"Wearapeuthics, NeuroTech, MetabolicTech, Implantables and the Future of Better Living" - Benjamin Joffe (General Partner/Entrepreneur, HAX) Delivered at the inaugural Hyper Wellbeing Summit, 14th November 2016, Mountain View, California. For more information including details of subsequent events, please visit http://hyperwellbeing.com The summit was created to foster a community around an emerging industry - Wellness as a Service (WaaS). Consumer technologies, in particular wearables and mobile, are powering a consumer revolution. A revolution to turn health and wellness into platform delivered services. A revolution enabling consumer data-driven disease risk reduction. A revolution extending health care past sick care towards consumer-led lifelong health, wellness and lifestyle optimization. WaaS newsletter sign-up http://eepurl.com/b71fdr @hyperwellbeing

2. Wearapeuthics
Metabolic Tech
Neuro Tech
Sex Tech
Bionics
Implantables
The Futur
Of Better
Living
&
WHAT’S NEXT

3. BENJAMIN JOFFE
PARTNER, HAX
benjaminjoffe
ben @ hax.co

4. WHAT’S NEXT

5. INVEST & SCALE
HARDWARE
COMPANIES
FROM PROTOTYPE TO PROFIT
WORLD’S MOST ACTIVE
HARDWARE INVESTOR

6. “THERE IS NO APP FOR TH
THE PHYSICAL WORLD
&
THE HUMAN BODY
EXT IMPACT

7. 50:50 B2B &
50% 20% 30%
200 Startups

8. SHENZHEN
Prototype to
Launch
SAN
FRANCISC
HAX ACCELERATOR HAX BOOST
O TO 1 1 TO N

9. as
LIFESTYLE
HEALTH
ROBOTICS
INFRA
FABRICATION

12. air
sound
food/water
light

13. air
sound
food/water
light
pollution allergens
noise
blue lightUV
hydration
allergies &
intolerance

14. Mental Barriers
o regretted going to the gym?

15. Mental Barriers
Logic & Willpower fall short
Environment control
Joy, Small steps, Permission to fail

16. Cultural Barriers
Culture codes
e.g. in USA
food = fuel
health = movement

17. Whole Food for Thought
Junk thoughts
Junk environment
Junk behaviors
Junk relationships

18. More Barriers
Wear, ingest, implant, non-contact?
Sensor costs, on-board processing?
Who pays?

19. Insurance
Pharma
Government
Will pay for your meds,
but not to lose weight?
fine “Standard” for wellness?

22. Solving extreme cases
brings solutions to all

23. Body & Mind
Prevent, Track, Heal, Retrain

24. as
LIFESTYLE
HEALTH
ROBOTICS
INFRA
FABRICATION
Smartfuse
Intelligent Implants

26. Fitness
Tennis Golf
Ski
Basketball Surf/Snow/Skate
Cycling Motorbiking Driving Motion
Capture
Running
Fitness
FITNESS & SPORT
Work in progress
Work in progress

27. Fertility
WeightEEG StressPosture Breathing
Sex
GENERAL WELLNESS
Sleep
Baby Dental Smoking
Pets Temperature Blood
Pressure
Breathalizer
Work in progress

28. Home Lab
Medical: Physical Conditions
Feet
Environment
UV Food
Incontinence
Anxiety
Medical: Mental Conditions
Depression BFRB
Implantables IngestiblesBionics & Exoskeletons
Other
IBS
Air Quality
Work in progress
Smartfuse
Intelligent Implants

29. WearapeuthicsMetabolic Tech
Precision MedicineImplantables
HEALTH TECH
InsurTech
NeuroTech
WellnessTech
SexTech
Biosensors
Bionics SilverTech
Predictive Care

30. SPORTS TECH &
COACHWARE

31. STEP
P
Work
Look
Seed
< $1m
SG
B2C
STEPP is a running sensor using biomechanics algorithms
to help runners improve their form and prevent injuries.

32. Work
Look
Seed
< $1m
UK
B2C
MOTION METRICS brings tracking
analysis to skiing.

33. Prod
n.a.
USA
B2C
NOTCH is a low-cost, accurate and real-time movement
sensing

34. WELLNESS TECH

35. USA
B2C
B2B
SENTIO SOLUTIONS makes FEEL, a bracelet that
recognizes and tracks your emotions throughout the
day and provides you with personalized coaching to
help you achieve your emotional wellbeing goals.

