Week 03 Business Ethics

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The document is a presentation on business ethics and social responsibility prepared by Anna Riana Putriya for Universitas Multimedia Nusantara. It discusses definitions of ethics and business ethics, ethical challenges in the workplace, how organizations can promote ethical conduct, and social responsibilities to stakeholders, customers, employees and the public. It also covers implementing social responsibility programs and approaches like corporate foundations.

Universitas Multimedia Nusantara (UMN) www.unimedia.ac.id

Week 3

Content : Business Ethics
Ethics in the
Workplace

Social Responsibility

mplementing SR
program

Jakarta, September 2008

Exclusively prepared by: Anna Riana Putriya, SE, MSi e-mail: anna@unimedia.ac.id

Universitas Multimedia Nusantara (UMN) www.unimedia.ac.id

Intro .....

Exclusively prepared by: Anna Riana Putriya, SE, MSi e-mail: anna@unimedia.ac.id

Universitas Multimedia Nusantara (UMN) www.unimedia.ac.id

What is Ethics ?

“Beliefs about what is right and wrong or good and bad
in actions that affect others”
Content : (Griffin, 2007)

Ethics in the “The rules and principles that define right and wrong conduct”.
Workplace
(Robbin, 2007)

Exclusively prepared by: Anna Riana Putriya, SE, MSi e-mail: anna@unimedia.ac.id

Universitas Multimedia Nusantara (UMN) www.unimedia.ac.id

If…

Content :

Ethics in the
Workplace

Exclusively prepared by: Anna Riana Putriya, SE, MSi e-mail: anna@unimedia.ac.id

Universitas Multimedia Nusantara (UMN) www.unimedia.ac.id

Then ...

Content :

Ethics in the
Workplace

Exclusively prepared by: Anna Riana Putriya, SE, MSi e-mail: anna@unimedia.ac.id

Universitas Multimedia Nusantara (UMN) www.unimedia.ac.id

By process…

Content :

Ethics in the
Workplace

Exclusively prepared by: Anna Riana Putriya, SE, MSi e-mail: anna@unimedia.ac.id

Universitas Multimedia Nusantara (UMN) www.unimedia.ac.id

Is there any gray area in ethics ?

Content :

Ethics in the
Workplace

Exclusively prepared by: Anna Riana Putriya, SE, MSi e-mail: anna@unimedia.ac.id

Universitas Multimedia Nusantara (UMN) www.unimedia.ac.id

No…!!

Content :

Ethics in the
Workplace

Exclusively prepared by: Anna Riana Putriya, SE, MSi e-mail: anna@unimedia.ac.id

Universitas Multimedia Nusantara (UMN) www.unimedia.ac.id

What is Business Ethics ?

Ethical or unethical behaviors by a manager or employer
of an organization
Content :

Ethics in the
Workplace

Exclusively prepared by: Anna Riana Putriya, SE, MSi e-mail: anna@unimedia.ac.id

Universitas Multimedia Nusantara (UMN) www.unimedia.ac.id

Steps in Making Ethical Judgments

Content :

Ethics in the
Workplace

Exclusively prepared by: Anna Riana Putriya, SE, MSi e-mail: anna@unimedia.ac.id

Universitas Multimedia Nusantara (UMN) www.unimedia.ac.id

Same blue taxi ?

Content :

Ethics in the
Workplace

Exclusively prepared by: Anna Riana Putriya, SE, MSi e-mail: anna@unimedia.ac.id

Universitas Multimedia Nusantara (UMN) www.unimedia.ac.id

Coincidence or ... ?

