IP

1. Workshop
Knowledge Partner for Investment Promotion
27th September, 2018

2. Workshop2
What is investment life cycle

3. Workshop3
Investment Life Cycle
Investment Life Cycle
Lead generation and
targeting
Qualification &
assessment
Investment
implementation
Investment
intention
monitoring
Aftercare
1. Lead Generation and Targeting:
Opening multiple channels to attract leads – Invest India,
announcements, account centric approach, etc.
2. Qualification and Assessment
Qualify the opportunity by initiating discussion with investor
Assess the socio-economic impact of each investment
3. Investment Intention recording and monitoring
Transparent one stop solution for tracking and monitoring all leads,
intentions, MoU’s, and Investments
4. Investment Implementation
Dedicated/Key Account Management approach
An ‘Effective Investment Management System’
5. Aftercare
Investor hand-holding and “recall” connect
Investor Facilitation Cell

4. Workshop4
Global Transition

5. Workshop5
Growth story of leading economies reveal that their strategy for industrial development is
constantly evolving

6. Workshop6
Be among the leaders

7. Workshop7
Going forward, what is required to sustain the growth?
B. New Generation Sector
C. Decentralized ApproachF. Constant Branding
Market Sustainability
Trade oriented
Strategy
► Enabling support infrastructure - Sector specific
hubs
► Region-Sector Investment Promotion
► From Reactive to Proactive approach regional
investment facilitation
► Building a Global Brand
► Outreach to ‘Investor Channels’ – CA, Law firms, etc
► Market Intelligence information map tools
A. World class infrastructure
► Economic Corridors an advantage for Land lock
State
► Integrated Industrial Townships
D. Investors in Mature Markets
► Targeting sectors/ investors where our
competitors are losing edge
► Search engine optimization
E. Investor Facilitation
From Incentive driven to Experience driven investments –
► Customer Happiness
► 24/7 facilitation- Chatbot
► Access to information – Doing Business Guide, Newsletter
► Fast track approvals

8. Workshop8
Our role as Knowledge Partners

9. Workshop9
Areas of Intervention
1: Policy Advisory 4: Investment Promotion Activities,
Marketing & Branding
7: Lead Generation
2: Infrastructure Advisory 5: Creating Knowledge Collaterals 8: Investment Facilitation &
Aftercare
3: EoDB Reforms implementation 6: Global Investors Summit 9: International Desk and Diaspora
Solutions
Traditional Investment
Promotion
Investor Facilitation
Decentralised Approach
New Generation Sectors
Investors of mature markets
Constant Branding

10. Workshop10
Policy Advisory
“As-is” Assessment
• Compile prevailing incentives
and concessions
• Review of the existing regulatory
framework
• To identify new generation
sectors through ‘Sector selection
and prioritization tool’
• New generation sectors
identified are Electric Vehicles,
Biosimilars, 3D printing, etc.
1 Benchmarking
• State & Sector wise mapping
• Details of incentives provided
under each incentive type in
each Policy
2 Drafting New Policies
• Identify new generation sectors
and draft policies with periodic
review
• Implementation of policy via
overarching rules, etc.
• Innovative incentive calculator
3 Investor Feedback
• Design surveys forms and
undertake industry feedback
• Analyze feedback for making
required amendments
• Investor roundtable for policy
focused discussions
Policy Advocacy
• Identify stakeholders
• Creating awareness program
• Identify mediums & tools to
communicate the policy tenets
with maximum impact
• Periodic reviews
54
Approach

11. Workshop11
Policy Advisory: Sector selection and prioritization tool’
Draft Policy
Electric Vehicles
Draft Policy
Medical Devices &
Prosthetics
Focus Sectors
New Generation Sub-
Sectors
Parameters for
shortlisting
Formulate polices for
selected sectors
Main Sector
New Generation
Subsector
Consumer
Market
Size of capital
required
Size of labour
Level of skill
required
Environmental
Friendly
Investment required
from State on Infra
Size of Fiscal
Incentive req
Total
Global: 3,
Domestic: 2,
Local: 1
>500 Cr: 3
>10 Cr to
<=500Cr: 2
<10 Cr: 1
>500: 3
>100 to <=500: 2
<100: 1
High: 0
Medium: 0.5
Low: 1.5
Hazardous: 0
Non Hazardous: 3
Regular industrial
2
Flatted Factories: 1
High: 0
Medium: 1
No Incentives
Automobile Electrical Vehicle 3 3 3 0 3 2 1 15
Pharma Biosimilars 3 3 3 0 0 2 1 12
Pharma Medical Devices &
Prosthetics
3 2 2 0.5 3 2 1 13.5