36. DARMA is a sedentary health tracker.
Its medical-grade flat sensor tracks
biosignals such as ECG & breathing patterns.
It can be embedded into chairs, beds & more.
China
B2B
B2C

37. © 2015 Darma Inc.- Confidential & Proprietary
Darma cushion:
Posture
Sitting time
Stress level
Heart rate
Breathing rate
Darma Hardware Postures
The Fitbit for sitting!

38. Darma’s optical fiber sensor
© 2015 Darma Inc.- Confidential & Proprietary
Any size, Any shape
Same Cost
Easy to be integrated (Sofa,
Bed, Chair …)
Medical accuracy
Super thin Flexible Medical level accurate

39. MEDICAL GRADE ACCURACY

40. UK
B2C
TALPA makes a smart lamp helping you sleep and
work
using sensors, neuroscience and machine learning.

41. USA
B2C
FOOBOT monitors and controls your indoor

42. SEX & BABY TECH

43. B2C
WINK by KINDARA is a fertility app and thermometer
to increase the chances of conception.
USA

44. BELLI helps mothers understand
their body
USA
B2C

45. B2B
GER
BABYBE is an “emotional prosthetics” enabling
mothers to communicate with their premature

46. B2C
SG
VIBEASE is a smart vibrator for hands-free discreet use
and long-distance relationships.

47. B2C
USA
MY.FLOW is a smart tampon
to manage heavy flows.

48. B2C
HISENS is the first “underwearable” tracking
erectile dysfunction (ED) for diagnostic or
China

49. WEARAPEUTHICS

50. SANA helps to fall sleep in 10 minutes.
Designed for insomniacs, chronic pain and PTSD
UK
B2B
B2C

51. USA
B2C
LIV helps sufferers of Body-Focused Repetitive
Behaviors (BFRB)

52. VIDEO

53. USA
B2B
B2C
LIEF is the first wearable to measure stress
and deliver instant somatic interventions.

54. France
B2B
FEETME’s smart insoles help prevent diabetic foot sores
and improve sport performance for running, golf and more.

55. METABOLIC TECH

56. BBB’s smart blood testing device can track
multiple blood markers and detect various
conditions & pre-conditions.
South
Korea
B2B

59. 3 MONTHS EARLIER…

60. Ireland
B2C
AIRE detects food intolerance through the breath.
It targets in particular Irritable Bowel Syndrome

61. USA
B2C
BITOME makes a portable instant hydration sensor
using technology derived from MRI machines. Lack of
hydration leads to over 500,000 hospitalizations per
year, lower daily energy and performance.

62. POR
B2B
CRIAM makes a low-cost portable blood analyzer to
test blood type and detect diseases in less than 3
minutes using advanced image processing.

63. NEUROTECH

64. Canada
B2C
MINDSET makes brain-sensing
headphones
designed for concentration

65. B2B
USA
BERKELEY ULTRASOUND treats depression and Alzheimer’s
disease

66. BIONICS

67. Work-
Like
Pre-
seed
France
B2C
B2B
JAPET makes active and connected braces for back
pain

68. IMPLANTABLES

69. Smartfuse
Intelligent Implants
B2B
IRE
SMARTFUSE vastly reduces the failure rate
of spinal fusion surgeries with a smart implant
stimulating and guiding bone growth.

70. Summary
• Smart devices solve real problems for bod
and mind
• Insurance should be motivated (vs pharma
gov.)
• Shift from sick care to prevention &
optimized living

71. CONTACT | MAKEIT @ HAX.CO
APPLY | WWW.HAX.CO
WHAT’S NEXT
@ benjaminjoffe | ben @ ha

73. Wearapeuthics
Metabolic Tech
Neuro Tech
Implantables
And The Future Of Better Living

74. pollution
allergens
noise
blue light
UV

75. Notes
• P4 Medicine
- Predictive
- Preventive
- Personalized
- Participatory
• Joy
• Micro-goals
• Accept failure
• Modify environment, eliminate willpower
• Study extreme users (health or sickness) to achieve wellness. Real motivation, real money fast
enough.jnj

76. Wellness
Fitness
Mental, Physical
Environment (light, air)
Food & water
=> Hydration, sitting