Week 2 exploratory research design

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Week 2 exploratory research design

  1. 1. Survey of experts Pilot surveys Methods Secondary data analyzed in qualitative way Data reduction Qualitative research Data display Analysis of Qualitative Data Secondary Data Conclusion drawing and verification Exploratory RD (ERD) Qualitative Data Marketing Research Data Survey Data Descriptive Observational and other data Focus Group Direct (non-disguised) Primary Data Quantitative Data Depth Interviews Experimental Data Causal Word Association Association Techniques Single Cross-Sectional Design Respondents are asked to Cross-Sectional Design (CSD) interpret the behavior of others Multiple Cross-Sectional Design Sentence Completion (indirectly their own motivations, Completion Techniques beliefs, attitudes, or feelings into Longitudinal Design (LD) Story Completion Qualitative Research Procedures the situation) Picture Response Non Direct (disguised) CSD vs LD Descriptive Research (DR) Cartoon Test Construction Techniques Conclusive RD (CRD) Projective Techniques Secondary data analysis as opposed to a qualitative manner Role Playing Methods of DR Surveys Third-person Techniques Expressive Techniques Classification Panelis Observational and other data To gain a qualitative understanding of the underlying reasons and motivations Qualitative Causal Research (CR) Objective To quantify the data and generalize the results from the sample to the population of interest MARKETING Quantitative RESEARCH ERD: provide insights and understanding Objective DESIGN (RD) CRD: test specific hypotheses and examine relationships Small number of non-representative cases Qualitative ERD: define only closely Sample Information Large number of representative cases CRD: clearly defined Quantitative ERD: flexible & unstructured Unstructured Research process Qualitative CRD: formal & structured Data Collection Qualitative VS Quantitative Research Characteristics Structured ERD: small & non-representative Quantitative ERD VS. CRD Sample CRD: large & representative Non-statistical ERD: qualitative Qualitative Analysis of primary data Data Analysis CRD: quantitative Statistical Quantitative ERD: tentative Results/findings Develop an initial understanding CRD: conclusive Qualitative ERD: followed by further exploratory or conclusive research Outcome Outcome Recommend a final course of action CRD: findings used as input into decision making Quantitative Secondary Data Analysis Surrogate Information Error ERD Focus Group Measurement Error Population Definition Error Researcher Error 1 DR CRD Sampling Frame Error CR Data Analysis Error DR Alternative Research Designs CRD Respondent Selection Error Response Error Potential Sources of Error 2 CR Non-sampling Error in Research Designs Questioning Error Interviewer Error Total Error Recording Error DR CRD Cheating Error CR 3 Secondary Data Analysis Inability Error Respondent Error ERD Unwillingness Error Focus Group Non-response Error Random Samplingweek 2 exploratory research design.mmap - 07/04/2011 - Mindjet

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