We Media Theorist Posters
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John theory
This document provides guidance for students taking a media studies exam focusing on theoretical evaluation of coursework. It discusses spending 30 minutes each answering questions about developing skills from AS to A2 levels and analyzing a coursework product using a theoretical concept. Students are advised to discuss progress, use examples and terminology for the first question and demonstrate understanding of theory, relating it to examples for the second question. The document also covers genre and representation theory for music videos, noting common conventions like focusing on the artist, voyeurism, intertextuality and linking visuals to lyrics/music. Specific music videos are listed as examples to analyze for representations of gender, stereotypes and other social groups.
FOR JOEL RICHARDS Media Theory
This document provides information about music video genre theory and audience theory for a media studies exam. It discusses various theorists' perspectives on music video genres and conventions. It also explores concepts around audience theory, such as uses and gratifications, encoding/decoding, and active/passive audiences. Examples of music videos are analyzed in relation to concepts like representation, gender, and genre. Homework assignments involve applying these theories to analyze specific music videos.
Grassroots Journalism
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help alleviate symptoms of mental illness and boost overall mental well-being.
Marxism notes
This document provides an overview of key concepts in Marxist media theory, including opposition to functionalism and liberal pluralism, the base/superstructure model, ideology, and the constitution of subjects. It discusses different schools of Marxist thought, including the Frankfurt School, Althusser, Gramsci, Stuart Hall, and the limitations and strengths of Marxist analysis. Overall, the document outlines some of the major theoretical frameworks and debates within Marxist approaches to understanding the role and power of mass media.
Screenplay
This document provides scriptwriting tips and examples of scripts formatted according to the tips. The tips indicate that scripts should begin with the location and time of day in all caps. Character and camera descriptions should be aligned to the right margin. Dialogue should be centered. Three short script examples are then provided from The Usual Suspects, Clerks, and Terminator 2: Judgment Day to demonstrate the formatting.
Media Theory 2016
This document provides guidance for answering Section A questions on the A2 Media Studies exam. It discusses the requirements for answering questions 1(a) and 1(b). For 1(a), students must discuss the development of their skills from AS to A2 in relation to aspects like digital technology, creativity, research and planning, or post-production. They should refer to specific examples from their coursework and use relevant terminology. For 1(b), students must select one of their coursework pieces and analyze it using a specified theoretical concept such as narrative, audience, genre, representation, or media language. They should demonstrate understanding of the theory and relate it to examples from their chosen piece.
e-petitions Case Studies
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Recommended
John theory
This document provides guidance for students taking a media studies exam focusing on theoretical evaluation of coursework. It discusses spending 30 minutes each answering questions about developing skills from AS to A2 levels and analyzing a coursework product using a theoretical concept. Students are advised to discuss progress, use examples and terminology for the first question and demonstrate understanding of theory, relating it to examples for the second question. The document also covers genre and representation theory for music videos, noting common conventions like focusing on the artist, voyeurism, intertextuality and linking visuals to lyrics/music. Specific music videos are listed as examples to analyze for representations of gender, stereotypes and other social groups.
FOR JOEL RICHARDS Media Theory
This document provides information about music video genre theory and audience theory for a media studies exam. It discusses various theorists' perspectives on music video genres and conventions. It also explores concepts around audience theory, such as uses and gratifications, encoding/decoding, and active/passive audiences. Examples of music videos are analyzed in relation to concepts like representation, gender, and genre. Homework assignments involve applying these theories to analyze specific music videos.
Grassroots Journalism
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help alleviate symptoms of mental illness and boost overall mental well-being.
Marxism notes
This document provides an overview of key concepts in Marxist media theory, including opposition to functionalism and liberal pluralism, the base/superstructure model, ideology, and the constitution of subjects. It discusses different schools of Marxist thought, including the Frankfurt School, Althusser, Gramsci, Stuart Hall, and the limitations and strengths of Marxist analysis. Overall, the document outlines some of the major theoretical frameworks and debates within Marxist approaches to understanding the role and power of mass media.
