This document discusses three social media platforms - YouTube, Tumblr, and Vine - and how a leisure centre can use each one. YouTube allows uploading fitness and nutrition videos which can attract new members. Tumblr is suitable for posting images and videos about classes and workouts. Vine is ideal for creating quick fitness tutorials and promoting facilities in 6 seconds or less. However, producing videos requires staff costs and there are copyright issues with YouTube. Tumblr has spam and security problems while Vine's 6 second limit is restrictive.

1. Leisure Centre
By Ahsan Safdar, Gary Patrick and Usman Asif

2.  YouTube
 Tumblr
 Vine
Three social media platforms

3.  Over 1 billion unique user visits to the site each month
 100 hours of videos uploaded every minute
 YouTube is localised in 61 countries and across 61 languages
 YouTube reaches more adults ages 18-34 than any TV network
 Millions of subscriptions happen each day
Why YouTube?

4.  Exposure to a huge online community.
 No cost in uploading videos.
 Ability to earn money through YouTube partnership.
 Cheap way to advertise your business.
Benefits of YouTube

5.  Make fitness tutorials to show members workouts.
 Videos discussing correct nutrition could also be used
to give members more information.
 Walk though videos of what facilities the leisure club
has could be useful to entice new members.
 Ability for members to comment on videos if they
have any questions.
How the leisure centre can use
YouTube

6. Drawbacks of YouTube
• High set up costs of producing videos.
• Higher staff costs to first produce the videos but also
monitor YouTube to answer any questions posted.
• Copywriter could be an issue with certain music being
used.

7.  177.4 million blogs
 80.7 billion posts
 30 seconds to join
 50% of Tumblr users are under the age of 25
 53.5% of Tumblr visitors are female
 Users can follow other users' blogs, as well as make
their blogs private.
Why Tumblr

8.  Blogs are easy to start and hard to maintain
 Blogging is a low-cost alternative to having a web
presence.
 Communicate messages across to existing and
potential customers.
 The service allows users to post multimedia and other
content to a short-form blog
 300 million unique monthly visitors, which makes it
one of the largest sites on the web
Benefits of Tumblr

9.  Make unique blog posts that focuses more on design
than text-based content.
 Blog about the latest nutrition facts that could be
used to give members more information.
 Upload images and videos about fitness tutorials,
workout methods and fitness tips/advice
How the leisure centre can use
Tumblr

10. Drawbacks of Tumblr
• Tumblr has received criticism for copyright violations
by participating bloggers
• Tumblr has been forced to manage spam and security
problems. For example, a chain letter
• Blogging infringes privacy and undermines
communication between people.
• Very expensive in terms of that they eat up time.

11.  Short quick easy to make video app.
 That enables people to find, watch, create videos right from
their mobile phones.
 Vine allows you to be more creative in making videos.
 Promote in real time and provides shareable content.
Why Vine?

12.  Its easy to use- very simple to set up
 It is inexpensive no need to hire a film crew as it is all
done on any smartphone.
 Useful in engaging with potential clients.
 Not as time consuming as YouTube as a Vine video
only takes 6 seconds.
 Great tool to show off your services and business.
Benefits of Vine

13.  Make quick and meaningful fitness tutorials to show
members workouts.
 Raise awareness of the leisure centre through
promotion of facilities.
 Clubs and classes could be used to make short videos
so potential clients know what to expect.
 Gym trainers can show case there own talent and
promote what they can do for customers.
How the leisure centre can use Vine

14. Drawbacks of Vine
• You cannot edit vines.
• Cannot change music in vines.
• Its main advantage is also a disadvantage that a six
second video is very limiting.
• Its still quite new and lacks other options to share
content.