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BrightSign: Advanced Digital Signage

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Presentation files from the BrightSign: Advanced Digital Signage education session at the 2015 COMM-TEC S14 Solutions Day.

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BrightSign: Advanced Digital Signage

  1. 1. Vom Marktführer der Digital Signage Player AUßERGEWÖHNLICHE DIGITAL SIGNAGE LÖSUNGEN
  2. 2. REFERENT Referent: Marc Schiedl Leiter Geschäftsbereich Conference COMM-TEC GmbH Tel.: +49(0)7161 3000-453 Mobile: +49(0)172 70 14 580 Fax: +49(0)7161 3000-9453 eMail: Marc.Schiedl@comm-tec.de www.comm-tec.de
  3. 3. Wir über uns Ihr Kompetenter Partner für  Medientechnik  Gebäudetechnik
  4. 4. DIE FIRMENPHILOSOPHIE  Denken in Lösungen  Handeln in Lösungen  Anbieten von Lösungen
  5. 5. UNSER PRODUKTPROGRAMM
  6. 6. BRIGHTSIGN CORPORATE OVERVIEW What We Do BrightSign manufactures media players, and provides free software and networking solutions for the commercial digital signage market worldwide BrightSign is known for its signature reliability, affordability, ease-of-use, highest quality output and most powerful video engine Who We Are Founded in 2002 by Anthony Wood, inventor of the digital video recorder (DVR) & Roku Jeff Hastings, CEO Privately held company headquartered in Los Gatos, California with offices and support around the world Shipped over 800,000 units to date The worldwide market leader in digital signage
  7. 7. Einzelhandel
  8. 8. Ikea – Deutschland / Holland
  9. 9. Unternehmens-Kommunikation
  10. 10. Empfangs Lösung
  11. 11. ■Willkommens Display ■Vorgefertigtes Template ■Empfangsdame ändert nur Namen im Webbrowser oder
  12. 12. Produktionsumfeld
  13. 13. CASE STUDY - MENU BOARDS Networked menu boards make price changes easy  All locations use dual screen menu boards  Custom zone layouts enable café to present multiple impressions on a single screen  BrightSign Network provides targeted monthly product specials and pricing updates from HQ
  14. 14. BRIGHTSIGN XD LIVE TV  Z.b. Wettbüro, Spielhalle oder Sportgastätte  Live-TV sowie Werbung auf einem Display.
  15. 15. Signage + Börsennews
  16. 16. CASE STUDY – VIDEO WALLS 4 Retail video walls showcase sportswear in action  Im Eybl World Store mit einer Gesamtfläche von mehr als 14.000 Quadtratmetern steuern 28 BrightSign-Digitalmediaplayer vier Videowände zur Übermittlung von Content in voller HD-Qualität, der für die jeweilige Abteilung maßgeschneidert wurde und über ein sicheres Netzwerk synchronisiert wird.
  17. 17. CASE STUDY - INTERACTIVITY Proven sales lift with interactive displays  ODLO Sportswear: Price tag barcode scan displays product facts & touch screen acts as product finder  MBT Shoes: Touch screen & RFID sensor in shoes trigger playback
  18. 18. CASE STUDY - INTERACTIVITY Capacitive Touch Sensor Different Information for every device on a single displays  Fein Tools:
  19. 19. WHY MAJOR RETAIL BRANDS CHOSE BRIGHTSIGN  Very cost effective for large-scale roll-outs  Highly reliable non-PC solution  Stellar Full HD video quality  Fully featured with interactivity & networking LifeProof: 1600 units in Best Buy GoPro: 35,000+ units in Best Buy, REI, Target, Sports shops Das Bild kann zurzeit nicht angezeigt werden. Contour: 600+ units in Best Buy, REI Das Bild kann zurzeit nicht angezeigt werden. DROID: 600+ units in VZW stores LG: 1100+ unit installs 2/4 Roku: 1000+ unit installs Das Bild kann zurzeit nicht angezeigt werden. Sonos: 6000 unit installs Das Bild kann zurzeit nicht angezeigt werden.
  20. 20. Warum BrightSign?