Screenplay
This document provides scriptwriting tips and examples of scripts formatted according to the tips. The tips indicate that scripts should begin with the location and time of day in all caps. Character and camera descriptions should be aligned to the right margin. Dialogue should be centered. Three short script examples are then provided from The Usual Suspects, Clerks, and Terminator 2: Judgment Day to demonstrate the formatting.
Media Theory 2016
This document provides guidance for answering Section A questions on the A2 Media Studies exam. It discusses the requirements for answering questions 1(a) and 1(b). For 1(a), students must discuss the development of their skills from AS to A2 in relation to aspects like digital technology, creativity, research and planning, or post-production. They should refer to specific examples from their coursework and use relevant terminology. For 1(b), students must select one of their coursework pieces and analyze it using a specified theoretical concept such as narrative, audience, genre, representation, or media language. They should demonstrate understanding of the theory and relate it to examples from their chosen piece.
e-petitions Case Studies
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Digipak examples
This document outlines a 4 level grading system, with Level 1 being 0-3 marks, Level 2 being 4-6 marks, Level 3 being 7-8 marks, and Level 4 being 9-10 marks. Several of the levels are repeated, with Level 4 listed 3 times.
Digi example
This document contains information about different levels, including level 3 which is mentioned both at a high and low level. Level 3 is referenced both with a high and low designation within the document.
Media in the Online Age - Film Promotion
The viral marketing campaign for The Blair Witch Project made people believe the found footage film was real. Missing posters were distributed for the actors. A website presented the film's footage and story as real events. Trailers released on college networks added to the authenticity. Details like interviews and fake crime scene photos further sold the fiction that the student filmmakers had actually gone missing.
Magazine Past Paper Questions
The document provides past paper questions for media exams focusing on topics such as media ownership, production and distribution, technological convergence, and global vs national media institutions. It also lists related topics to research such as the impact of new technologies, audience targeting, synergy across media platforms, and changing audience behaviors in a converging media landscape. Key terminology is defined including niche vs mass audiences, convergence, synergy, and concepts like user-generated content, subscriptions, and active vs passive consumers.
Jenkins – prosumer theory, 2006
Jenkins discusses the concept of "prosumer theory" where consumers are no longer just passive viewers of media but are active producers and contributors of content, such as by providing feedback or remixing and sharing content. As online platforms allow for more participation, the line between professional and amateur is blurred. While companies encourage prosumerism for their own aims, it could lead to audiences gaining more control over media than mass media companies.
Preliminary analysis
This preliminary analysis document discusses three scenes from a film project. For the match on action technique, the shots were smooth but hair continuity between scenes was inconsistent. The shot reverse shot scene had good continuity but some jumpy editing. The 180 degree rule was followed well in some shots but continuity was challenged by different costumes in another shot. Overall, the analysis identifies issues with hair, costume continuity and editing across several scenes.
Empire Production Distribution Ownership
Empire magazine is produced and distributed through both traditional and digital methods to reach its target audience. It began as a monthly print magazine in 1989 and still relies on print subscriptions as a stable revenue source. It has expanded distribution through an iPad edition, iPhone app, and website which allow on-demand access to updated content. While Empire is owned by the large global media company Bauer Media, it prides itself on showcasing British talent to its primarily UK audience.
Representation Theory
This document discusses representation and stereotypes in music videos. It begins by listing different types of musical acts that appear in videos such as solo artists, bands, and boy/girl groups. Examples of specific music videos are provided to illustrate concepts like the "male gaze" and traditional gender representations that emphasize femininity and masculinity. The document also discusses how stereotypes can reinforce differences between social groups. While stereotypes are often negative, some research counters that they are not always false and can help audiences quickly understand meaning. Theories around mainstream vs. marginalized identities and binary oppositions are presented. Students are tasked with researching representations in their case studies and considering how to conform to or challenge conventional stereotypes in their own video productions
Preliminary Evaluation Emily Almond
This document provides a preliminary analysis of a student film project. It identifies several positives, including that the film incorporated planned continuity shots and that the background sound effects enhanced the shots. However, it also notes several negatives, such as a lack of continuity in clothing and hair between scenes shot on different days, uninteresting camera angles, and a story line that was not made clear without introductory character scenes. The document concludes with recommendations for improving future projects, such as using costumes, incorporating more varied angles, focusing more on scripting, adding character introductions, and using more props.