Content :

Ethics in the
Workplace

Exclusively prepared by: Anna Riana Putriya, SE, MSi e-mail: anna@unimedia.ac.id

Expanded Model of Ethical Judgment Making Universitas Multimedia Nusantara (UMN) www.unimedia.ac.id

Exclusively prepared by: Anna Riana Putriya, SE, MSi e-mail: anna@unimedia.ac.id

Universitas Multimedia Nusantara (UMN) www.unimedia.ac.id

Business Ethical Challenges

Content :

Ethics in the
Workplace

Exclusively prepared by: Anna Riana Putriya, SE, MSi e-mail: anna@unimedia.ac.id

Universitas Multimedia Nusantara (UMN) www.unimedia.ac.id

How Organizations Shape Ethical Conduct

Content :

Ethics in the
Workplace

Exclusively prepared by: Anna Riana Putriya, SE, MSi e-mail: anna@unimedia.ac.id

Universitas Multimedia Nusantara (UMN) www.unimedia.ac.id

Johnson & Johnson’s Credo

Content :

Ethics in the
Workplace

Exclusively prepared by: Anna Riana Putriya, SE, MSi e-mail: anna@unimedia.ac.id

Universitas Multimedia Nusantara (UMN) www.unimedia.ac.id

Major Corporate Stakeholders

Content :

Social Responsibility

Exclusively prepared by: Anna Riana Putriya, SE, MSi e-mail: anna@unimedia.ac.id

Universitas Multimedia Nusantara (UMN) www.unimedia.ac.id

Responsibilities of Business

Content :

Social Responsibility

Exclusively prepared by: Anna Riana Putriya, SE, MSi e-mail: anna@unimedia.ac.id

Universitas Multimedia Nusantara (UMN) www.unimedia.ac.id

Responsibilities to the General Public

Content :

Social Responsibility

Exclusively prepared by: Anna Riana Putriya, SE, MSi e-mail: anna@unimedia.ac.id

Universitas Multimedia Nusantara (UMN) www.unimedia.ac.id

Content :

Social Responsibility

Exclusively prepared by: Anna Riana Putriya, SE, MSi e-mail: anna@unimedia.ac.id

Universitas Multimedia Nusantara (UMN) www.unimedia.ac.id

Responsibilities to Customer

What is Consumerism ?
Form of social activism dedicated to protecting the rights of
consumers in their dealings with businesses
Content :

Basic Consumer Rights Source: Griffin, 2007

1. Consumers have a right to safe products.
Social Responsibility 2. Consumers have a right to be informed about all relevant
aspects of a product.
3. Consumers have a right to be heard.
4. Consumers have a right to choose what they buy.
5. Consumers have a right to be educated about purchases.
6. Consumers have a right to courteous service.

Exclusively prepared by: Anna Riana Putriya, SE, MSi e-mail: anna@unimedia.ac.id

Universitas Multimedia Nusantara (UMN) www.unimedia.ac.id

Consumer Rights Source: Kurtz & Boone, 2007

Content :

Social Responsibility

Exclusively prepared by: Anna Riana Putriya, SE, MSi e-mail: anna@unimedia.ac.id

Universitas Multimedia Nusantara (UMN) www.unimedia.ac.id

Content :

Social Responsibility

Source: Marketing Magazine, 2006

Exclusively prepared by: Anna Riana Putriya, SE, MSi e-mail: anna@unimedia.ac.id

Universitas Multimedia Nusantara (UMN) www.unimedia.ac.id

Ethics in Advertising23

• Food product labeling
• Misleading product claims
Content : • Deceptive advertising
• Morally objectionable advertising

Social Responsibility

Exclusively prepared by: Anna Riana Putriya, SE, MSi e-mail: anna@unimedia.ac.id

Universitas Multimedia Nusantara (UMN) www.unimedia.ac.id

Warning Labels

Content :

Social Responsibility

Exclusively prepared by: Anna Riana Putriya, SE, MSi e-mail: anna@unimedia.ac.id

Universitas Multimedia Nusantara (UMN) www.unimedia.ac.id

Content :

Source: Marketing Magazine, 2006
Social Responsibility

Exclusively prepared by: Anna Riana Putriya, SE, MSi e-mail: anna@unimedia.ac.id

Universitas Multimedia Nusantara (UMN) www.unimedia.ac.id

Legal and Social Commitments

• Businesses cannot practice illegal discrimination against
people in any facet of the employment relationship.
Content :
• Businesses should provide employees with equal
opportunities for reward and advancement without regard
to race, sex or other irrelevant factors.