  21. 21. WARUM BRIGHTSIGN? Alles was Sie für ein erfolgreiches Digital Signage Projekt brauchen! Die Gründe für Solide State Player anstatt PC-Lösung  Ausfallsicherheit Kein bewegliches Teil Kein Windows – definierte Software  Sicherheit (Trojaner, Virus etc.)  Skalierbarkeit (Roll-Out, Management, Softwareversion)  Kosten  Interaktion (UDP, RS-232, Kontakte etc.)  Bauform
  22. 22. WARUM BRIGHTSIGN? Alles was Sie für ein erfolgreiches Digital Signage Projekt brauchen! Weitere Vorteile der BrightSign Lösung  Kostenlose Software BrightAuthor  Sehr flexible und günstige Netzwerkoptionen  Flexibel einsetzbar durch Steuerung, Trigger, Anbindungen durch Datenbanken  Anpassungen für Projekte durch BrightSign Scripting  hochskalierbar
  23. 23. DIE VORTEILE VON BRIGHTSIGN BrightSign ist die richtige Wahl, denn Sie erhalten alles, was Sie für technisch ausgereifte digitale Beschilderung brauchen.  Starke Leistung und Zuverlässigkeit Da es ausschließlich für digitale Beschilderung entwickelt wurde, liefert das schlanke Betriebssystem von BrightSign überragende Beschilderungsfähigkeiten und außerordentliche Full HD und 4K Videoqualität mit einer Solid-State-Plattform, auf die Sie sich verlassen können. Die PC-freie Lösung von BrightSign bietet den absolut höchsten Standard an Zuverlässigkeit Und Erschwinglichkeit.  Zukunftssicher Mit BrightSign erhalten Sie problemlos dynamische Ergebnisse und eine Fülle von durchdachten und einfach anzuwendenden Funktionen, die von BrightSign kontinuierlich aktualisiert werden. Dadurch bleiben Sie niemals auf einem Produkt sitzen, das mit den aktuellen Anforderungen des Markts nicht Schritt hält.  All Inclusive Alle Modelle von BrightSign beinhalten die kostenlose Software BrightAuthor, mit der Sie auf einfache Weise Präsentationen erstellen und veröffentlichen können. Unsere netzwerkfähigen Modelle enthalten kostenlose Netzwerklösungen mit Anmeldeoption für das BrightSign-Netzwerk, einen cloudbasierten Dienst, der Ihnen den Hosting- und Pflegeaufwand für Ihr eigenes Netzwerk erspart.
  24. 24. BRIGHTSIGN CORPORATE OVERVIEW Ca. 300.000 BrightSign Player wurden in 2014 verkauft!!!
  25. 25. BRIGHTSIGN PRODUKTE
  26. 26. NEW BRIGHTSIGN PRODUCT LINES Für jede Anwendung den richtigen Player PoE+, faster graphics & HTML5 engine, 1080p60 dual decode, Live TV Unsurpassed power and HTML5 performance, mSATA, and True 4K60p H.265 playback HTML5 support, 1080p60 decode, remote snapshot Commercial audio distribution & basic entry-level player
  27. 27. MODEL HARDWARE COMPARISON MATRIX Model LS322 LS422 HD222 HD1022 XD232 XD1032 XD1132 4K242 4K1042 4K1142 Price $200 $250 $350 $500 $450 $600 $650 $600 $700 $850 Positioning Audio Distribution Low cost entry level Networked Basic Interactive Networked Multi- Control Interactive Networked Basic Interactive Networked Multi- Control Interactive Networked Multi- Control Interactive with Live TV via HDMI In Networked Basic Interactive Networked Multi- control Interactive Networked Multi- Control Interactive with Live TV via HDMI In Single 1080p30 video decode ● ● ● ● ● ● ● ● ● single 1080p60 video decode ● ● ● ● ● ● ● ● Dual 1080p60 video decode ● ● ● ● ● ● Dual video decode of one 4Kp60 and one 1080p60 video ● ● ● HTML5 engine ● ● ● ● ● ● ● ● Faster HTML5 & graphics engine ● ● ● ● ● ● Remote Snapshot ● ● ● ● ● ● ● ● VGA ● ● ● ● ● 3.5" Audio Out ● ● ● ● ● ● ● ● ● ● Ethernet ● ● ● ● PoE+ PoE+ PoE+ PoE+ PoE+ PoE+ SD ● ● ● ● ● ● ● ● ● ● MICRO-SD ● ● ● ● ● ● HDMI Out ● ● ● ● ● ● ● ● ● GPIO ● ● ● ● ● ● ● ● ● ● USB 2.0 ● ● ● ●● ●● ● USB 3.0 ● ●● Serial ● ● ● ● ● IR ● ● ● ● ● ● SPDIF ● ● ● ● ● ● HDMI IN ● ● (HDMI 2.0) mSATA ● ● ● WiFi option ● ● ● ● ● ● LS Series: Affordable quality HD Series: PC-class Performance XD Series: Advanced PC-Class Performance 4K Series: Ultra HD, Ultra Reliable
  28. 28. BRIGHTSIGN FEATURES
  29. 29. BRIGHTSIGN FEATURES Sophisticated capabilities. Infinite possibilities. • BrightSign 4K includes all features of the XD & HD lines. • BrightSign XD includes all the features of the HD line. 4K Series Native 4K Live TV Digital Sound XD Series Faster HTML5 Power over Ethernet 1080p60 dual decode IP Streaming Server 1080p60 single decode BrightSign App BrightWall Zones UDP Control Live Feeds Interactivity Networking Sign Preview HD Series Powerful Video Engine HTML5 IP Streaming Remote Snapshot Geo-FencingTouch 4K Upscaling
  30. 30. FULL HD VIDEO Superior quality Full HD video with highly reliable playback  BrightSign HD and XD offer robust hardware decoding of exceptional quality Full HD 1920x1080p60 video  BrightSign XD adds support for dual video decoding of two Full HD 1920x1080p50 videos simultaneously  Supports Full HD content encoded with MPEG-1, MPEG-2, H.264 & WMV  Offers highly reliable and flawless playback 1/1 BrightSign XD Dual video decode
