This document discusses public service awareness and outlines the process for conducting awareness campaigns. It begins by quoting several notable figures about the importance of being the change you want to see. It then lists many areas of focus for potential awareness campaigns, including health, education, and community issues. Finally, it describes the process where leaders, governments, and NGOs identify issues to address, and a council determines which issues to focus on and reviews awareness campaign strategies developed and implemented by a weDO team.
River talk to me - eCampaigning Forum 2011 keynoteJussi Kivipuro
This document summarizes a presentation given by Jussi Kivipuro, Global Mobile Innovation Manager at Greenpeace International, about how mobility can help Greenpeace campaigns. Kivipuro argues that mobility enables Greenpeace to gain new audiences, become more relevant, and more impactful globally. He discusses how Greenpeace offices have used mobile channels like apps, SMS, and mobile sites to support campaigns on issues like sustainable agriculture. Kivipuro also outlines how Greenpeace provides support to offices through a content management system, knowledge sharing, and capacity building to help them succeed with mobile initiatives. The presentation concludes with examples of mobile projects from various Greenpeace offices.
Many people including Moiko suffered property damages and were thrown out of their daily routines in Atlanta Georgia due to the extreme flooding. Atlanta flood: remnants of hurricane Fred are to blame. At least 6 people died.
The document discusses different types of movie posters and design elements that could be used for a coursework poster project. Older posters tended to include more information like actor names and company credits, while newer posters focus on just the basics of title, tagline, and release date. Effective poster design draws attention through strong central images, complementary colors, and conveying the genre or mood. Quotes from the film and selective coloring can also engage audiences. The author plans to incorporate elements of both older and newer poster styles for their teaser poster, including some additional information but keeping the focus on attracting and advertising through memorable visuals and insights into the film.
The document discusses shot types and camera angles for a short teaser trailer. It notes that while many shot types are desirable, the short length makes some too complex to include. Tracking shots, mid shots, and close ups will feature instead of focus pulls. Camera angles will mainly use canted angles to induce confusion and high angles on a girl to portray her as small and powerless, with the option to switch to lower angles later. Experimentation during filming may substitute handheld shots or allow one focus pull.
This document provides an overview of epilepsy, including its causes, types of seizures, diagnostic tests, and various treatment approaches. It discusses conventional medical treatments like anti-seizure medications and surgery, as well as complementary and alternative therapies including herbal medicines, acupuncture, hypnotism, and others. However, it notes that many herbal remedies have not been well researched and some may interact dangerously with prescription medications.
The document outlines the filmmaker's plans for managing time and planning locations, characters, and shooting scripts for their short film trailer. They have created schedules estimating scene lengths and filming days. Scenes will be filmed on different days depending on location efficiency. Characters will be portrayed realistically rather than through stereotypes to better connect with the audience. The main character Lucy will wear plain, child-like clothing to appear ghostly and creepy as the mysterious, immortal girl in the story.
- The document summarizes primary research conducted through an online and paper questionnaire distributed to 16-21 year olds about a horror/thriller film synopsis and concept.
- The results showed that most respondents were aged 16-17 and enjoyed horror films, found the synopsis interesting, and wanted to see a full film without excessive gore.
- Respondents provided feedback on improvements like adding more mystery, stronger characters, and history for a letter mentioned in the synopsis.
The Moiko Entertainment Network PresentsMoiko Records
The Moiko Entertainment Network is presenting a music for charity project from 2009-2010. They have over 200 artists contributing music to 50 albums that will each benefit a different nonprofit organization. Their goal is to present each charity with a check for at least $100,000 and give $10,000 to participating organizations to donate to other charities. The albums will benefit charities focused on issues like cancer, hunger, disabilities, domestic violence, and more.
River talk to me - eCampaigning Forum 2011 keynoteJussi Kivipuro
This document summarizes a presentation given by Jussi Kivipuro, Global Mobile Innovation Manager at Greenpeace International, about how mobility can help Greenpeace campaigns. Kivipuro argues that mobility enables Greenpeace to gain new audiences, become more relevant, and more impactful globally. He discusses how Greenpeace offices have used mobile channels like apps, SMS, and mobile sites to support campaigns on issues like sustainable agriculture. Kivipuro also outlines how Greenpeace provides support to offices through a content management system, knowledge sharing, and capacity building to help them succeed with mobile initiatives. The presentation concludes with examples of mobile projects from various Greenpeace offices.
Many people including Moiko suffered property damages and were thrown out of their daily routines in Atlanta Georgia due to the extreme flooding. Atlanta flood: remnants of hurricane Fred are to blame. At least 6 people died.
The document discusses different types of movie posters and design elements that could be used for a coursework poster project. Older posters tended to include more information like actor names and company credits, while newer posters focus on just the basics of title, tagline, and release date. Effective poster design draws attention through strong central images, complementary colors, and conveying the genre or mood. Quotes from the film and selective coloring can also engage audiences. The author plans to incorporate elements of both older and newer poster styles for their teaser poster, including some additional information but keeping the focus on attracting and advertising through memorable visuals and insights into the film.
The document discusses shot types and camera angles for a short teaser trailer. It notes that while many shot types are desirable, the short length makes some too complex to include. Tracking shots, mid shots, and close ups will feature instead of focus pulls. Camera angles will mainly use canted angles to induce confusion and high angles on a girl to portray her as small and powerless, with the option to switch to lower angles later. Experimentation during filming may substitute handheld shots or allow one focus pull.
This document provides an overview of epilepsy, including its causes, types of seizures, diagnostic tests, and various treatment approaches. It discusses conventional medical treatments like anti-seizure medications and surgery, as well as complementary and alternative therapies including herbal medicines, acupuncture, hypnotism, and others. However, it notes that many herbal remedies have not been well researched and some may interact dangerously with prescription medications.
The document outlines the filmmaker's plans for managing time and planning locations, characters, and shooting scripts for their short film trailer. They have created schedules estimating scene lengths and filming days. Scenes will be filmed on different days depending on location efficiency. Characters will be portrayed realistically rather than through stereotypes to better connect with the audience. The main character Lucy will wear plain, child-like clothing to appear ghostly and creepy as the mysterious, immortal girl in the story.
- The document summarizes primary research conducted through an online and paper questionnaire distributed to 16-21 year olds about a horror/thriller film synopsis and concept.
- The results showed that most respondents were aged 16-17 and enjoyed horror films, found the synopsis interesting, and wanted to see a full film without excessive gore.
- Respondents provided feedback on improvements like adding more mystery, stronger characters, and history for a letter mentioned in the synopsis.
The Moiko Entertainment Network PresentsMoiko Records
The Moiko Entertainment Network is presenting a music for charity project from 2009-2010. They have over 200 artists contributing music to 50 albums that will each benefit a different nonprofit organization. Their goal is to present each charity with a check for at least $100,000 and give $10,000 to participating organizations to donate to other charities. The albums will benefit charities focused on issues like cancer, hunger, disabilities, domestic violence, and more.
The document summarizes the results of a magazine cover evaluation conducted by distributing questionnaires to classmates and others. Key findings from the questionnaires include:
- Most respondents were female, matching the intended target audience
- Over 75% thought the colors worked well
- About a third didn't think the cover seemed authentic enough
- Suggested changes included making the bar code and some text smaller and rearranging the "extra" section
This storyboard document outlines 25 scenes for a project broken into 6 sections of 4 scenes each with the final scene alone. The storyboard provides a paper proof of the planned scenes in a sequential order.
The document summarizes the results of a survey evaluating a movie poster. 17 out of 20 respondents thought the poster looked authentic. While not perfect, most thought the eyes stood out as intended. Many suggested adding more color but not removing anything. The overall rating for the poster was 4 out of 5 stars.
The document discusses the music choices for a coursework project. It explores finding eerie music for the opening, an upbeat song from "The Final Destination" for the main part after research. Permission was granted from Varese Sarabande Records to use part of the song after communicating with the vice president. The music was then edited to meet expectations, incorporating additional sounds and music from a previous project.
