Taking you through the fundamental best practices of migrating a website while retaining and improving upon current SEO performance.
If you need help with this service visit: https://idoseo.co.uk/site-launch-migrations/
Migrations are Messy | Digital Summit Washington, DCAtigro
Clark Taylor, Atigro Chief Digital Officer presents at Digital Summit Washington DC
April 19, 2023
Migrations Are Messy: Avoid common mistakes and reduce the risk of harming your SEO performance.
In this presentation, we will get to know
- Commerce connect high level structure
- Based on user journey what kind of reports we will have at each stage including Analytics Reports, Experience Profile data, Marketing Automation etc.
- Also for developers we will look into what are the components, pipelines and analyticsdata responsible for logging all these analytics activities
Take groovy to places you never thought were possibleKyle Goodfriend
This document provides an overview and introduction to Groovy for Oracle Enterprise Performance Management Cloud (EPM Cloud). It discusses how Groovy can improve speed, enable real-time synchronization across different plan types, enhance what-if capabilities, improve data accuracy with validations, and improve the user experience. It also outlines additional functionality that is possible with Groovy like accessing metadata and other data sources. The document provides information on training courses for learning Groovy for EPM Cloud Planning.
The document provides an overview of the proposed development of the Aloop platform. It will be developed in two phases: 1) design and development of a marketing website and minimum viable product (MVP) of the platform, and 2) ongoing support after launch. Phase 1 will include wireframing, prototyping, design, and development of the marketing site and core features of the platform. Phase 2 will provide ongoing cloud infrastructure management and support through a dedicated development team. Estimated costs are provided for each part of the project.
The humble proposal. We all want a yes but how do we get it. Let's run through some of the key factors in winning new WordPress business through your proposal.
The document discusses the key features and capabilities of Sitecore Send, including email lists, segments, forms, landing pages, campaigns, automations, and reports. It provides examples of how to create an email list, import contacts, create forms and campaigns with drag-and-drop editors, and set up automations with triggers and actions. The presentation also reviews integrations with Sitecore and resources for more information.
The document discusses why digital accessibility is important and why people should care about it. Some key points include:
- Digital accessibility is about making websites, apps, and documents accessible to everyone by removing barriers.
- It's required by law and regulations to ensure accessibility for people with disabilities.
- Ensuring accessibility saves costs and provides competitive advantages for organizations.
- As the number of people with disabilities increases, accessibility will become more important.
- Accessibility benefits everyone as we will all experience disabilities at some point in our lives.
Migrations are Messy | Digital Summit Washington, DCAtigro
Clark Taylor, Atigro Chief Digital Officer presents at Digital Summit Washington DC
April 19, 2023
Migrations Are Messy: Avoid common mistakes and reduce the risk of harming your SEO performance.
In this presentation, we will get to know
- Commerce connect high level structure
- Based on user journey what kind of reports we will have at each stage including Analytics Reports, Experience Profile data, Marketing Automation etc.
- Also for developers we will look into what are the components, pipelines and analyticsdata responsible for logging all these analytics activities
Take groovy to places you never thought were possibleKyle Goodfriend
This document provides an overview and introduction to Groovy for Oracle Enterprise Performance Management Cloud (EPM Cloud). It discusses how Groovy can improve speed, enable real-time synchronization across different plan types, enhance what-if capabilities, improve data accuracy with validations, and improve the user experience. It also outlines additional functionality that is possible with Groovy like accessing metadata and other data sources. The document provides information on training courses for learning Groovy for EPM Cloud Planning.
The document provides an overview of the proposed development of the Aloop platform. It will be developed in two phases: 1) design and development of a marketing website and minimum viable product (MVP) of the platform, and 2) ongoing support after launch. Phase 1 will include wireframing, prototyping, design, and development of the marketing site and core features of the platform. Phase 2 will provide ongoing cloud infrastructure management and support through a dedicated development team. Estimated costs are provided for each part of the project.
The humble proposal. We all want a yes but how do we get it. Let's run through some of the key factors in winning new WordPress business through your proposal.
