In my 15 years in web management I have found 15 things I am certain about for websites and intranets. In this presentation I address those 15 things, including web management, user experience, information architecture, content cleanliness, words, design, function, aesthetics and more.

1. Websites: 15 things
I'm certain about
June 2013
Sigurjón Ólafsson
Fúnksjón, Web Consultancy
@sigurjono - sjon@funksjon.net

2. Who is this guy?
In web management since 1997
Current
○ Fúnksjón, Web Consultancy 2013
○ University of Iceland: Part-time
lecturer 2010 -
Previous
○ Íslandsbanki 2011-2013
○ University of Iceland 2008-2011
○ Kaupthing Bank 2001-2008
○ PricewaterhouseCoopers 2000-2001
○ Icelandic Maritime Administration 1997-2000

3. Why Fúnksjón (Function)?
function (dictionary): role, office, part
fúnksigurjón
function comes before design
if I want to move to Norway!

4. After 15 (+1) years
in web management
I'm certain about 15 things

5. #1
websites need strategy

6. http://www.flickr.com/photos/skarpi/2416227373/sizes/o/in/photostream/

7. #2
websites should purr like cats

8. http://konstantkitten.com/wp-content/uploads/kittne4.jpg

9. #3
web managers need more
coaching and authority

10. Screenshot from The Adventures of Tintin. Movie by Steven Spielberg

11. #4
function over aesthetics

13. #5
intranets need
more love and care

15. #6
it's essential to constantly
seek new knowledge

16. http://www.flickr.com/photos/skarpi/2416227373/sizes/o/in/photostream/

17. #7
value of usability testing

18. boagworld.com

19. #8
having empathy for users

21. #9
websites should be
accessible to everyone

22. http://www.theblindcook.com/wp-content/uploads/2010/09/whtcne1.jpg

23. #10
all websites can be
reduced and simplified

25. #11
concentrating on the top tasks

26. gerrymcgovern.com

27. #12
all (new) websites
should be responsive

29. #13
not all graphic designers
can design for the web

31. #14
cleanliness is a must
for web content

32. VARÚÐ! EFNI Á VEF -
ATTENTION: WEB
CONTENT!
Aðalatriði strax í fyrstu
málsgrein
Most important message in
top paragraph
Yfirlestur bætir gæðin. Betur
sjá augu en auga
Proofread for better quality
Bólulistar (bullets) auðvelda
lestur
Bullets makes reading easier
Lykilorð feitletruð
Make keywords bold
Lyktar efnið? Uppfærið
reglulega
Does the content stink?
Update regularly
Leiðbeiningar um
hreinlæti á vef -
Guidelines for
cleanliness on
websites
Lýsandi fyrirsögn
Descriptive headline
Upplestur er góð prófun
Reading out loud is a good
test
Texti styttur, út með óþarfa
orð
Make text shorter, omit
needless words
Millifyrirsagnir fyrir lengri
texta
Subheadings for longer text
Notið lýsandi tengla í ítarefni
Use descriptive links

33. #15
finally... words matter
(even one)

35. Want to know more?
Fúnksjón - Icelandic Web Consultancy
is.linkedin.com/in/sigurjono / twitter: @sigurjono
tel: +354 666 5560 / email: sjon@funksjon.net
funksjon.net