ISOJ 2013

1. Digital innovation
New media ecosystem
Jennifer Carroll
VP/Digital Outreach

2. What we do

3. Who We Are

5. Key Objectives
UX
Content
Values
Ads
Social
Work
Flow
Create a beautiful user
experience for digital news
and content consumption
Create a seamless interplay
between content at a local
and national level
Embrace the values of
Gannett that make it a
unique organization
Innovate in the area of ad
solutions and revenue
generation
Inspire the audience to
interact with and contribute
to the site
Achieve efficient workflow
to empower staff to do their
best work

6. • UX
GANNETT DIGITAL PLATFORM
EnhancementEnhancement

7. New Digital Publishing Tools

8. New Ad Model
• Clean and uncluttered experience
for user and advertisers
• Efficient day-parting
• IPG Media Lab Custom Research
• Tracked user interaction and brand
metrics.
• Advertising is 3x more effective on new
site.
• Brands are better remembered.
DevelopmentDevelopment

9. • Launched December 18th
, 2012
• Video view increases – 650%
DevelopmentDevelopment
BROADCAST TABLET
APPS

12. Innovation
Rotation

17. Watch again:
Sip heard around the world

19. Mobile Publisher of the
Year and more
USA TODAY is namedUSA TODAY is named
Mobile Publisher of theMobile Publisher of the
YearYear by Mobile Marketer.by Mobile Marketer.
USA TODAY is namedUSA TODAY is named
Mobile Publisher of theMobile Publisher of the
YearYear by Mobile Marketer.by Mobile Marketer.
““.....the new design.the new design
integrates ads effectively.integrates ads effectively.
They rotate on sectionThey rotate on section
fronts and are well-fronts and are well-
integrated into storyintegrated into story
pages.”pages.”
-Poynter-Poynter
““.....the new design.the new design
integrates ads effectively.integrates ads effectively.
They rotate on sectionThey rotate on section
fronts and are well-fronts and are well-
integrated into storyintegrated into story
pages.”pages.”
-Poynter-Poynter ““...USA TODAY appears to have...USA TODAY appears to have
listened closely to readers andlistened closely to readers and
advertisers, identifying its coreadvertisers, identifying its core
strengths and refashioning them forstrengths and refashioning them for
today’s fast paced device-owningtoday’s fast paced device-owning
reader.”reader.”
-Mashable-Mashable
““...USA TODAY appears to have...USA TODAY appears to have
listened closely to readers andlistened closely to readers and
advertisers, identifying its coreadvertisers, identifying its core
strengths and refashioning them forstrengths and refashioning them for
today’s fast paced device-owningtoday’s fast paced device-owning
reader.”reader.”
-Mashable-Mashable
iPad News App RankingiPad News App Ranking
--USAT #1USAT #1
-NYT #2-NYT #2
-CNN #3-CNN #3
iPad News App RankingiPad News App Ranking
--USAT #1USAT #1
-NYT #2-NYT #2
-CNN #3-CNN #3