BMW created an advertisement portraying their new car as fast, dangerous, deadly, and always moving forward like a shark. This was to suggest to viewers how amazing and powerful the new car is and how BMW can continuously create new, cutting-edge vehicles that outperform competitors. In contrast, Volvo advertised their new car as safe and suitable for families with small children by featuring a yellow duck and the caption "the family of the road", targeting families rather than business people. The ad implies the Volvo car can accommodate families despite also being capable like the BMW of traveling virtually anywhere.

1. This is an edited BMW that portraits a
shark,
BMW brought out this advert to say that
their new car was, fast, dangerous,
deadly, will never stop moving and
always moves forward. This suggests to
the view how amazing this new car is and
how BMW can always make new and
amazing cars that always win over the
completion.
The main target audience for this car is not families it is mainly business men/women because of the
size
Volvo brought out this advert to say to
the viewer that there new car was a
family car, mainly for families with small
children, this is suggested by the fact that
there is a small yellow duck in the centre
of the screen with the caption ‘the family
of road’
The target audience is for families with
small children, primarily with slightly
larger families because of the size of the
cars they have and will make.
This says that, would you expect to see a family in this place? Would you see a rubber ducky in this
place? No so it shows that this car can take you almost, literally anywhere.