The document discusses changes to search engine result pages (SERPs) and how they may evolve in the future. It predicts that knowledge graphs and social media results will play a more prominent role in SERPs, while traditional organic listings will decline. It also suggests search results may increasingly integrate smartphone apps and location-based information. The document advises SEO strategies to focus more on social media, developing mobile apps, emphasizing high-quality backlinks over keyword rankings, and generating user-generated content.

1. WELCOME
To the world of changing
SERP & Its future

2. What are SERP all about
lThe page on which results of our custom search is shown by
lGoogle are called SERP
lIt has many parts like organic & paid results,knowledge graph, etc
lIt has always been the first source of any landing page.

3. SERP Flashback
lSERP has changed by many means in the course of time
lNumber of results per page, underlines to the links & length of entries
lare some of the
lchanges that came by
lSince the changes are totally unpredictable but still have affected the search
lresults a lot.
lWe will try to predict it's course for the next year and coming future.

4. Knowledge graph will play a dominant role
lIt is a result tab on the right hand side of the SERP, shown by the
lred arrow
lIt is a form of enhanced search result shown by Google by gathering
linformation from various sources
lIn 2016 & years to come it will be a major component of the SERP

5. Social results will show up more often
lGoogle came up with an alliance
lwith Facebook and Twitter
lIt is greatly depended on them
l for search results
lIn near future Google can sign up more
l deals with social media platforms
lIt is quiet possible that all the trending
lqueries will follow up with tweets and social
lmedia posts

6. Orthodox listings will decline
As a result of higher amount of presence of knowledge
Graph and social media post, the traditional organic
listing will eventually fall.
This will increase the competition in the SEO community
The visibility of the traditional listing will also decrease

7. The SERP will "App"-ify
lGoogle can come up with a plan to in
lsmart phone apps as it does for webs
lReal soon a popular topic will have
lrelated App search results attached t
lThe wearable technology and Apps a
lgradually becoming more dominant
lApps have a booming future from the
lSEO perspective

8. A fainter line between digital
information & objective reality
lGoogle can alter real location of a person
lto mold its display and search results
lIt can transform SERP with reference to
lthe weather and distance of the customer
lLocal pages and local presence of a
website will be preferred over others

9. Conclusion
lWe have to be more serious about social media,
land have to increase our presence over there.
lWe can advise our client to develop an App for their businesses,
lit is going to be very crucial in the future
lStop devoting too much on individual keyword rankings,
ldon't use anchor text for particular keywords it doesn't fit for a real back link
l Introduce review posting and commenting sections in the websites,
lso that we can generate back links from the same

10. Conclusion (contd.)
l Participate in various SEO competitions to get listed in news sites
lor other high ranked sites
l Real back links are becoming more important, so try to make more
lreferences and sources in the industry
l Content uniqueness should not be checked word by word rather it
lought to have a unique idea. That means plagiarism of idea of
lcontent will not be allowed anymore.

11. Thank you !!
Ladies & Gentlemen
For all your
Precious time