This document discusses evaluating the effectiveness of combining a main product with additional tasks or services. It mentions podcasts, slidecasts, magazines, fonts, imagery, titles, capitalization, and references a podcast with Sophie Howard. It thanks the viewer or listener for their time.
- The document summarizes primary research conducted through an online and paper questionnaire distributed to 16-21 year olds about a horror/thriller film synopsis and concept.
- The results showed that most respondents were aged 16-17 and enjoyed horror films, found the synopsis interesting, and wanted to see a full film rather than just gore.
- Respondents provided feedback on improvements like adding more mystery, making characters stronger, and developing the story's history.
Engaging Civil Society_Roma Solomon_5.9.14CORE Group
Civil society organizations can play an important role in global health initiatives by bringing community perspectives and social influence. The presentation discusses how civil society organizations in India were engaged as equal partners to help eliminate polio. By addressing community concerns, building trust, mobilizing local leaders, and adapting strategies based on data and feedback, the partnership overcame initial barriers and suspicions to eventually achieve a polio-free India in 2014. The experience demonstrated that civil society organizations are valuable partners who can help ensure community needs are understood and programs are locally tailored.
public service announcement as Informal knowledge systemVanita Saini
Public service announcements (PSAs) provide valuable information to the public to positively impact their lives without selling a product. This document discusses PSAs as an informal knowledge system in society. It outlines the objectives of studying PSAs, including how they communicate messages and their effects on social and economic growth. Case studies on India's "Pulse Polio" immunization campaign and the "Incredible India" tourism campaign are examined to show how PSAs can effectively change public opinion and behavior at the regional, national, and international levels through the use of emotional appeals.
The document discusses the history of motivation theories including those proposed by Maslow, Skinner, Reiss, and Bandura. It outlines different factors that motivate individuals and online communities such as needs, desires for rewards and recognition, and belief in one's abilities. The presentation provides tactical strategies for motivating online community engagement through posting engaging content, regular communication, fostering subgroups, offering recognition programs, and connecting online and offline activities. It highlights three case studies of GovDelivery's work building and managing online communities for GovLoop, FEMA, and a Boston civic collaboration network.
The document discusses civil society and participation in civil society organizations in the Philippines. It defines civil society as a sector of society separate from the state and made up of citizens participating in protest movements, civic organizations, and non-governmental organizations. The document outlines the important roles of NGOs and POs in civil society, including advocating for policy changes, holding the state accountable, and representing the needs of their sectors.
Service For Peace is a nonprofit organization that promotes peace through community service projects around the world. It connects volunteers to service opportunities that help develop personal character and community relationships while addressing real community needs. The document discusses how service can foster a culture of peace through reflection, social responsibility, and addressing issues like poverty, the environment, and social justice. It also references the United Nations' Millennium Development Goals and how volunteer efforts can help achieve those goals.
The document outlines a presentation pitching an extreme social media marketing campaign to raise awareness and funds to combat hunger in the Horn of Africa. The presentation recommends repositioning the campaign's messaging to appeal to youth, engaging youth on social media platforms, and hosting a live nationwide simulcast event to connect youth groups. It provides examples and recommends specific social media tools, email marketing strategies, and follow up plans to drive ongoing participation.
The document discusses Amartya Sen's influential work on human development and capabilities approach that shaped UNDP's work, how UNDP implements a human development approach by empowering people and strengthening institutions, and how UNDP helps countries build resilience to shocks through approaches like disaster risk reduction and crisis prevention.
LiveWorkPlay (With Notes) Presentation To YAI Conference 2013LiveWorkPlay
YAI Conference 2013 - Session 25 Community Inclusion: Keenan Wellar MA and Julie Kingstone MEd. From social programs to social change: building a welcoming community. Over a period of 4 years, the LiveWorkPlay organization engaged in a successful process of ‘de-programming’ by making a shift from congregated programs to authentic community-based.
What Uses and Gratifications (according to Blumler and Katz) will an audience...rhianswan
This document discusses uses and gratifications theory, which focuses on what audiences get out of consuming media rather than how media affects people. It identifies four main categories of uses and gratifications: identity, education, entertainment, and social interaction. The document then analyzes how an audience would use and be gratified by a music video product. Specifically, it says the video would entertain through its storyline and catchy song. It would also allow identification with the featured artist. Additionally, the video aims to educate viewers about vulnerability to harm at all ages.
Crawl, Walk, Run, Fly outlines principles of social media practice for health organizations. The document discusses introducing social media concepts, presenting case studies, and strategies for measurement. It emphasizes starting simply with listening-only approaches and gradually increasing engagement and content creation over time.
Nhs change day a grassroots social movement - presentation by Jackie Lynton...NHSChangeDay
NHS Change Day is a grassroots social movement built on social media.
This presentation was made to the Association of Healthcare Communications and Marketing Annual Meeting in November 2014 by Jackie Lynton - Head of Transformation
NHS Horizons Group NHS IQ - and Joe McCrea - Social Media Lead for NHS Change Day -
This document provides guidance on creating an effective awareness campaign, including how to segment audiences, identify influencers, develop clear messaging, test communications, engage audiences through various social media channels, and plan resource needs. The key steps are to start with clear goals and objectives, understand your target audiences, engage influencers, develop a simple and tested message calling people to action, and encourage sharing your content and stories through various online and offline channels. Proper planning and resources are needed to implement an effective campaign.
The NHS Smoking Campaign aimed to stop smoking by raising awareness of the harms through gruesome images showing the effects on the inside of the body. The campaign achieved high awareness and many people took action to quit smoking.
The Politics Graffiti Campaign aimed to discourage voting for the Conservatives by altering their campaign posters to make the party leader look foolish. The altered posters became popular online.
The WWF Campaign used hands painted with animal faces and prints to raise awareness of endangered species and encourage donations to help conservation efforts. Extinction rates have fallen somewhat due to increased awareness and support over time.
An effective social media campaign for health advocacy has 5 key elements:
1. It educates, inspires, and informs audiences at the right time and place.
2. It taps into new audiences, influencers, and opportunities to spread its message widely.
3. It objectively frames health issues and topics for social good without promoting myths or misinformation.
4. It shares only fact-checked, accurate information to avoid spreading falsehoods.
5. It listens to its audience.
NGOs are non-profit organizations that work on issues like human rights, the environment, health, poverty eradication, and rehabilitation. They are legally registered private organizations that do not work for profit. NGOs aim to bring positive change to society and depend on funding for their operations. They play important roles like experimenting freely, adapting to local needs, building rapport with local communities, and recruiting motivated staff. However, NGOs also face challenges like lack of funds, leadership, trained personnel, and ensuring coordination and public participation.
The WWF campaign aims to raise global awareness about endangered species and the threat of extinction. It uses simple but effective techniques like painting realistic animal faces and prints on human hands to represent how these animals need help from humans. The recognizable WWF logo gives the poster credibility. While the impact of WWF campaigns varies, extinction rates have been decreasing in recent years as more people work to save animals, though continued effort is still needed to further reduce rates.
The document summarizes the results of a magazine cover evaluation conducted by distributing questionnaires to classmates and others. Key findings from the questionnaires include:
- Most respondents were female, matching the intended target audience
- Over 75% thought the colors worked well
- About a third didn't think the cover seemed authentic enough
- Suggested changes included making the bar code and some text smaller and rearranging the "extra" section
This storyboard document outlines 25 scenes for a project broken into 6 sections of 4 scenes each with the final scene alone. The storyboard provides a paper proof of the planned scenes in a sequential order.
The document summarizes the results of a survey evaluating a movie poster. 17 out of 20 respondents thought the poster looked authentic. While not perfect, most thought the eyes stood out as intended. Many suggested adding more color but not removing anything. The overall rating for the poster was 4 out of 5 stars.
The document discusses the music choices for a coursework project. It explores finding eerie music for the opening, an upbeat song from "The Final Destination" for the main part after research. Permission was granted from Varese Sarabande Records to use part of the song after communicating with the vice president. The music was then edited to meet expectations, incorporating additional sounds and music from a previous project.
