The document describes a BMW advertisement that compares their car to a streamlined shark without showing it on a road. The ad is meant to attract 30-40 year old BMW fans by making people stare and try to figure out what the ad is promoting through its unique visual of the car's badge under water.

1. They are telling us that the car is
streamline and like a shark.
The advert is informative.
This is the products
badge.
I think the advert is
unique it’s a car advert
that isn’t shown on a
road. I think it works
The target audience is adults
who like BMWs and around
30-40 year olds.
I think it does target the
correct audience it makes
people stare and try and work
out what the advert really is.
This is a car made by BMW.