Tim Wilson's presentation at eMetrics San Francisco in April 2013 covering an approach for analysts to establish and manage a well-defined process for hypothesis discovery, prioritization, and testing to help pivot companies to be data-driven -- to orient towards a culture of validated learning.
Understanding the science behind timing and its impact on social media marketing performance.
Featuring Jay Baer from Convince & Convert and Eric Boggs from Argyle Social.
This presentation describes a process that marketers and marketing analysts can implement to enable their organizations to become more data-driven. It describes the fundamental differences between performance measurement and hypothesis validation, and then describes a framework/process to "A.D.A.P.T. to Act and Learn" (Align, Discover hypotheses, Assess hypotheses, Prioritize hypotheses, Test hypotheses, Act on the results and Learn for the future).
Should Digital Analysts Become More Data Science-y?Tim Wilson
Presentation by Tim Wilson at Superweek 2017 in Budapest, Hungary. The presentation explores why digital analysts should consider adding some data science skills to their toolset, what types of tools that entails, and what sort of additional value that will help them deliver to their organizations
Google Analytics and BigQuery, by Javier Ramirez, from datawakijavier ramirez
Google Analytics is great, but having access to your raw data and being able to query it any way you want is much more powerful. Learn how you can integrate Analytics and BigQuery to unleash all your data potential. Talk delivered at Conversion Thursday London
Get more from Analytics 360 with BigQuery and the Google Cloud Platformjavier ramirez
If you are using Google Analytics 360, you can get much more from your data by using BigQuery to get better insights, and the rest of the cloud to get recommendations and predictions via Machine Learning. This presentation provides an introduction to Google BigQuery, Google Dataproc, Google Tensorflow/ML, and DataStudio 360 in the context of your analytics.
Presentation from the September 2010 Columbus Web Analytics Wednesday. The presenter was Tim Wilson of Resource Interactive. Download the presentation (PPT 2007) for notes embedded in the slides and some useful animations.
A 5-minute blitz presentation from the February 2011 Columbus Web Analytics Wednesday. This was a comparison of the major web analytics platforms -- Google Analytics, Adobe Omniture Sitecatalyst, Webtrends, and Coremetrics. The comparison was limited to the base tools -- not the various add-ons available.
Understanding the science behind timing and its impact on social media marketing performance.
Featuring Jay Baer from Convince & Convert and Eric Boggs from Argyle Social.
This presentation describes a process that marketers and marketing analysts can implement to enable their organizations to become more data-driven. It describes the fundamental differences between performance measurement and hypothesis validation, and then describes a framework/process to "A.D.A.P.T. to Act and Learn" (Align, Discover hypotheses, Assess hypotheses, Prioritize hypotheses, Test hypotheses, Act on the results and Learn for the future).
Should Digital Analysts Become More Data Science-y?Tim Wilson
Presentation by Tim Wilson at Superweek 2017 in Budapest, Hungary. The presentation explores why digital analysts should consider adding some data science skills to their toolset, what types of tools that entails, and what sort of additional value that will help them deliver to their organizations
Google Analytics and BigQuery, by Javier Ramirez, from datawakijavier ramirez
Google Analytics is great, but having access to your raw data and being able to query it any way you want is much more powerful. Learn how you can integrate Analytics and BigQuery to unleash all your data potential. Talk delivered at Conversion Thursday London
Get more from Analytics 360 with BigQuery and the Google Cloud Platformjavier ramirez
If you are using Google Analytics 360, you can get much more from your data by using BigQuery to get better insights, and the rest of the cloud to get recommendations and predictions via Machine Learning. This presentation provides an introduction to Google BigQuery, Google Dataproc, Google Tensorflow/ML, and DataStudio 360 in the context of your analytics.
Presentation from the September 2010 Columbus Web Analytics Wednesday. The presenter was Tim Wilson of Resource Interactive. Download the presentation (PPT 2007) for notes embedded in the slides and some useful animations.