Social Responsibility
• Businesses should strive to ensure that the workplace is
physically and socially safe.

Exclusively prepared by: Anna Riana Putriya, SE, MSi e-mail: anna@unimedia.ac.id

Universitas Multimedia Nusantara (UMN) www.unimedia.ac.id

Implementing Social Responsibility Programs

• Critics of socially responsible business oppose any
business activity that threatens profits.
Content : • Proponents of socially responsible business believe that
corporations are citizens and should help to improve the
lives of fellow citizens.

mplementing SR
program

Exclusively prepared by: Anna Riana Putriya, SE, MSi e-mail: anna@unimedia.ac.id

Universitas Multimedia Nusantara (UMN) www.unimedia.ac.id

Spectrum of Approaches to Social Responsibility

Content :

mplementing SR
program

Exclusively prepared by: Anna Riana Putriya, SE, MSi e-mail: anna@unimedia.ac.id

Universitas Multimedia Nusantara (UMN) www.unimedia.ac.id

Top 15 Corporate Foundations

Content :

mplementing SR
program

Exclusively prepared by: Anna Riana Putriya, SE, MSi e-mail: anna@unimedia.ac.id

Universitas Multimedia Nusantara (UMN) www.unimedia.ac.id

Establishing a Social Responsibility Program

Content :

mplementing SR
program

Exclusively prepared by: Anna Riana Putriya, SE, MSi e-mail: anna@unimedia.ac.id

Universitas Multimedia Nusantara (UMN) www.unimedia.ac.id

thank you

Exclusively prepared by: Anna Riana Putriya, SE, MSi e-mail: anna@unimedia.ac.id

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Week 03 Business Ethics

1. Universitas Multimedia Nusantara (UMN) www.unimedia.ac.id Week 3 Content : Business Ethics Ethics in the Workplace Social Responsibility mplementing SR program Jakarta, September 2008 Exclusively prepared by: Anna Riana Putriya, SE, MSi e-mail: anna@unimedia.ac.id

2. Universitas Multimedia Nusantara (UMN) www.unimedia.ac.id Intro ..... Exclusively prepared by: Anna Riana Putriya, SE, MSi e-mail: anna@unimedia.ac.id

3. Universitas Multimedia Nusantara (UMN) www.unimedia.ac.id What is Ethics ? “Beliefs about what is right and wrong or good and bad in actions that affect others” Content : (Griffin, 2007) Ethics in the “The rules and principles that define right and wrong conduct”. Workplace (Robbin, 2007) Exclusively prepared by: Anna Riana Putriya, SE, MSi e-mail: anna@unimedia.ac.id

4. Universitas Multimedia Nusantara (UMN) www.unimedia.ac.id If… Content : Ethics in the Workplace Exclusively prepared by: Anna Riana Putriya, SE, MSi e-mail: anna@unimedia.ac.id

5. Universitas Multimedia Nusantara (UMN) www.unimedia.ac.id Then ... Content : Ethics in the Workplace Exclusively prepared by: Anna Riana Putriya, SE, MSi e-mail: anna@unimedia.ac.id

6. Universitas Multimedia Nusantara (UMN) www.unimedia.ac.id By process… Content : Ethics in the Workplace Exclusively prepared by: Anna Riana Putriya, SE, MSi e-mail: anna@unimedia.ac.id

7. Universitas Multimedia Nusantara (UMN) www.unimedia.ac.id Is there any gray area in ethics ? Content : Ethics in the Workplace Exclusively prepared by: Anna Riana Putriya, SE, MSi e-mail: anna@unimedia.ac.id