This document discusses evaluating the effectiveness of combining a main product with additional tasks or services. It mentions podcasts, slidecasts, magazines, fonts, imagery, titles, capitalization, and references a podcast with Sophie Howard. It thanks the viewer or listener for their time.
- The document summarizes primary research conducted through an online and paper questionnaire distributed to 16-21 year olds about a horror/thriller film synopsis and concept.
- The results showed that most respondents were aged 16-17 and enjoyed horror films, found the synopsis interesting, and wanted to see a full film rather than just gore.
- Respondents provided feedback on improvements like adding more mystery, making characters stronger, and developing the story's history.
Engaging Civil Society_Roma Solomon_5.9.14CORE Group
Civil society organizations can play an important role in global health initiatives by bringing community perspectives and social influence. The presentation discusses how civil society organizations in India were engaged as equal partners to help eliminate polio. By addressing community concerns, building trust, mobilizing local leaders, and adapting strategies based on data and feedback, the partnership overcame initial barriers and suspicions to eventually achieve a polio-free India in 2014. The experience demonstrated that civil society organizations are valuable partners who can help ensure community needs are understood and programs are locally tailored.
public service announcement as Informal knowledge systemVanita Saini
Public service announcements (PSAs) provide valuable information to the public to positively impact their lives without selling a product. This document discusses PSAs as an informal knowledge system in society. It outlines the objectives of studying PSAs, including how they communicate messages and their effects on social and economic growth. Case studies on India's "Pulse Polio" immunization campaign and the "Incredible India" tourism campaign are examined to show how PSAs can effectively change public opinion and behavior at the regional, national, and international levels through the use of emotional appeals.
The document discusses the history of motivation theories including those proposed by Maslow, Skinner, Reiss, and Bandura. It outlines different factors that motivate individuals and online communities such as needs, desires for rewards and recognition, and belief in one's abilities. The presentation provides tactical strategies for motivating online community engagement through posting engaging content, regular communication, fostering subgroups, offering recognition programs, and connecting online and offline activities. It highlights three case studies of GovDelivery's work building and managing online communities for GovLoop, FEMA, and a Boston civic collaboration network.
The document discusses civil society and participation in civil society organizations in the Philippines. It defines civil society as a sector of society separate from the state and made up of citizens participating in protest movements, civic organizations, and non-governmental organizations. The document outlines the important roles of NGOs and POs in civil society, including advocating for policy changes, holding the state accountable, and representing the needs of their sectors.
Service For Peace is a nonprofit organization that promotes peace through community service projects around the world. It connects volunteers to service opportunities that help develop personal character and community relationships while addressing real community needs. The document discusses how service can foster a culture of peace through reflection, social responsibility, and addressing issues like poverty, the environment, and social justice. It also references the United Nations' Millennium Development Goals and how volunteer efforts can help achieve those goals.
The document outlines a presentation pitching an extreme social media marketing campaign to raise awareness and funds to combat hunger in the Horn of Africa. The presentation recommends repositioning the campaign's messaging to appeal to youth, engaging youth on social media platforms, and hosting a live nationwide simulcast event to connect youth groups. It provides examples and recommends specific social media tools, email marketing strategies, and follow up plans to drive ongoing participation.
The document discusses Amartya Sen's influential work on human development and capabilities approach that shaped UNDP's work, how UNDP implements a human development approach by empowering people and strengthening institutions, and how UNDP helps countries build resilience to shocks through approaches like disaster risk reduction and crisis prevention.
LiveWorkPlay (With Notes) Presentation To YAI Conference 2013LiveWorkPlay
YAI Conference 2013 - Session 25 Community Inclusion: Keenan Wellar MA and Julie Kingstone MEd. From social programs to social change: building a welcoming community. Over a period of 4 years, the LiveWorkPlay organization engaged in a successful process of ‘de-programming’ by making a shift from congregated programs to authentic community-based.
What Uses and Gratifications (according to Blumler and Katz) will an audience...rhianswan
This document discusses uses and gratifications theory, which focuses on what audiences get out of consuming media rather than how media affects people. It identifies four main categories of uses and gratifications: identity, education, entertainment, and social interaction. The document then analyzes how an audience would use and be gratified by a music video product. Specifically, it says the video would entertain through its storyline and catchy song. It would also allow identification with the featured artist. Additionally, the video aims to educate viewers about vulnerability to harm at all ages.
Crawl, Walk, Run, Fly outlines principles of social media practice for health organizations. The document discusses introducing social media concepts, presenting case studies, and strategies for measurement. It emphasizes starting simply with listening-only approaches and gradually increasing engagement and content creation over time.
Nhs change day a grassroots social movement - presentation by Jackie Lynton...NHSChangeDay
NHS Change Day is a grassroots social movement built on social media.
This presentation was made to the Association of Healthcare Communications and Marketing Annual Meeting in November 2014 by Jackie Lynton - Head of Transformation
NHS Horizons Group NHS IQ - and Joe McCrea - Social Media Lead for NHS Change Day -
This document provides guidance on creating an effective awareness campaign, including how to segment audiences, identify influencers, develop clear messaging, test communications, engage audiences through various social media channels, and plan resource needs. The key steps are to start with clear goals and objectives, understand your target audiences, engage influencers, develop a simple and tested message calling people to action, and encourage sharing your content and stories through various online and offline channels. Proper planning and resources are needed to implement an effective campaign.
The NHS Smoking Campaign aimed to stop smoking by raising awareness of the harms through gruesome images showing the effects on the inside of the body. The campaign achieved high awareness and many people took action to quit smoking.
The Politics Graffiti Campaign aimed to discourage voting for the Conservatives by altering their campaign posters to make the party leader look foolish. The altered posters became popular online.
The WWF Campaign used hands painted with animal faces and prints to raise awareness of endangered species and encourage donations to help conservation efforts. Extinction rates have fallen somewhat due to increased awareness and support over time.
An effective social media campaign for health advocacy has 5 key elements:
1. It educates, inspires, and informs audiences at the right time and place.
2. It taps into new audiences, influencers, and opportunities to spread its message widely.
3. It objectively frames health issues and topics for social good without promoting myths or misinformation.
4. It shares only fact-checked, accurate information to avoid spreading falsehoods.
5. It listens to its audience.
NGOs are non-profit organizations that work on issues like human rights, the environment, health, poverty eradication, and rehabilitation. They are legally registered private organizations that do not work for profit. NGOs aim to bring positive change to society and depend on funding for their operations. They play important roles like experimenting freely, adapting to local needs, building rapport with local communities, and recruiting motivated staff. However, NGOs also face challenges like lack of funds, leadership, trained personnel, and ensuring coordination and public participation.
The WWF campaign aims to raise global awareness about endangered species and the threat of extinction. It uses simple but effective techniques like painting realistic animal faces and prints on human hands to represent how these animals need help from humans. The recognizable WWF logo gives the poster credibility. While the impact of WWF campaigns varies, extinction rates have been decreasing in recent years as more people work to save animals, though continued effort is still needed to further reduce rates.
UNIT-VII ROLE OF VOLUNTARY ORGANIZATION IN REHABILITATION.pptxanjalatchi
the main functions of the voluntary organization is to identifying the needs of individuals ,groups , communities , and initiate programmes and projects to meet them on their own or with the grant- in -aid of the government.
Speech we gave at POAG paying tribute to Jerry Sternin of Positive Deviance.
Speech urges collaboration between individuals, companies and communities to achieve objectives.
This document summarizes the responses received during a government consultation called "Fulfilling Potential". Over 5,000 disabled people provided input individually or through organizations to help shape a new cross-government disability strategy. The responses touched on priority issues around realizing aspirations, increasing individual control, and changing attitudes. The document provides high-level overviews of the key themes raised without reflecting all issues and ideas discussed. It also outlines current and planned government actions related to developing an effective disability strategy in partnership with disabled people.
