The document discusses strategies for REHAU's microsite and social media presence. It provides statistics on Facebook usage and outlines objectives, audiences, messages, and channels for both the microsite and Facebook. The microsite is intended for tactical sales objectives while Facebook aims for strategic brand loyalty. Activation plans are proposed in phases, beginning with setup and content population, then engagement and promotion. Metrics, costs, and timelines are also reviewed for the microsite and ongoing social media management.
Marketing to Customer Needs - The Power of PersonasNina Kuhlman
In this webinar, SiriusDecisions’ Cheri Keith joins The Mx Group to share how a demand generation marketing strategy that includes customized messaging built on personas yields twice the sales pipeline!
Watch to learn more about the three key elements related to personas, including how to:
-Gain deeper buyer insights
-Map the buyer’s journey
-Implement demand gen programs based on customer needs
In a webseminar for the Path to Purchase Institute, Copernicus' Jeff Maloy illustrated how to develop an actionable shopping occasion framework and activate against it to improve sales.
Digital Marketing ROI: Which Half of My Digital Is Working?David Rogers
Amidst a slew of data from new digital tools, even successful marketers find it hard to know "which half of my marketing is working?" – or to explain to the CFO where they should next invest in digital and why. Instead of searching for a universal ROI solution, marketers need to think strategically about their own customers' path to purchase. By linking audience, engagement, and financial impact to their key business objectives, they can build a model that ensures marketing will matter for their business in the digital age.
Marketing to Customer Needs - The Power of PersonasNina Kuhlman
In this webinar, SiriusDecisions’ Cheri Keith joins The Mx Group to share how a demand generation marketing strategy that includes customized messaging built on personas yields twice the sales pipeline!
Watch to learn more about the three key elements related to personas, including how to:
-Gain deeper buyer insights
-Map the buyer’s journey
-Implement demand gen programs based on customer needs
In a webseminar for the Path to Purchase Institute, Copernicus' Jeff Maloy illustrated how to develop an actionable shopping occasion framework and activate against it to improve sales.
Digital Marketing ROI: Which Half of My Digital Is Working?David Rogers
Amidst a slew of data from new digital tools, even successful marketers find it hard to know "which half of my marketing is working?" – or to explain to the CFO where they should next invest in digital and why. Instead of searching for a universal ROI solution, marketers need to think strategically about their own customers' path to purchase. By linking audience, engagement, and financial impact to their key business objectives, they can build a model that ensures marketing will matter for their business in the digital age.
Maximizing Your Impact With Twitter Ads (#smx #11B)Jennifer Wong
Maximizing Your Impact With Twitter Ads (#smx #11B)
Twitter’s ad options are continuing to evolve, with mobile targeting and self-service ad opportunities as recent examples. In this session you’ll learn how the experts craft effective creative, select appropriate ad formats and targeting, and create landing pages that convert for Promoted Tweets, Promoted Accounts and Promoted Trends.
Ron j.is social media the new direct marketing - 3 march 2011 -- final.pptdmadetroit
During dmaDetroit's 15th Annual AIMS event, Ron Jacobs, President of Jacobs and Clevenger presented on: "Is Social Media the new Direct Marketing"
This is his presentation.
Postion Promotional Products As a Preferred Advertising MediumPaul Kiewiet MAS
How to Sell Promotional Products As An Advertising Medium explains the strengths of the medium compared to other measured medium. The medium is measured in terms of frequency, reach, target ability and cost per impression.
Hi friends these array series presentation gives you clear cut knowledge in array in c++ programming, array in c++ tutorial, array in c++ syntax, array in c++ example
Attunity Efficient ODR For Sql Server Using Attunity CDC Suite For SSIS Slide...Melissa Kolodziej
This slidedeck focuses on how to leverage your SQL Server skills & software to reduce cost & accelerate SQL Server data replication, synchronization, & real-time integration while enabling operational reporting, business intelligence & data warehousing projects. It also highlights CDC concepts & benefits and how CDC can assist you with data replication projects. Screenshots are included to demonstrate Attunity\'s CDC Suite for SSIS.