8. Universitas Multimedia Nusantara (UMN) www.unimedia.ac.id No…!! Content : Ethics in the Workplace Exclusively prepared by: Anna Riana Putriya, SE, MSi e-mail: anna@unimedia.ac.id

9. Universitas Multimedia Nusantara (UMN) www.unimedia.ac.id What is Business Ethics ? Ethical or unethical behaviors by a manager or employer of an organization Content : Ethics in the Workplace Exclusively prepared by: Anna Riana Putriya, SE, MSi e-mail: anna@unimedia.ac.id

10. Universitas Multimedia Nusantara (UMN) www.unimedia.ac.id Steps in Making Ethical Judgments Content : Ethics in the Workplace Exclusively prepared by: Anna Riana Putriya, SE, MSi e-mail: anna@unimedia.ac.id

11. Universitas Multimedia Nusantara (UMN) www.unimedia.ac.id Same blue taxi ? Content : Ethics in the Workplace Exclusively prepared by: Anna Riana Putriya, SE, MSi e-mail: anna@unimedia.ac.id

12. Universitas Multimedia Nusantara (UMN) www.unimedia.ac.id Coincidence or ... ? Content : Ethics in the Workplace Exclusively prepared by: Anna Riana Putriya, SE, MSi e-mail: anna@unimedia.ac.id

13. Expanded Model of Ethical Judgment Making Universitas Multimedia Nusantara (UMN) www.unimedia.ac.id Exclusively prepared by: Anna Riana Putriya, SE, MSi e-mail: anna@unimedia.ac.id

14. Universitas Multimedia Nusantara (UMN) www.unimedia.ac.id Business Ethical Challenges Content : Ethics in the Workplace Exclusively prepared by: Anna Riana Putriya, SE, MSi e-mail: anna@unimedia.ac.id

15. Universitas Multimedia Nusantara (UMN) www.unimedia.ac.id How Organizations Shape Ethical Conduct Content : Ethics in the Workplace Exclusively prepared by: Anna Riana Putriya, SE, MSi e-mail: anna@unimedia.ac.id

16. Universitas Multimedia Nusantara (UMN) www.unimedia.ac.id Johnson & Johnson’s Credo Content : Ethics in the Workplace Exclusively prepared by: Anna Riana Putriya, SE, MSi e-mail: anna@unimedia.ac.id

17. Universitas Multimedia Nusantara (UMN) www.unimedia.ac.id Johnson & Johnson’s Credo Content : Ethics in the Workplace Exclusively prepared by: Anna Riana Putriya, SE, MSi e-mail: anna@unimedia.ac.id

18. Universitas Multimedia Nusantara (UMN) www.unimedia.ac.id Major Corporate Stakeholders Content : Social Responsibility Exclusively prepared by: Anna Riana Putriya, SE, MSi e-mail: anna@unimedia.ac.id

19. Universitas Multimedia Nusantara (UMN) www.unimedia.ac.id Responsibilities of Business Content : Social Responsibility Exclusively prepared by: Anna Riana Putriya, SE, MSi e-mail: anna@unimedia.ac.id

20. Universitas Multimedia Nusantara (UMN) www.unimedia.ac.id Responsibilities to the General Public Content : Social Responsibility Exclusively prepared by: Anna Riana Putriya, SE, MSi e-mail: anna@unimedia.ac.id

21. Universitas Multimedia Nusantara (UMN) www.unimedia.ac.id Content : Social Responsibility Exclusively prepared by: Anna Riana Putriya, SE, MSi e-mail: anna@unimedia.ac.id