PR in transition : the importance of sentimental crowdsChristophe Ginisty
Presentation given by Christophe Ginisty on November 6th, 2013 in Sofia (Bulgaria) for the kick-off event of the IPRA Central Eastern Europe Chapter launch. Topic is about the transformation from traditional to social PR.
This slide is special for master students (MIBS & MIFB) in UUM. Also useful for readers who are interested in the topic of contemporary Islamic banking.
Strategies for Effective Upskilling is a presentation by Chinwendu Peace in a Your Skill Boost Masterclass organisation by the Excellence Foundation for South Sudan on 08th and 09th June 2024 from 1 PM to 3 PM on each day.
This presentation includes basic of PCOS their pathology and treatment and also Ayurveda correlation of PCOS and Ayurvedic line of treatment mentioned in classics.
it describes the bony anatomy including the femoral head , acetabulum, labrum . also discusses the capsule , ligaments . muscle that act on the hip joint and the range of motion are outlined. factors affecting hip joint stability and weight transmission through the joint are summarized.
Beyond Degrees - Empowering the Workforce in the Context of Skills-First.pptxEduSkills OECD
Iván Bornacelly, Policy Analyst at the OECD Centre for Skills, OECD, presents at the webinar 'Tackling job market gaps with a skills-first approach' on 12 June 2024
How to Make a Field Mandatory in Odoo 17Celine George
In Odoo, making a field required can be done through both Python code and XML views. When you set the required attribute to True in Python code, it makes the field required across all views where it's used. Conversely, when you set the required attribute in XML views, it makes the field required only in the context of that particular view.
বাংলাদেশের অর্থনৈতিক সমীক্ষা ২০২৪ [Bangladesh Economic Review 2024 Bangla.pdf] কম্পিউটার , ট্যাব ও স্মার্ট ফোন ভার্সন সহ সম্পূর্ণ বাংলা ই-বুক বা pdf বই " সুচিপত্র ...বুকমার্ক মেনু 🔖 ও হাইপার লিংক মেনু 📝👆 যুক্ত ..
আমাদের সবার জন্য খুব খুব গুরুত্বপূর্ণ একটি বই ..বিসিএস, ব্যাংক, ইউনিভার্সিটি ভর্তি ও যে কোন প্রতিযোগিতা মূলক পরীক্ষার জন্য এর খুব ইম্পরট্যান্ট একটি বিষয় ...তাছাড়া বাংলাদেশের সাম্প্রতিক যে কোন ডাটা বা তথ্য এই বইতে পাবেন ...
তাই একজন নাগরিক হিসাবে এই তথ্য গুলো আপনার জানা প্রয়োজন ...।
বিসিএস ও ব্যাংক এর লিখিত পরীক্ষা ...+এছাড়া মাধ্যমিক ও উচ্চমাধ্যমিকের স্টুডেন্টদের জন্য অনেক কাজে আসবে ...
This presentation was provided by Steph Pollock of The American Psychological Association’s Journals Program, and Damita Snow, of The American Society of Civil Engineers (ASCE), for the initial session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session One: 'Setting Expectations: a DEIA Primer,' was held June 6, 2024.
9. Absolute Authority…
…on action & change
Holy Qur’an– 13:11
Verily never will Allah change a condition of a people, until
they change what is within their souls
Public Service Awareness
4
10. Absolute Authority…
…on action & change
Holy Qur’an– 13:11
Verily never will Allah change a condition of a people, until
they change what is within their souls
Public Service Awareness
4
12. Public Service Awareness
To make a measurable difference in our community
and society by identifying a select number
of important issues and inspiring action and change through
high standard and effective awareness campaigns made
possible by the pooling of resources of the advertising
industry, the private sector and public institutions
Public Service Awareness
5
14. Public Service Awareness
To make a measurable difference in our community and
society by identifying a select number of important issues
and inspiring action and change through high standard and
effective awareness campaigns made possible by the pooling
of resources of the advertising industry, the private sector
and public institutions
Public Service Awareness
6
17. Raison D'être
• Place the resources of advertisers, agencies and the media
at the service of the people
Public Service Awareness
7
18. Raison D'être
• Place the resources of advertisers, agencies and the media
at the service of the people
• Become an important organization for arousing civilian
awareness & action on social issues and
obtain support from the people through
public service awareness campaigns and
cause marketing
Public Service Awareness
7
19. Raison D'être
• Place the resources of advertisers, agencies and the media
at the service of the people
• Become an important organization for arousing civilian
awareness & action on social issues and
obtain support from the people through
public service awareness campaigns and
cause marketing
• Be perceived as a ready reserve to help
mobilize the civilian population in national situations of
various causes and effects of importance to the
society
Public Service Awareness
7
22. Raison D'être
• Place the resources of advertisers, agencies and the
media at the service of the people
Public Service Awareness
8
23. Raison D'être
• Place the resources of advertisers, agencies and the
media at the service of the people
Public Service Awareness
8
24. Raison D'être
• Place the resources of advertisers, agencies and the
media at the service of the people
• Become an important organization for arousing civilian
awareness & action on social issues and
obtain support from the people through
public service awareness campaigns and
cause marketing
Public Service Awareness
8
25. Raison D'être
• Place the resources of advertisers, agencies and the
media at the service of the people
• Become an important organization for arousing civilian
awareness & action on social issues and
obtain support from the people through
public service awareness campaigns and
cause marketing
Public Service Awareness
8
26. Raison D'être
• Place the resources of advertisers, agencies and the
media at the service of the people
• Become an important organization for arousing civilian
awareness & action on social issues and
obtain support from the people through
public service awareness campaigns and
cause marketing
• Be perceived as a ready reserve to help
mobilize the civilian population in national situations of
various causes and effects of importance to the
society
Public Service Awareness
8
28. Areas of Function
“I will stop!” “I’m my best!” “it starts with me”
Health & Safety Education Community
Public Service Awareness
9
29. Areas of Function
“I will stop!” “I’m my best!” “it starts with me”
Health & Safety Education Community
• Disabilities (Learning & Physical)
Public Service Awareness
9
30. Areas of Function
“I will stop!” “I’m my best!” “it starts with me”
Health & Safety Education Community
• Disabilities (Learning & Physical)
• Anti-Smoking
Public Service Awareness
9
31. Areas of Function
“I will stop!” “I’m my best!” “it starts with me”
Health & Safety Education Community
• Disabilities (Learning & Physical)
• Anti-Smoking
• Anti-Drugs
Public Service Awareness
9
32. Areas of Function
“I will stop!” “I’m my best!” “it starts with me”
Health & Safety Education Community
• Disabilities (Learning & Physical)
• Anti-Smoking
• Anti-Drugs
• Autism
Public Service Awareness
9
33. Areas of Function
“I will stop!” “I’m my best!” “it starts with me”
Health & Safety Education Community
• Disabilities (Learning & Physical)
• Anti-Smoking
• Anti-Drugs
• Autism Safety
• Driving
Public Service Awareness
9
34. Areas of Function
“I will stop!” “I’m my best!” “it starts with me”
Health & Safety Education Community
• Disabilities (Learning & Physical)
• Anti-Smoking
• Anti-Drugs
• Autism Safety
• Driving
• Asthma
Public Service Awareness
9
35. Areas of Function
“I will stop!” “I’m my best!” “it starts with me”
Health & Safety Education Community
• Disabilities (Learning & Physical)
• Anti-Smoking
• Anti-Drugs
• Autism Safety
• Driving
• Asthma
• Obesity
Public Service Awareness
9
36. Areas of Function
“I will stop!” “I’m my best!” “it starts with me”
Health & Safety Education Community
• Disabilities (Learning & Physical)
• Anti-Smoking
• Anti-Drugs
• Autism Safety
• Driving
• Asthma
• Obesity Illnesses
• Chronic
Public Service Awareness
9
37. Areas of Function
“I will stop!” “I’m my best!” “it starts with me”
Health & Safety Education Community
• Disabilities (Learning & Physical)
• Anti-Smoking
• Anti-Drugs
