2004 to create a new regional force
in financial services that shares a rich history of customer and community
commitment, as well as the strength and stability of one of the top financial
services providers in the nation. In May 2006, Regions and Birmingham-
based AmSouth Bancorporation announced plans to merge. Shareholders
of each company approved the transaction in October, and on November
4, 2006, the merger of Regions and AmSouth was completed. As a result,
Regions Financial Corporation is now one of the top national bank holding
companies in the United States.
Services:
} Retail Banking
} Small Business Banking
} Commercial Banking
} Treasury Management
} Private Wealth Management
} International Banking
} Real Estate Banking
} Capital Markets
} Asset Management
} Institutional Services
} Insurance Services through the
Regions Insurance Group*
Our Value:
The company values are principles that ensure we
live up to what we promise.
} Put people first
} Do what is right
} Focus on your customer
} Reach higher
} Enjoy life
*Investment and insurance products are not a deposit, are not guaranteed or endorsed by Regions Bank,
or its affiliates, and are not insured by the FDIC, Federal Reserve Board or any other government agency.
Purchase of non-deposit products involves risks, including possible loss of principal.
Regions Bank Branches
Regions Insurance Group
TX
AR
MO
IA
LA
IL IN
KY
VA
TN
NC
SC
GA
MS AL
FL
1.800.regions regions.com
©2015 Regions Bank. Member FDIC.
(Rev. 8/15)