This document discusses the website design process for an artist named Jaya. It examines conventions used by other artists' websites like Adele, Emeli Sande, Paloma Faith, and Ed Sheeran. Key aspects explored include simplicity of design, inspiration taken from other artists' music and tour pages, inclusion of merchandise and contact pages, and use of embedded YouTube videos. The document describes design choices made for Jaya's website that both follow conventions like other artists as well as challenge conventions in some ways.

1. USING, DEVELOPING AND
CHALLENGING THE
CONVENTIONS OF A
WEBSITE.
Referencing www.adele.tv
www.emelisande.com
www.palomafaith.com
www.edsheeran.com

2. After research I found that most
soul/pop artists have relativity
simple sites, it also follows in the
black and white theme. Adele
especially has a really simplistic
site, making everything easier to
find and navigate, although
Sande’s website has more content
and colour, it follows the suit of
simplicity. This is something I
tried and accomplished into my
site, the theme throughout
remained black and white and it
was also simple to use.
I took a lot of inspiration
form Emeli Sandes’
music page, it shows
you the album name and
the titles of each song,
her page headings also
influenced my choice
when constructing the
website. The website
also influenced my
decision to add link to
her social media,
however I added icons of
the media instead of
text.

3. Each artist I researched they had a
merchandise page, conventional for
21st century as it is another aspect
in which they make money. These
products can range from mugs to
posters. During research I found
that if the artist has a new album
out with a main colour then
most/all of their merchandise will
incorporate this colour. For
example Ed Sheeran’s new album is
predominantly green and so most
of his merch incorporate this.
Following this theme most of Jayas
merchandise is black and white (to
go with her website and digipak).
Paloma Faith’s store
page had people
wearing the
merchandise, I
decided that
because the jumper
was unisex and in a
variety of sized I
decided to have an
image of the jumper
without someone
wearing it.

4. Also during website
researched all current
artists had some type
of tour page, which
gave fans information
on where and when
the artist was going
to be preforming.
This was set up in a
variety of ways
depending on the
artist.
For example, Emeli Sande’s site has an
image of her preforming, however both
Paloma Faith and Ed Sheeran have a
simple background with just the dates
and location of their gig. Taking
inspiration from the sites by clicking
on the ‘News’ button a dropdown box
appears where you can click onto the
Tour page, I decided to have a
performance image of Jaya on the tour
dates with the information in a line.
Making it easier to view, again it is in
black and white to go with the
overview of the site.

5. Some sites I looked at had contact
pages, a formality on any site, this
allows other agents to contact the
band/management. So this is
something I oblviously included on
my site. The contact box was at the
bottom of every page. One reason I
did this was for simplicity, it allows
the user to contact the band
immediately at the bottom instead of
having to go to a completely separate
Most well known artists are
contacted directly though there
agents and therefor do not have
a contact page, an example of
this is Paloma Faith, other
artists, such as Ed Sheeran,
simply direct you to a different
page or website.
I decided not to do this on the
basis that Jaya is a new artist and
so contacts may
Be harder to find, therefor by
having it on her website it makes
it easier for fans and bookings. I therefor feel that in
this aspect of a website
I have challenge the
norm, by having a
contact box at the
bottom of each page
instead of having a
whole page dedicated to
contact information, I
also feel that by having
on the website rather

6. In general most music website have
videos of the artist preforming, either at
concerts or released singles. The website
I looked at varied, for example Ed
Sheeran’s site had all his videos in a
playlist, which means you can watch the
videos non-stop without having to click
each individual. Emeli Sande’s website
had one video take up the entire page, so
it varied site to site. One thing that I did
notice that all sites had in common where
that the videos where embedded into
YouTube and therefor could be watched
on the site or searched on YouTube.
So, when it came to
creating my website I
decided to have each
individual video on the
site, instead of one
playlist. Also instead of
having just music videos
on there I also added
interviews and the
‘trailer for my video. I
felt that this gave more
of an insight for the
fans and made the artist
more accessible.