This resource is based on the content prepared by the Canadian Heritage Information Network (CHIN) for the “Museum Use of Social Technologies” Workshop that was presented at the BCMA conference in Osoyoos, BC on Friday, October 16, 2009.
Maximizing Your Impact With Twitter Ads (#smx #11B)Jennifer Wong
Maximizing Your Impact With Twitter Ads (#smx #11B)
Twitter’s ad options are continuing to evolve, with mobile targeting and self-service ad opportunities as recent examples. In this session you’ll learn how the experts craft effective creative, select appropriate ad formats and targeting, and create landing pages that convert for Promoted Tweets, Promoted Accounts and Promoted Trends.
Ron j.is social media the new direct marketing - 3 march 2011 -- final.pptdmadetroit
During dmaDetroit's 15th Annual AIMS event, Ron Jacobs, President of Jacobs and Clevenger presented on: "Is Social Media the new Direct Marketing"
This is his presentation.
Postion Promotional Products As a Preferred Advertising MediumPaul Kiewiet MAS
How to Sell Promotional Products As An Advertising Medium explains the strengths of the medium compared to other measured medium. The medium is measured in terms of frequency, reach, target ability and cost per impression.
Hi friends these array series presentation gives you clear cut knowledge in array in c++ programming, array in c++ tutorial, array in c++ syntax, array in c++ example
Attunity Efficient ODR For Sql Server Using Attunity CDC Suite For SSIS Slide...Melissa Kolodziej
This slidedeck focuses on how to leverage your SQL Server skills & software to reduce cost & accelerate SQL Server data replication, synchronization, & real-time integration while enabling operational reporting, business intelligence & data warehousing projects. It also highlights CDC concepts & benefits and how CDC can assist you with data replication projects. Screenshots are included to demonstrate Attunity\'s CDC Suite for SSIS.
This resource is based on the content prepared by the Canadian Heritage Information Network (CHIN) for the “Museum Use of Social Technologies” Workshop that was presented at the BCMA conference in Osoyoos, BC on Friday, October 16, 2009.
This is the first part of the linux installation on text mode.This presentation contains the snapshot of each and every step of text mode linux installation
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Portrait du visiteur connecté dans les lieux de patrimoine
In the current economy where every dollar counts, the ability to demonstrate the value of your programs is a business imperative. You don’t need to have an army of people to measure properly (and no Ad Value Equivalents!) – you just need to be armed with a measurement process that works. Award-winning pro Kami Huyse will show us how to design PR and marketing programs from the beginning so they can be accurately measured, and step us through what to track using tools accessible to solos (without the hefty price tags).
Social Media Synergy Group - Session #1 - Presented by Ira Kaufman
There is a social media revolution going on and you can join in or watch as your competitors do. For successful results in social media you need an integrated media marketing strategy.
Advanced integrations of social media analyticsBlake Robinson
Deck from "Advanced Integrations of Social Media Analytics" workshop at SXSW 2011.
Workshop featured: Blake Robinson, Chris Lightner, Margaret Francis, Megan Costello and Susan Etlinger
Speaker: Jon Worren, MaRS Discovery District
In this session we look at the basic concepts and principles of marketing that are relevant for early stage start-ups. Jon uses real-life examples to illustrate some of the following:
* What is particular about marketing technology products?
* Understanding the language of marketing for start-ups
* Designing the marketing function in early stage companies
* Creating marketing plans for companies with scarce resources
Part of the MaRS CIBC Presents Entrepreneurship 101 lecture series.
http://www.marsdd.com/ent101
Facebook is a social phenomenon and their ad platform is no different. With the ability to hyper-target individuals, a click, "like" or sale is not the only benefit to Facebook ads. In this session, I will expand on my experience with reporting the added benefits to Facebook ads including ways to turn your ads into a nearly FREE online focus group. In this session, we will cover:
1. Testing messaging points on new target segments.
2. Getting a lower CPC and increased engagements in international markets.
3. Creating ad copy with a strong call-to-action.
4, Making a destination page for Facebook ad traffic.
Have you mastered the fundamentals of sales strategy for a growing B2B organization? Want to refresh your skills?
