This is the first part of my course for the Master of Digital Marketing of the International Univeristy of Monaco:
Most of what is known in traditional economy has been widely questioned, or even completely destroyed, by internet.
The disintermediation of value chains, the acceleration of commercial exchanges, the importance of brand sociology, !ash sales methods, the transformation of products into services, the permeability of borders, the abundance and volatility of o"ers... All these phenomenas make digital markets hardly accessible to those who still use 20th century management tools.
In this course, we will explore #rst the main principles distinguishing digital from traditional economy. We will work then on the importance of two-sided or multi-sided markets, and in particular the economy of gratuity. We will then move forward with the extension of models of monetization enabled by the web today.
Finally, we will try to suggest a new approach on a digital company’s creation of value and added value for its clients, insisting on the notion of ecosystems and «closed gardens». For each key point we will use a recent case study, allowing the students to understand the underlying mechanisms and the practical impacts (for ex. why Diablo III is in competition with iTunes? Why la FNAC is not one of Amazon’s competitor?).
Momads is a mobile idea company. It is creating and producing and promoting ideas for the mobile internet (mobile apps, ads and websites).
Momads services two markets: Belgium and the UK.
It is based in Brussels, the capital of Europe, while its people are spread allover Europe: the creative people are in Barcelona and Brussels. The development teams are in Minsk, Bucharest and Kiev.
This file is the opening / kick-off to IsobarCreate32 in San Francisco on November 30th & December 1st at APPNATION III.
Couple of folks asked me for it, so here it is with my presenter notes (and lots of spelling errors).
This file is pretty specific to the rules and judging for IsobarCreate hackathons with a bit of NFC background / POV from a talk I gave a couple of weeks ago in NYC.
To all who came, participated and supported, thank you again!
This is the first part of my course for the Master of Digital Marketing of the International Univeristy of Monaco:
Most of what is known in traditional economy has been widely questioned, or even completely destroyed, by internet.
The disintermediation of value chains, the acceleration of commercial exchanges, the importance of brand sociology, !ash sales methods, the transformation of products into services, the permeability of borders, the abundance and volatility of o"ers... All these phenomenas make digital markets hardly accessible to those who still use 20th century management tools.
In this course, we will explore #rst the main principles distinguishing digital from traditional economy. We will work then on the importance of two-sided or multi-sided markets, and in particular the economy of gratuity. We will then move forward with the extension of models of monetization enabled by the web today.
Finally, we will try to suggest a new approach on a digital company’s creation of value and added value for its clients, insisting on the notion of ecosystems and «closed gardens». For each key point we will use a recent case study, allowing the students to understand the underlying mechanisms and the practical impacts (for ex. why Diablo III is in competition with iTunes? Why la FNAC is not one of Amazon’s competitor?).
Momads is a mobile idea company. It is creating and producing and promoting ideas for the mobile internet (mobile apps, ads and websites).
Momads services two markets: Belgium and the UK.
It is based in Brussels, the capital of Europe, while its people are spread allover Europe: the creative people are in Barcelona and Brussels. The development teams are in Minsk, Bucharest and Kiev.
This file is the opening / kick-off to IsobarCreate32 in San Francisco on November 30th & December 1st at APPNATION III.
Couple of folks asked me for it, so here it is with my presenter notes (and lots of spelling errors).
This file is pretty specific to the rules and judging for IsobarCreate hackathons with a bit of NFC background / POV from a talk I gave a couple of weeks ago in NYC.
To all who came, participated and supported, thank you again!
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
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An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
FIA officials brutally tortured innocent and snatched 200 Bitcoins of worth 4...jamalseoexpert1978
Farman Ayaz Khattak and Ehtesham Matloob are government officials in CTW Counter terrorism wing Islamabad, in Federal Investigation Agency FIA Headquarters. CTW and FIA kidnapped crypto currency owner from Islamabad and snatched 200 Bitcoins those worth of 4 billion rupees in Pakistan currency. There is not Cryptocurrency Regulations in Pakistan & CTW is official dacoit and stealing digital assets from the innocent crypto holders and making fake cases of terrorism to keep them silent.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
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1. How to capture video testimonials that convert from your audience 🎥
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3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
2. web marketing
web marketing workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
3. web marketing
I. yesterday and today
web marketing workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
4. web marketing
I. yesterday and today
II. usability vs. creativity
web marketing workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
5. web marketing
I. yesterday and today
II. usability vs. creativity
III. useful tools
web marketing workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
6. web marketing
I. yesterday and today
II. usability vs. creativity
III. useful tools
IV. build it up
web marketing workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
7. web marketing
I. yesterday and today
II. usability vs. creativity
III. useful tools
IV. build it up
V. see you in the future
web marketing workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
8. web marketing
I. yesterday and today
II. usability vs. creativity
III. useful tools
IV. build it up
V. see you in the future
web marketing workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
9. web marketing
II. usability vs. creativity
creativity
usability
webexp
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
11. web marketing
II. usability vs. creativity
USABILITY (DEFINITION)
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
12. web marketing
II. usability vs. creativity
USABILITY (DEFINITION)
In human-computer interaction and
computer science, usability usually refers
to the elegance and clarity with which
the interaction with a computer program
or a web site is designed.