22. Universitas Multimedia Nusantara (UMN) www.unimedia.ac.id Responsibilities to Customer What is Consumerism ? Form of social activism dedicated to protecting the rights of consumers in their dealings with businesses Content : Basic Consumer Rights Source: Griffin, 2007 1. Consumers have a right to safe products. Social Responsibility 2. Consumers have a right to be informed about all relevant aspects of a product. 3. Consumers have a right to be heard. 4. Consumers have a right to choose what they buy. 5. Consumers have a right to be educated about purchases. 6. Consumers have a right to courteous service. Exclusively prepared by: Anna Riana Putriya, SE, MSi e-mail: anna@unimedia.ac.id

23. Universitas Multimedia Nusantara (UMN) www.unimedia.ac.id Consumer Rights Source: Kurtz & Boone, 2007 Content : Social Responsibility Exclusively prepared by: Anna Riana Putriya, SE, MSi e-mail: anna@unimedia.ac.id

24. Universitas Multimedia Nusantara (UMN) www.unimedia.ac.id Content : Social Responsibility Source: Marketing Magazine, 2006 Exclusively prepared by: Anna Riana Putriya, SE, MSi e-mail: anna@unimedia.ac.id

25. Universitas Multimedia Nusantara (UMN) www.unimedia.ac.id Ethics in Advertising23 • Food product labeling • Misleading product claims Content : • Deceptive advertising • Morally objectionable advertising Social Responsibility Exclusively prepared by: Anna Riana Putriya, SE, MSi e-mail: anna@unimedia.ac.id

26. Universitas Multimedia Nusantara (UMN) www.unimedia.ac.id Warning Labels Content : Social Responsibility Exclusively prepared by: Anna Riana Putriya, SE, MSi e-mail: anna@unimedia.ac.id

27. Universitas Multimedia Nusantara (UMN) www.unimedia.ac.id Content : Source: Marketing Magazine, 2006 Social Responsibility Exclusively prepared by: Anna Riana Putriya, SE, MSi e-mail: anna@unimedia.ac.id

28. Universitas Multimedia Nusantara (UMN) www.unimedia.ac.id Content : Social Responsibility Source: Marketing Magazine, 2006 Exclusively prepared by: Anna Riana Putriya, SE, MSi e-mail: anna@unimedia.ac.id

29. Universitas Multimedia Nusantara (UMN) www.unimedia.ac.id Legal and Social Commitments • Businesses cannot practice illegal discrimination against people in any facet of the employment relationship. Content : • Businesses should provide employees with equal opportunities for reward and advancement without regard to race, sex or other irrelevant factors. Social Responsibility • Businesses should strive to ensure that the workplace is physically and socially safe. Exclusively prepared by: Anna Riana Putriya, SE, MSi e-mail: anna@unimedia.ac.id

30. Universitas Multimedia Nusantara (UMN) www.unimedia.ac.id Implementing Social Responsibility Programs • Critics of socially responsible business oppose any business activity that threatens profits. Content : • Proponents of socially responsible business believe that corporations are citizens and should help to improve the lives of fellow citizens. mplementing SR program Exclusively prepared by: Anna Riana Putriya, SE, MSi e-mail: anna@unimedia.ac.id

31. Universitas Multimedia Nusantara (UMN) www.unimedia.ac.id Spectrum of Approaches to Social Responsibility Content : mplementing SR program Exclusively prepared by: Anna Riana Putriya, SE, MSi e-mail: anna@unimedia.ac.id

32. Universitas Multimedia Nusantara (UMN) www.unimedia.ac.id Top 15 Corporate Foundations Content : mplementing SR program Exclusively prepared by: Anna Riana Putriya, SE, MSi e-mail: anna@unimedia.ac.id

33. Universitas Multimedia Nusantara (UMN) www.unimedia.ac.id Establishing a Social Responsibility Program Content : mplementing SR program Exclusively prepared by: Anna Riana Putriya, SE, MSi e-mail: anna@unimedia.ac.id

34. Universitas Multimedia Nusantara (UMN) www.unimedia.ac.id thank you Exclusively prepared by: Anna Riana Putriya, SE, MSi e-mail: anna@unimedia.ac.id

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