1. Kenyondra N. Serate 69961 Mentor: Bob Rinquest July 20, 2008 TABT Video Presentation

2. I. General Overview of Marketing Analysis II. SWOT Analysis III. Target Markets & Characteristics of Each IV. Strategies of the Marketing Mix VI. System of Controls V. Points from Action Programs & Budget

4. What Is Our Market?

5. Individuals Weddings Private Parties Receptions

6. Businesses Training Meetings Banquets Holiday Parties

7. Organizations Annual Meetings Conferences Career Fairs Display Shows

8. Holiday Inn Community College Public Library School District Competition

9. P rice P romotion P roduct P lace 4 P's

10. S trengths W eaknesses O pportunities T hreats SWOT Analysis

11. Action Programs & Budgeting Control Procedures

12. Mail Response Survey

13. Referrals

14. Highway Signs

15. 26 West Marketing Plan