A 5-minute blitz presentation from the February 2011 Columbus Web Analytics Wednesday. This was a comparison of the major web analytics platforms -- Google Analytics, Adobe Omniture Sitecatalyst, Webtrends, and Coremetrics. The comparison was limited to the base tools -- not the various add-ons available.
This talk makes the case that (1) a vibrant commons of knowledge (culture, science, etc) is required for other 'opens' (source, infrastructure, society) to survive; (2) knowledge is harder and slower to open than other layers; (3) it can be done anyway, through disruptive services and collaboration that creates new categories of knowledge works rather than merely recapitulating and failing to compete with existing proprietary-dominated categories. Understand the threat, challenge, and resultant opportunities for entrepreneurs, policymakers, and activists to contribute to ensuring an open future.
SSDesign offers MDM (mobile device management) on the cloud. Partners welcome. Get your own partner profile. Manage any device from anywhere. Easy to use. Prices from 4.5Euro per device per month.
Rohit Talwar's presentation to ICCA Leipzig on the future of the corporate events and conventions, and the emerging findings from the latest Convention 2020 study.
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAITim Wilson
Nick Woo from AlignAI presented at the May 2024 Columbus Data and Analytics Wednesday meetup. The topic was a practical, business-oriented approach to identifying use cases for AI.
This talk makes the case that (1) a vibrant commons of knowledge (culture, science, etc) is required for other 'opens' (source, infrastructure, society) to survive; (2) knowledge is harder and slower to open than other layers; (3) it can be done anyway, through disruptive services and collaboration that creates new categories of knowledge works rather than merely recapitulating and failing to compete with existing proprietary-dominated categories. Understand the threat, challenge, and resultant opportunities for entrepreneurs, policymakers, and activists to contribute to ensuring an open future.
SSDesign offers MDM (mobile device management) on the cloud. Partners welcome. Get your own partner profile. Manage any device from anywhere. Easy to use. Prices from 4.5Euro per device per month.
Rohit Talwar's presentation to ICCA Leipzig on the future of the corporate events and conventions, and the emerging findings from the latest Convention 2020 study.
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAITim Wilson
Nick Woo from AlignAI presented at the May 2024 Columbus Data and Analytics Wednesday meetup. The topic was a practical, business-oriented approach to identifying use cases for AI.
Power Digital - GA4 & BigQuery - CBUS WAW - Scott Zakrajsek.pdfTim Wilson
Scott Zakrajsek's presentation at Columbus Web Analytics Wednesday in November 2023—a brief overview of Google Analytics 4, how and why it integrates with Google BigQuery, and some of the basics of getting that data back out of BigQuery using SQL.
Columbus WAW 2022 - How GA4 can Help You Navigate a Cookie-Restricted World.pdfTim Wilson
Presentation by Ken Williams and Cory Watson in Columbus on 09-Jun-2022. The session was in-person seminar that went into some of the key aspects of Google Analytics 4 and the main steps organizations should go through in order to adopt the platform, with Google's Universal Analytics slated to go away in July 2023.
Details at https://www.cbuswaw.com/june-2022-google-analytics-4-meetup-and-bonus-seminar
Columbus Web Analytics Wednesday - Google Analytics 4Tim Wilson
Presentation by Ken Williams and Cory Watson at Columbus Web Analytics Wednesday on 08-Jun-2022. The session was an overview of Google Analytics 4 and the main steps organizations should go through in order to adopt the platform, with Google's Universal Analytics slated to go away in July 2023.
Details at https://www.cbuswaw.com/june-2022-google-analytics-4-meetup-and-bonus-seminar
Superweek 2019 - Digital Analytics Meets Data ScienceTim Wilson
Past attendees of Superweek have ridden along with Tim as he explored R, and then as he dove deeper into some of the fundamental concepts of statistics. In this presentation, he provides the latest update on that journey: how he is putting his exploration into the various dimensions of data science to use with real data and real clients. The statistical methods are real, the code is R (and available on GitHub -- see http://bit.ly/ga-and-r), and the data is only lightly obfuscated.
Ruth Milligan - Columbus Web Analytics Wednesday - August 2018Tim Wilson
They want the Teddy Bear, not the stuffing.
