The Intersection of Data & Pain, Uncertainty, and Constant Work — Presented by Brett Buchanan

1. W A W A U G U S T 2 0 2 3
INTERSECTION OF
DATA & PAIN,
UNCERTAINTY,
AND CONSTANT
WORK

2. Hi, I'm Brett!
15+ Years Product Manager
Founder Pathfinder Product
Led Product across Retail, FinTech,
Healthcare and more
Family man - married with 4 kids
PRODUCT STRATEGY

3. PRODUCT STRATEGY

4. AN ALL-IN-ONE ACCOUNTING APP
"NO ONE IS EVER FREE FROM PAIN,
UNCERTAINTY, AND CONSTANT
WORK. NO ONE.”
- PHIL STUTZ

5. AN ALL-IN-ONE ACCOUNTING APP
PROBLEMS NEVER STOP. THEY
MERELY GET EXCHANGED OR
UPGRADED.

6. What does this have to do
with product strategy?!!?!!!
YOU ARE IN THE RIGHT PLACE :)

7. AN ALL-IN-ONE ACCOUNTING APP
"NO ONE IS EVER FREE FROM PAIN,
UNCERTAINTY, AND CONSTANT
WORK. NO ONE.”
- PHIL STUTZ
"NO BUSINESS IS EVER FREE FROM
PAIN/PROBLEMS, UNCERTAINTY,
AND CONSTANT WORK. NOT ONE.”
- PATHFINDER

8. Their Solution
Finding something important and
meaningful in your life is the most
productive use of your time and
energy.
This is true because every life has
problems associated with it and
finding meaning in your life will help
you sustain the effort needed to
overcome the particular problems
you face. Thus, we can say that the
key to living a good life is not giving
a fuck about more things, but
rather, giving a f*ck only about the
things that align with your
personal values.
AN ALL-IN-ONE ACCOUNTING APP

9. Product-Led Solution
AN ALL-IN-ONE ACCOUNTING APP
Deploying a system of achievable goals and visions that work together to align
the team around desirable outcomes for both the business and your customers.
- Melissa Perri

10. PRODUCT STRATGEY - AGILE CINCI
2
3
What They are
NOT Doing

11. PRODUCT STRATGEY - AGILE CINCI
2
What They are
NOT Doing

12. PRODUCT STRATGEY - AGILE CINCI
2
What They are
NOT Doing

13. PRODUCT STRATGEY - AGILE CINCI
2
What They are
NOT Doing

14. What They
Are Doing
PRODUCT STRATGEY - AGILE CINCI
Have a vision, and create clarity through a
measurable north star.
1
Set strategy, integrating behavioral science
into their decision making frameworks.
2
Hold themselves accountable to outcomes.
3
Discovering what to build via
experimentation towards a goal.
4
Organizing their people around the strategy
and in a way that supports the operating
model
5

15. AN ALL-IN-ONE ACCOUNTING APP
1. Setting Your Vision
2. Determining Your N. Star
3. Setting the Goal
4. Exploring problems & discovering solutions
Creating your strategy...
Ignite opportunity
by setting the world
in motion.
Weekly Trips
Reduce Pickup
Time < 8 Minutes

16. No strategy exists without a vision
SETTING YOUR VISION
1.

17. "What is the measurable world we
want to create?"
- Roger Kaufman
SETTING YOUR VISION
1.

18. CarNext Vision
Provide customers with the best experience (buy a
car in 10 minutes without the headache), best
selection (10,000 cars) and best value (save avg $1k)
SETTING YOUR VISION
1.

19. Creating your strategy...
AN ALL-IN-ONE ACCOUNTING APP
1. Setting Your Vision
2. Determining Your N. Star
3. Setting the Goal
4. Tying it all together
Ignite opportunity
by setting the world
in motion.
Weekly Trips
Reduce Pickup
Time < 8 Minutes

20. "What is the measurable world we
want to create?"
- Roger Kaufman
2. DETERMINING YOUR NORTH STAR

21. 2. DETERMINING YOUR NORTH STAR
"the aggregate value people get
from your product"
- Sean Ellis

22. Commercial Measures: How are we profitable?
Product Measures: How will users use your product?
Quality Measures: How satisfied are our users?
Strategic Measures: How are we progressing towards
our goal (or OKR)?
Process Measures: How is the work flowing?
Market Measures: What segments are using our
product?
AN ALL-IN-ONE ACCOUNTING APP
Lens of Metrics

23. AN ALL-IN-ONE ACCOUNTING APP

24. AN ALL-IN-ONE ACCOUNTING APP

25. AN ALL-IN-ONE ACCOUNTING APP

26. Tips &
Takeaway's
for Setting
your Goal
SETTING YOUR GOAL
1.
Autonomous teams need guardrails to set
people in the right direction (towards your
vision)
1
Those guardrails (aka OKRs or Measurable
Goals) are derived from data.
2
The solutions emerge through discovery and
experimentation towards your goal.
3

27. Creating your strategy...
AN ALL-IN-ONE ACCOUNTING APP
1. Setting Your Vision
2. Determining Your N. Star
3. Setting the Goal
4. Exploring Problems & Discovering
Solutions
Ignite opportunity
by setting the world
in motion.
Weekly Trips
Reduce Pickup
Time < 8 Minutes

28. The “purpose of product discovery
is to make sure we have some
evidence that when we ask the
engineers to build production-
quality software, it won’t be a
wasted effort.”
- Marty Cagan, SVPG
SETTING YOUR VISION
1.

29. DISCOVERY EXAMPLE

30. DISCOVERY EXAMPLE

31. TYING IT ALL TOGETHER

32. TYING IT ALL TOGETHER

33. Tips &
Takeaway's
for Setting
your Goal
SETTING YOUR GOAL
1.
The goal of discovery is to reduce risk by
learning.
1
Experiments are lightweight, not scalable
2
Back: Assumption Mapping is a great way to
kickstart discovery!
3

34. AN ALL-IN-ONE ACCOUNTING APP
Q&A