The document discusses how the 7Ps of marketing - product, price, place, promotion, people, process, and physical environment - will impact a company's PPF (presumably profit and loss statement) over time. It suggests that in the past the 7Ps approach was more individualistic and ad-hoc, but in the present it is becoming more process-oriented and defined, and in the future it will involve strategic expertise, anticipating customer needs, digital promotion, and multi-channel sales across specific locations. The overall message is that a company needs to keep innovating its marketing approach over time in order to stay competitive.

1. To Future

2. Where we are living???

3. PAST
PRESENT
FUTURE
If you are in !!!

5. How PPF impact by 7Ps

6. PricePAST
• Conscious PRESENT • Value
FUTURE
• Reliability

7. PromotionPAST
• Door
to
Door
PRESENT
• Group
FUTURE
• Digital

8. Physical EnvironmentPAST
• Only
Sales
PRESENT • Sales
to
Service
FUTURE
• Service
to
Sales

9. PeoplePAST
• Individualistic
Approach
PRESENT
• Process
Oriented
FUTURE
• Expertise

10. ProductPAST
• Sale what
you have
PRESENT
• Sale what
is required
FUTURE
• Sale by
anticipating
need

11. ProcessPAST
• Ad-hoc
PRESENT
• Defined
FUTURE
• Strategized

12. PlacePAST
• Peer to
Peer PRESENT
• Channel
FUTURE
• Multi
Channel
and
Specific

13. Be focused and Keep Thinking

14. Time for Action

16. Race begins