A cross-functional discussion of each of the five key factors from the perspective of the study authors who represent the perspectives of product management and project management. AIPMM Membership benefits include the national Product Management Educational Conference, regional conferences, the Career Center, peer Forums, tools, templates, publications and eligibility to enroll in the Certification Programs. The Agile Certified Product Manager® (ACPM), Certified Product Manager® (CPM), Certified Product Marketing Manager® (CPMM), Certified Brand Manager® (CBM), and Certified Innovation Leader (CIL) programs allow individual members to demonstrate their level of expertise and provide corporate members an assurance that their product professionals are operating at peak performance. http://www.AIPMM.com Subscribe: http://www.aipmm.com/subscribe LinkedIn: http://www.linkedin.com/company/aipmm Membership: http://www.aipmm.com/join.php Certification: http://aipmm.com/html/certification Webinar Series: http://aipmm.com/aipmm_webinars/ Articles: http://www.aipmm.com/html/newsletter/article.php Moderated by Cindy F. Solomon, CPM, CPMM Founder, Global Product Management Talk @ProdMgmtTalk http://www.prodmgmttalk.com http://bit.ly/nbw9Yr

1. AIPMM
www.aipmm.com
July 26, 2012
© AIPMM 2012

2. © AIPMM 2012

3. Community Certification
Subject Matter Experts & Like-Minded Peers to ask Certification can help to improve both
questions organizational performance and individual
career aspirations as part of a managed skills
development approach.
Connections Content
Connecting our members through multiple social media Hundreds of practical templates, examples, and information
networks extends our reach
© AIPMM 2012

4. Why Join AIPMM
• Network with experts and thought leaders in
your profession.
• Learn the latest best practices and
methodologies.
• Expand your knowledge and soft skills.
• Sharpen your leadership and influential skills.
• Validate your expertise with internationally
recognized certifications.
• Obtain latest tools to enhance your productivity.
© AIPMM 2012

5. Why Get Certified
• Bestows internationally recognized credential
• Enhances opportunities for career advancement
• Improves your earning potential
• Validates your expertise regarding best practices
• Grants mark of distinction that sets you apart
• Connects you with experts and thought leaders
• Demonstrates commitment to your profession
Source: All About Product Management Certification Webcast, Jun 2010
© AIPMM 2012

6. AIPMM Certifications
• Certified Product Manager (CPM®)
• Certified Product Marketing Manager (CPMM®)
• Agile Certified Product Manager (ACPM®)
• Certified Innovation Leader (CIL®)
• Certified Brand Manager (CBM®)
Source: Validate Your Expertise
© AIPMM 2012 6

7. Today’s Speakers
Moderator:
– Cindy F. Solomon, Founder, Global Product Management Talk, Startup
Product Talks, and contributing author to 42 Rules of Product Marketing
Presenters:
–Greg Geracie, President of Actuation Consulting, Author of the global
best seller Take Charge Product Management and Editor-in-Chief of The
Guide to the Product Management and Marketing Body of Knowledge
(ProdBOK)
–Steve Starke is a recognized expert in the field of project management
and is the author of S.T.O.P, The Project Management Survival Plan.
© AIPMM 2012

8. Tweet to Share Valuable Content!
Follow: @AIPMM
@ProdMgmtTalk
Use hashtag #ProdMgmtTalk
© AIPMM 2012

9. FEATURED PRESENTATION
© AIPMM 2012

10. Propel forward.
Project & Product
Management Views of High
Performance Product Teams
Presented by Actuation Consulting
and Enterprise Agility
© 2011 Actuation Consulting, LLC

11. Propel forward.
The material contained in this course is protected under the copyright laws
of the United States. This material may not be reproduced in any form or
by any means without the express written permission of Actuation
Consulting. Any infringement of these copyrights or trademarks will be
prosecuted to the full extent of the law.
The survey data in this presentation is available for use by qualified
educational institutions and may be licensed by all other parties. Please
contact us directly to learn more.
© Actuation Consulting. All rights reserved.
© 2011 Actuation Consulting, LLC 11

