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Lights, Camera, Advocacy to Action:
Digital Storytelling for Libraries
April 26, 2017
. © TechSoup Global | All rights reserved
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You Are Being Recorded…
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channel: https://www.youtube.com/TechSoupVideo
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within a few days
Tweet using the hashtag #ts4libs
. © TechSoup Global | All rights reserved
TechSoup’s Story
We are a global network of 62 partner nonprofits that provide the best
technology resources to over a half-million organizations in 127 countries.
We connect organizations and people with the resources, support, and
technology they need to change the world.
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TechSoup Product Donation Programs
http://www.techsoup.org/get-product-donations
. © TechSoup Global | All rights reserved
Presenters
Chat: Susan Hope Bard
Twitter: @techsoup4libs / #ts4libs
Crystal Schimpf
TechSoup for Libraries
San Francisco, CA
Ale Bezdikian
TechSoup
San Francisco, CA
Michael Dunn
Daviess County Public Library
Owensboro, KY
. © TechSoup Global | All rights reserved
Type Goal
General Awareness
Action-Driven Fundraising
Political Vote Yes
Library Advocacy
. © TechSoup Global | All rights reserved
Setting an Advocacy Goal
What are you trying to accomplish?
What is the community need?
Who is your audience?
How can they help?
Why does it matter?
. © TechSoup Global | All rights reserved
1. Awareness: Libraries Transform
2. Action: Envision a New Library
3. Vote Yes: Best Kept Secret in Town
Examples:
Digital Storytelling for Advocacy
. © TechSoup Global | All rights reserved
Awareness: Libraries Transform
Pickering Public Library
. © TechSoup Global | All rights reserved
Action: Envision a New Library
Pleasant Hill Public Library
. © TechSoup Global | All rights reserved
Vote Yes: Best Kept Secret
Southeast Steuben County Library
. © TechSoup Global | All rights reserved
Storytelling & Advocacy Resources
Turning the Page – PLA
Citizens-Save-Libraries Power Guide – UfL
Vote Libraries – EveryLibrary
TechSoup Storymakers
Image: The Magic Tuba Pixie, https://www.flickr.com/photos/the-magic-tuba-pixie/4137160460
Tip #1:
Get to know your audience.
Who are they? Where are they? What do they like and dislike?
Image: The Magic Tuba Pixie, https://www.flickr.com/photos/the-magic-tuba-pixie/4137160460
Tip #2:
Storymining is
fun!
• Ask your patrons and staff
• You might already know it
• Focus on one impactful thing
Tip #3:
Have a heart!
Tip #4:
Show a
transformation or
transform
yourself!
Image: https://www.flickr.com/photos/silent7seven/331535486
Tip #5:
Have a hero.
Be a hero.
Tip source: Pixar
Tip #6:
Just do it.
Then you can
start fixing it.
Image: http://www.quickmeme.com/meme/3pfqly
. © TechSoup Global | All rights reserved
Budget #1: Low ($)
Camera
Personal Smartphone
MoviePro/FiLMiC Pro App
$0
$5-$10
Tripod DIY Binder Clip Tripod $3-5
Microphone Movo PM10 Lavalier $15-20
Lights
Clamp Light/Halogen Bulb
Reflectors
$13
$11
TOTAL $35-60
. © TechSoup Global | All rights reserved
Camera
Point-and-shoot
DSLR
$200-500
$400+
Tripod Joby GorillaPod $15-50
Microphone Shotgun microphone $80-$200
Lights
DIY Lighting Kit
Fancierstudio
$100
$140
TOTAL $400-$900
Budget #2: Medium-High ($$$)
Equipment
Checklist
 Camera
 Microphone
 Tripod
 Lights
 Storage
Collect,
Organize,
Script
• Storyboard
• Script
• Production schedule
• Log your shots
Pick Your Platform
Image: https://awitchsdream.wordpress.com/2014/11/06/the-hogwarts-express/
. © TechSoup Global | All rights reserved
Free Paid
Windows Movie Maker Adobe Premiere Pro
Apple iMovie Corel VideoStudio Pro
YouTube’s Video Editor Final Cut Pro
Lightworks Free Lightworks Pro
Video Editing Platforms
. © TechSoup Global | All rights reserved
Platform Video Limit
Instagram 60 seconds
YouTube 15 minutes
Facebook 20 minutes
Vimeo
Free: 500 MB/wk
Plus: 5GB/wk
Pro: Unlimited
Pick Your Publishing Platform
• Share on social
media
• Reach out
• Ask others to share
• Tweet it at celebrities
• Contact websites and
newsletters
Marketing
and
Promotion
Libraries Transform Teaser:
Daviess County Public Library
https://youtu.be/Itcfao78Abc
“YOUR LIBRARY HAS A VIDEOGRAPHER?”