Your audiences want to touch, feel and see your message, they don’t want a cascade of stuffing, thread and other parts that may show your expertise but confuse their understanding. Ruth Milligan‘s presentation unpacks specific storytelling strategies every data scientist and analyst needs to embrace as it relates to distilling data into information that resonates. She also discusses the critical tenets of content framing for building short talks to lay audiences.
Ruth Milligan is an executive communication coach and trainer. She works primarily with leaders delivering consequential communications and trains in content framing, storytelling, public speaking and executive presence. She is also one of the longest running TEDx organizers in the world with Nancy Kramer, having organized and curated TEDxColumbus since 2009. Along with her team at Articulation, her current practice, they have coached over 400 TEDx and TED-style talks. They are known for their work in science, research and data fields, helping researchers, scientists and analysts making their insights accessible to lay audiences. She provided coaching to our speakers for Women in Analytics 2018 and has become a trusted partner to data insight teams at MetLife, Nationwide and Ford as well as coaching a variety of speakers at UnitedHealthCare, EcoLab, Express, Nationwide Children’s Hospital and many groups inside The Ohio State University and Wexner Medical Center.
Creative that Counts - Beth Sibbring from Tangible Impact at Columbus WAWTim Wilson
Beth Sibbring from Tangible Impact presented on "(digital) creative that counts" at the September 2017 Columbus Web Analytics Wednesday. The slides focus on digital display creative and outlines -- with examples -- what works and what doesn't (and why so many companies' processes lead to the latter).
Gilligan's Guide to Analysts as Community Managers' Best FriendsTim Wilson
Tim Wilson's Boston eMetrics 2012 presentation of tips and approaches that enable analysts to be highly effective and highly valued through the multi-faceted ways they support their community managers. This presentation is also available on YouTube (with voiceover) at: http://youtu.be/4kW5J8dj46k
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
13. Align on goals and KPIs
Discover hypotheses across the company
Assess the hypotheses and your approach
Prioritize the hypotheses
Test the highest priority hypotheses
Act on the results
Learn for the future
/emetrics @tgwilson
14. Align on goals and KPIs
Discover hypotheses across the company
Assess the hypotheses and your approach
Prioritize the hypotheses
Test the highest priority hypotheses
Act on the results
Learn for the future
/emetrics @tgwilson
18. Magic questions.
1. What are we trying to achieve?
2. How do we know if we’ve done that?
/emetrics @tgwilson
19. A Process: Goals and KPIs
Two Magic − What are we trying to achieve?
Questions − How will we know if we’ve done that?
Establish − Open-ended questions
Appropriate − “What?” and “How?” (not “Why?”)
Measures − The power of restatement
− Historical data
Establish
− Back-of-the-napkin creativity
Targets
− Bracketing
/emetrics @tgwilson
20. Online Revenue Engagement Reach
Drive online revenue through the presence of xxxx Increase overall site engagement Increase the reach of [site].com
Conversion Rate Lift +14.3% New Profiles Created 2,707 SEO Visits to xxxx 116
Visits that interacted with xxxx 7.08% Total Profiles created since launch 3,391
20
250
Visits that did not interact with xxxx 6.19% 200 15
15.0% 150
10
10.0% 100
5.0% 50 5
0.0% 0
3/10 3/26 3/10 3/26 0
3/10 3/26
Overall conversion Projected rate Sitewide
rate for the site without xxxx % Lift % Interacting w/ xxxx 13.8%
+3.19% +3.14% +1.6% Visits that interacted 36,605 Social Shares of xxxx 251
Visits that did not interact 229,125 50
Avg. Order Value Lift +2.7% 20.0% 40
Visits that interacted with xxxx $23.37 15.0%
30
20
Visits that did not interact with xxxx $22.76 10.0%
10
$40 5.0%
0
0.0% 3/10 3/26
$20
3/10 3/26
$0
3/10 3/26
Time on Site Lift +77.6% Social Referral Visits 46
Overall AOV Projected AOV Sitewide
for the site without xxxx % Lift Visits that interacted with xxxx 24:49 8
$23.04 $22.96 +0.3% Visits that did not interact with xxxx 13:59
6
30:00 4
Total Revenue Lift $8,976 25:00
20:00 2
Conversion rate lift only $7,389 15:00
0
AOV lift only $1,389 10:00 3/10 3/26
05:00
AOV lift on incremental orders $199 00:00
3/10 3/26 Refer to the glossary for a detailed definition for each metric.