The document discusses the key features and capabilities of Sitecore Send, including email lists, segments, forms, landing pages, campaigns, automations, and reports. It provides examples of how to create an email list, import contacts, create forms and campaigns with drag-and-drop editors, and set up automations with triggers and actions. The presentation also reviews integrations with Sitecore and resources for more information.
The document discusses why digital accessibility is important and why people should care about it. Some key points include:
- Digital accessibility is about making websites, apps, and documents accessible to everyone by removing barriers.
- It's required by law and regulations to ensure accessibility for people with disabilities.
- Ensuring accessibility saves costs and provides competitive advantages for organizations.
- As the number of people with disabilities increases, accessibility will become more important.
- Accessibility benefits everyone as we will all experience disabilities at some point in our lives.
This document provides guidance on site migrations and how to minimize ranking and traffic losses during the migration process. It recommends thoroughly planning, testing redirects and optimizations before migrating to avoid issues like broken links. The document also outlines post-migration checks like verifying tracking codes and crawling the site to ensure proper redirects. Maintaining rankings requires ongoing monitoring and optimization after launching the new site.
The Digital Marketing-Web Development Relationshiphannonhill
Gain a deep understanding of how tightly marketing is connected with web design. Information is readily available to support your web design decisions, whether it be through activity & insights gleaned from your analytics, engagement activity from your social media channels or direct feedback from your customers via online surveys.
SF MUG - Find the Custom Object of Your DesiresJasmineChung11
Figuring out how to tie multiple records together in Marketo…Is this the bane of your existence or the custom object of all your desires? Love it or hate it, in some instances, you can’t escape these challenges. But in some cases, you may find that you really don’t want to.
Join the next virtual SFMUG on Wednesday, April 27 at 4:00 pm PDT where we’ll hear from Ellie Cary, MarTech Director at Planet Home Lending on how to “Find the Custom Object of Your Desires.” She will cover:
- Which element is the one (or ones) for you
- Which native or custom integration is your destiny
- How to creatively leverage these elements
- Marketo life lessons you don’t have to learn the hard way
From webhooks to custom activities to custom objects, we will cover these key system elements, and help create a Marketo instance that will burn for you. Hope to (virtually) see you there!
Harnessing the power of your organization’s channelsAvanade Nederland
This document discusses Sitecore Federated Experience Manager (FXM), which allows Sitecore functionality to be integrated across non-Sitecore sites. FXM enables consistent customer experiences, profiles, and personalization across multiple channels without migrating them all to Sitecore. It works by embedding a single line of code on external sites to track visits, profile users, insert content, and enable features like A/B testing and personalization traditionally only available within Sitecore. FXM provides marketers a single view of the customer and helps ensure cohesive experiences across an organization's various online properties.
This document outlines Magnus Billgren's background and experience as a talk show host, CEO, and founding member of ISPMA. It then discusses challenges companies face related to product management, processes, missed opportunities, and long-term thinking. It introduces the concept of managing speed across three layers - playground (fast), edge (medium speed), and core (slow, foundational). Guidelines for each speed layer are provided around rules, rationales, and financial considerations. Examples are given of companies that addressed speed-related problems and improved results by separating concerns across speed layers.
This document discusses best practices for preserving project websites after funding ends to avoid them disappearing or being hijacked. It recommends developing a preservation strategy that involves documenting the site, fixing issues, and clarifying its status. Technical steps like removing unneeded scripts and ensuring applications break gracefully are also covered. Developing an access policy and testing mirroring can help sites be preserved and repurposed long-term.
The right technical support for your A/B testing program requires so much more than just finding someone who knows HTML, CSS, and JS. You will only truly achieve the benefits of experimentation when your development is both efficient and sits correctly within a wider process.
Tune in to listen to Jonny Longden, Director of Digital Experience at Journey Further, to find out how to get the right development support in place and ensure you are getting the most from your A/B testing program.
The right technical support for your A/B testing program requires so much more than just finding someone who knows HTML, CSS, and JS. You will only truly achieve the benefits of experimentation when your development is both efficient and sits correctly within a wider process.
