Michelle Amons plans to open a kids spa and entertainment business in the Tampa Bay area. The business will offer affordable spa services and entertainment for children ages 2-14. It aims to be located near schools, parks, and other places frequented by kids. The startup expenses are estimated at $4615 and assets total $32,150. Within the first 6 months, expenses are projected to be $19,500. The business will initially be run solely by Michelle but will hire staff - a manager and two junior associates - after the first month of operation. The goal is to turn a profit within the first two years.

1. Michelle Amons
MAN4801
St Petersburg College

2. Objectives
 Offer exceptional customer service for adults
and for the children with top notch
entertainment.
 Easy, affordable, spa services for kids ages 2-
14 in the Tampa Bay area.
 Be located closely to schools, parks, and
areas where kids hang out.
 To make a profit within the first two years.

3. Start Up Items
 Employees: Manager, and two Junior Reps
 Marketing tools(ads, logo design, brochures, business
cards, signage, social media page, web site, ect.)
 Internet access
 Cash register
 Waiting room furniture
 Materials( nail polish, gloves, pedicure spa, dryers, create
your own stations, toe separators, towels, warmer, storage
bins, nail files and buffers, manicure disposables, facial
chair, area separator.
 Insurance
 Business Phone Line
 Rental Lease

4. Start Up Expense
Monthly Rent and 800
Deposit
Insurance 250
Payroll Bi-Weekly 800
Computer / Office 1000
Supply
Start Up Marketing 1500
Legal and Business 265
License
Total Expenses 4615

5. Business Assets
Office Equipment 2,500
Cash 15,000
Logo 150
Company Vehicle 3,500
Inventory 10,000
Stocks 1,000
Total Assets 32,150

6. 6 Month Expense
 Rent including all utilities: $2,400
 Payroll: $9,600
 Marketing: $6,000
 Insurance: $1,500
 Total: $19,500

7. Action Plan
 For the first 4 weeks Michelle Amons will be in charge
of all business functions. From opening to closing she
will be on site. An onsite manager will be hired and
two junior employee will perform the work on the kids
with Michelle’s supervision.
 As business grows and more families are aware of our
services we will hire additional staff to service the
customers.
 As time goes on we will look into investing in a larger
space.

8. Employees
 Michelle Amons-Owner
 Jackie Mack-Store Manager
 Keyonna Baker-Junior Associate
 Ronisha Wynn-Junior Associate
For the first month I will be the only employee in the
store, then after the first month and the employees
have been trained they will work part time.

9. Research
 Skyway Mall is located centrally to many
schools and parks and areas where parents
of medium income can shop.
 From what city.com shows many kids are in
the area and there is a large demand for kid
friendly businesses.
 As time goes on and our spa becomes
recognized we will attract more interested
parents and kids and high revenue.