– A BRIEF BACKGROUND
- Michael Dunn , videographer for Daviess
County Public Library
- Oral histories - WW2 veterans
- 100+ promoted programs per year
- Video as a marketing tool
- Produce and promote
“SUPPORTING THE VISUAL ARTS”
EMBRACING LOCAL ARTISTS
- Horror films have been
shot here
- Patrons as PA’s
- Programs for local
filmmakers
- Library short films
- Documentaries
- More programs
“NOT JUST A ROOM FULL OF BOOKS”
JUMPING ONBOARD ALA’S CAMPAIGN
- Libraries Transform
campaign
- Public Perception
- We made a
documentary
- Collaboration
“PROCESS AND PLANNING”
SETTING UP A SYSTEM
- Scheduling
- 3 part process
- Importance of interviews
first
- Packing Light
- Canon DSLR’s
- Zoom Audio Products
“SO…WE HIT THE ROAD”
FILMING
- Visited 8 local libraries
- Highlight our own
- Interviews
- No more than 3 questions
- Physical features of each
building / Library
Highlights
“THE CUTTING ROOM FLOOR”
EDITING ALL THE FOOTAGE
- Slicing down to get
base story
- B-Roll
- Teaser
- Grab attention
- Cutting things I liked
“MY SUGGESTIONS”
LESSONS I LEARNED
- Plan for Extra Time
- Interviews brief and to the point
- Don’t be afraid to cut
- Film as much as
possible…BUT
- Interviews = cake, B-roll = icing
- Prepare, have fun, and be
creative
. © TechSoup Global | All rights reserved
Please type your questions in the chat window. Send twitter questions to @techsoup4libs
Questions?
Ale Bezdikian
TechSoup
San Francisco, CA
Michael Dunn
Daviess County Public Library
Owensboro, KY
. © TechSoup Global | All rights reserved
. © TechSoup Global | All rights reserved
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TechSoup for Libraries
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or a moment when you were
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Webinar - Lights, Camera, Advocacy to Action: Digital Storytelling for Libraries

  • 1. Lights, Camera, Advocacy to Action: Digital Storytelling for Libraries April 26, 2017
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  • 6. . © TechSoup Global | All rights reserved Presenters Chat: Susan Hope Bard Twitter: @techsoup4libs / #ts4libs Crystal Schimpf TechSoup for Libraries San Francisco, CA Ale Bezdikian TechSoup San Francisco, CA Michael Dunn Daviess County Public Library Owensboro, KY
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  • 10. . © TechSoup Global | All rights reserved Type Goal General Awareness Action-Driven Fundraising Political Vote Yes Library Advocacy
  • 11. . © TechSoup Global | All rights reserved Setting an Advocacy Goal What are you trying to accomplish? What is the community need? Who is your audience? How can they help? Why does it matter?
  • 12. . © TechSoup Global | All rights reserved 1. Awareness: Libraries Transform 2. Action: Envision a New Library 3. Vote Yes: Best Kept Secret in Town Examples: Digital Storytelling for Advocacy
  • 13. . © TechSoup Global | All rights reserved Awareness: Libraries Transform Pickering Public Library
  • 14. . © TechSoup Global | All rights reserved Action: Envision a New Library Pleasant Hill Public Library
  • 15. . © TechSoup Global | All rights reserved Vote Yes: Best Kept Secret Southeast Steuben County Library
  • 16. . © TechSoup Global | All rights reserved Storytelling & Advocacy Resources Turning the Page – PLA Citizens-Save-Libraries Power Guide – UfL Vote Libraries – EveryLibrary TechSoup Storymakers
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  • 18. Image: The Magic Tuba Pixie, https://www.flickr.com/photos/the-magic-tuba-pixie/4137160460 Tip #1: Get to know your audience. Who are they? Where are they? What do they like and dislike?
  • 19. Image: The Magic Tuba Pixie, https://www.flickr.com/photos/the-magic-tuba-pixie/4137160460 Tip #2: Storymining is fun! • Ask your patrons and staff • You might already know it • Focus on one impactful thing
  • 20. Tip #3: Have a heart!