Tune in to listen to Jonny Longden, Director of Digital Experience at Journey Further, to find out how to get the right development support in place and ensure you are getting the most from your A/B testing program.
Key Take Aways
Getting it wrong is a huge drain on your time as a CRO.
Not all developers are the same. A/B test development is a rare skill
The process that unifies A/B testing with production development is where efficient innovation happens
The document discusses SEO governance for Realtor.com. It describes implementing an SEO governance program to monitor key metrics like market share and technical issues. The program would catch any changes in metrics or Google algorithm updates. It would also involve monitoring the site for technical problems, maintaining documentation of SEO standards, and providing regular training to keep teams informed of SEO best practices. This governance aims to help Realtor.com maintain technical compliance and respond promptly to any SEO issues.
Presentations from Criteo Labs’ Infrastructure team with a guest speakers from Yandex.
• FastTrack: scaling customer integration
• Evolution of data structures in Yandex.Metrica
• Don't take your software for granted
• Evolution of analytics at Criteo
Sibesh Resume for SEO Job,hundred percent white-hat SEO Expert virtual assist...Sibesh Chakraborty
I am hundred (100) percent white-hat SEO Expert or Search Engine Optimizer with 5 years of experiences on both “On-Page” and “Off -Page” SEO. I worked as SEO Virtual assistant in many Indian and overseas companies.
The document outlines the agenda for an Adobe Marketo Engage User Group meeting, including introductions, presentations on various Marketo topics, and time for questions. It provides housekeeping details like rules for the user group and tips on how to stay connected to receive updates. The document shares several "Did you know" Marketo tips from known issues to customizing layouts and using tokens in links.
This document discusses automation in Sitecore and how it can be used to personalize customer experiences. It provides the following key points:
- Sitecore automation allows marketers to give more control over how websites interact with visitors using predefined plans and help nurture customer relationships by adapting personalized, timely, and relevant content.
- Why automate? To deliver the right content to the right customer through the right channel at the right time.
- Sitecore's automation is different in that it can act on information from all areas of the customer journey, trigger actions based on various events, and qualify actions based on additional customer attributes.
- The presentation concludes with a discussion of Sitecore's roadmap for further
Sitecore Symposium 2018 - Cooking Up Smart Product Recommendations for Siteco...John Montes
Cooking Up Smart Product Recommendations - A first step in utilizing machine learning for your Sitecore Commerce shop.
Presented by: John Montes and Kautilya Prasad
Presented at: Sitecore Symposium 2018 in Orlando, Florida
Teams thrive when they deliver value
every 2 - 3 Sprints!
They have a constant stream of achievement.
People develop a sense of momentum and confidence.
It helps bond a team together.
They develop the ability to
critique.
It increases respect for other
disciplines.
It reduces the isolation of work.
Teams thrive when they deliver value
every 2 - 3 Sprints!
They have a constant stream of achievement.
People develop a sense of momentum and confidence.
It helps bond a team together.
They develop the ability to
critique.
It increases respect for other
disciplines.
It reduces the isolation of work.
BrightonSEO 2017 - SEO quick wins from a technical checkChloe Bodard
Actionable advice to drive more traffic and revenue to your site from carrying out a technical check. These slides look at technical issues such as 301 redirects, robots.txt files and crawl budget, sitemaps, canonical tags and optimisation, which can all be found by using the technical SEO tools, Screaming Frog, Deep Crawl, Google Search Console and Google Analytics.
What can you expect from these slides?
- To learn which key technical issues to look out for.
- To learn how these technical issues impact your SEO.
- To learn how to fix these technical issues for SEO quick wins.
Design and Implementation of E-Commerce Site for Online Shopping.pdfOmar Omar
We saw the worst storm in decades, an introduction to a new variant, and an icy realisation of new energy rates. The events of Winter 2021 were unexpected to say the least. Among the violent winds and the shortage of lateral flow tests, one thing remained constant. One thing we were sure of, where our certainty didn’t waver in doubt; was the generosity of the Ummah.