12. Workshop12
Infrastructure Advisory
12
Evaluate
► Asses major industrial facilities
► Study of best practise industrial parks
and carry out gap analysis
Strategize
► Develop industrial areas based on local
strength such as availability of raw
material, skilled labour, etc and to
improve backward and forward linkage
► Study infrastructure creation models
Promote
► Promoting industrial areas through
various events, roadshows & online
platforms including social media
► Consultation meetings with investors in
nearby industrial areas
Our Approach
1. Enhanced functionality of Geographical Integration Systems
2. Updated industrial area details in National Centre of Geo-informatics portal
3. Investible projects profiles on India Investment Grid
4. Facilitate GoMP to materialize financial support from GoI schemes
5. Setting up Industry 4.0 Hub
6. Integrated industrial township

13. Workshop13
EoDB reforms implementation
Approach – One State One Team
1 2 3 4 5
Publish
online
procedure
and checklist
Clearly
defined
timelines
Online
system and
integration
of databases
New Sectors
as per BRAP+
(Renewable
Energy, Mining,
hospitality,
agriculture, etc.)
Downloadab
le certificate
and third
party
verification
Five key evaluation areas for improving rank in BRAP 2018
EoDB Team
Simplification of
procedures
Department
requirement
Reform
implementation
IP Team
Investor
outreach
Investment
needs
Procedural
challenges
Grievances
Investor sensitization
Identify Innovate Involve Integrate

14. Workshop14
Investment Promotion Activities, Marketing & Branding
Approach
1. Traditional IP initiatives including roadshows,
participation in sector focused events, country
connect among others
2. Sectors specific Investment Promotion in Regions
with low Industrial Penetration
3. Social media branding - “Know State Series”
4. Search engine optimization
Assist in branding initiatives

15. Workshop15
Sectors specific Investment Promotion in Regions with low Industrial Penetration
Chanderi-Bagh-Maheshwari Fashion Show:
Textile + Technical Textile
Handicraft + Tourism
Agri & Food Processing Festival:
Food Processing (Wheat, Soya etc.) + Agri Machinery +
Tourism
Auto Symposium:
Automobile + Electrical + IT etc
Health Sciences Investor Meet:
Pharma + Healthcare + Electrical + IT etc

16. Workshop16
State’s Calendar
Transparent
State
Digital State Environment Caring State Inclusive State
‘After’-Caring State
Profitable/ Incentivizing
State
Workforce Friendly State Skilled State
Metropolitan State Single Window State
Study, Stand and Start-up
State
Entrepreneurial State
Fetes, fairs and camps in each District
(around DIC)
Awareness creation and info
dissemination through media
Programs in technical education
institutions
Small amount of investments in infra
12 golden months dedicated to our economic development priorities (May 2018 – Apr 2019)

17. Workshop17
Investor Outreach through Social Media
Twitter: Short and Crisp
Linkedin: Mature
Audience
Youtube: AV support
added
Policy Updates
“Know MP Series”: Market
state’s strength areas
Industrial Infrastructure
Updates
Following the relevant
industry leaders
Engaging via tweets and
retweets
Identifying Social Media
mediums
Content Creation
Posting and Following
 World’s leading developed
economies are using Social
Media to “effectively
mobilize investments and
information dissemination”
 Leading Economies and
Companies are using social
media as an effective tool
for “investor targeting and
query resolution”
 London & Northern Ireland Social Media Campaign: 30% increase in responses post using in Mail feature of LinkedIn
 Malaysia’s APP experience: Through Malaysia’s Turn around time on query resolution decreased by 40%

