Apomediation refers to guiding consumers to health information without being required to access that information. This is done through "apomediaries" who have little control over the information. There are ethical concerns that incorrect or dangerous information could spread without oversight. Nurses must act as apomediaries to help clients find appropriate information while addressing ethical considerations like verifying information and advocating for the client's well-being.

1. Apomediation
Medicine 2.0
S

2. Medicine + Web 2.0 =
Medicine 2.0
S Apomediation is the process of guiding consumers to
information and services without being a prerequisite to
obtain that information (Eysenbach, 2008).
S This process take places via “apomediaries” who have
little power to alter or choose the information (Eysenback,
2008).
S Nursing considerations: Advocacy, Teaching, Client-
Centred Care, Ethical Considerations

3. Nursing Considerations Ethics
S The chief ethical concern regarding apomediation is that
incorrect ideas or potentially dangerous practices will
take hold (O’Connor, 2009).
S What does this mean?  There is a potential possibility
that clients will discover information that may not pertain
to their specific case. If the incorrect information is
followed without consulting a medical professional,
consequences (possibly severe) can ensue.

4. What’s Wrong With This
Picture?

5. Answer: There are no
connections between the
clients!

6. What connections are made
with Medicine 2.0 &
Apomediation?
S Client-Doctor
S Client-Nurse
S Client-Client
S Client-Family
S Client-Friend
S Client-Researcher
S Health Care Professional-Health Care Professional

7. Moving Forward
S Nurses must act as apomediaries
S Nurses must take into account all of the ethical
considerations
S Nurses must advocate for the use of apomediation