• Autism Safety
• Driving
• Asthma
• Obesity Illnesses
• Chronic
• Pandemics
Public Service Awareness
9
38. Areas of Function
“I will stop!” “I’m my best!” “it starts with me”
Health & Safety Education Community
• Disabilities (Learning & Physical)
• Anti-Smoking
• Anti-Drugs
• Autism Safety
• Driving
• Asthma
• Obesity Illnesses
• Chronic
• Pandemics
• Nutrition
Public Service Awareness
9
39. Areas of Function
“I will stop!” “I’m my best!” “it starts with me”
Health & Safety Education Community
• Disabilities (Learning & Physical)
• Anti-Smoking
• Anti-Drugs
• Autism Safety
• Driving
• Asthma
• Obesity Illnesses
• Chronic
• Pandemics
• Nutrition
• Violence
Public Service Awareness
9
40. Areas of Function
“I will stop!” “I’m my best!” “it starts with me”
Health & Safety Education Community
• Disabilities (Learning & Physical) • College Access
• Anti-Smoking
• Anti-Drugs
• Autism Safety
• Driving
• Asthma
• Obesity Illnesses
• Chronic
• Pandemics
• Nutrition
• Violence
Public Service Awareness
9
41. Areas of Function
“I will stop!” “I’m my best!” “it starts with me”
Health & Safety Education Community
• Disabilities (Learning & Physical) • College Access
• Anti-Smoking • Reading & Literacy
• Anti-Drugs
• Autism Safety
• Driving
• Asthma
• Obesity Illnesses
• Chronic
• Pandemics
• Nutrition
• Violence
Public Service Awareness
9
42. Areas of Function
“I will stop!” “I’m my best!” “it starts with me”
Health & Safety Education Community
• Disabilities (Learning & Physical) • College Access
• Anti-Smoking • Reading & Literacy
• Anti-Drugs • Early Childhood Development
• Autism Safety
• Driving
• Asthma
• Obesity Illnesses
• Chronic
• Pandemics
• Nutrition
• Violence
Public Service Awareness
9
43. Areas of Function
“I will stop!” “I’m my best!” “it starts with me”
Health & Safety Education Community
• Disabilities (Learning & Physical) • College Access
• Anti-Smoking • Reading & Literacy
• Anti-Drugs • Early Childhood Development
• Autism Safety • Financial Literacy
• Driving
• Asthma
• Obesity Illnesses
• Chronic
• Pandemics
• Nutrition
• Violence
Public Service Awareness
9
44. Areas of Function
“I will stop!” “I’m my best!” “it starts with me”
Health & Safety Education Community
• Disabilities (Learning & Physical) • College Access
• Anti-Smoking • Reading & Literacy
• Anti-Drugs • Early Childhood Development
• Autism Safety • Financial Literacy
• Driving • High School Dropout Prevention
• Asthma
• Obesity Illnesses
• Chronic
• Pandemics
• Nutrition
• Violence
Public Service Awareness
9
45. Areas of Function
“I will stop!” “I’m my best!” “it starts with me”
Health & Safety Education Community
• Disabilities (Learning & Physical) • College Access
• Anti-Smoking • Reading & Literacy
• Anti-Drugs • Early Childhood Development
• Autism Safety • Financial Literacy
• Driving • High School Dropout Prevention
• Asthma • Teacher Recruitment
• Obesity Illnesses
• Chronic
• Pandemics
• Nutrition
• Violence
Public Service Awareness
9
46. Areas of Function
“I will stop!” “I’m my best!” “it starts with me”
Health & Safety Education Community
• Disabilities (Learning & Physical) • College Access • Adoption
• Anti-Smoking • Reading & Literacy
• Anti-Drugs • Early Childhood Development
• Autism Safety • Financial Literacy
• Driving • High School Dropout Prevention
• Asthma • Teacher Recruitment
• Obesity Illnesses
• Chronic
• Pandemics
• Nutrition
• Violence
Public Service Awareness
9
47. Areas of Function
“I will stop!” “I’m my best!” “it starts with me”
Health & Safety Education Community
• Disabilities (Learning & Physical) • College Access • Adoption
• Anti-Smoking • Reading & Literacy • Community Engagement
• Anti-Drugs • Early Childhood Development
• Autism Safety • Financial Literacy
• Driving • High School Dropout Prevention
• Asthma • Teacher Recruitment
• Obesity Illnesses
• Chronic
• Pandemics
• Nutrition
• Violence
Public Service Awareness
9
48. Areas of Function
“I will stop!” “I’m my best!” “it starts with me”
Health & Safety Education Community
• Disabilities (Learning & Physical) • College Access • Adoption
• Anti-Smoking • Reading & Literacy • Community Engagement
• Anti-Drugs • Early Childhood Development • Energy Conservation
• Autism Safety • Financial Literacy
• Driving • High School Dropout Prevention
• Asthma • Teacher Recruitment
• Obesity Illnesses
• Chronic
• Pandemics
• Nutrition
• Violence
Public Service Awareness
9
49. Areas of Function
“I will stop!” “I’m my best!” “it starts with me”
Health & Safety Education Community
• Disabilities (Learning & Physical) • College Access • Adoption
• Anti-Smoking • Reading & Literacy • Community Engagement
• Anti-Drugs • Early Childhood Development • Energy Conservation
• Autism Safety • Financial Literacy • Hunger Prevention
• Driving • High School Dropout Prevention
• Asthma • Teacher Recruitment
• Obesity Illnesses
• Chronic
• Pandemics
• Nutrition
• Violence
Public Service Awareness
9
50. Areas of Function
“I will stop!” “I’m my best!” “it starts with me”
Health & Safety Education Community
• Disabilities (Learning & Physical) • College Access • Adoption
• Anti-Smoking • Reading & Literacy • Community Engagement
• Anti-Drugs • Early Childhood Development • Energy Conservation
• Autism Safety • Financial Literacy • Hunger Prevention
• Driving • High School Dropout Prevention • Mentoring
• Asthma • Teacher Recruitment
• Obesity Illnesses
• Chronic
• Pandemics
• Nutrition
• Violence
Public Service Awareness
9
51. Areas of Function
“I will stop!” “I’m my best!” “it starts with me”
Health & Safety Education Community
• Disabilities (Learning & Physical) • College Access • Adoption
• Anti-Smoking • Reading & Literacy • Community Engagement
• Anti-Drugs • Early Childhood Development • Energy Conservation
• Autism Safety • Financial Literacy • Hunger Prevention
• Driving • High School Dropout Prevention • Mentoring
• Asthma • Teacher Recruitment • Environment & Cleanliness
• Obesity Illnesses
• Chronic
• Pandemics
• Nutrition
• Violence
Public Service Awareness
9
52. Areas of Function
“I will stop!” “I’m my best!” “it starts with me”
Health & Safety Education Community
• Disabilities (Learning & Physical) • College Access • Adoption
• Anti-Smoking • Reading & Literacy • Community Engagement
• Anti-Drugs • Early Childhood Development • Energy Conservation
• Autism Safety • Financial Literacy • Hunger Prevention
• Driving • High School Dropout Prevention • Mentoring
• Asthma • Teacher Recruitment • Environment & Cleanliness
• Obesity Illnesses • Tolerance
• Chronic
• Pandemics
• Nutrition
• Violence
Public Service Awareness
9
54. e Process
Leaders, Gov’t & NGO’s weDO Team
• A council constituted by members
• Provide an overview of issues from the ad & media industry , • Conduct Research
facing the society private sector & ministries • Construct Strategy
• Support us through technical • Determine which of the issues to • Pool resources
knowhow and expertise on subjects address given the wide array of • Implement Campaign
issues and limited resources • Monitor Effectiveness
• Also reviews campaigns & • Provide Learnings
strategies
weDO Council
Public Service Awareness
10
55. e Process
May also recommend initiatives
Leaders, Gov’t & NGO’s weDO Team
• A council constituted by members
• Provide an overview of issues from the ad & media industry , • Conduct Research
facing the society private sector & ministries • Construct Strategy
• Support us through technical • Determine which of the issues to • Pool resources
knowhow and expertise on subjects address given the wide array of • Implement Campaign
issues and limited resources • Monitor Effectiveness
• Also reviews campaigns & • Provide Learnings
strategies
weDO Council
Public Service Awareness
10
56. e Process
May also recommend initiatives
Leaders, Gov’t & NGO’s weDO Team
• A council constituted by members
• Provide an overview of issues from the ad & media industry , • Conduct Research
facing the society private sector & ministries • Construct Strategy
• Support us through technical • Determine which of the issues to • Pool resources
knowhow and expertise on subjects address given the wide array of • Implement Campaign
issues and limited resources • Monitor Effectiveness