Representation of women in d83
The document summarizes the representation of women in episode 1 from the perspectives of Marxist feminism. It outlines that women in West Germany are portrayed as oppressed and subject to patriarchy, comparing themselves to unrealistic standards and being passive victims. Meanwhile, women in East Germany are depicted as more independent and empowered with a greater sense of equality in both the workplace and domestic spheres due to the political focus on equality and lack of consumerism promoting unrealistic standards. The document asks how these representations are technically constructed and whether any theories can be mapped onto them.
Deutschland 83 representations for blog
The representations in Deutschland 83 are both positive and negative because the show depicts both East and West Germany during the Cold War era. Specifically, the male characters like Martin, Moritz, Tischbier, and General Edel are represented in complex ways that show both the advantages and disadvantages of their roles, while the female characters like Leonora and Annette are represented more stereotypically. The show also represents the ideological differences between East and West Germany during this time period in an engaging manner.
D83 representation of women
The document discusses the representation of female characters in episode 1 and asks if there are any differences between how women from East Germany and West Germany are portrayed. It also inquires about how the representations are technically constructed and if any theories can be applied to the portrayals.
D83 character rep
Martin Rauch is a young East German border guard who is recruited by the Stasi to work undercover at a West German military base. He struggles to balance his loyalties to East and West Germany as he becomes more integrated into West German society and gains a new perspective. The series explores the tensions of the Cold War through Martin's eyes as his mission and allegiances are constantly challenged.
Stranger things episode walk through
The document provides a scene-by-scene summary of the first episode of Stranger Things. It describes the key events and characters that are introduced in each scene, such as scientists being attacked at Hawkins Laboratory, the boys playing Dungeons & Dragons and finding Will's missing dice, Will claiming he was "taken" by the Demogorgon as he rides home, and his subsequent disappearance which prompts the search for him. The summary also covers introductions to main characters like Joyce Byers, Jim Hopper, and Eleven, who is discovered using her psychic powers after escaping from Hawkins Laboratory.
St overview grid
Stranger Things is a television series that explores themes of friendship and the supernatural through its narrative structure and character types presented with a distinctive visual style. The show is produced and distributed by Netflix and features a cast of actors and directors that have become associated with Stranger Things.
Mens fragrance 4 pictures paragraphs DB
This document analyzes and summarizes a marketing poster for a men's fragrance. It notes that the poster uses imagery of a Greek bust to imply the fragrance will make the wearer seem philosophical. The text "Pour un Homme" and a confident male model are aimed at male viewers. Descriptions like "Red means go" and "a daring new fragrance" present the product as rebellious and confident. The fine print suggests wearing the fragrance will help the user succeed with women and in relationships, as the woman in the poster is happy and affectionate toward the man wearing the fragrance. Font and other design choices are used to portray the fragrance as sophisticated yet approach
Men's frangrance advert analysis ET
The document summarizes the key messages and themes conveyed in an advertisement for Brut fragrance. It notes that the brand name is prominently displayed in orange on a black background to catch attention. Symbols like a "tick" logo and slogans promise the product works reliably. Imagery depicts a man being attacked by himself, suggesting the scent's powerful odor that ensures the wearer will be noticed. Phrases reference the product empowering or enabling the user, with a target male audience indicated by references to strength and stereotypical masculine traits.
