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Web Tech Guy and Angry Staff Person

Editor's Notes

  1. Web Tech Guy and Angry Staff Person An Exaggerated Tale Michael Edson Director of Web and New Media Strategy Smithsonian Institution, Office of the CIO Institute for Museum and Library Services (IMLS) WebWise Conference, 2/26/2009
  2. Web Tech Guy and Angry Staff Person An Exaggerated Tale Michael Edson Director of Web and New Media Strategy Smithsonian Institution, Office of the CIO Institute for Museum and Library Services (IMLS) WebWise Conference, 2/26/2009
  3. Note: This is a dramatization, intentionally exaggerated to stimulate debate and cause trouble.
  4. There is diplomacy… Slow, careful, responsible, respectful, long-term, and I love it!
  5. … and there is this Fast, brash, not quite fair, meant to give you confidence to work with urgency (and diplomacy) for change.
  6. Problem: Forward progress by Libraries, Archives, and Museum Web teams is still sometimes impeded by an endless, fruitless debate about authority and trust.
  7. At the morning staff meeting… Has this ever happened to you?
  8. Hey everybody, we're putting the collection on flickTubeFaceSpace.com
  9. And we’re starting a blog,
  10. And Matt figured out a way to let people put tags and comments on our pages. Isn't that cool? Way to go Matt!
  11. Duh now hold on just a minute!
  12. If you do that it will let people who aren't experts
  13. say things that aren't true about our collections
  14. It will confuse visitors and diminish our stature as a trusted institution
  15. And there are legal issues at stake.
  16. What will we do if somebody puts something that's not true up on our Web site?
  17. I didn't work my ass off building this collection for 25 years
  18. to give it away to a bunch of yahoos now!
  19. And if we put this stuff on flickTubeFaceSpace.com
  20. God only knows what people are going to do with it.
  21. I don't have time for this.
  22. My budget has been cut and I've got half the staff I had 15 years ago.
  23. And if we put it all out there no one will come to the museum anymore.
  24. Who is going to pay for this?
  25. Are you going to fundraise for this and not acquisitions,
  26. exhibitions, programs, and fixing the leaky roof?
  27. We're going to loose licensing revenue too!
  28. You people are just following a fad.....
  29. What just happened?
  30. it will let people who aren't experts say things that aren't true about our collections
  31. * happens all the time (like your staff!) * they also say true things * and unexpected things * and there have been few problems * ...and many delightful surprises * the future of knowledge creation
  32. it will confuse visitors
  33. * evidence that this is NOT true * example: NY Times * reputation systems have matured * they're seeing your content everywhere anyway (or they should be)
  34. diminish our stature as a trusted institution
  35. * traditional notions of trust and reputation have changed * Lee Raine, "both must be excellent" * "Battlebrands" example (we're not as good as we think) * declining relevance to the way ideas are explored and knowledge is made/shared
  36. And there are legal issues at stake. What will we do if somebody puts something that's not true up on our Web site?
  37. * I used to worry about this too... until I saw that Web MD and the pharmaceutical industry got over it * again, the public is aware of who is saying what (C. Shirky example) * and reputation systems have evolved
  38. I didn't work my ass off building this collection for 25 years to give it away to a bunch of yahoos now.
  39. * you don't have much control *"who moved the cheese?" * the future of knowledge creation * most of the experts don't work for you
  40. If we put this stuff up on FlicTubeFaceSpace.com God only knows what people are going to do with it
  41. * wonderful, unexpected things * whose content is it anyway? (civic mission, public funding) * there have been few problems
  42. I don't have time for this. My budget's been cut and I've got half the staff I had 15 years ago.
  43. * a serious issue * transitional models are important * but caution: don't follow a losing model to oblivion (the "Inventors Dilemma")
  44. If we put it all out there no one will come to the museum anymore
  45. * where is the greatest growth audience, bricks & mortar or digital? * hasn't proved true -- quite the opposite! * must invest in measurement and analysis * future of knowledge creation
  46. And who is going to pay for this? Are you going to fundraise for this and not acquisitions and exhibitions and programs and fixing the leaky roof?
  47. * some attention must be diverted * refrain of "Inventor's Dilemma" challenge * can/should be win/win
  48. We're going to lose licensing revenue too
  49. * most is "revenue," not profit * liscensing access is a long-term looser * other business models ascending * don't forget about the mission!!! * need transitional models
  50. You people are just following a fad
  51. * perhaps true! (CD-ROMs!) * but follow it intelligently * and recognize the world has changed * invest in core capabilities