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Carroll jennifer

ISOJ 2013

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Carroll jennifer

  1. 1. Digital innovation New media ecosystem Jennifer Carroll VP/Digital Outreach
  2. 2. What we do
  3. 3. Who We Are
  4. 4. Key Objectives UX Content Values Ads Social Work Flow Create a beautiful user experience for digital news and content consumption Create a seamless interplay between content at a local and national level Embrace the values of Gannett that make it a unique organization Innovate in the area of ad solutions and revenue generation Inspire the audience to interact with and contribute to the site Achieve efficient workflow to empower staff to do their best work
  5. 5. • UX GANNETT DIGITAL PLATFORM EnhancementEnhancement
  6. 6. New Digital Publishing Tools
  7. 7. New Ad Model • Clean and uncluttered experience for user and advertisers • Efficient day-parting • IPG Media Lab Custom Research • Tracked user interaction and brand metrics. • Advertising is 3x more effective on new site. • Brands are better remembered. DevelopmentDevelopment
  8. 8. • Launched December 18th , 2012 • Video view increases – 650% DevelopmentDevelopment BROADCAST TABLET APPS
  9. 9. Innovation Rotation
  10. 10. Watch again: Sip heard around the world
  11. 11. Mobile Publisher of the Year and more USA TODAY is namedUSA TODAY is named Mobile Publisher of theMobile Publisher of the YearYear by Mobile Marketer.by Mobile Marketer. USA TODAY is namedUSA TODAY is named Mobile Publisher of theMobile Publisher of the YearYear by Mobile Marketer.by Mobile Marketer. ““.....the new design.the new design integrates ads effectively.integrates ads effectively. They rotate on sectionThey rotate on section fronts and are well-fronts and are well- integrated into storyintegrated into story pages.”pages.” -Poynter-Poynter ““.....the new design.the new design integrates ads effectively.integrates ads effectively. They rotate on sectionThey rotate on section fronts and are well-fronts and are well- integrated into storyintegrated into story pages.”pages.” -Poynter-Poynter ““...USA TODAY appears to have...USA TODAY appears to have listened closely to readers andlistened closely to readers and advertisers, identifying its coreadvertisers, identifying its core strengths and refashioning them forstrengths and refashioning them for today’s fast paced device-owningtoday’s fast paced device-owning reader.”reader.” -Mashable-Mashable ““...USA TODAY appears to have...USA TODAY appears to have listened closely to readers andlistened closely to readers and advertisers, identifying its coreadvertisers, identifying its core strengths and refashioning them forstrengths and refashioning them for today’s fast paced device-owningtoday’s fast paced device-owning reader.”reader.” -Mashable-Mashable iPad News App RankingiPad News App Ranking --USAT #1USAT #1 -NYT #2-NYT #2 -CNN #3-CNN #3 iPad News App RankingiPad News App Ranking --USAT #1USAT #1 -NYT #2-NYT #2 -CNN #3-CNN #3

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