The document outlines Parents as Teachers' strategic plan to emphasize model fidelity and replication in order to ensure sustainability. It discusses the importance of clarifying their audience and role, as well as aligning services with their mission. By 2014, all affiliated programs will need to comply with expectations for consistent implementation of core competencies and evidence-based practices to position themselves for continued funding and branding as a trusted resource.

1. The future is now: our roadmap to sustainability Webinar 1: August 3, 2010

2. Who we are Pat Simpson Marketing Communications Director Cheryle Dyle-Palmer Chief Operating Officer

3. Background Strategic plan directives Grow, expand, respond to key trends Develop consistent, clear messages Implement branding strategy to align products/services with mission Environmental scan Changing economy Emerging demographic shifts

4. What the national office learned People are confused about Parents as Teachers! We need to refine our audience. We need to clarify our role.

5. What we look like

6. What we look like now The trusted resource for the most respected organizations and professionals who provide services to families with young children.

7. What we look like now

8. BOARD POLICY By July 1, 2014, all Parents as Teachers affiliated program sites will comply with the National Center’s expectations for replication and model fidelity.

9. Why emphasize model fidelity? Funding is tied to outcomes. Model fidelity = positive results Consistency is critical to building strong brands.

10. Why emphasize model fidelity? Replication = consistent implementation Structural fidelity = adherence to the “package of services” Process fidelity = interpersonal elements

11. Core competencies Family Support and Parenting Education Child and Family Development Human Diversity within Family Systems Health, Safety & Nutrition Relationships between Families and Communities

13. Focus on evidence based practices Critical to replicating quality Combines good research, professional expertise and consideration of family characteristics

14. Summary Positions Parents as Teachers as a valued partner Recognizes importance of replication, model fidelity to sustainability Affiliation with Parents as Teachers (through model compliance) positions you for future sustainability.

15. Next up August 10: 1pm CT (2pm ET, 12pm MT, 11am PT) Webinar 2: What does this mean to my program? 31 30 29 28 27 26 25 24 23 22 21 20 19 18 17 16 15 14 13 12 11 10 9 8 7 6 5 4 3 2 1 S F T W T M S AUGUST

16. Thank you for participating!