Duncan Ellis, National Corporate Sales Manager at Weight Watchers Australasia, discusses how using LinkedIn Sales Navigator helped the company transition from relying on referrals to active lead generation. It provided account managers access to decision-makers, which significantly increased response and conversion rates. Within the first month, Sales Navigator achieved a 100% ROI and tripled Weight Watchers' lead database in six months. Ellis stated that Sales Navigator was an invaluable tool that paid for itself immediately.