• Also reviews campaigns & • Provide Learnings
strategies
weDO Council
Public Service Awareness
10
57. e Process
May also recommend initiatives
Leaders, Gov’t & NGO’s weDO Team
• A council constituted by members
• Provide an overview of issues from the ad & media industry , • Conduct Research
facing the society private sector & ministries • Construct Strategy
• Support us through technical • Determine which of the issues to • Pool resources
knowhow and expertise on subjects address given the wide array of • Implement Campaign
issues and limited resources • Monitor Effectiveness
• Also reviews campaigns & • Provide Learnings
strategies
weDO Council
Public Service Awareness
10
62. e Resources
PSA Cause
Media Space
Donation
Pro Bono
Creative
Development
Public Service Awareness
11
63. e Resources
PSA Cause
Media Space
Donation
Pro Bono
Creative
Development
Private
Contributions &
Sponsors
Public Service Awareness
11
64. e Resources
PSA Cause
Media Space
Donation
Pro Bono
Creative
Development
Private
Contributions &
Sponsors
Research
Public Service Awareness
11
65. e Resources
PSA Cause
Media Space
Donation
Pro Bono
Creative
Development
Private
Contributions &
Sponsors
Strategy
Research Development &
Implementation
Public Service Awareness
11
66. e Resources
PSA Cause
Media Space
Donation
Pro Bono
Creative
Development
Private
Contributions &
Sponsors
Strategy
Research Development & Monitor Effect
Implementation
Public Service Awareness
11
67. e Resources
PSA Cause
Media Space
Donation
Pro Bono
Creative
Development
Private
Contributions &
Sponsors
Strategy
Research Development & Monitor Effect
Implementation
Public Service Awareness
11
71. What weDO
Knowledge Sourcing
Resources
Distrib ution of
Public Service Awareness
12
72. What weDO
Knowledge Sourcing
Resources
Distrib ution of
tra tegy
n S
at i o
s Cre
enes
Awar
Public Service Awareness
12
73. What weDO
Knowledge Sourcing
Resources
Distrib ution of
tra tegy hts
n S ig
at i o ins
s Cre n&
enes tio
Awar nta
m e
, seg
ea rch
s
Re
TG
Public Service Awareness
12
74. What weDO
Knowledge Sourcing
Resources
Distrib ution of
tra tegy hts
n S ig
at i o ins
s Cre n&
enes tio
Awar nta
m e
, seg
g
rch
in
n
ea
Tu
s
Re
t&
TG
en
sm
es
ss
s sA
re
Public Service Awareness
og
Pr
12
75. What weDO
Knowledge Sourcing
Resources
Distrib ution of
tra tegy hts
n S ig
at i o ins
s Cre n&
enes tio
Awar nta
m e
, seg
g
rch
in
n
ea
Tu
s
Re
ion
t&
TG
tat
en
en
sm
m
es
ple
ss
sA
Im
s
re
Public Service Awareness
og
Pr
12
77. 2010 List of Planned Programs
Public Service Awareness
13
78. 2010 List of Planned Programs
Individual Social Responsibility:
Public Service Awareness
13
79. 2010 List of Planned Programs
Individual Social Responsibility:
Public Service Awareness
13
80. 2010 List of Planned Programs
Individual Social Responsibility:
• March – weDO nanced and made possible by Ogilvy (Ad Agency) Pro-Bono
support & various media space donations and discounts
Public Service Awareness
13
81. 2010 List of Planned Programs
Individual Social Responsibility:
• March – weDO nanced and made possible by Ogilvy (Ad Agency) Pro-Bono
support & various media space donations and discounts
• Social mobilization is the backbone of weDO’s success
Public Service Awareness
13
82. 2010 List of Planned Programs
Individual Social Responsibility:
• March – weDO nanced and made possible by Ogilvy (Ad Agency) Pro-Bono
support & various media space donations and discounts
• Social mobilization is the backbone of weDO’s success
• Use as a platform to raise awareness on each individual’s responsibility for betterment
of society while launching weDO and it’s initiatives
Public Service Awareness
13
83. 2010 List of Planned Programs
Individual Social Responsibility:
• March – weDO nanced and made possible by Ogilvy (Ad Agency) Pro-Bono
support & various media space donations and discounts
• Social mobilization is the backbone of weDO’s success
• Use as a platform to raise awareness on each individual’s responsibility for betterment
of society while launching weDO and it’s initiatives
• Verily never will Allah change a condition of a people, until they change what is
within their souls
Public Service Awareness
13
84. 2010 List of Planned Programs
Individual Social Responsibility:
• March – weDO nanced and made possible by Ogilvy (Ad Agency) Pro-Bono
support & various media space donations and discounts
• Social mobilization is the backbone of weDO’s success
• Use as a platform to raise awareness on each individual’s responsibility for betterment
of society while launching weDO and it’s initiatives
• Verily never will Allah change a condition of a people, until they change what is
within their souls
Public Service Awareness
13
85. 2010 List of Planned Programs
Individual Social Responsibility:
• March – weDO nanced and made possible by Ogilvy (Ad Agency) Pro-Bono
support & various media space donations and discounts
• Social mobilization is the backbone of weDO’s success
• Use as a platform to raise awareness on each individual’s responsibility for betterment
of society while launching weDO and it’s initiatives
• Verily never will Allah change a condition of a people, until they change what is
within their souls
Dengue Fever:
Public Service Awareness
13
86. 2010 List of Planned Programs
Individual Social Responsibility:
• March – weDO nanced and made possible by Ogilvy (Ad Agency) Pro-Bono
support & various media space donations and discounts
• Social mobilization is the backbone of weDO’s success
• Use as a platform to raise awareness on each individual’s responsibility for betterment
of society while launching weDO and it’s initiatives
• Verily never will Allah change a condition of a people, until they change what is
within their souls
Dengue Fever:
Public Service Awareness
13
87. 2010 List of Planned Programs
Individual Social Responsibility:
• March – weDO nanced and made possible by Ogilvy (Ad Agency) Pro-Bono
support & various media space donations and discounts
• Social mobilization is the backbone of weDO’s success
• Use as a platform to raise awareness on each individual’s responsibility for betterment
of society while launching weDO and it’s initiatives
• Verily never will Allah change a condition of a people, until they change what is
within their souls
Dengue Fever:
• May - In collaboration with e Health Development Council of the Mecca Region
& the MOH 2009 cases up by 124% from 2008: 1,602 cases
• MOH estimates actual cases to be around 160,000
Public Service Awareness
13
88. 2010 List of Planned Programs
Individual Social Responsibility:
• March – weDO nanced and made possible by Ogilvy (Ad Agency) Pro-Bono
support & various media space donations and discounts
• Social mobilization is the backbone of weDO’s success
• Use as a platform to raise awareness on each individual’s responsibility for betterment
of society while launching weDO and it’s initiatives
• Verily never will Allah change a condition of a people, until they change what is
within their souls
Dengue Fever:
• May - In collaboration with e Health Development Council of the Mecca Region
& the MOH 2009 cases up by 124% from 2008: 1,602 cases
• MOH estimates actual cases to be around 160,000
Diabetes:
Public Service Awareness
13
89. 2010 List of Planned Programs
Individual Social Responsibility:
• March – weDO nanced and made possible by Ogilvy (Ad Agency) Pro-Bono
support & various media space donations and discounts
• Social mobilization is the backbone of weDO’s success
• Use as a platform to raise awareness on each individual’s responsibility for betterment
of society while launching weDO and it’s initiatives
• Verily never will Allah change a condition of a people, until they change what is
within their souls
Dengue Fever:
• May - In collaboration with e Health Development Council of the Mecca Region
& the MOH 2009 cases up by 124% from 2008: 1,602 cases
• MOH estimates actual cases to be around 160,000
Diabetes:
Public Service Awareness
13
90. 2010 List of Planned Programs
Individual Social Responsibility:
• March – weDO nanced and made possible by Ogilvy (Ad Agency) Pro-Bono
support & various media space donations and discounts
• Social mobilization is the backbone of weDO’s success
