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Carroll jennifer

ISOJ 2013

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Digital innovation
New media ecosystem
Jennifer Carroll
VP/Digital Outreach
What we do
Who We Are
Carroll jennifer
Key Objectives
UX
Content
Values
Ads
Social
Work
Flow
Create a beautiful user
experience for digital news
and content consumption
Create a seamless interplay
between content at a local
and national level
Embrace the values of
Gannett that make it a
unique organization
Innovate in the area of ad
solutions and revenue
generation
Inspire the audience to
interact with and contribute
to the site
Achieve efficient workflow
to empower staff to do their
best work
• UX
GANNETT DIGITAL PLATFORM
EnhancementEnhancement

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Carroll jennifer

  • 1. Digital innovation New media ecosystem Jennifer Carroll VP/Digital Outreach
  • 5. Key Objectives UX Content Values Ads Social Work Flow Create a beautiful user experience for digital news and content consumption Create a seamless interplay between content at a local and national level Embrace the values of Gannett that make it a unique organization Innovate in the area of ad solutions and revenue generation Inspire the audience to interact with and contribute to the site Achieve efficient workflow to empower staff to do their best work
  • 6. • UX GANNETT DIGITAL PLATFORM EnhancementEnhancement
  • 8. New Ad Model • Clean and uncluttered experience for user and advertisers • Efficient day-parting • IPG Media Lab Custom Research • Tracked user interaction and brand metrics. • Advertising is 3x more effective on new site. • Brands are better remembered. DevelopmentDevelopment
  • 9. • Launched December 18th , 2012 • Video view increases – 650% DevelopmentDevelopment BROADCAST TABLET APPS
  • 17. Watch again: Sip heard around the world
  • 19. Mobile Publisher of the Year and more USA TODAY is namedUSA TODAY is named Mobile Publisher of theMobile Publisher of the YearYear by Mobile Marketer.by Mobile Marketer. USA TODAY is namedUSA TODAY is named Mobile Publisher of theMobile Publisher of the YearYear by Mobile Marketer.by Mobile Marketer. ““.....the new design.the new design integrates ads effectively.integrates ads effectively. They rotate on sectionThey rotate on section fronts and are well-fronts and are well- integrated into storyintegrated into story pages.”pages.” -Poynter-Poynter ““.....the new design.the new design integrates ads effectively.integrates ads effectively. They rotate on sectionThey rotate on section fronts and are well-fronts and are well- integrated into storyintegrated into story pages.”pages.” -Poynter-Poynter ““...USA TODAY appears to have...USA TODAY appears to have listened closely to readers andlistened closely to readers and advertisers, identifying its coreadvertisers, identifying its core strengths and refashioning them forstrengths and refashioning them for today’s fast paced device-owningtoday’s fast paced device-owning reader.”reader.” -Mashable-Mashable ““...USA TODAY appears to have...USA TODAY appears to have listened closely to readers andlistened closely to readers and advertisers, identifying its coreadvertisers, identifying its core strengths and refashioning them forstrengths and refashioning them for today’s fast paced device-owningtoday’s fast paced device-owning reader.”reader.” -Mashable-Mashable iPad News App RankingiPad News App Ranking --USAT #1USAT #1 -NYT #2-NYT #2 -CNN #3-CNN #3 iPad News App RankingiPad News App Ranking --USAT #1USAT #1 -NYT #2-NYT #2 -CNN #3-CNN #3