Design and Implementation of E-Commerce Site for Online Shopping.pdfTomTom149267
This document describes the design and implementation of an e-commerce website for online shopping. Key aspects summarized:
- The website allows customers to browse and purchase various fashion and lifestyle products online through a shopping cart system.
- Technologies used include ASP.NET for the framework, C# as the programming language, and a relational SQL Server database.
- The website has pages for products, orders, account registration/login, administration, and uses PayPal for payment processing.
- Roles include visitors who can view products, registered users who can purchase products, and administrators who can manage the website.
The document summarizes an EnterVex Consult website project created by TeamCode. It outlines the project objectives to provide clients information on services and accept feedback. Key requirements include sign up/login pages, displaying services, and filling out request forms. Functional requirements cover authentication and password resets. Non-functional requirements focus on responsiveness and load times. Highlights from sprint planning include reviewing the roadmap and backlog, estimating stories, and sharing updates with the client.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Evaluating the Effectiveness of Women-Focused MarketingHighViz PR
Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
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This document provides guidance on site migrations and how to minimize ranking and traffic losses during the migration process. It recommends thoroughly planning, testing redirects and optimizations before migrating to avoid issues like broken links. The document also outlines post-migration checks like verifying tracking codes and crawling the site to ensure proper redirects. Maintaining rankings requires ongoing monitoring and optimization after launching the new site.
The Digital Marketing-Web Development Relationshiphannonhill
Gain a deep understanding of how tightly marketing is connected with web design. Information is readily available to support your web design decisions, whether it be through activity & insights gleaned from your analytics, engagement activity from your social media channels or direct feedback from your customers via online surveys.
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Figuring out how to tie multiple records together in Marketo…Is this the bane of your existence or the custom object of all your desires? Love it or hate it, in some instances, you can’t escape these challenges. But in some cases, you may find that you really don’t want to.
Join the next virtual SFMUG on Wednesday, April 27 at 4:00 pm PDT where we’ll hear from Ellie Cary, MarTech Director at Planet Home Lending on how to “Find the Custom Object of Your Desires.” She will cover:
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- Which native or custom integration is your destiny
- How to creatively leverage these elements
- Marketo life lessons you don’t have to learn the hard way
From webhooks to custom activities to custom objects, we will cover these key system elements, and help create a Marketo instance that will burn for you. Hope to (virtually) see you there!
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This document outlines Magnus Billgren's background and experience as a talk show host, CEO, and founding member of ISPMA. It then discusses challenges companies face related to product management, processes, missed opportunities, and long-term thinking. It introduces the concept of managing speed across three layers - playground (fast), edge (medium speed), and core (slow, foundational). Guidelines for each speed layer are provided around rules, rationales, and financial considerations. Examples are given of companies that addressed speed-related problems and improved results by separating concerns across speed layers.
This document discusses best practices for preserving project websites after funding ends to avoid them disappearing or being hijacked. It recommends developing a preservation strategy that involves documenting the site, fixing issues, and clarifying its status. Technical steps like removing unneeded scripts and ensuring applications break gracefully are also covered. Developing an access policy and testing mirroring can help sites be preserved and repurposed long-term.
The right technical support for your A/B testing program requires so much more than just finding someone who knows HTML, CSS, and JS. You will only truly achieve the benefits of experimentation when your development is both efficient and sits correctly within a wider process.
Tune in to listen to Jonny Longden, Director of Digital Experience at Journey Further, to find out how to get the right development support in place and ensure you are getting the most from your A/B testing program.
The right technical support for your A/B testing program requires so much more than just finding someone who knows HTML, CSS, and JS. You will only truly achieve the benefits of experimentation when your development is both efficient and sits correctly within a wider process.
Tune in to listen to Jonny Longden, Director of Digital Experience at Journey Further, to find out how to get the right development support in place and ensure you are getting the most from your A/B testing program.
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Getting it wrong is a huge drain on your time as a CRO.