12. Propel forward.
2012 Study Sponsored By
© 2011 Actuation Consulting, LLC 12

13. About Actuation Consulting Propel forward.
• Chicago-based product
management training and
advisory services firm
• Authored the global best seller
Take Charge Product
Management ©
• Editor-in-Chief of the ProdBOK
©
Guide
• Adjunct Professor at DePaul
University
© 2011 Actuation Consulting, LLC 13

14. Training and Testimonials Propel forward.
© 2011 Actuation Consulting, LLC 14

15. Author Steven Starke Propel forward.
• Author of S.T.O.P. The Project
Management Survival Plan ©
• Steven regularly contributes
material to Actuation Consulting’s
thought leadership activities
• He also contributes to our blog
Take Charge Product Management
• Steven is an expert in project
management for product
development projects
© 2011 Actuation Consulting, LLC 15

16. About David Heidt Propel forward.
• President of the Chicagoland
Chapter of the International
Institute of Business Analysis
• Progressing the professional
disciplines of business analysis
and product management
• Helping organizations deploy
enterprise workflow and content
management solutions for
knowledge management and
process optimization.
© 2011 Actuation Consulting, LLC 16

17. Method Propel forward.
• The sponsors e-mailed their members invitations to
take a web-based survey
• All respondents were assured their responses would
be anonymous
• We were particularly interested in hearing from the
following roles:
– Business analyst
– Brand manager
– Product designer
– Product manager
– Program manager
– Project manager
– Product owner
• 607 global respondents completed the survey
© 2011 Actuation Consulting, LLC 17

18. Executive Summary Propel forward.
• The majority of respondents
– Are product or project managers
– Report to a director
– Work in a company with a technology or service
focus
– Use a blended methodology that incorporates
Waterfall, regardless of company size
• Only a third of product teams’ state that daily
priorities are “strongly aligned” with the
organization’s business strategies.
© 2011 Actuation Consulting, LLC 18

19. Executive Summary Propel forward.
• Majority say, “We perform well but there is room
for improvement.”
• Only 12% report on time, on scope, on budget
performance
• 28% of respondents report “hit or miss” or “miss
more than we hit” performance
• Gaps exist in many organizations
– Multi-year product strategy development
– Product portfolio management
– Requirements gathering
© 2011 Actuation Consulting, LLC 19

20. Profile Information Propel forward.
Do you play an active role creating or enhancing
products or services within your organization?
© 2011 Actuation Consulting, LLC 20

21. Profile Information Propel forward.
Which of the following titles best describes
your primary role?
© 2011 Actuation Consulting, LLC 21

22. Profile Information Propel forward.
Which of the following titles do you directly
report to?
© 2011 Actuation Consulting, LLC 22

23. Propel forward.
Which of the following best describes your
organization’s primary business focus?
© 2011 Actuation Consulting, LLC 23

24. The Central Finding Propel forward.
• Professional statistician conducted regression
analysis on the data
• Discovered that five key factors were common
across high-performing product teams
• Likelihood of a product team performing at a
high level is 67%, if all five factors are in
place, only 2% in their absence!
High-performance is driven by five factors.
© 2011 Actuation Consulting, LLC 24

25. Unwavering Executive Team
Support Propel forward.
The word “team” stands out.
© 2011 Actuation Consulting, LLC 25

26. Strong Product Team
Alignment Propel forward.
High-performance product teams ensure
alignment with company business strategy
© 2011 Actuation Consulting, LLC 26

27. Post-Product Development
Focus Propel forward.
Bottomline: someone needs to bring singular
focus to launch and operational activities.
© 2011 Actuation Consulting, LLC 27

28. Assigning Core Team Members
Propel forward.
67% of respondents indicate projects would
be more successful and profitable if the team
was left together!
© 2011 Actuation Consulting, LLC 28

29. Onboarding Product Team
Members Propel forward.
High-performance product teams have a
systemic process in place.
© 2011 Actuation Consulting, LLC 29

