BulldogMall.com will be an online marketplace tailored for students and alumni of CSU Fresno. The business plan demonstrates the feasibility of the venture through an analysis of industry trends, marketing, operations, competition, management, and finances. The site will offer free email accounts, classified ads, and a calendar of campus events to drive traffic. While the financial projections provide an example format, the actual figures may differ and require independent research. Effective business plans include a clear vision, mission statements, and consideration of marketing, challenges, personnel needs, and finances.