Week 2: Yellow card 10_1_13
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This document provides a framework for communicating innovations using a "Yellow Card." It includes sections for the inventor's autograph and date, describing the innovation and how it works, estimating customer price or stakeholder cost, describing the passion and importance of the project, naming the innovation based on its benefit, drafting a headline about what makes the innovation uniquely meaningful, identifying specific customer/stakeholders and their problem, making a specific or numeric promise to solve the identified problem, and identifying potential "death threats" or risks to the innovation.
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Week 2: Yellow card 10_1_13
- 1. Inventor’s Autograph: ___________________________________Date____________ ©, ® &/or Patentable Technology used under license from Innovation Engineering, LLC. Version 9.30.13 PROOF: WHAT is the Innovation & HOW does it work.. _______________________________________________________________________ _______________________________________________________________________ _______________________________________________________________________ _______________________________________________________________________ Customer PRICE/Stakeholder’s COST: First estimate / goal for price or cost. ________________________________________________________________________ PASSION This project is important because... _______________________________________________________________________ Innovation Name: ___________________________________________________ NAME that is suggestive of the benefit the innovation delivers NEWS HEADLINE: In a sentence - what makes your innovation MEANINGFULLY UNIQUE. ___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________ CUSTOMER/STAKEHOLDERS: WHO, specifically, benefits from this innovation? __________________________________________________________________ __________________________________________________________________ Customer/Stakeholder PROBLEM: WHAT problem, specifically, does this idea address? __________________________________________________________________ __________________________________________________________________ __________________________________________________________________ Benefit PROMISE: Make a SPECIFIC or numeric promise to SOLVE this problem. __________________________________________________________________ __________________________________________________________________ __________________________________________________________________ __________________________________________________________________ __________________________________________________________________ __________________________________________________________________ Yellow Card™ A framework for clearly communicating innovations. Start from the front or back side of card. Fill in all that you can. WHAT the Innovation is and HOW it can deliver this promise is on the BACK of CARD... This Innovation addresses a: ___Very Important Opportunity ___Very Important System This is best described as an: ___ IE CORE Innovation or ___IE LEAP Innovation DEATH THREATS: Rather than compromise on the idea start the process of problem solving. 1. Death Threat: _________________________________________________________ DO to learn more: _____________________________________________________ 2. Death Threat: _________________________________________________________ DO to learn more: _____________________________________________________ Raw Math Game Plan: Your choice: a) Sales Potential, b) Cost to Develop, c) Savings, d) Other