• Use as a platform to raise awareness on each individual’s responsibility for betterment
of society while launching weDO and it’s initiatives
• Verily never will Allah change a condition of a people, until they change what is
within their souls
Dengue Fever:
• May - In collaboration with e Health Development Council of the Mecca Region
& the MOH 2009 cases up by 124% from 2008: 1,602 cases
• MOH estimates actual cases to be around 160,000
Diabetes:
• October - MOH, To Be Con rmed (TBC)
– Increase of 0.8% in cases per annum
– Estimated by MOH to be prevalent in 50% of those aged 30+29% of total
population
Public Service Awareness
13
92. 2010 List of Planned Programs
Public Service Awareness
93. 2010 List of Planned Programs
Human Rights:
Public Service Awareness
94. 2010 List of Planned Programs
Human Rights:
Public Service Awareness
95. 2010 List of Planned Programs
Human Rights:
• Period: TBC – Human Rights Commission (TBC)
Public Service Awareness
96. 2010 List of Planned Programs
Human Rights:
• Period: TBC – Human Rights Commission (TBC)
• King Abdullah has approved a launch of a nationwide campaign to promote human rights culture
Public Service Awareness
97. 2010 List of Planned Programs
Human Rights:
• Period: TBC – Human Rights Commission (TBC)
• King Abdullah has approved a launch of a nationwide campaign to promote human rights culture
Public Service Awareness
98. 2010 List of Planned Programs
Human Rights:
• Period: TBC – Human Rights Commission (TBC)
• King Abdullah has approved a launch of a nationwide campaign to promote human rights culture
• We hope to assist in availing them of the necessary strategic and tactical resources to generate a
campaign that will educate the public on the Kingdom’s legal procedures and instructions that
protect their rights, through channeling the help of private, educational and media organizations
across the Kingdom
Public Service Awareness
99. 2010 List of Planned Programs
Human Rights:
• Period: TBC – Human Rights Commission (TBC)
• King Abdullah has approved a launch of a nationwide campaign to promote human rights culture
• We hope to assist in availing them of the necessary strategic and tactical resources to generate a
campaign that will educate the public on the Kingdom’s legal procedures and instructions that
protect their rights, through channeling the help of private, educational and media organizations
across the Kingdom
Public Service Awareness
100. 2010 List of Planned Programs
Human Rights:
• Period: TBC – Human Rights Commission (TBC)
• King Abdullah has approved a launch of a nationwide campaign to promote human rights culture
• We hope to assist in availing them of the necessary strategic and tactical resources to generate a
campaign that will educate the public on the Kingdom’s legal procedures and instructions that
protect their rights, through channeling the help of private, educational and media organizations
across the Kingdom
Emergency Preparedness:
Public Service Awareness
101. 2010 List of Planned Programs
Human Rights:
• Period: TBC – Human Rights Commission (TBC)
• King Abdullah has approved a launch of a nationwide campaign to promote human rights culture
• We hope to assist in availing them of the necessary strategic and tactical resources to generate a
campaign that will educate the public on the Kingdom’s legal procedures and instructions that
protect their rights, through channeling the help of private, educational and media organizations
across the Kingdom
Emergency Preparedness:
• Period: TBC – Civil Defense (TBC)
Public Service Awareness
102. 2010 List of Planned Programs
Human Rights:
• Period: TBC – Human Rights Commission (TBC)
• King Abdullah has approved a launch of a nationwide campaign to promote human rights culture
• We hope to assist in availing them of the necessary strategic and tactical resources to generate a
campaign that will educate the public on the Kingdom’s legal procedures and instructions that
protect their rights, through channeling the help of private, educational and media organizations
across the Kingdom
Emergency Preparedness:
• Period: TBC – Civil Defense (TBC)
• A PSA campaign to educate and empower citizens & residents to prepare themselves, their families
and their communities to respond to all kinds of emergencies.
Public Service Awareness
103. 2010 List of Planned Programs
Human Rights:
• Period: TBC – Human Rights Commission (TBC)
• King Abdullah has approved a launch of a nationwide campaign to promote human rights culture
• We hope to assist in availing them of the necessary strategic and tactical resources to generate a
campaign that will educate the public on the Kingdom’s legal procedures and instructions that
protect their rights, through channeling the help of private, educational and media organizations
across the Kingdom
Emergency Preparedness:
• Period: TBC – Civil Defense (TBC)
• A PSA campaign to educate and empower citizens & residents to prepare themselves, their families
and their communities to respond to all kinds of emergencies.
– Fire Safety
Public Service Awareness
104. 2010 List of Planned Programs
Human Rights:
• Period: TBC – Human Rights Commission (TBC)
• King Abdullah has approved a launch of a nationwide campaign to promote human rights culture
• We hope to assist in availing them of the necessary strategic and tactical resources to generate a
campaign that will educate the public on the Kingdom’s legal procedures and instructions that
protect their rights, through channeling the help of private, educational and media organizations
across the Kingdom
Emergency Preparedness:
• Period: TBC – Civil Defense (TBC)
• A PSA campaign to educate and empower citizens & residents to prepare themselves, their families
and their communities to respond to all kinds of emergencies.
– Fire Safety
– Medical Emergencies
Public Service Awareness
105. 2010 List of Planned Programs
Human Rights:
• Period: TBC – Human Rights Commission (TBC)
• King Abdullah has approved a launch of a nationwide campaign to promote human rights culture
• We hope to assist in availing them of the necessary strategic and tactical resources to generate a
campaign that will educate the public on the Kingdom’s legal procedures and instructions that
protect their rights, through channeling the help of private, educational and media organizations
across the Kingdom
Emergency Preparedness:
• Period: TBC – Civil Defense (TBC)
• A PSA campaign to educate and empower citizens & residents to prepare themselves, their families
and their communities to respond to all kinds of emergencies.
– Fire Safety
– Medical Emergencies
– Natural Disasters
Public Service Awareness
106. 2010 List of Planned Programs
Human Rights:
• Period: TBC – Human Rights Commission (TBC)
• King Abdullah has approved a launch of a nationwide campaign to promote human rights culture
• We hope to assist in availing them of the necessary strategic and tactical resources to generate a
campaign that will educate the public on the Kingdom’s legal procedures and instructions that
protect their rights, through channeling the help of private, educational and media organizations
across the Kingdom
Emergency Preparedness:
• Period: TBC – Civil Defense (TBC)
• A PSA campaign to educate and empower citizens & residents to prepare themselves, their families
and their communities to respond to all kinds of emergencies.
– Fire Safety
– Medical Emergencies
– Natural Disasters
• We plan on asking the public to plan for the unexpected and to:
Public Service Awareness
107. 2010 List of Planned Programs
Human Rights:
• Period: TBC – Human Rights Commission (TBC)
• King Abdullah has approved a launch of a nationwide campaign to promote human rights culture
• We hope to assist in availing them of the necessary strategic and tactical resources to generate a
campaign that will educate the public on the Kingdom’s legal procedures and instructions that
protect their rights, through channeling the help of private, educational and media organizations
across the Kingdom
Emergency Preparedness:
• Period: TBC – Civil Defense (TBC)
• A PSA campaign to educate and empower citizens & residents to prepare themselves, their families
and their communities to respond to all kinds of emergencies.