Not all developers are the same. A/B test development is a rare skill
The process that unifies A/B testing with production development is where efficient innovation happens
The document discusses SEO governance for Realtor.com. It describes implementing an SEO governance program to monitor key metrics like market share and technical issues. The program would catch any changes in metrics or Google algorithm updates. It would also involve monitoring the site for technical problems, maintaining documentation of SEO standards, and providing regular training to keep teams informed of SEO best practices. This governance aims to help Realtor.com maintain technical compliance and respond promptly to any SEO issues.
Presentations from Criteo Labs’ Infrastructure team with a guest speakers from Yandex.
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• Don't take your software for granted
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The document outlines the agenda for an Adobe Marketo Engage User Group meeting, including introductions, presentations on various Marketo topics, and time for questions. It provides housekeeping details like rules for the user group and tips on how to stay connected to receive updates. The document shares several "Did you know" Marketo tips from known issues to customizing layouts and using tokens in links.
This document discusses automation in Sitecore and how it can be used to personalize customer experiences. It provides the following key points:
- Sitecore automation allows marketers to give more control over how websites interact with visitors using predefined plans and help nurture customer relationships by adapting personalized, timely, and relevant content.
- Why automate? To deliver the right content to the right customer through the right channel at the right time.
- Sitecore's automation is different in that it can act on information from all areas of the customer journey, trigger actions based on various events, and qualify actions based on additional customer attributes.
- The presentation concludes with a discussion of Sitecore's roadmap for further
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Presented by: John Montes and Kautilya Prasad
Presented at: Sitecore Symposium 2018 in Orlando, Florida
Teams thrive when they deliver value
every 2 - 3 Sprints!
They have a constant stream of achievement.
People develop a sense of momentum and confidence.
It helps bond a team together.
They develop the ability to
critique.
It increases respect for other
disciplines.
It reduces the isolation of work.
Teams thrive when they deliver value
every 2 - 3 Sprints!
They have a constant stream of achievement.
People develop a sense of momentum and confidence.
It helps bond a team together.
They develop the ability to
critique.
It increases respect for other
disciplines.
It reduces the isolation of work.
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Actionable advice to drive more traffic and revenue to your site from carrying out a technical check. These slides look at technical issues such as 301 redirects, robots.txt files and crawl budget, sitemaps, canonical tags and optimisation, which can all be found by using the technical SEO tools, Screaming Frog, Deep Crawl, Google Search Console and Google Analytics.
What can you expect from these slides?
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- To learn how these technical issues impact your SEO.
- To learn how to fix these technical issues for SEO quick wins.
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We saw the worst storm in decades, an introduction to a new variant, and an icy realisation of new energy rates. The events of Winter 2021 were unexpected to say the least. Among the violent winds and the shortage of lateral flow tests, one thing remained constant. One thing we were sure of, where our certainty didn’t waver in doubt; was the generosity of the Ummah.
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This document describes the design and implementation of an e-commerce website for online shopping. Key aspects summarized:
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- The website has pages for products, orders, account registration/login, administration, and uses PayPal for payment processing.
- Roles include visitors who can view products, registered users who can purchase products, and administrators who can manage the website.
The document summarizes an EnterVex Consult website project created by TeamCode. It outlines the project objectives to provide clients information on services and accept feedback. Key requirements include sign up/login pages, displaying services, and filling out request forms. Functional requirements cover authentication and password resets. Non-functional requirements focus on responsiveness and load times. Highlights from sprint planning include reviewing the roadmap and backlog, estimating stories, and sharing updates with the client.
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Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
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Actionable tactics you can apply after this session:
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Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxelizabethella096
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
3. All rights reserved 2022
@SukhSingh84
#BrightonSEO
1. Site architecture or URL change
Home
/dog-tops /cat-tops
/dog-clothes /cat-clothes /tops-for-pets
4. All rights reserved 2022
@SukhSingh84
#BrightonSEO
2. Content consolidation/pruning
Dog Summer
Outfits 2019
Low rank
Slow loading
Good content
Cat Style
Guide 2020
High rank
High bounce
Poor content
5. All rights reserved 2022
@SukhSingh84
#BrightonSEO
2. Content consolidation/pruning
Dog Summer
Outfits 2019
Low rank
Slow loading
Good content
Cat Style
Guide 2020
High rank
High bounce
Poor content
Pet Style Guide
2022
High rank
Low bounce
Great content
8. All rights reserved 2022
@SukhSingh84
#BrightonSEO
4. Protocol change
http://not-secure...
