The document discusses a webinar focused on improving website experiences following the discontinuation of Google Optimize, featuring insights from experts Avishai Sharon and Elad Hefetz. It emphasizes the importance of experience optimization for B2B companies and outlines various strategies including personalization and A/B testing to increase engagement and conversion rates. The document also promotes Trendemon's services, which aim to enhance website performance and user experience through optimized content and real-time analytics.

1. Goodbye Google Optimize -
How to Improve Website
Experiences Following its Sunset?
LIVE WEBINAR
11:30 AM ET / 16:30 PM UK

2. Avishai Sharon
CEO @ Trendemon
Elad Hefetz
CEO @ Airfleet
Welcome!

3. Agenda a) What is Experience Optimization and
Why Google Killed Google Optimize
(GO)
b) Key Points to Consider when
Optimizing Pages - Examples & Use
cases
c) Page Optimization - A Live Demo
d) Questions

4. About Trendemon
Trendemon is the Website
Experience Optimization
platform for B2B companies.
We automatically move target audiences
through your website towards business goals.
We generate a 5-18X uplift in conversion
rates from anonymous visitors to pipeline
opportunities.
Selected Customers:

5. Airfleet creates and optimizes revenue generating
websites for b2b tech.
Combining our web platform and services we
focus on enabling the best buyer experience.
Selected Clients:
About Airfleet

6. Website
Experience
Optimization
What is Experience
Optimization and Why Google
Killed Google Optimize (GO)

7. Orientation

8. Orientation
Website Optimization
SEO
main goal: Increase
organic traffic
Performance
main goal: Improve technical
performance
(load time, compatibility)
Experience
main goal: Improve conversion rates, engagement rates
We are here!
The Various Types of Website Optimization

9. Orientation
Website Optimization
SEO
main goal: Increase
organic traffic
Performance
main goal: Improve technical
performance
(load time, compatibility)
Experience
main goal: Improve conversion rates, engagement rates
Approaches to Experience Optimization
Personalization
Experimentation

10. Orientation
Website Optimization
SEO
main goal: Increase
organic traffic
Performance
main goal: Improve technical
performance
(load time, compatibility)
Experience
main goal: Improve conversion rates, engagement rates
Specialization and Consolidation in Recent Years
Personalization & Experimentation

11. Orientation
B2B Website Optimization
SEO
main goal: Increase
organic traffic
Performance
main goal: Improve technical
performance
(load time, compatibility)
Experience
main goal: Improve conversion rates, engagement rates
Specialization and Consolidation in Recent Years
Personalization & Experimentation

12. Are we covering our basis
first?
· Good experience for all users
(speed & UX)
· Clear messaging
· Providing value & relevant
content
Planning First (have a strategy)
What are we looking to
achieve? And how will we
measure this?
· Increase engagement
· Increase conversion rate (?)
· Delightful experience
What resources do we
need?
· Design
· Copy
· Development

13. Personalization approach
· What different audiences really gain
from personalization
· What can we know about your
website visitors? (A lot)
A/B testing approach
· What do we want to test with A/B
testing?
· On which pages should we focus?
· Do we have enough traffic for
actual
testing?

14. Information we have about our audience
Technical
· Source - UTMs & Referrals
· Region (IP based)
Behaviour & Topics
· Initial content
· Content interest
· Page engagement
Funnel Status
· Intent scoring
· Content consumption
· Returning vs new
CRM info
· Existing client or prospect
· Deals in the pipeline
· Current AE, Industry & Company size
· Bought products (for upsell)
Enrichment info
· Account & company info
· Intent

15. Quick win personalization
· Direct callouts - industry / returning visitors / Roles
· Region based social proof
· Tailored use cases
· Fast lane for ABM - ungate all content + replace form
with calendar

16. Quick win experimentation
· Sections ordering - Use cases before benefits?
· Landing pages, forms & visuals
· Messaging (be careful with this)

17. Current Homepage Hero
website.com

18. Sales Oriented Homepage Hero
website.com/?utm_source=linkedin&utm_campaign=sales_campaign

19. Dev/Product Oriented Homepage Hero
website.com/?utm_source=linkedin&utm_campaign=dev_campaign

20. Clear indication
of role and use
case need
Next: personalize the pages based on this info

21. Current Product Page hero

22. Personalized product pages
Marketing Audience HR Audience

23. Current Homepage hero

24. Personalized messaging and social proof
Marketing Audience HR Audience

25. Platform Capabilities & Use Cases:
Website Experience Optimization (Activation)
ACE & Race (A/B testing)
Page Level Optimization

26. Platform Capabilities & Use Cases:
Website Experience Optimization (Activation)
ACE & Race (A/B testing) Campaigns & Orchestrations One-to-Won & Streams
Page Level Optimization Journey Level Optimization Sales Engagement Optimization

27. Platform Capabilities & Use Cases:
Insights & Intelligence (Exploration)
Website Experience Optimization (Activation)
ACE & Race (A/B testing) Campaigns & Orchestrations One-to-Won & Streams
Real-time Alerts
Page Level Optimization Journey Level Optimization Sales Engagement Optimization
Journey Maps
ROI Reporting
Content Attribution ABM Insights

28. Platform Capabilities & Use Cases:
Insights & Intelligence (Exploration)
Website Experience Optimization (Activation)
ACE & Race (A/B testing) Campaigns & Orchestrations One-to-Won & Streams
Real-time Alerts
Page Level Optimization Journey Level Optimization Sales Engagement Optimization
Journey Maps
ROI Reporting
Content Attribution ABM Insights

29. Live Demo Introducing:
Trendemon’s New Page
Optimization Suite

30. Selected Partners

31. Airfleet contact details
· Email me at elad@airfleet.co
· Follow me on Linkedin at https://linkedin.com/in/eladh
· Book a meeting at https://drift.me/goelad/meeting/
· Visit our website https://www.airfleet.co

32. Get in touch
trendemon.com
avishai@trendemon.com