18. Workshop18
Search Engine Optimization and Data Analytics
Digital
Analytics
 Search engine optimization for MPTRIFAC’s portal will ensure it’s
presence in top searches and ensure leads for GoMP
 This will be done through modifying content of portals conducive
to search engine algorithm and search pattern
 Technological improvisations
 Developing microsites for every focus sector to attract investors
and approaching them early
 Digital analytics encompasses the collection, analysis, visualisation and
interpretation of digital data illustrating user behaviour on websites,
mobile sites and mobile applications
 Based on search history of the users and on the basis of their IP
tracking, MP’s ad may pop up
 Reliable lead generation method
 Exploring analytical tools based on internet traffic

19. Workshop19
Knowledge Collaterals
Quarterly Newsletter Marketing collaterals Revamp website
Why State Sector Profiles
District
Profiles
Shelf of
Projects
Key State
Projects
EoDB in State
Newsletters sent out to all the existing
and potential investors
Develop profiles and projects for new
generation sectors and traditional sectors
Develop the roadmap and content to make the
website interactive
InvestState
Business Newsletter
Latest development
Events
Illustrative
Illustrative
Illustrative

20. Workshop20
Global Investors Summit
Event Roadmap
Approach
• Website launch, curtain raiser event and online registration started
• Domestic and International Roadshow calendar
• GIS Event Program Schedule
• GIS Brochure
• International Roadshow material preparation
• Creation of marketing collaterals
• Inviting guests and constant follow ups
• Event specific collaterals

21. Workshop21
Event Specific Collaterals
Seminar Kit Preparation
Focused Meetings with Investors
Illustration
GIS 2019 Event App

22. Workshop22
Lead Generation
Identify Potential Investors
Engage through One-One
Meetings
Identify requirements for setting
up Industry
Develop ‘Win-Win’ Investor Centric
Solutions
EY Country
Desks
Trade
Associations
Approach
1. Leveraged various data bases for lead generation including Factiva, Capital IQ,
Bloomberg
2. Regular tracking of corporate announcement regarding capex
3. Constant interaction with various investment promotion agencies including
Invest India, CII, USIBC, USISPF
4. Outreach to new channels of lead generation
5. Intelligent tools for lead generation

23. Workshop23
Lead Generation – New Channels
Multilateral Institutions and Forums
Collaboration with various multilateral financial institutions (World Bank, ADB, UN, World
Economic Forum) can help state getting insights into global best practices
Indian Law, CA and Market Entry Strategists
Law Firms, CA Firm and Market Entry strategist are the first point of contact of International
Investors
Trade Bodies and Chamber of Commerce of different Countries
GoMP is in touch with these bodies but the potential hasn’t been fully utilized
1
2
 Periodic focused discussions on best practices
adopted globally in MP’s focus sector
 Branding of MP at international platforms
 Funding support for industrial area
development from (financial institutions)
 Organizing a round table conference of above
league to showcase MP
 They can further pitch MP to their
international clients exploring India as
a potential investment destination
 Reactive to Proactive Approach
 Ensuring regular dialogue with Trade
Bodies and Chamber of Commerce of
different Countries and inviting their
delegation for interaction with GoMP
Ensuring Investor Outreach and Branding

24. Workshop24
Intelligent tools for lead generation

25. Workshop25
Intelligent tools for lead generation

26. Workshop26
Investment Facilitation & Aftercare
Investment Intention recording and monitoring:
Transparent one stop solution for tracking and monitoring all
leads, intentions, MoU’s, and Investments
Investment Implementation
Dedicated/Key Account Management approach
An ‘Effective Investment Management System’
Aftercare
Investor hand-holding and “recall” connect
Investor Facilitation Cell
Approach
1. Investment Relationship Managers are appointed (Region wise, Investment Amount wise)
2. Regular touch base program through portal, mails and calls
3. Periodic follow-ups with the concerned departments for status updates
4. Decentralised approach to investor facilitation with investment helpdesk bootcamps in a periodic manner
5. Investment lifecycle management (Customer happiness index and chatbots)

27. Workshop27
Decentralised approach to investor facilitation
Connect with investor
(potential and ones who
have filed ITIs)
Support in
resolving concerns
Invite in all
key State
events
Follow up with
investors if the
concerns are
addressed
Create accessibility will
localised help desk
App based tracking
mechanism
One to One
meeting
Interactive
Forums