9. All rights reserved 2022
@SukhSingh84
#BrightonSEO
4. Protocol change
http://not-secure...
https://secure.com
10. All rights reserved 2022
@SukhSingh84
#BrightonSEO
5. Domain name change
https://dog-tops.com
11. All rights reserved 2022
@SukhSingh84
#BrightonSEO
5. Domain name change
https://dog-tops.com
https://pet-clobber.com
12. All rights reserved 2022
@SukhSingh84
#BrightonSEO
5. Top-level domain name change
https://pet-clobber.com
https://pet-clobber.fr
https://pet-clobber.de
https://pet-clobber.co.uk
13. All rights reserved 2022
@SukhSingh84
#BrightonSEO
6. Merging sites
Website 1
Low rank
Low DA
Defunct brand
Good content
Website 2
High rank
High DA
Bad CMS
Poor content
14. All rights reserved 2022
@SukhSingh84
#BrightonSEO
Website 2
High rank
High DA
Bad CMS
Bad content
6. Merging sites
Website 1
Low rank
Low DA
Defunct brand
Good content
Website 1
High rank
High DA
New CMS
Good content
20. All rights reserved 2022
@SukhSingh84
#BrightonSEO
The migration stages
1. Scoping and planning
2. Development and testing
3. Launch (live testing and changes)
22. All rights reserved 2022
@SukhSingh84
#BrightonSEO
Consider why you are migrating?
Low-Medium SEO impact
• Look and theme
• Site structure (not URLs)
• Re-platforming (CMS)
• Hosting provider
23. All rights reserved 2022
@SukhSingh84
#BrightonSEO
Consider why you are migrating?
Low-Medium SEO impact
• Look and theme
• Site structure (not URLs)
• Re-platforming (CMS)
• Hosting provider
Medium-High SEO impact
• Site structure (URLs)
• HTTP protocol
• Domain name
• Merge sites
• Content consolidation
24. All rights reserved 2022
@SukhSingh84
#BrightonSEO
Define and measure success (KPIs)
+CTR%
+Keyword visibility
+Traffic
-Bounce rate
+Conversion rates
+Core Web Vitals Scores
26. All rights reserved 2022
@SukhSingh84
#BrightonSEO
Project planning & management
Google Sheets/Excel
27. All rights reserved 2022
@SukhSingh84
#BrightonSEO
Set realistic timelines
We recommend 6 months
to plan, develop, test,
launch…
How about 3 months?
28. All rights reserved 2022
@SukhSingh84
#BrightonSEO
Project management tools
Slack
Trello
MS Teams – ‘Tasks’
30. All rights reserved 2022
@SukhSingh84
#BrightonSEO
Audit old & new site: Don’t migrate
issues!
Old site
Core Vitals
Dupe content
New site
Core Vitals
Dupe content
31. All rights reserved 2022
@SukhSingh84
#BrightonSEO
SEO elements checklist
https://bit.ly/anicca-tech-seo-checklist
32. All rights reserved 2022
@SukhSingh84
#BrightonSEO
Do a content value audit
Gather as much data as possible:
1. Impressions, CTR
2. Ranking keywords and pages
3. Traffic, engagement, conversions
4. Domain authority, backlinks, social signals
5. Indexation, tech/on-page issues, Core Web Vitals
33. All rights reserved 2022
@SukhSingh84
#BrightonSEO
Use SEMrush ‘Content Audit’
https://www.semrush.com/blog/content-audit-for-content-marketing-strategy/
34. All rights reserved 2022
@SukhSingh84
#BrightonSEO
Use Data Studio: blend data
35. All rights reserved 2022
@SukhSingh84
#BrightonSEO
Improve, consolidate, or redirect
37. All rights reserved 2022
@SukhSingh84
#BrightonSEO
Wireframe site structure & pages
Miro.com Invisionapp.com
38. All rights reserved 2022
@SukhSingh84
#BrightonSEO
Old content vs new templates
What do
SEOs use
when
fishing?
