We Spritz Seminar presented at Tales of the Cocktail 2017.

2. THE PANEL
CO-MODERATOR
Anne-Louise Marquis,
CAMPARI AMERICA
@annelouise.marquis
CO-MODERATOR
Giuseppe Gallo,
ITALICUS
@Giuseppemrgallo
SPEAKER
Rudi Carraro,
SELECT APERITIVO
@rudicarraro
SPEAKER
Talia Baiocchi,
Editor in Chief, PUNCHDRINK.COM
@taliabaiocchi
SPEAKER
Leo Robitschek,
MAKE IT NICE
Bar Director: NoMad Hotel, Eleven
Madison Park, Made Nice
@lrobitschek
2

3. THE AGENDA
3
• Introduction of panel
• What is Spritz?
• History of Spritz
• Spritz goes global
• Experimenting with Spritz
• The benefits of Spritz & low ABV cocktails
• The future of Spritz
• Q&A

4. 4

5. SPRITZ COCKTAILS
Venetian Spritzer
2 oz. SELECT Bitter Aperitivo
4 oz. MARTINI E ROSSI Prosecco
1 oz. Fever Tree soda water
Garnish : 1 Italian Gaeta green olive
Glass: Wine glass
Ice: Cubes
5

6. 6

7. THE HISTORY
7
• Greek and Romans 4th and
5th century B.C.
• Wine to be diluted with
water for healthy reasons
Only Dionysus
could drink unmixed
wine without risk…
“
”

8. WATER INTO WINE
8
117 AD

9. VENETO: BEFORE & AFTER
THE AUSTRO-HUNGARIAN EMPIRE
9
1840 1945

10. APERITIVO
10
BITTER
1
WINE
2
BUBBLES
3

11. TAKING THE WATERS
11

12. THE SPRITZ IS BORN WHEN
CARBONATED WATER IS BORN
12
BORN
1783

13. THE SELTZER BOTTLE
13

14. 14

15. ITALIAN INFLUENCE
15

16. THE APERITIF PIONEERS
16

17. SPRITZ COCKTAILS
Aperol Spritz
2 oz. APEROL
3 oz. Martini E Rossi Prosecco
1 splash Fever Tree soda water
Garnish: Orange wheel
Glass: Wine glass
Ice: Cubes
17

18. MORE BUBBLES FOR THE SPRITZ!
18

19. DON’T FORGET THE OLIVE!
19

20. FROM A VENETIAN APERITIF…
20

21. …TO A GLOBAL LIFESTYLE!
21

22. 22

23. SPRITZ COCKTAILS
23
SAFE PASSAGE
KENENIAH BYSTROM Essex, Seattle, WA
GLASS: coupe
GARNISH: 2 Castelvetrano olives
1 oz. AMARO NARDINI
1⁄4 oz. APEROL
1⁄4 oz. FRESH LEMON JUICE
1⁄4 oz. CASTELVETRANO OLIVE BRINE
2 1⁄2 oz. PROSECCO
Add Amaro Nardini, Aperol, lemon juice, and
olive brine to a cocktail shaker. Add ice and
shake until chilled. Strain into a chilled coup
or cocktail glass. Top with prosecco and
garnish with olives.

24. SPRITZ COCKTAILS
24
ROSÉ ALL DAY
GABRIEL ORTA & ELAD ZVI
Broken Shaker, Miami, FL
GLASS: wine glass
GARNISH: lemon half-wheel and mint sprig
2 oz. ROSÉ
1 oz. COCCHI AMERICANO
1 oz. PAPAYA SHRUB (SEE RECIPE)
1⁄2 oz. FRESH LEMON JUICE
1 oz. PROSECCO
Add the rosé, Cocchi, papaya shrub, and lemon juice
to a cocktail shaker. Stir well and strain into a wine
glass filled with ice. Top with the prosecco and add the
garnish.
PAPAYA SHRUB
Add 5 to 8 chunks papaya, 1 cup rice wine
vinegar, and 1⁄4 cup sugar to a saucepan.
Simmer over very low heat for 20 minutes.
Cool for at least 30 minutes. Strain, bottle,
and
refrigerate for up to one month.

25. 25

26. THE BENEFITS
26
 Decompress
 Prepare for meal
 Innovation
opportunities
 Guest
management
 Cost
 Safety

27. 27

28. SPRITZ COCKTAILS
28
Quin Quina Crusta
1 Tsp Cacao
¼ oz Maraschino
½ oz Peychaud’s
½ oz Lemon
2 Bonal
whip/flute/crusta/lemon horseneck

29. SPRITZ COCKTAILS
29
Red Velvet Swing
1 Egg White
¼ oz. Campari
¼ oz. Simple
½ oz. Barolo Chinato
¾ oz. Lemon Jucie
1 Aperol
1 Avua Amburana
Coupe/Peychauds

30. SPRITZ COCKTAILS
30
Ma Cherie
10 Drops Saline Solution
1 inch Celery piece muddled
Slice of Cucumber
0.25 oz. Green Chartreuse
0.25 oz. Velvet Falernum
0.5 oz. Pineapple Gomme
0.5 oz. Lime Juice
2.5 oz. Lustau Jarana Fino Sherry
Short Shake/Highball/Cucumber
ribbon garnish on inside of glass-
Crushed Ice