Mens fragrance-james-w
The document discusses different strategies used in advertisements for men's fragrances. Hugo Boss builds its brand image around masculinity and its poster reinforces the idea that wearing the fragrance will make a man more masculine. A Jimmy Choo ad uses the male gaze and implies that wearing the fragrance can help a man get a woman. A Chanel ad targets women by using the female gaze on a topless man to get women to buy the fragrance for their partners. A Montblanc ad uses a sophisticated black and white design to mirror the brand's values and improve its image as a fragrance for more upper class people.
Baudrillard pomo and st %2 f d83
Modernism grew out of optimism after WWII but gave way to postmodernism with its loss of faith in institutions and people. Postmodernism acknowledges consumerism and questions whether technology makes us more connected or alone. Jean Baudrillard's theories of simulacra and hyperreality, where images replace reality, are demonstrated in slice-of-life YouTube vlogging that manufactures authenticity and in Westworld where the park replicates reality. Stranger Things references the 1980s and plays with simulacra by placing itself within that period through visual and narrative cues.
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Digipak examples
This document outlines a 4 level grading system, with Level 1 being 0-3 marks, Level 2 being 4-6 marks, Level 3 being 7-8 marks, and Level 4 being 9-10 marks. Several of the levels are repeated, with Level 4 listed 3 times.
Digi example
This document contains information about different levels, including level 3 which is mentioned both at a high and low level. Level 3 is referenced both with a high and low designation within the document.
Media in the Online Age - Film Promotion
The viral marketing campaign for The Blair Witch Project made people believe the found footage film was real. Missing posters were distributed for the actors. A website presented the film's footage and story as real events. Trailers released on college networks added to the authenticity. Details like interviews and fake crime scene photos further sold the fiction that the student filmmakers had actually gone missing.
Magazine Past Paper Questions
The document provides past paper questions for media exams focusing on topics such as media ownership, production and distribution, technological convergence, and global vs national media institutions. It also lists related topics to research such as the impact of new technologies, audience targeting, synergy across media platforms, and changing audience behaviors in a converging media landscape. Key terminology is defined including niche vs mass audiences, convergence, synergy, and concepts like user-generated content, subscriptions, and active vs passive consumers.
Jenkins – prosumer theory, 2006
Jenkins discusses the concept of "prosumer theory" where consumers are no longer just passive viewers of media but are active producers and contributors of content, such as by providing feedback or remixing and sharing content. As online platforms allow for more participation, the line between professional and amateur is blurred. While companies encourage prosumerism for their own aims, it could lead to audiences gaining more control over media than mass media companies.
Preliminary analysis
This preliminary analysis document discusses three scenes from a film project. For the match on action technique, the shots were smooth but hair continuity between scenes was inconsistent. The shot reverse shot scene had good continuity but some jumpy editing. The 180 degree rule was followed well in some shots but continuity was challenged by different costumes in another shot. Overall, the analysis identifies issues with hair, costume continuity and editing across several scenes.
Empire Production Distribution Ownership
Empire magazine is produced and distributed through both traditional and digital methods to reach its target audience. It began as a monthly print magazine in 1989 and still relies on print subscriptions as a stable revenue source. It has expanded distribution through an iPad edition, iPhone app, and website which allow on-demand access to updated content. While Empire is owned by the large global media company Bauer Media, it prides itself on showcasing British talent to its primarily UK audience.
Representation Theory
This document discusses representation and stereotypes in music videos. It begins by listing different types of musical acts that appear in videos such as solo artists, bands, and boy/girl groups. Examples of specific music videos are provided to illustrate concepts like the "male gaze" and traditional gender representations that emphasize femininity and masculinity. The document also discusses how stereotypes can reinforce differences between social groups. While stereotypes are often negative, some research counters that they are not always false and can help audiences quickly understand meaning. Theories around mainstream vs. marginalized identities and binary oppositions are presented. Students are tasked with researching representations in their case studies and considering how to conform to or challenge conventional stereotypes in their own video productions
Preliminary Evaluation Emily Almond
This document provides a preliminary analysis of a student film project. It identifies several positives, including that the film incorporated planned continuity shots and that the background sound effects enhanced the shots. However, it also notes several negatives, such as a lack of continuity in clothing and hair between scenes shot on different days, uninteresting camera angles, and a story line that was not made clear without introductory character scenes. The document concludes with recommendations for improving future projects, such as using costumes, incorporating more varied angles, focusing more on scripting, adding character introductions, and using more props.