28. Workshop28
INVEST– Investor Life Cycle Management
Government of XXX
Integrated Investment Life Cycle Management Portal
Why Rajasthan? Key sectors Investable Projects Industrial areas
Project Wizard:
 Shelf of Projects module
 Information based on choice of sector, location,
incentive, etc.
MoU Dashboard:
 Investment/MoU Status dashboard
 Alert Engine – Highlighting delay in follow-up,
pendency clearance etc.
Feedback Monitor: Two category–
 Investment and Business Procedure
 Customer Happy Index – Business Service
recipient feedback
Live Chat-Bot:
 Managing investor queries 24/7
 EY will develop responses for commonly asked
FAQs
Illustrative
MoU Dashboard Feedback Register Intention Single Window
Live Chat-BotTestimonials
Newsletter

29. Workshop29
Investor Life Cycle Management – Customer happiness index
Evidence based decision making mechanism to channelize investor feedback
Inspection if
required
Grant of
Approval
Application
`
Know your
approval
Verification of
Application • Response time
• Relevance
• Frequency
• Transparent
• Response time
• Transparent
• Integrated
wizard based
• Easy to apply,
upload & pay
• Stage
• Applicability
• Sequence
• Response time
• Substantial
queries
StageInfluencingparameters
Since the various global ranking processes are based on user feedback, it is essential to
identify areas which need improvement…
Facilitation and Promotion
• Dedicated Officers
*Users do not volunteering provide feedback, if its inbuilt in the approval system it become mandatory for them
Approach
• Develop detailed outreach
programme
• Stakeholder feedback portal
and integration of feedback
• Workshops via regional offices
network
• Classify & prioritize feedback
• Communicating feedback
• Establish enquiry point
Integrating feedback – In-voluntary feedback

30. Workshop30
Investor Life Cycle Management – Customer happiness index
Evidence based decision making mechanism to channelize investor feedback
Enquiry Point/ Help Desk
• Manage Queries
• Ticket Queries
• Track response to queries
• Define timelines foe query
response
11:00 – 12:00
Lunch(12:00–13:00)
13:00 – 13:30 – 14:00 –
CoffeeBreak(14:55–15:05)
15:05 – 16:00
Break(16:00–16:15)
16:15 – 19:00
• Opening
Session
• Background
on initiative
undertaken
GOM
• Open house
for
Q&A
• Presentati
Module 1 –
Regulatory
Reform
• Presentati
Module 2 –
IT
Enableme
• Presentati
Module 4 -
Infrastruct
Augmentat
n
• Presentation
Module 5 –
Access to
Information
• Awards to
departments
which
innovative
measures
• Q&A session
• Closing
60 Mins 30 Mins 30 Mins 55 Mins 55 Mins 165 Mins
Integrating feedback – Voluntary feedback
• Dedicated help desk
• Train officials on help desk
• Toll free number
• Manage Queries
• Ticket Queries
• Track response to queries
• Define timelines foe query response
Orientation Workshops
Feedback Portal and App
App for Feedback

31. Workshop31
Investor Life Cycle Management - Chatbot
Features of Chatbot
Juniper Research predicts that Chatbots will save companies $8 billion per year by 2022
24X7
Real Time
Support
No Language
Barrier
Cost Savvy
https://bot.dialogflow.com/9f8ab6b1-5178-4dea-8753-bec599e6311c

32. Workshop32
International Desks and Diaspora Connect
1 2 3 4Awareness Program
 Create database
 Create marketing collaterals
 Promotion of program and Portal
 Promote features like Talent pool,
NRI cell, etc.
Chapter and Individual Registration
 Create outreach plan
 Promote registration chapter and
individual registration
 Assist in creating chapters across the
world
Schedule and Promote Events
 Create events calendar
 Facilitate chapters in conducting and
promoting events
Promote and Facilitate FoMP Initiatives
 Promote initiatives like Tourism,
Investment Promotion, etc.
 Facilitate members in availing portal
services
 Facilitate NRI Cell
Approach
1. Outreach program through Indian Missions abroad
2. Regional events and binneal conclave, portal, database and collaboration initiatives
3. Honorary Brand Ambassadors of the state and POCs for facilitating investments
4. Collaboration through ready shelf of projects, CSR projects and Tourism
5. A fully functional NRI Cell

