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Better Business through APIs
12 Year Partnership
Joint initiative of Tourism Australia and all Australian State and Territory
Government Tourism Organisations

Identified need to market a comprehensive range of Australian tourism
products
Collaborate on data standards, technology and distribution
Picture of our product categories / icons /
numbers
As of 30 Jul 2013
Value to Industry…Leads and more Leads
Strategy
Australian Tourism Web Service (ATWS)





Developed in 2002
Traditional SOAP/XML Technology
Stable for batch distribution
Over 960 Million calls

11
Australian Tourism Location Aware Seach
(ATLAS)








Developed 2012
RESTful technology + SOLR indexing
High performance. 0.05 second per call on average.
Geo-spatial searching capability
Short Integration time and cost for distributors
Supports planned products such as Widgets
Expand business intelligence opportunities

12
ATLAS - Full Text Search
 Search for terms or phrases to return results relevant to a
consumers input
 Techniques such as word stemming and stop words allows for
improved matching
 Searches all fields such as
name, description, category, classifications, attributes, and
location hierarchy.

13
14
15
16
“More Like This” Search
 Display suggestions to user based on the current result

17
Journey Search

18
19
Journey Search

20
21
Triphitter (PlacesWeGo)
Went live in Q1 2013
http://triphitter.placeswego.com
First commercial distributor to use the new
realtime ATLAS web service.
Supporting TV show on Network 10 (Places
We Go)
Really proactive and puts the tourism
operator first!
Gulf Savannah
 Went live in Q2 2013
 www.gulfsavannah.com.au
 First Regional Tourism Organisation (or LTA) to
use the new realtime ATLAS web service.
 Went live within 2 weeks of signing up (quick
integration)
Liz.Ward@atdw.com.au
Linked In lizward777

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Liz Ward apis - travel tech - 14 sep 2013

  • 2. 12 Year Partnership Joint initiative of Tourism Australia and all Australian State and Territory Government Tourism Organisations Identified need to market a comprehensive range of Australian tourism products Collaborate on data standards, technology and distribution
  • 3. Picture of our product categories / icons / numbers
  • 4. As of 30 Jul 2013
  • 5. Value to Industry…Leads and more Leads
  • 7.
  • 8.
  • 9.
  • 10.
  • 11. Australian Tourism Web Service (ATWS)     Developed in 2002 Traditional SOAP/XML Technology Stable for batch distribution Over 960 Million calls 11
  • 12. Australian Tourism Location Aware Seach (ATLAS)        Developed 2012 RESTful technology + SOLR indexing High performance. 0.05 second per call on average. Geo-spatial searching capability Short Integration time and cost for distributors Supports planned products such as Widgets Expand business intelligence opportunities 12
  • 13. ATLAS - Full Text Search  Search for terms or phrases to return results relevant to a consumers input  Techniques such as word stemming and stop words allows for improved matching  Searches all fields such as name, description, category, classifications, attributes, and location hierarchy. 13
  • 14. 14
  • 15. 15
  • 16. 16
  • 17. “More Like This” Search  Display suggestions to user based on the current result 17
  • 19. 19
  • 21. 21
  • 22.
  • 23.
  • 24. Triphitter (PlacesWeGo) Went live in Q1 2013 http://triphitter.placeswego.com First commercial distributor to use the new realtime ATLAS web service. Supporting TV show on Network 10 (Places We Go) Really proactive and puts the tourism operator first!
  • 25.
  • 26. Gulf Savannah  Went live in Q2 2013  www.gulfsavannah.com.au  First Regional Tourism Organisation (or LTA) to use the new realtime ATLAS web service.  Went live within 2 weeks of signing up (quick integration)
  • 27.

Editor's Notes

  1. Developed in 2001 to:Create a national content databaseEstablish a national standard for online contentFurther secure Australia's position in the global tourism marketplaceNo other country has this
  2. This is a Mooloolaba