Linkbait.
What do
SEOs use…
...when
fishing?
Linkbait…..
sorry.
39. All rights reserved 2022
@SukhSingh84
#BrightonSEO
Old content vs new templates
Word Invisionapp.com
40. All rights reserved 2022
@SukhSingh84
#BrightonSEO
A/B testing
https://optimize.google.com (free and paid)
https://www.hotjar.com (trial and paid)
41. All rights reserved 2022
@SukhSingh84
#BrightonSEO
Add tracking, CTAs and goals
•Use the same ‘property’ with a new ‘beta view’
•Recreate/migrate micro and macro conversion
points and goals
42. All rights reserved 2022
@SukhSingh84
#BrightonSEO
Test: view source, Tag Assistant
43. All rights reserved 2022
@SukhSingh84
#BrightonSEO
Test: Tag Manager ‘preview mode’
44. All rights reserved 2022
@SukhSingh84
#BrightonSEO
Back-up your site (regularly!)
Yes, I
migrated the
content
Yes, I’m sure What blog?
45. All rights reserved 2022
@SukhSingh84
#BrightonSEO
Back-up: manually using FTP
https://filezilla-project.org/
49. All rights reserved 2022
@SukhSingh84
#BrightonSEO
Choose a good day & time
•Early in the week
•Use Google Analytics: ‘Users by
time of day’ report
50. All rights reserved 2022
@SukhSingh84
#BrightonSEO
Soft launch - Ideal
•No announcement, no marketing
•Allows you to test a live site
•Ideal
51. All rights reserved 2022
@SukhSingh84
#BrightonSEO
Incremental launch - Ideal
•If cover multiple regions or have an enterprise site
•Test and fix each section in stages
•Ideal
52. All rights reserved 2022
@SukhSingh84
#BrightonSEO
Test redirects
Check: redirect loops, 404 errors, planned vs final URLs.
=D2=F2
53. All rights reserved 2022
@SukhSingh84
#BrightonSEO
Re-audit technical SEO issues
https://www.deepcrawl.com/
54. All rights reserved 2022
@SukhSingh84
#BrightonSEO
Test tracking
‘Real-Time’ report in Google Analytics
55. All rights reserved 2022
@SukhSingh84
#BrightonSEO
KPIs: Monitor 3-6 months+
57. All rights reserved 2022
@SukhSingh84
#BrightonSEO
Summary
1. Qualify why you are migrating
2. Define what success means (KPIs)
3. Plan and project-manage
4. Audit and resolve before and after launch
5. Monitor 3-6 months+ after launch
https://bit.ly/anicca-tech-seo-checklist
58. All rights reserved 2022
@SukhSingh84
#BrightonSEO
Disclaimer
The materials set out in this document are concepts only (the “Concepts”) and, in addition to any rights
vesting in Anicca Digital Limited (“Anicca”), may be the subject of existing third party intellectual property
rights.
If the client wishes to utilise any of the Concepts, it should notify Anicca in writing and Anicca will then put
in place the appropriate intellectual property searches (the “Searches”). The use of the Concepts is
therefore subject to the results of the Searches.
Anicca shall not be liable for any damages, costs or losses whether direct or indirect (and including,
without limitation, loss of profits, loss of business and loss of goodwill) arising out of any claim by any third
party relating to the Concepts proposed by Anicca where the client uses a Concept:
prior to Anicca confirming whether or not the Concept is subject to existing third party intellectual property
rights; and/or
in breach of existing third party intellectual property rights following the Searches.
All Anicca rights to proposed technical, content and creative concepts belong to Anicca unless paid for
by the client. Should the client subsequently use any concepts without payment to Anicca (unless agreed
otherwise by both parties in writing), Anicca reserves the right to take action to recoup, without limitation,
damages for breach of intellectual property rights and/or any lost costs associated with the development
of such concepts from the client.
Thank you
Sukh@anicca.co.uk