2. Brand Statement
“Koree Kitchens is a currently a full-time
student at Full Sail University. Koree is a
hard-working professional with strengths in
marketing and sales. He plans to use these
skills to help professional baseball
organizations increase revenue by creating
loyal and dedicated fan bases through the
process of digital storytelling.”
3. Target Audience
• The Target Audience that I am trying to reach is
hiring managers and recruiters for the MLB and
MiLB organizations.
• Demographics: This audience 70% male, 30-40
years old, predominately white, college educated,
located in urban cities in America.
• Physcographics: Enjoys athletic activities, lives a
competitive and eco-friendly lifestyle, likes the
atmosphere and energy of big cities.
4. Archetype
• The Archetype that I want my brand to be represented
by is the Caregiver Archetype.
• The Caregiver Archetype Goal is to help and take care of
others. They do this through service and by focusing
attention on other people not yourself.
• This archetype is the brand that I would like to carry as it
is the brand that I have found myself taking long before
coming up with my brand style kit. I am most
comfortable when taking on this role.
5. Brand Voice
• The brand voice of my brand will go hand and hand with
my top archetype that I have determined for myself.
• The Caregiver archetypes voice that of considerate,
thoughtful, kind and generous.
• I want my target audience to feel taken care of and that
they are not in this alone. They can trust me and putting
their faith in my work.
6. HEX
RGB
HSV
CMYK
#ffffff
255 255 255
0 0 100
0 0 0 0
HEX
RGB
HSV
CMYK
#0b3c5d
11 60 93
204 88 36
88 35 0 64
HEX
RGB
HSV
CMYK
#328cc1
50 140 193
202 74 76
74 27 0 24
HEX
RGB
HSV
CMYK
#d9b310
217 179 16
49 93 85
0 18 93 15
HEX
RGB
HSV
CMYK
#6b6b6b
107 107 107
0 0 42
0 0 0 58
coolors.co/ffffff-0b3c5d-328cc1-d9b310-6b6b6b
Colors
•When choosing the colors for my
website I wanted to make sure that the
color scheme I chose would go hand
and hand with that brand. According to
Chapman (2019) dark yellows and
gold-hued yellows can pass along an
antique feeling and can be used in
sites that want to portray permanence.
I chose a gold-hued yellow as my
accent color to give my design a state
of quality. I want my work to be seen as
quality work.
• My main color I chose was a dark blue
which contrast well with the gold.
According to Chapman (2019) dark
blue can be used to show strength and
reliability.
7. Fonts
• The header font that I chose is Poppins and the body
font that I chose is Raleway.
• Both of these fonts are modern clean fonts that are
clean. Both of these fonts are san serif fonts. Sans serif is
used to give a modern and clean look. These are two
adjectives I want visitors to feel when they think of my
brand.
8. LOGO
• When designing my logo I
just wanted to incorporate my
brand colors with my name
and fonts.
• The bottom of the logo has 2
people that seem to be
working together. This is part
of my brand of helping
others.
9.
10. Self Reflection
Growing up all I ever knew was that my passion and where I wanted to be in life revolved
around sports. After High School I made the decision to forgo secondary education and
jump right into the work force. I obtained my real estate license, where I grew as a person
and an individual. During this time, I learned skills that can transfer to any career such as
time management, organization, and much more. While I was enjoying much success,
something was missing I didn’t feel fully invested in that career choice. This led to my
decision to enroll in the Sports Marketing and Media program at Full Sail University. At Full
Sail I want to learn valuable skills that translate to sports industry that will set me up for
future success after graduation. After graduation I would like to obtain either and
internship or an entry-level marketing position with the MiLB. During that time at the MiLB
I will hope to learn real world skills and network with industry professionals. I would also
like to explore many different departments within the marketing umbrella so I can truly
find my passion. My mid-term goal is to land a full-time position with a Professional
Baseball organization. While I love all sports baseball is where my heart is and the sport
that I feel most passionate about. The position within this franchise I would like to
specialize in is in digital marketing and data analysis. My big goal is to eventually become
an entrepreneur within the sports industry and establish a sports management company
that helps get High School athletes to college.
•
11. Resources
•Chapman, C. (2010, January 28). Color Theory for
Designers, Part 1: The Meaning of Color. Retrieved
August 11, 2019, from https://
www.smashingmagazine.com/2010/01/color-theory-
for-designers-part-1-the-meaning-of-color/
•What different types of fonts mean and how to use
them. (n.d.). Retrieved August 11, 2019, from https://
digitalsynopsis.com/design/font-psychology-
emotions/