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Representation of women in d83
The document summarizes the representation of women in episode 1 from the perspectives of Marxist feminism. It outlines that women in West Germany are portrayed as oppressed and subject to patriarchy, comparing themselves to unrealistic standards and being passive victims. Meanwhile, women in East Germany are depicted as more independent and empowered with a greater sense of equality in both the workplace and domestic spheres due to the political focus on equality and lack of consumerism promoting unrealistic standards. The document asks how these representations are technically constructed and whether any theories can be mapped onto them.
Deutschland 83 representations for blog
The representations in Deutschland 83 are both positive and negative because the show depicts both East and West Germany during the Cold War era. Specifically, the male characters like Martin, Moritz, Tischbier, and General Edel are represented in complex ways that show both the advantages and disadvantages of their roles, while the female characters like Leonora and Annette are represented more stereotypically. The show also represents the ideological differences between East and West Germany during this time period in an engaging manner.
D83 representation of women
The document discusses the representation of female characters in episode 1 and asks if there are any differences between how women from East Germany and West Germany are portrayed. It also inquires about how the representations are technically constructed and if any theories can be applied to the portrayals.
D83 character rep
Martin Rauch is a young East German border guard who is recruited by the Stasi to work undercover at a West German military base. He struggles to balance his loyalties to East and West Germany as he becomes more integrated into West German society and gains a new perspective. The series explores the tensions of the Cold War through Martin's eyes as his mission and allegiances are constantly challenged.
Stranger things episode walk through
The document provides a scene-by-scene summary of the first episode of Stranger Things. It describes the key events and characters that are introduced in each scene, such as scientists being attacked at Hawkins Laboratory, the boys playing Dungeons & Dragons and finding Will's missing dice, Will claiming he was "taken" by the Demogorgon as he rides home, and his subsequent disappearance which prompts the search for him. The summary also covers introductions to main characters like Joyce Byers, Jim Hopper, and Eleven, who is discovered using her psychic powers after escaping from Hawkins Laboratory.
St overview grid
Stranger Things is a television series that explores themes of friendship and the supernatural through its narrative structure and character types presented with a distinctive visual style. The show is produced and distributed by Netflix and features a cast of actors and directors that have become associated with Stranger Things.
Mens fragrance 4 pictures paragraphs DB
This document analyzes and summarizes a marketing poster for a men's fragrance. It notes that the poster uses imagery of a Greek bust to imply the fragrance will make the wearer seem philosophical. The text "Pour un Homme" and a confident male model are aimed at male viewers. Descriptions like "Red means go" and "a daring new fragrance" present the product as rebellious and confident. The fine print suggests wearing the fragrance will help the user succeed with women and in relationships, as the woman in the poster is happy and affectionate toward the man wearing the fragrance. Font and other design choices are used to portray the fragrance as sophisticated yet approach
Men's frangrance advert analysis ET
The document summarizes the key messages and themes conveyed in an advertisement for Brut fragrance. It notes that the brand name is prominently displayed in orange on a black background to catch attention. Symbols like a "tick" logo and slogans promise the product works reliably. Imagery depicts a man being attacked by himself, suggesting the scent's powerful odor that ensures the wearer will be noticed. Phrases reference the product empowering or enabling the user, with a target male audience indicated by references to strength and stereotypical masculine traits.