33. Workshop33
EY in the IP space

34. Workshop34
EY is uniquely positioned to support the governments in attracting new investments…
EY has rich global experience and
has worked with wide range of
clients for investment promotionAustralia
Enhancing investment
management capability of local
agencies
Japan
Support for establishing Cool
Japan Fund*
India
Supporting investment
promotion for state
governments
United Kingdom
Supporting activities of UK
Trade and Investment (UKTI)
19,000
people
Strong network of EY
Global Government &
Public Sector
professionals
>150 countries
EY presence can be
leveraged to tap new
investments
High
expertise
Presence of subject
matter experts in the field
of investment promotion
United States
Supporting investment
promotion for state and local
governments

35. Workshop35
…In India, EY has been supporting States in creating an enabling business environment over last 15 years
Since State IP* Status EoDB* Status
2002 Andhra Pradesh
2005 Gujarat Ongoing
2009 Punjab
2009 Odisha
2010 Madhya Pradesh Ongoing Ongoing
2010 Rajasthan
2009 Maharashtra
2010 Tripura
2012 Karnataka Ongoing Ongoing
2012 Chhattisgarh Ongoing Ongoing
2013 Uttar Pradesh Ongoing
2015 Jharkhand Ongoing Ongoing
2015 Telangana
2016 Uttarakhand Ongoing Ongoing
2017 Assam Ongoing
2017 Mizoram Ongoing
2017 Goa Ongoing
2017 Himachal Pradesh Ongoing
2018 Jammu & Kashmir Ongoing
Goa
` Andhra Pradesh
Rajasthan
Gujarat
Uttar Pradesh
Madhya Pradesh
Jharkhand
Maharashtra
Chhattisgarh
Karnataka
Punjab
Tripura
* IP: Investment Promotion
* EoDB: Ease of Doing Business
Status Ongoing
Status Completed
Uttarakhand
Telangana
Odisha
Assam
Himachal
Pradesh
Mizoram
Across India
Jammu &
Kashmir

36. Workshop36
Over INR 50 lakh crore investment intentions have been facilitated by EY across India…
Central level Event Focus Sectors MoU/EOI signed Countries participated Business delegates
Ministry of Shipping MIS 2016 Shipping Sector INR 82,905 cr 42 5000+
Ministry of Food Processing World Food India 2017 Food Processing INR 4,700 cr 30+ 2000+
Ministry of Textile
Technotex 2011
Technotex 2013
Textiles -
4
6
5000+,
3800+
Ministry of Petroleum & Gas 9th Bidding Round Petroleum & Gas - 5 3500+ (Over 15 roadshows)
State level Event Focus Sectors MoU/EOI signed Countries participated Business delegates
Madhya Pradesh
GIS 2012
GIS 2014
GIS 2016
Multi Sector
INR 3,52,000 cr
INR 4,36,000 cr
INR 5,62,000 cr
15
32
42
3500
4500
5100
Uttar Pradesh UP Investors Summit 2018 Multi sector INR 4,28,000 cr 7+ 6000+
Assam Global Investors Meet 2018 Multi sector INR 65,186 cr 17 4800+
Jharkhand Momentum Jharkhand 2017 Multi sector INR 3,10,753 cr 4 10,000+
Rajasthan Resurgent Rajasthan 2015 Multi sector INR 3,38,517 cr 37 1500+
Karnataka
GIM 2012
Karnataka Vendor Summit 2017
Multi sector
INR 7,20,000 cr
-
35+
5+
10000+
1500+
Chhattisgarh CIM 2012 Multi sector INR 1,33,000 cr 11 2200
Andhra Pradesh
Bio Asia 2002-06
AP IT
Sunrise AP
Biotechnology
IT
Multi Sector
4
-
-
14
4
-
1500+
-
-
Odisha Make in Odisha Conclave 2016 Multi sector INR 3,00,000 cr 6+ 3500+

37. Workshop37

38. Workshop38
As a result EY has established connect with Investor Community and Stakeholder across the globe
Large InvestorsIndustry Associations Development
Agencies
Zhuhai
Investment
Promotion
Bureau, China