  31. 31.  Uncompromised decoding, capable of decoding and playing: 4K players: one native 4K 3840x2160p60 video & one Full HD 1080p60 video simultaneously XD players: two Full HD 1080p60 videos simultaneously HD players: stellar Full HD 1080p60 video playback  Superior scaling technology delivering pristine video quality for any screen or zone size  Simultaneous playback of content from local, streaming and live content sources  Accelerated JPEG decompression for instant image display and high-speed transitions  Stimulating 3D video with display options of side-by-side & top-over-bottom POWERFUL VIDEO ENGINE Advanced dual decoding and superior scaling deliver pristine video. Dual Video decode 1/1
  32. 32. ZONES Multiply your content delivery with multi-zone layouts  Playback multiple content files on a single screen with zones – even dual Full HD videos  Abundant content support including Full HD video, images, HTML5, Live TV, audio, text tickers, Live Text, RSS feeds, date/time widgets and more!  Control each zone with its own playlist  Play video and audio independently from a single player  Synchronize zones together and link to lighting and other displays to create an immersive experience 1/1
  33. 33. REMOTE SNAPSHOT Get a glimpse of what your signage playback looks like.  See a snapshot image of your running presentation  View snapshots using local networking and the BrightSign App or BrightSign Network  Supported on HD, XD and 4K players
  34. 34. POWER OVER ETHERNET More convenience with PoE  Power your XD or 4K player over Ethernet with PoE+ (Type 2)  Eliminates the power cord with support up to 25 watts of power  4K & XD players will not exceed 25 watts when running a standard presentation, an HDMI cable and 1-2 other outputs at most When 4K or XD is powered by PoE, there is approximately 1A available for all other connectors
  35. 35. 4K UPSCALING Upscale existing 1080p video to sharp 4K resolution  BrightSign 4K, XD and HD’s exceptionally powerful video engine enables customers to upscale 1080p content to 4K resolution  Display manufacturers can demonstrate the same 1080p content on a Full HD display and a 4K display side-by-side to clearly showcase the superior picture quality of the new 4K screens  BrightSign's upscaling offers far better quality than the built-in upscaling some screens offer 1/1
  36. 36. NATIVE 4K PLAYBACK Optimal playback of native 4K content on a 4K/UHD display. New 4K Standards  True 4K: 3840x2160 resolution @ 60fps frame rate  H.265 HEVC (high efficiency video coding): enables delivery of high-quality 4K content at about the same file size and data rate as HD content at H.264  HDMI 2.0: only the new HDMI 2.0 output can support 60 fps playback 1/1
  37. 37. LIVE TV Engage your audience with Live TV  Play any broadcast content, even protected HDCP content via the HDMI Input  BrightSign 4K1142 includes an HDMI 2.0 input to play Live HD or 4K TV content  BrightSign XD1132 includes an HDMI 1.4a input to play Live HDTV content  Automatically scale the playback from any zone size to full screen with pristine quality L-shaped VideoLive Text Feed Live TV 1/1 HTML5 animating logo
  38. 38. HTML5 Hardware-accelerated Chromium HTML5 rendering engine  BrightSign 4K Players  Supercharged HTML5 engine includes full support for the WebGL language, plays complex HTML animations and transforms including gesture-based interactions such as swipe, pinch and zoom  BrightSign XD Players  Fast HTML5 engine to play interactive, full screen HTML5 content or a multitude of HTML5 assets layered with high-bandwidth video playback  BrightSign HD Players  Standard HTML5 engine for flawless playback of basic HTML5 content & some modular HTML5 assets layered with video  Additional HTML5 Features  Pull database & user variables into HTML with our built-in web server  Use JavaScript extensions to enable interactive & advanced features  Control user variables and UDP commands from iOS and consumer devices, or a web browser  Use BrightSign Network’s Web UI HTML5 Uploader to bypass BrightAuthor and upload pure HTML5 presentations & automatically publish them to players 1/1
  39. 39. BRIGHTPLATESTM Web-based presentation creation for turnkey signage using customizable templates  Powerful new web-based service to customize and deliver HTML presentations to networked BrightSign units  Flexible ready to use templates aimed at a variety of market verticals: menu boards, education, retail & corporate  An alternative to BrightAuthor for presentation creation  Available to all networked BrightSign units and BrightSign Network subscribers  Currently in beta testing, available in Q4 2015 1/3
