The document discusses initiatives by Tourism Australia and state tourism organizations to better market Australian tourism products through collaboration on data standards, technology, and distribution. It describes the development of the Australian Tourism Web Service (ATWS) in 2002 and the more recent Australian Tourism Location Aware Search (ATLAS) system in 2012, which uses RESTful technology and indexing to enable faster, geo-spatial searches. Examples are given of early commercial adopters of the new ATLAS system.