We took a peak at what 2,200 Yogurt Products had to say
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This document provides information on yogurt marketing claims and trends in the yogurt aisle of grocery stores. The top marketing claims on yogurt packaging are culture, gluten-free, low-fat, fat-free, Greek, vitamin, probiotic, organic, and all-natural. Greek yogurt popularity has grown 2500% in 5 years. Three-quarters of yogurt is consumed at home, and yogurt consumption is increasing at all eating occasions like breakfast, snacking, and dinner. Protein content is a popular marketing claim, with yogurt leading all categories in emphasizing protein. Some flavored yogurts have more sugar than the daily recommended amount for women. Yogurt's popularity and health halo have led to increased sales in related categories like popcorn
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We took a peak at what 2,200 Yogurt Products had to say
- 1. YOGURT BRAND rBST FREE (synthetic growth hormone) CHOBANI DANNON FAGE LA YOGURT NANCY’S STONYFIELD YO CRUNCH YOPLAIT WALLABY YOGURT SHELF LIVE VIEW INTO THE TOP MARKETING CLAIMS IN YOGURT CultureClaim GlutenFree LowFat FatFree Greek Vitamin Probiotic Organic AllNatural 41% 37% 36% 35% 27% 17% 14% 9% WE ALL HAVE OUR GO TO BRAND. HOW DOES YOURS RANK COMPARED TO OTHERS? COMPARING BRANDS 44%In just half a decade, one of the worst economic periods of the 20th century, sales of Greek yogurt grew 2500% to a staggering 1.5 Billion a year! - NPR WWW.LABELINSIGHT.COM | 888.787.4386 | 611 NORTH 10TH STREET, SUITE 570, ST. LOUIS, MO 63101 FOOD SHELVES ADVERTISING PROTEIN CONTENT 14% of people are motivated to purchase Greek Yogurt for its high protein content RISING GREEK YOGURT POPULARITY PROBIOTIC CULTURES GREEK OPTION ORGANIC OPTION VEGAN OPTION LOW CALORIE OPTION NO ARTIFICIAL FLAVORS, SWEETENERS, OR PRESERVATIVES *19% *20% *39% YOGURT IS CONSUMED MORE OFTEN AT ALL EATING OCCASIONS! *Percentage increases over the last five years ~NPD BREAKFAST SNACKING DINNER OF YOGURT CONSUMPTIONTAKES PLACE IN THE HOME ~NPD 3/4 IN YOGURT Sweeteners WE’RE TRYING TO BROADEN THE TIME AT WHICH YOU’D THINK TO EAT YOGURT.” ~CHOBANI MARKETING FRUCTOSE EVAPORATED CANE JUICE HONEY STEVIA AGAVE 9% 9% 6% 4% 2% Natural Sweeteners YOGURT CAPITALIZES ON THE GLUTEN FREE TREND Yogurts are naturally gluten free foods. Nearly 1/2 have capitalized on the popularity of this trend by labeling their products as such, with no ingredient reformulation required. 1683 NATURALLY GLUTEN FREE YOGURTS 734 GLUTEN FREE CLAIM YOGURT 0 2.5 5 7.5 10 PERCENTAGE FROZEN APPS. & HORS D’OEUVRES ENERGY & NUTRITION BARS CANNED SEAFOOD CEREAL ENERGY, PROTEIN & MUSCLE RECOVERY DRINKS VEGANS DON’T HAVE TO SACRIFICE PROTEIN Soy represents a heart healthy high protein option. LabelINSIGHT is the industry’s most powerful and innovative product insight exchange, providing manufacturers and retailers a live view into the grocery marketplace. Some flavored yogurts have more than 6 teaspoons of sugar. This is the recommended daily intake for women, according to the American Heart Association, and 2/3 the amount for men. ~Today Health Protein has transcended the sports nutrition category and gone mainstream. Yogurt leads all product categories in marketing its protein content. GREEKYOGURT REGULARYOGURT VEGANSOYYOGURT VEGANSOYFREE 0 50%100% HEART HEALTHY GOOD SOURCE OF PROTEIN YOGURT’S POPULARITY & HEALTH HALO HAVE PROPELLED A SPILL-OVER INTO PRODUCT CATEGORIES. ~PACKAGED FACTS REPORT. POPCORN, PEANUTS, SEEDS & RELATED SNACKS BABY FOOD SHELF DIPS & SALSA ENERGY & NUTRITION BARS SALAD DRESSING & MAYONNAISE 9% 8% 6% 6% 6% consecutive years of growth. U.S RETAIL SALES OF YOGURT HAVE {will reach 9.3 billion by 2017}