30. Conclusion Propel forward.
Effectively managing all five of these
factors leads to high-performance
• However, our statistical research indicates that
improving any of these factors will significantly add
to your product team’s performance.
• Several of the factors are widely recognized issues
but the data suggests that organizations need to be
more aggressive in tackling the challenges
(launch, team member onboarding).
• Effectively putting all five factors in place increases
the likelihood of your success to 67%!
© 2011 Actuation Consulting, LLC 30

31. New White Paper Propel forward.
Provides compelling details
• Executive summary details the
key findings along with our
interpretations
• Comprehensive overview of the
survey questions and responses
• Detailed analysis of the data
• Available at:
http://ActuationConsultingllc.com
/whitepaper_request.htm
© 2011 Actuation Consulting, LLC 31

32. Actuation Consulting’s
Training Courses Can Help Propel forward.
• Take Charge Product Management™
– Introduction to product management for product
professionals
– Separate course for product team members looking
to work more effectively with product management
• Value Through Collaboration™ (16 PDU’s)
– Collaboration with Lee Lambert on how to align
product and project management for improved
outcomes
• Improving Product Team Performance™
– For members of product teams
© 2011 Actuation Consulting, LLC 32

33. Propel forward.
The Actuation Consulting and Enterprise Agility teams
thank you for investing your valuable time in our webinar.
Please visit our website or contact us directly for additional training
courses that are carefully designed to help individuals and
organizations increase their organizational effectiveness. Our
product management training courses are focused on improving
skills and product team collaboration. Product managers are
responsible for the success of their products, but no product
manager can do it alone.
We are committed to our mission of
Advancing the Profession of Product Management™.
© 2011 Actuation Consulting, LLC 33

34. Propel forward.
Actuation Consulting is located in Chicago, IL
Contact: Greg Geracie, President and Founder
858.829.6034
Greg@ActuationConsultingllc.com
www.ActuationConsulting.com
Twitter: @GregGeracie
The global best seller Take Charge Product
Management is available at Amazon.com and at
better bookstores worldwide.
© 2011 Actuation Consulting, LLC

35. Q&A
© AIPMM 2012

36. Certification Training Courses
Dates and
Upcoming Courses
Location
Certified Product Manager (CPM®) from inception Jul 8-9, 2012
PSUT
to launch
Amman, Jordan
Course Information: [Information]
Application Form: [Application]
Certified Product Marketing Manager (CPMM®) Jul 10-11, 2012
PSUT
from launch to retire
Amman, Jordan
Course Information: [Information]
Application Form: [Application]
For more information or to register, contact Katerina Protonatoriou at kpro@ait.gr.
© AIPMM 2012

37. Executive Training Courses
Dates and
Upcoming Courses
Location
Product Innovation Leadership - Jul 17-18, 2012
Igniting innovation and business growth (16 PDUs) AIT
Course Information: [Information] Athens, Greece
Application Form: [Application]
For more information or to register, contact
Katerina Protonatoriou at kpro@ait.gr.
Product Innovation Leadership - Sep 27-28, 2012
Igniting innovation and business growth (16 PDUs) Teqcorner
Course Information: [Information] McLean, VA
For more information, contact Hector Del Castillo at
hmdelcastillo@aipmm.com.
© AIPMM 2012

38. Certified Product Manager (CPM®)
from inception to launch
Date: Jul 8-9, 2012
Time: 8:30 AM – 5:30 PM
Place: Princess Sumaya University of Technology, Amman, Jordan
Price: $930* JOD per person
Course covers the role of product management and the standard product lifecycle.
Teaches you to manage and launch any product at any stage of its lifecycle. This course
thoroughly prepares you to take the worldwide standard CPM® certification exam.
Course includes the following:
• 16 hours of instructor-led training
• Course handbook
• Practice exam questions
• One year AIPMM basic membership ($125 value per person)
• CPM® certification exam fee ($395 value per person)
© AIPMM 2012

39. Certified Product Marketing Manager
(CPMM®) from launch to retire
Date: Jul 10-11, 2012
Time: 8:30 AM – 5:30 PM
Place: Princess Sumaya University of Technology, Amman, Jordan
Price: $1,020* JOD per person
Course covers the role of product marketing and the standard product lifecycle.
Teaches you to launch and market any product at any stage of its lifecycle. This course
thoroughly prepares you to take the worldwide standard CPMM® certification exam.
Price includes the following:
• 16 hours of instructor-led training
• Course handbook
• Practice exam questions
• One year AIPMM basic membership ($125 value per person)
• CPMM® certification exam fee ($395 value per person)
© AIPMM 2012