31. TOMMY’S MARGARITA
31
COCKTAIL
INGREDIENTS
SPEC IN
OUNCES
COST PER
OUNCE
TOTAL
COST
LIQUOR
COST
Siete Leguas Blanco
$37.00/750mL
2 $1.46 $2.91
Lime Juice 1 $0.40 $0.40
Agave Syrup 0.5 $0.20 $0.10
$3.41 23%

32. SPLIT BASE TOMMY’S MARGARITA
32
COCKTAIL
INGREDIENTS
SPEC IN
OUNCES
COST PER
OUNCE
TOTAL
COST
LIQUOR
COST
Lustau Fino Sherry
$10.67/750mL
1 $0.42 $0.42
Siete Leguas Blanco
$37.00/750mL
1 $1.46 $1.46
Lime Juice 0.75 $0.40 $0.30
Agave Syrup 0.5 $0.20 $0.10
$2.28 15%

33. TOMMY’S MARGARITA VS. SPLIT BASE
33
Cocktail Total Cost Liquor Cost %
Tommy’s Margarita $3.41 23%
Split Base
Margarita
$2.28 15%

34. TOMMY’S MARGARITA VS. SPLIT BASE
34
Cocktail Total Cost
Liquor
Cost %
Tommy’s
Margarita
$3.41 23%
Split Base
Margarita
$2.28 15%
Cocktail Sale Price
of Cocktail
Revenue of
Cocktail
Tommy’s
Margarita
$15.00 $11.55
Split Base
Margarita
$15.00 $12.75

35. TOMMY’S MARGARITA VS. SPLIT BASE
35
One Month: 900 cocktails
Cocktail Sales Revenue
Tommy’s
Margarita $13,500 $10,395
Split Base
Margarita $13,500 $11,475
Extra
Revenue
Made
$1080
One Year: 10,950 Cocktails
Cocktail Sales Revenue
Tommy’s
Margarita $164,250 $126,473
Split Base
Margarita $164,250 $139,613
Extra
Revenue
Made
$13,140

36. CAIPIRINHA
36
COCKTAIL
INGREDIENTS
SPEC IN
OUNCES
COST PER
OUNCE
TOTAL
COST
LIQUOR
COST
Avua Prata
$26.91/750
2 $1.06 $2.12
Lime Juice 0.75 $0.40 $0.30
Cane Sugar 0.5 $0.15 $0.08
$2.49 17%

37. APEROL CAIPIRINHA
37
COCKTAIL
INGREDIENTS
SPEC IN
OUNCES
COST PER
OUNCE
TOTAL
COST
LIQUOR
COST
Aperol
$22.80/1L 2 $0.64 $1.28
Lime Juice 0.75 $0.40 $0.30
Cane Sugar 0.4 $0.15 $0.06
$1.64 11%

38. CAIPIRINHA VS. APEROL CAIPIRINHA
(APERITIF AS A BASE)
38
Cocktail Total Cost Liquor Cost %
Caipirina $2.49 17%
Aperol Caipirina $1.64 11%

39. 39
CAIPIRINHA VS. APEROL CAIPIRINHA
(APERITIF AS A BASE)
Cocktail Total Cost Liquor Cost
%
Caipirina $2.49 17%
Aperol
Caipirina $1.64 11%
Cocktail Sale Price of
Cocktail
Revenue of
Cocktail
Caipirina $15.00 $12.45
Aperol
Caipirina $15.00 $13.35

40. CAIPIRINHA VS. APEROL CAIPIRINHA
(APERITIF AS A BASE)
40
One Month: 900 cocktails
Cocktail Sales Revenue
Tommy’s
Margarita $13,500 $11,205
Split Base
Margarita $13,500 $12,015
Extra
Revenue
Made
$810
One Year: 10,950 Cocktails
Cocktail Sales Revenue
Tommy’s
Margarita $164,250 $136,238
Split Base
Margarita $164,250 $146,183
Extra
Revenue
Made
$9,945

41. 41
HOW CAN THIS EFFECT YOUR
BOTTOM LINE?
Yearly
Alcohol
Sales
Earning with
23%
Liquor Cost
Earning with
15%
Liquor Cost
Additional
Earnings
$6,872,028 $5,291,462 $5,841,224 $549,762
Yearly
Alcohol
Sales
Earning with
17%
Liquor Cost
Earning with
11%
Liquor Cost
Additional
Earnings
$6,872,028 $5,703,783 $6,116,105 $412,322

42. 42

43. Italico Spritz
2 oz. Italicus Rosolio di Bergamotto
2 oz. Martini E Rossi Prosecco
Garnish: 3 Italian Gaeta green olives
Glass: Wine glass
Ice: Cubes
MODERN INTERPRETATION BASED ON
ITALIAN TRADITION
43

44. 44

45. CHEERS! MILLE GRAZI!
45
#wespritz2017
@TOTC2017
@annelouisemarquis
@giuseppemrgallo
DOWNLOAD THESE SLIDES AT: INSERT URL
@rudicarraro
@taliabaiocchi
@lrobitschek
@italicusrdb
@aperolusa
@selectaperitivo