  40. 40. BRIGHTPLATESTM Simple steps to build your BrightPlates presentation online Quickly customize a template to match your brand and support your products and messages 1. Select from an array of HTML5 presentation templates 2. Customize the content with your own video, imagery, copy and live media 3. Publish the presentation with ease over a network connection 2/3
  41. 41. BRIGHTPLATESTM Content creation tool for designers to build original HTML templates  Design HTML templates to match end-customer needs and new applications  Create a unique style and layout  Design image, video, copy, and live media feed zones that meet your client needs  Upload original templates to private BrightPlates accounts  End-customer adds their own content to the template and publishes to BrightSign units for playback 3/3
  42. 42. DIGITAL SOUND Crystal clear digital sound via SPDIF  Playback high-quality digital audio on BrightSign 4K and XD  Easily add audio playlists to your presentations  Synchronize audio with video playback  Create and play interactive retail audio product demonstrations 1/1
  43. 43. ENHANCED IP STREAMING Full HD video IP streaming on all BrightSign players  Supports Full HD video, MJPEG and audio streaming including these formats: HLS (the standard for public internet streaming – YouTube, Netflix, Hulu) UDP/RTP/RTSP streaming from head-end real-time encoders HTTP including SHOUTcast  Play multiple video streams simultaneously with BrightSign 4K and XD  Buffers media streams for smooth playback  Play streaming media in HTML5 assets or in BrightAuthor’s video, audio or MJPEG stream states  Stream, buffer and play back content from IP cameras supporting the RTSP unicast streaming protocol 1/1
  44. 44. IP STREAMING SERVER Serve IP video streams from BrightSign 4K and XD  Securely distribute video to a set of displays without downloading the content to display  Serve IP video streams from BrightSign 4K or XD’s local storage to distribute video to a network of clients Supports MPEG transport stream (*.ts) video files Clients can be networked BrightSign XD or HD players, PCs, Macs, mobile devices, etc. Supports RTP unicast & UDP multicast Stream two separate videos at once as long as BrightSign is not playing video on the screen 1/1
  45. 45. BRIGHTWALLTM Create an impressive and vibrant impression with video walls  Powerful drag-and-drop BrightAuthor tool that makes building video walls in any size and layout simple  Supports the use of separate videos per display or stretches a single video across all the displays  Builds video walls by simply choosing the number of displays, specifying the configuration of the video wall and dragging the video(s) into BrightAuthor  Utilizes the BrightSign Ethernet port and a common clock to achieve frame-accurate synchronization 1/1
  46. 46.  Preview your presentation playback in BrightAuthor before publishing  Speed up presentation authoring by reviewing the final look of your digital signage SIGN PREVIEW Get a sneak peek at how your signage will display 1/1
  47. 47. TOUCH Engage your audience with popular touch screen interactivity  BrightSign players integrate with leading touch screen displays for interactive touch solutions and kiosk presentations.  Easily add touch screen interactivity using simple drag and drop tools in BrightAuthor  Create unique presentations that engages and empowers your audience 1/1
  48. 48. INTERACTIVITY Engage your audience with interactive devices and controls  Trigger playback from virtually any type of interactive device you can dream up! Touch screens, barcode scans, motion sensors, RFID, GPIO and USB button controls, IR remote controls, serial devices, keyboards, mice and more  Demonstrate product operations  Deliver coupons, pricing and details on merchandise  Educate and inform visitors  Easily create Interactive Playlists using the Free BrightAuthor PC software 1/1
  49. 49. LIVE FEEDS Link to virtually any live data and media feed available to display in your signage. Live Text Integrate these real-time text fields to your signage and instantly update messaging without republishing the presentation. Perfect for menu board pricing, waitlists, transportation schedules and more 3rd party schedule and data feeds Connect to virtually any database to display up to the minute details. Perfect for flight timetables, event schedules, corporate statistics and more MRSS feeds keep your signage up to date Link to and display popular news, finance, weather, sports feeds and more Twitter & Flickr feeds Link to social media feeds such as twitter and Flickr to keep your signage relevant and fresh 1/1