  • 21. Tip #4: Show a transformation or transform yourself!
  • 23. Tip source: Pixar Tip #6: Just do it. Then you can start fixing it.
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  • 27. . © TechSoup Global | All rights reserved Budget #1: Low ($) Camera Personal Smartphone MoviePro/FiLMiC Pro App $0 $5-$10 Tripod DIY Binder Clip Tripod $3-5 Microphone Movo PM10 Lavalier $15-20 Lights Clamp Light/Halogen Bulb Reflectors $13 $11 TOTAL $35-60
  • 28. . © TechSoup Global | All rights reserved Camera Point-and-shoot DSLR $200-500 $400+ Tripod Joby GorillaPod $15-50 Microphone Shotgun microphone $80-$200 Lights DIY Lighting Kit Fancierstudio $100 $140 TOTAL $400-$900 Budget #2: Medium-High ($$$)
  • 29. Equipment Checklist  Camera  Microphone  Tripod  Lights  Storage
  • 30. Collect, Organize, Script • Storyboard • Script • Production schedule • Log your shots
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  • 37. Pick Your Platform Image: https://awitchsdream.wordpress.com/2014/11/06/the-hogwarts-express/
  • 38. . © TechSoup Global | All rights reserved Free Paid Windows Movie Maker Adobe Premiere Pro Apple iMovie Corel VideoStudio Pro YouTube’s Video Editor Final Cut Pro Lightworks Free Lightworks Pro Video Editing Platforms
  • 39. . © TechSoup Global | All rights reserved Platform Video Limit Instagram 60 seconds YouTube 15 minutes Facebook 20 minutes Vimeo Free: 500 MB/wk Plus: 5GB/wk Pro: Unlimited Pick Your Publishing Platform
  • 40. • Share on social media • Reach out • Ask others to share • Tweet it at celebrities • Contact websites and newsletters Marketing and Promotion
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  • 42. Libraries Transform Teaser: Daviess County Public Library https://youtu.be/Itcfao78Abc
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  • 44. “YOUR LIBRARY HAS A VIDEOGRAPHER?” – A BRIEF BACKGROUND - Michael Dunn , videographer for Daviess County Public Library - Oral histories - WW2 veterans - 100+ promoted programs per year - Video as a marketing tool - Produce and promote
  • 45. “SUPPORTING THE VISUAL ARTS” EMBRACING LOCAL ARTISTS - Horror films have been shot here - Patrons as PA’s - Programs for local filmmakers - Library short films - Documentaries - More programs
  • 46. “NOT JUST A ROOM FULL OF BOOKS” JUMPING ONBOARD ALA’S CAMPAIGN - Libraries Transform campaign - Public Perception - We made a documentary - Collaboration
  • 47. “PROCESS AND PLANNING” SETTING UP A SYSTEM - Scheduling - 3 part process - Importance of interviews first - Packing Light - Canon DSLR’s - Zoom Audio Products
  • 48. “SO…WE HIT THE ROAD” FILMING - Visited 8 local libraries - Highlight our own - Interviews - No more than 3 questions - Physical features of each building / Library Highlights
  • 49. “THE CUTTING ROOM FLOOR” EDITING ALL THE FOOTAGE - Slicing down to get base story - B-Roll - Teaser - Grab attention - Cutting things I liked
  • 50. “MY SUGGESTIONS” LESSONS I LEARNED - Plan for Extra Time - Interviews brief and to the point - Don’t be afraid to cut - Film as much as possible…BUT - Interviews = cake, B-roll = icing - Prepare, have fun, and be creative
  • 51. . © TechSoup Global | All rights reserved Please type your questions in the chat window. Send twitter questions to @techsoup4libs Questions? Ale Bezdikian TechSoup San Francisco, CA Michael Dunn Daviess County Public Library Owensboro, KY
  • 52. . © TechSoup Global | All rights reserved
  • 53. . © TechSoup Global | All rights reserved Upcoming Webinars Thursday 5/4, 11AM-12PM PT Building a Stellar Grantseeking Team Wednesday 5/31, 11AM-12PM PT Libraries as Innovation Hubs: Community Driven Design Explore our webinar archives for more!
  • 54. . © TechSoup Global | All rights reserved TechSoup for Libraries Have a story to share? Tell us about your daily routine maintaining public computers, or a moment when you were particularly proud. Don't forget that what might be "that's nothing" to you may be an "aha!" to someone else! http://techsoupforlibraries.org/
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