This presentation covers the ins and outs of these best practices:
* Creating the right value proposition
* Choosing the best target
* Understanding how to reach your partners and customers
* Navigating the steps of the sales process
* Using tools to help with the close
* Leading the sales team
Social Media Revolution 2010 - Synergy Session #1Patsy Stewart
Social Media Synergy Group - Session #1
There is a social media revolution going on and you can join in or watch as your competitors do. For successful results in social media you need an integrated marketing strategy using social media. You need to change your mindset... Stop Thinking Traditional Campaigns and Start Thinking Valuable Conversations!!
This presentation will focus on the fundamental components of a Sales Strategy for a growing B2B organization. The major components of the session will include:
• Creating the right Value Proposition
• Choosing the best target
• Understand how to reach your partners and customers
• Steps in the Sales Process
• Sales Process tools to help with the close
• Leading the sales team
2. Latest Statistics on Facebook
• More than 400 million active users
• More than 3 million active Pages on Facebook
• Pages have created more than 5.3 billion fans
• Every month, more than 70% of Facebook users engage with Platform applications
• More than 80,000 websites have implemented Facebook Connect since its general availability in
December 2008
• More than 60 million Facebook users engage with Facebook Connect on external websites every
month
• Facebook Statistics and Demographics reported 256% growth in 35-55 year olds
4. The Marketing Process
What do we want to achieve?
• Sales ($)
Objective • Market Share (Position)
• Loyalty (Fans)
5. The Marketing Process
What do we want to achieve?
• Sales ($)
Objective • Market Share (Position)
• Loyalty (Fans)
Who are we talking with?
• Architects
Audience • Decision Makers
• Suppliers
6. The Marketing Process
What do we want to achieve?
• Sales ($)
Objective • Market Share (Position)
• Loyalty (Fans)
Who are we talking with?
• Architects
Audience • Decision Makers
• Suppliers
What do we have to say?
Message • Product Specific (Tactical)
• Brand Specific (Strategic)
7. The Marketing Process
What do we want to achieve?
• Sales ($)
Objective • Market Share (Position)
• Loyalty (Fans)
Who are we talking with?
• Architects
Audience • Decision Makers
• Suppliers
What do we have to say?
Message • Product Specific (Tactical)
• Brand Specific (Strategic)
In what way do we want to say it?
• Microsite / Corporate Web Site
Channel • Social Media / Facebook
• Direct Mail / eDM
8. The Marketing Process
What do we want to achieve?
• Sales ($)
Objective • Market Share (Position)
• Loyalty (Fans)
Who are we talking with?
• Architects
Audience • Decision Makers
• Suppliers
What do we have to say?
Message • Product Specific (Tactical)
• Brand Specific (Strategic)
In what way do we want to say it?
• Microsite / Corporate Web Site
Channel • Social Media / Facebook
• Direct Mail / eDM
What is the feedback?
Measurement • Conversions - specific action taken by target audience
9. Microsite vs Facebook
T
T
Objective
Audience
Message
Channel Support
Measurement
10. Microsite vs Facebook
Tactical Strategic T
T
• Sales ($) • Market Share (Position)
• Shift Product Objective • Brand Loyalty (Fans)
Audience
Message
Channel Support
Measurement
11. Microsite vs Facebook
Tactical Strategic T
T
• Sales ($) • Market Share (Position)
• Shift Product Objective • Brand Loyalty (Fans)
Business to Business End Consumers / Users
• Rational Audience • Emotional
• Solves a problem • Brand esteem
• Cost effective • Positive feeling
Message
Channel Support
Measurement
12. Microsite vs Facebook
Tactical Strategic T
T
• Sales ($) • Market Share (Position)
• Shift Product Objective • Brand Loyalty (Fans)
Business to Business End Consumers / Users
• Rational Audience • Emotional
• Solves a problem • Brand esteem
• Cost effective • Positive feeling
Factual Organic
• Informative
Message • Conversational
• Specific • Word of Mouth
• Benefit driven • Consensus
Channel Support
Measurement
13. Microsite vs Facebook
Tactical Strategic T
T
• Sales ($) • Market Share (Position)