Mens fragrance-james-w
The document discusses different strategies used in advertisements for men's fragrances. Hugo Boss builds its brand image around masculinity and its poster reinforces the idea that wearing the fragrance will make a man more masculine. A Jimmy Choo ad uses the male gaze and implies that wearing the fragrance can help a man get a woman. A Chanel ad targets women by using the female gaze on a topless man to get women to buy the fragrance for their partners. A Montblanc ad uses a sophisticated black and white design to mirror the brand's values and improve its image as a fragrance for more upper class people.
Baudrillard pomo and st %2 f d83
Modernism grew out of optimism after WWII but gave way to postmodernism with its loss of faith in institutions and people. Postmodernism acknowledges consumerism and questions whether technology makes us more connected or alone. Jean Baudrillard's theories of simulacra and hyperreality, where images replace reality, are demonstrated in slice-of-life YouTube vlogging that manufactures authenticity and in Westworld where the park replicates reality. Stranger Things references the 1980s and plays with simulacra by placing itself within that period through visual and narrative cues.
James Whytedailymail
The document summarizes a newspaper article. The main headline indicates that 80,000 students cannot train as nurses each year. The article is placed between pieces about David Cameron and immigration. The large photo of Cameron on holiday suggests his absence may be related to the lack of nursing students. Additionally, branding a feminist magazine on the cover implies support for equal rights. The placement of the articles fits Stuart Hall's reception theory by seeming to connect Cameron to the shortage of nursing students.
Euan Talbot Daily Mail
The document analyzes several front pages of the Daily Mail newspaper. It notes that the Daily Mail expresses strong views supporting Brexit and UKIP while criticizing the EU, David Cameron, and the government's immigration and security policies. Some headlines play into fears about national security or stoke anti-immigration sentiment. Soft news stories on the same front pages may lessen the seriousness of the hard news. The document also discusses how Reception Theory explains how media producers encode messages in texts and how audiences can decode them differently.
Daily mail front covers daniel brown
The document analyzes newspaper front pages using Stuart Hall's theory of encoding and decoding. It discusses how a Daily Mail front page about plastic waste may be encoded with a positive message by producers but decoded negatively by some readers as self-righteous. It also notes how less serious stories on the same page appeal to middle-market readers and how headlines reference popular culture to seem more relatable.
Finley's Daily Mail PPT XD
The Daily Mail uses sensational headlines and stories on their front pages to attract readers. Page 1 focuses on a black and white headline about accessing terrorist material online. Page 2 discusses a Russian spy story and a secondary story about Meghan Markle. Page 3 continues the narrative about the poisoning of the spy, his daughter, and the police officer. While the Daily Mail aims to produce a dominant message for readers, some argue it loses credibility due to its sensationalist reporting style, leading to negotiated readings where readers form opinions from multiple sources.
Harrison Daily Mail
Stuart Hall's theory of representation describes how meaning is produced and exchanged through language, signs, and images that represent different ideas. For example, a Daily Mail front page about social media harming children's brains uses the image of a child to warn readers of the dangers and influence younger people's online activities. Another Daily Mail front page story about David Cameron being "dragged into" a tax scandal aims to represent that the conservative-leaning newspaper supports Cameron and sees the situation as beyond his control, according to Hall's theory about how media shapes meaning for its audience.
Jack's Daily Mail PPT
Stuart Hall's representation theory shows that images in media represent larger ideas and can influence public perception. The Daily Mail uses representation techniques like negative portrayals of political opponents and photoshopping images to favor right-wing views. Representation theory also applies to manipulating images on covers and in advertisements to eliminate flaws and make prominent figures more appealing to attract attention and voters.
Revision notes
This document provides guidance for writing an essay about media in the online age. It suggests introducing the topic and providing some historical context before incorporating two theoretical references. It recommends focusing the essay on two media forms, with case studies to analyze how they have changed. The document outlines discussing present developments in the bulk of the essay by cross-referencing other media and incorporating debate. It suggests speculating about future developments and mapping theories to possible futures. A number of relevant theorists are provided along with notes on incorporating their ideas and challenging whether they remain applicable.
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