  50. 50. UDP CONTROLS Remotely control and interact with your digital signs via Ethernet or wirelessly Deliver emergency messaging Control digital signs remotely to immediately deliver emergency messaging Show controlling Control the show with UDP or serial controls to power and manage media playback, control AV devices such as projectors, lighting, audio systems and integrate with other show controllers (AMX, Crestron, Alcorn, etc.) Interact with signage via mobile devices Interact with digital signs using mobile devices to download coupons or learn more about products Integrate with databases Tap into databases to view inventory, statistics, pricing or even a jukebox of content to control music and video playback 1/1
  51. 51. GEO-FENCING Moving digital signage that plays back content based on your current location  BrightSign plays specific audio and/or video content when located within a defined geographical radius*  Applications: Shuttles, taxis, public transportation and moving billboards: Advertise and promote local businesses Tour buses and boats: Inform and educate riders with video and audio relevant to the area * Requires a USB GPS device 1/1
  52. 52. BRIGHTSIGN APP Signage updates have never been so easy  The BrightSign App offers a simple and secure interface on your iPad or iPhone to:  select any BrightSign player connected to a local network  change user variables for the current presentation  trigger presentation events and transitions via UDP commands  This app is perfect for: menu board updates, retail merchandising, emergency messaging and more! 1/1
  53. 53. Hassle-free Sign Creation. BRIGHTAUTHOR
  54. 54. KOSTENLOSE SOFTWARE SCHNELLE UND EINFACHE ERSTELLUNG, VERÖFFENTLICHUNG UND VERWALTUNG VON PRÄSENTATIONEN  All-inclusive. Bietet Zugang zu allen BrightSign features und Funktionen die in einer Präsentation benutzt werden können.  Erstellen. Gestalten Sie Full HD und 4K Präsentationen inklusive Interaktion und Multi-Zonen Darstellung.  Vorschau. Überprüfen Sie Ihre Präsentation sowie Ihre Abläufe vor der Veröffentlichung.  Veröffentlichen. Die Software sendet automatisches ein Paket aus Inhalten, Playlisten, Interaktionen etc. zu den Playern  Netzwerk. Einfache Verteilung der Inhalte durch die vorhandenen Netzwerk-Optionen 1/3
  55. 55. Versatile networking options deliver remote content with ease NETWORKING SOLUTIONS
  56. 56. NETWORK SOLUTIONS OVERVIEW Versatile distribution options to publish presentations with ease
  57. 57. LOCAL NETWORK PUBLISHING Free solution designed for small networks within a single building using a local subnet  Easy and free, this option is ideal for basic, low-maintenance situations where simplicity is key  Send files and updates to remote networked units over the Internet or LAN (local area network).  Use BrightAuthor to publish directly to the player over the LAN  Perform basic polling status checks of connected units using BrightAuthor LAN Connection
  58. 58. SIMPLE FILE NETWORKING Free solution designed for small networks  Distribute presentations to BrightSign units through a web folder Supported file locations must be accessible via http  Requires a simple Internet connection to send basic content files for remote BrightSign units to download  Allows bandwidth throttling and convenient for managing players beyond the limited area of a local network  Specify network checks for updated content Web Folder Internet Connection Internet Connection
  59. 59.  A secure, PCI-compliant subscription service that delivers the complete infrastructure to serve, manage and support your network  Frees you from the complexities of hosting and maintaining your own network  BrightSign Network provides you with the tools and interface to: Distribute presentations Create network groups Monitor and manage the activity and status of displays and BrightSign units Assign user roles and permissions Perform network administrator functions BRIGHTSIGN NETWORK Secure and scalable cloud-based digital signage network
  60. 60. BRIGHTSIGN NETWORK ENTERPRISE EDITION Installable software version of BrightSign Network  Host your own network with access to all BrightSign Network features  Sell subscriptions for the use of your hosted network  Manage your network within the security of your own server and firewall  Recommended for large networks with special hosting requirements, advanced technical skills, and a dedicated IT staff
  61. 61. THANK YOU!

Presentation files from the BrightSign: Advanced Digital Signage education session at the 2015 COMM-TEC S14 Solutions Day.

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