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
13. web marketing
II. usability vs. creativity
USABILITY (DEFINITION)
In human-computer interaction and
computer science, usability usually refers
to the elegance and clarity with which
the interaction with a computer program
or a web site is designed.
first mouse by Douglas Enegrbart, 1968, us
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
15. web marketing
II. usability vs. creativity
USABILITY
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
16. web marketing
II. usability vs. creativity
USABILITY
More efficient to use—it takes less time to
accomplish a particular task
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
17. web marketing
II. usability vs. creativity
USABILITY
More efficient to use—it takes less time to
accomplish a particular task
Easier to learn—operation can be learned
by obser ving the object
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
18. web marketing
II. usability vs. creativity
USABILITY
More efficient to use—it takes less time to
accomplish a particular task
Easier to learn—operation can be learned
by obser ving the object
More satisfying to use
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
20. web marketing
II. usability vs. creativity
Mac paint interface, around 1983, us
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
21. web marketing
II. usability vs. creativity
Mac paint interface, around 1983, us
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
22. web marketing
II. usability vs. creativity
USER INTERFACE
Mac paint interface, around 1983, us
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
23. web marketing
II. usability vs. creativity
USER INTERFACE
Input, allowing the users to manipulate a
system
Mac paint interface, around 1983, us
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
24. web marketing
II. usability vs. creativity
USER INTERFACE
Input, allowing the users to manipulate a
system
Output, allowing the system to indicate
the effects of the users' manipulation.
Mac paint interface, around 1983, us
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
26. web marketing
II. usability vs. creativity
Susan Kare’s Mac Icons, around 1983, us
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
27. web marketing
II. usability vs. creativity
Susan Kare’s Mac Icons, around 1983, us
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
28. web marketing
II. usability vs. creativity
ICON DESIGN
Susan Kare’s Mac Icons, around 1983, us
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
29. web marketing
II. usability vs. creativity
ICON DESIGN
Icon design is the process of designing a
graphic symbol that represents a
program, function, data or collection of
data on a computer system..
Susan Kare’s Mac Icons, around 1983, us
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
32. web marketing
II. usability vs. creativity
KNOWLEDGE
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
33. web marketing
II. usability vs. creativity
KNOWLEDGE
Usability is influenced by users
aknolwdgement and experiences.
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
35. web marketing
II. usability vs. creativity
FIRST LAW
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
36. web marketing
II. usability vs. creativity
FIRST LAW
Don’t make me think!
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
37. web marketing
II. usability vs. creativity
FIRST LAW
Don’t make me think!
Steve Krug’s Don’t make me think, 2006, us
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
39. web marketing
II. usability vs. creativity
SECOND LAW
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
40. web marketing
II. usability vs. creativity
SECOND LAW
Evaluate!
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
41. web marketing
II. usability vs. creativity
SECOND LAW
Evaluate!
* Eye tracking, a fast and accurate
usability tool
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
42. web marketing
II. usability vs. creativity
SECOND LAW
Evaluate!
* Eye tracking, a fast and accurate
usability tool
* Multivariate testing, a statistical
testing of user responses
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
43. web marketing
II. usability vs. creativity
SECOND LAW
Evaluate!
* Eye tracking, a fast and accurate
usability tool
* Multivariate testing, a statistical
testing of user responses
Jakob Nielsen, 2006, us
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
45. web marketing
II. usability vs. creativity
CREATIVITY (definition)
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
46. web marketing
II. usability vs. creativity
CREATIVITY (definition)
a mental and social process involving the
generation of new ideas or concepts, or
new associations of the creative mind
bet ween existing ideas or concepts
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
47. web marketing
II. usability vs. creativity
CREATIVITY (definition)
a mental and social process involving the
generation of new ideas or concepts, or
new associations of the creative mind
bet ween existing ideas or concepts
Jackson Pollock, 1950’s, us
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
49. web marketing
II. usability vs. creativity
Web design: the origins
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
50. web marketing
II. usability vs. creativity
Web design: the origins
merging iper-text with internet: surf
trough medias
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
51. web marketing
II. usability vs. creativity
Web design: the origins
merging iper-text with internet: surf
trough medias
Tim Berner Lee’s first WWW site, 1991, ch
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
56. web marketing
II. usability vs. creativity
Web design: evolution
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
57. web marketing
II. usability vs. creativity
Web design: evolution
more visual less words
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
65. web marketing
II. usability vs. creativity
Web development
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
66. web marketing
II. usability vs. creativity
Web development
web design + web technologies
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
