1) The document discusses Prof. Han Woo Park's research analyzing Facebook data to understand political changes in South Korea during 2016-2017, including candlelight protests over President Park's impeachment and the 2017 presidential election. 2) It focuses on the regions of Taegu and Kyeongbuk, where support for conservative candidate Hong Joon-pyo remained strong in the election, showing some regional divisions remain. 3) Prof. Park interviewed local media in Taegu and analyzed social media data and comments to understand shifting public opinions from the impeachment protests to the presidential campaign.

1. Prof. Han Woo PARK
Yeungnam University
South Korea
Facebook bigdata to
understand regime
change and migration
patterns during
candlelight rallies over
Park’s impeachment
and 2017 presidential
election in South Korea

2. Contents
Victory of Moon Jae-in
1.
Candlelight Protest in a Hybrid Media
System over Park’s impeachment
2.
Taegu-Kyeongbuk(TK) Region in Korea
3.
Migration from Impeachment to Election
4.

3. 1. Victory of Moon Jae-in
http://edition.cnn.com/2017/05/09/asia/south-korea-election/index.html

4. https://www.theguardian.com/world/2017/may/09/moon-jae-in-the-south-korean-pragmatist-who-would-be-presidentc

5. 2. Candlelight Protest in a Hybrid Media
System over Park’s impeachment

6. Political situation before candlelight protest

7. 1. An Ontology of Hybridity
2. All Media Systems Have Been Hybrid
3. The Contemporary Contexts of
Hybridity
4. The Political Information Cycle
5. Power, Interdependence, and Hybridity
in the Construction of Political News:
Understanding WikiLeaks
6. Symphonic Consonance in Campaign
Communication: Reinterpreting Obama
for America
7. Systemic Hybridity in the Mediation of
the American Presidential Campaign
8. Hybrid Norms in News and Journalism
9. Hybrid Norms in Activism, Parties, and
Government
Conclusion: Politics and Power in the
Hybrid Media System
Various Hybrid Media Units

8. https://www.ilbe.com/2050234889
Visual Meme as Hybrid Media Unit

9. https://sss.kr/s/board.php?bo_table=politics&wr_id=13511&sfl=wr_name%2C1&stx=%EC%BB%A4%EB%AE%A4%EB%8B%88%ED%8B%B0&sst=wr_good&sod=desc&sop=and&page=4

10. http://blog.naver.com/PostView.nhn?blogId=vsil0lisv&logNo=220882205570&categoryNo=0&parentCategoryNo=0&viewDate=&currentPage=1&postListTopCurrentPage=1&from=postView

12. Quadruple Helix based on N4 Transfer Process
• Four Ns have mutual interaction
- Attention
- Reaction
- Expression
- Participation

13. 1st Protest on 29 October 2016

20. 3. Focusing on Taegu(Daegu)-Kyeongbuk(TK)
If one looks closely at the voting numbers, the
regionalism which has defined elections in modern
South Korea is still present. In North Jeolla, South
Jeolla, and the metropolitan city of Gwangju, Hong
Joon-pyo earned equal to or less than 3 percent of all
votes. In North Gyeongsang, Hong won with 48.6
percent to Moon’s 21.7; in Daegu (another
metropolitan city region) Hong took 45.4 percent; and
in South Gyeongsang – technically Moon’s “home
province” – Hong also won, although he took the
province by less than 1 percentage point. These
southeastern provinces and the city of Daegu are the
only administrative districts that Hong won.
http://thediplomat.com/2017/05/south-koreas-19th-presidential-election-lessons-learned/

21. Voting numbers per region
http://theimpeter.com/39931/

22. Type
A local TV station
(Daegu MBC)
UCC (Real time in Daegu
)
anti-Park
rally
hosted
by
Celebrity
(Kim jedong)
Pro-Park
rally
hosted
by
seniors
(Parksamo)
X
Publicly-Responded Data and Scraped Comments from Facebook Pages

27. Internet must be connected
to play this video clip
https://www.youtube.com/watch?v=OhvUSUU_AFM
Daegu MBC Documentary
'Candlelight Vigil Facebook Bigdata'
Prof. Han Woo Park interview

29. 4. Migration from Impeachment to Election
Facebook commenters across
media when the motion of
impeachment against Park
passed the National Assembly
Facebook commenters
across candidates during
early stages of 2017
Presidential campaign

30. THANK YOU