Annualized Lift (ignoring seasonality) $192,727
/emetrics @tgwilson
21. Align on goals and KPIs
Discover hypotheses across the company
Assess the hypotheses and your approach
Prioritize the hypotheses
Test the highest priority hypotheses
Act on the results
Learn for the future
/emetrics @tgwilson
26. The trick is getting
them articulated
clearly.
/emetrics @tgwilson
27. What we say to marketers
“What is your
hypothesis?”
What they hear
“I’m dragging you
back to the 8th grade
science class you
hated.”
/emetrics @tgwilson
29. Each idea can be
added to your
hypothesis library.
Google Spreadsheet
Excel
uservoice.com
Sharepoint
Lotus Notes
Jira
/emetrics @tgwilson
30. Align on goals and KPIs
Discover hypotheses across the company
Assess the hypotheses and your approach
Prioritize the hypotheses
Test the highest priority hypotheses
Act on the results
Learn for the future
/emetrics @tgwilson
31. To assess the effort
required, you have to
determine the
approach.
/emetrics @tgwilson
34. I believe that…
[some idea]
If I am right, then…
[some action]
To test this, I will…
[tool/technology/approach]
/emetrics @tgwilson
35. What’s in your
company’s toolbelt?
Web Analytics Email Surveys
Voice of the Customer Social Media Analytics
A/B (and MV) Testing Focus Groups
Usability Testing Secondary Research
/emetrics @tgwilson
36. Align on goals and KPIs
Discover hypotheses across the company
Assess the hypotheses and your approach
Prioritize the hypotheses
Test the highest priority hypotheses
Act on the results
Learn for the future
/emetrics @tgwilson
37. It’s not a simple formula.
/emetrics @tgwilson
38. But a formula can
guide the
discussion.
/emetrics @tgwilson
39. Likelihood belief is right H M L
Likelihood change would occur H M L
Likely scale of impact H M L
Alignment w/ business goals H M L
Effort to test (approach) H M L
/emetrics @tgwilson
40. Align on goals and KPIs
Discover hypotheses across the company
Assess the hypotheses and your approach
Prioritize the hypotheses
Test the highest priority hypotheses
Act on the results
Learn for the future
/emetrics @tgwilson
42. Align on goals and KPIs
Discover hypotheses across the company
Assess the hypotheses and your approach
Prioritize the hypotheses
Test the highest priority hypotheses
Act on the results
Learn for the future
/emetrics @tgwilson
52. We tested…
[the idea]
As a result, we…
[took the action]
Resulting in…
[quantified result]
/emetrics @tgwilson
53. Align on goals and KPIs
Discover hypotheses across the company
Assess the hypotheses and your approach
Prioritize the hypotheses
Test the highest priority hypotheses
Act on the results
Learn for the future
/emetrics @tgwilson
55. Hypothesis tested Action taken Deeper learning
Hypothesis tested No action taken
Hypothesis tested Action taken
Hypothesis tested Action taken Deeper learning
Hypothesis tested No action taken Deeper learning
Hypothesis tested Action taken
Hypothesis tested Action taken
Hypothesis tested Action taken
/emetrics @tgwilson
57. Align on goals and KPIs
Discover hypotheses across the company
Assess the hypotheses and your approach
Prioritize the hypotheses
Test the highest priority hypotheses
Act on the results
Learn for the future
/emetrics @tgwilson
58. clearhead.me/emetrics
This presentation
Guide: getting to great KPIs
Hypothesis library template
Approach options self-audit template
Recommended reading
/emetrics @tgwilson