• Shift Product Objective • Brand Loyalty (Fans)
Business to Business End Consumers / Users
• Rational Audience • Emotional
• Solves a problem • Brand esteem
• Cost effective • Positive feeling
Factual Organic
• Informative
Message • Conversational
• Specific • Word of Mouth
• Benefit driven • Consensus
Microsite Facebook
• Traffic Drivers Channel Support • Advertising / Micro-
• Corporate site banners targeting
• eDMs / DM’s / Ads • Promotions
• Engagement
Measurement
14. Microsite vs Facebook
Tactical Strategic T
T
• Sales ($) • Market Share (Position)
• Shift Product Objective • Brand Loyalty (Fans)
Business to Business End Consumers / Users
• Rational Audience • Emotional
• Solves a problem • Brand esteem
• Cost effective • Positive feeling
Factual Organic
• Informative
Message • Conversational
• Specific • Word of Mouth
• Benefit driven • Consensus
Microsite Facebook
• Traffic Drivers Channel Support • Advertising / Micro-
• Corporate site banners targeting
• eDMs / DM’s / Ads • Promotions
• Engagement
Google Analytics Facebook Insights
• Customisable Measurement • Real time changes
• Free • Free
15. Media
Integration
REHAU Corporate website
Social Advocacy
Seeded onto Google, Youtube, Fan Page
and forum sites Microsite, Advertising,
E-newsletter
Direct mailer and EDMs
On-site, trade shows, events, showroom, etc.
17. Social Media Activation Phase 1
• Conduct Audit with similar fanpages to study best practices.
• Create a new Fan Page with dedicated categories to promote dedicated campaign
• Put a polling system to engage with the member Post on the wall:
• Articles in general from blogs, websites, forums.
• Updates latest news and happenings from REHAU website
– Start discussion on discussion board
– Upload photos and videos
– Weekly poll
– Allow fans to post articles/photos/videos
• Create appealing visuals (profile picture) on page to make it look current and
relevant.
10
18. Social Media Activation Phase 2
engage and generate buzz
• Engage the Fans to recruit their friends as members – Top recruiter wins a REHAU
Brand Pack
• Post questions like: What are the names of the cute pandas living in the Adelaide Zoo
Panda enclosure
• FB Ads – Highly targeted advertising to promote fan pages and product & brand
• Link Facebook to REHAU Website and Microsite and back to Facebook for continuous
engagement
• Engage other websites, forums, blogs and invite them to the Facebook Fanpage and
encourage them to be follower
• Meet regularly for updates with statistics and discussion on next steps
20. Social Media Activation Next Steps
Next Steps upon approval of quotation
• Week 1-2 – Present audit and study best practices
• Week 2-4 – Populate Facebook with update and relevant content.
• Week 4-5 – Start activating fans to join
• Week 8-9 – first update meeting
21. Social Media Activation Cost
Quotation
Facebook Fanpage Activation for 3 months period
Phase 1 - One off Facebook fanpage set-up cost - SGD 800.00
- audit and study best practices
- create tabs
- upload photos and videos
- create profile picture
Phase 2 - Facebook administration and moderation per month - SGD 1,250.00 per month
- creation of facebook advertisement
- moderation of fan post and content
- updating wall display post
- discussion and brainstorming sessions
- monthly updates and reporting
Media Budget - SGD 300.00 per month
Others - cost for creating specific applications, traffic drivers and graphic elements quoted separately based on
brief and requirements
22. Microsite Activation Plan
Phase One Phase Two Phase Three Phase Four Phase Five
1-2 weeks 1-2 weeks 4-6 weeks 1 week 1 week
Project
Schedule Coding Review /
Analysis Design Implementation
&Testing Maintenance
Project Brief Site architecture Site creation Move site to live Support period
•Overview and key •Database and design •Content creation •Environment “GO Live” •Commence upon project
objectives specifications sign-off
•Flash / HTML pages •Project sign-off
•Scope of work •Data flow diagram •Fix bugs and minor text
•Database •Final Invoice changes
•Milestone schedule/ •Process flow diagram
timeline •Testing
•Creative concept and
•Quotation design •UAT / Sign off
Payment 50% Payment due upon approval of quotation 50% final payment due upon project sign-off
Schedule