40. Product Innovation Leadership -
Igniting innovation and business growth (16 PDUs)
Date: Jul 17-18, 2012
Time: 8:30 AM – 5:00 PM
Place: AIT, Athens, Greece
Price: €1,070 per person
This course covers best practices and proven methodologies to lead innovation efforts in order for your
company to gain or maintain a competitive advantage using a sustainable approach. You will learn
knowledge, skills, and tools to integrate and align strategic objectives with a managed and
purposeful innovation culture. This course fully prepares you to take the Certified Innovation Leader (CIL)
certification exam.
Price includes the following:
• 16 hours of instructor-led training
• 16 PDUs for PMI® certified Project Management Professionals (PMP®)
• Course handbook and study guide
• Exam review
• One year AIPMM premium membership ($175 value per person),
• Over 350 productivity templates and tools from Demand Metric for 12 months ($497 value per person)
• Single-user license for product management lifecycle templates, whitepapers and references from the 280
Group ($99 value per person)
© AIPMM 2012

41. Upcoming Product Management Talk
Hakan Kilic, Product Management Expert, Leads Global Product Management Talk
Discussion on Centralized vs. Decentralized Product Management
[Register]
Date: Monday, July 16, 2012
Follow: http://www.blogtalkradio.com/prodmgmttalk
Site: http://www.prodmgmttalk.com
Tweet: Follow @ProdMgmtTalk; Use #ProdMgmtTalk
A discussion of what every executive should know about organizational structures in product
management: how do we better align our product teams with our business and development
units to drive growth? It’s a tough challenge, and one that executives try to address by deciding
on whether the product management team reports to an enterprise management team, or an
individual General Manager/Business Unit leader. On one hand, you can drive a corporate wide
strategy and optimize development investments across your entire portfolio. On the other
hand, you can get deep vertical expertise to drive change that really moves the needle for a
specific business.
© AIPMM 2012

42. Upcoming Webcast
Why AIPMM Membership Boosts Your Productivity
Date: Friday, July 13, 2012
Time: 12:00 PM – 1:00 PM EDT
[Archive]
AIPMM has partnered with Demand Metric to provide Premium Level members access to
premium level productivity enhancing tools from the Demand Metric content library worth
$497.00.
This free webcast will detail the productivity enhancing benefits of AIPMM premium level
membership. John Follett and Jerry Rackley from Demand Metric will discuss the Demand Metric
arsenal of 350+ marketing tools and templates that distill best marketing practices into
consultant-grade resources to speed ability to complete strategic marketing activities.
Who Should Attend
This discussion is for prospective and current AIPMM members who are looking for best-in-class
tools to increase their productivity.
Win!
Stay until the end for a drawing for a free AIPMM premium membership (valued at $175.00 plus
$495 premium access to Demand Metric) held for those present.
© AIPMM 2012

43. For More Information About
• AIPMM membership
• Certification courses in your area
• Certification exam requirements
Hector Del Castillo, PMP, CPM, CPMM
Transforming products to profit for technology-based organizations.TM
Product Marketing Director, AIPMM
Connect: linkd.in/hdelcastillo
Follow: @hmdelcastillo
Contact: hmdelcastillo@aipmm.com
© AIPMM 2012

44. Useful Links
• Website: http://www.aipmm.com
• LinkedIn: http://www.linkedin.com/company/2614343
• News: http://aipmm.com/news/
• Articles: http://www.aipmm.com/html/newsletter/article.php
• Blogs: http://aipmm.com/anthropology/
• Webinars: http://aipmm.com/aipmm_webinars/
• Certification: http://aipmm.com/html/certification/
• Product Management Framework Brochure:
http://www.aipmm.com/brochures/AIPMM_PMF.pdf
• Global Product Management Talk http://www.prodmgmttalk.com
© AIPMM 2012