– Fire Safety
– Medical Emergencies
– Natural Disasters
• We plan on asking the public to plan for the unexpected and to:
– 1) get an emergency supply kit
Public Service Awareness
108. 2010 List of Planned Programs
Human Rights:
• Period: TBC – Human Rights Commission (TBC)
• King Abdullah has approved a launch of a nationwide campaign to promote human rights culture
• We hope to assist in availing them of the necessary strategic and tactical resources to generate a
campaign that will educate the public on the Kingdom’s legal procedures and instructions that
protect their rights, through channeling the help of private, educational and media organizations
across the Kingdom
Emergency Preparedness:
• Period: TBC – Civil Defense (TBC)
• A PSA campaign to educate and empower citizens & residents to prepare themselves, their families
and their communities to respond to all kinds of emergencies.
– Fire Safety
– Medical Emergencies
– Natural Disasters
• We plan on asking the public to plan for the unexpected and to:
– 1) get an emergency supply kit
– 2) make a family emergency plan
Public Service Awareness
109. 2010 List of Planned Programs
Human Rights:
• Period: TBC – Human Rights Commission (TBC)
• King Abdullah has approved a launch of a nationwide campaign to promote human rights culture
• We hope to assist in availing them of the necessary strategic and tactical resources to generate a
campaign that will educate the public on the Kingdom’s legal procedures and instructions that
protect their rights, through channeling the help of private, educational and media organizations
across the Kingdom
Emergency Preparedness:
• Period: TBC – Civil Defense (TBC)
• A PSA campaign to educate and empower citizens & residents to prepare themselves, their families
and their communities to respond to all kinds of emergencies.
– Fire Safety
– Medical Emergencies
– Natural Disasters
• We plan on asking the public to plan for the unexpected and to:
– 1) get an emergency supply kit
– 2) make a family emergency plan
– 3) be informed about the different types of emergencies that could
occur and their appropriate responses.
Public Service Awareness
110. 2010 List of Planned Programs
Human Rights:
• Period: TBC – Human Rights Commission (TBC)
• King Abdullah has approved a launch of a nationwide campaign to promote human rights culture
• We hope to assist in availing them of the necessary strategic and tactical resources to generate a
campaign that will educate the public on the Kingdom’s legal procedures and instructions that
protect their rights, through channeling the help of private, educational and media organizations
across the Kingdom
Emergency Preparedness:
• Period: TBC – Civil Defense (TBC)
• A PSA campaign to educate and empower citizens & residents to prepare themselves, their families
and their communities to respond to all kinds of emergencies.
– Fire Safety
– Medical Emergencies
– Natural Disasters
• We plan on asking the public to plan for the unexpected and to:
– 1) get an emergency supply kit
– 2) make a family emergency plan
– 3) be informed about the different types of emergencies that could
occur and their appropriate responses.
• MANY unnecessary casualties can be avoided
Public Service Awareness
112. 2010 List of Planned Programs
Public Service Awareness
113. 2010 List of Planned Programs
Driving Safety & Etiquettes:
Public Service Awareness
114. 2010 List of Planned Programs
Driving Safety & Etiquettes:
Public Service Awareness
115. 2010 List of Planned Programs
Driving Safety & Etiquettes:
• Time: TBC, Ministry of Interior
Public Service Awareness
116. 2010 List of Planned Programs
Driving Safety & Etiquettes:
• Time: TBC, Ministry of Interior
Public Service Awareness
117. 2010 List of Planned Programs
Driving Safety & Etiquettes:
• Time: TBC, Ministry of Interior
• e latest studies indicate that the annual losses resulting from traffic accidents is now at SR21
billion… 4% of GDP
Public Service Awareness
118. 2010 List of Planned Programs
Driving Safety & Etiquettes:
• Time: TBC, Ministry of Interior
• e latest studies indicate that the annual losses resulting from traffic accidents is now at SR21
billion… 4% of GDP
– At least 1 accident in the Kingdom every 2 minutes* (2006 data*)
Public Service Awareness
119. 2010 List of Planned Programs
Driving Safety & Etiquettes:
• Time: TBC, Ministry of Interior
• e latest studies indicate that the annual losses resulting from traffic accidents is now at SR21
billion… 4% of GDP
– At least 1 accident in the Kingdom every 2 minutes* (2006 data*)
– 1 Person seriously injured every 15 minutes
Public Service Awareness
120. 2010 List of Planned Programs
Driving Safety & Etiquettes:
• Time: TBC, Ministry of Interior
• e latest studies indicate that the annual losses resulting from traffic accidents is now at SR21
billion… 4% of GDP
– At least 1 accident in the Kingdom every 2 minutes* (2006 data*)
– 1 Person seriously injured every 15 minutes
– 1 Death every 1 hour and 20 minutes
Public Service Awareness
121. 2010 List of Planned Programs
Driving Safety & Etiquettes:
• Time: TBC, Ministry of Interior
• e latest studies indicate that the annual losses resulting from traffic accidents is now at SR21
billion… 4% of GDP
– At least 1 accident in the Kingdom every 2 minutes* (2006 data*)
– 1 Person seriously injured every 15 minutes
– 1 Death every 1 hour and 20 minutes
• We aim, through statistical & behavioural research, to nd a language to communicate with
drivers which will yield a decrease in number of accidents, period
Public Service Awareness
122. 2010 List of Planned Programs
Driving Safety & Etiquettes:
• Time: TBC, Ministry of Interior
• e latest studies indicate that the annual losses resulting from traffic accidents is now at SR21
billion… 4% of GDP
– At least 1 accident in the Kingdom every 2 minutes* (2006 data*)
– 1 Person seriously injured every 15 minutes
– 1 Death every 1 hour and 20 minutes
• We aim, through statistical & behavioural research, to nd a language to communicate with
drivers which will yield a decrease in number of accidents, period
• During the same strategy, we aim to include a communication campaign to future drivers who
may be easier to in uence and provide long term return
Public Service Awareness
123. 2010 List of Planned Programs
Driving Safety & Etiquettes:
• Time: TBC, Ministry of Interior
• e latest studies indicate that the annual losses resulting from traffic accidents is now at SR21
billion… 4% of GDP
– At least 1 accident in the Kingdom every 2 minutes* (2006 data*)
– 1 Person seriously injured every 15 minutes
– 1 Death every 1 hour and 20 minutes
• We aim, through statistical & behavioural research, to nd a language to communicate with
drivers which will yield a decrease in number of accidents, period
• During the same strategy, we aim to include a communication campaign to future drivers who
may be easier to in uence and provide long term return
Public Service Awareness
124. 2010 List of Planned Programs
Driving Safety & Etiquettes:
• Time: TBC, Ministry of Interior
• e latest studies indicate that the annual losses resulting from traffic accidents is now at SR21
billion… 4% of GDP
– At least 1 accident in the Kingdom every 2 minutes* (2006 data*)
– 1 Person seriously injured every 15 minutes
– 1 Death every 1 hour and 20 minutes
• We aim, through statistical & behavioural research, to nd a language to communicate with
drivers which will yield a decrease in number of accidents, period
• During the same strategy, we aim to include a communication campaign to future drivers who
may be easier to in uence and provide long term return
Parent Involvement
Public Service Awareness
125. 2010 List of Planned Programs
Driving Safety & Etiquettes:
• Time: TBC, Ministry of Interior
• e latest studies indicate that the annual losses resulting from traffic accidents is now at SR21
billion… 4% of GDP
– At least 1 accident in the Kingdom every 2 minutes* (2006 data*)
– 1 Person seriously injured every 15 minutes
– 1 Death every 1 hour and 20 minutes
• We aim, through statistical & behavioural research, to nd a language to communicate with
drivers which will yield a decrease in number of accidents, period
• During the same strategy, we aim to include a communication campaign to future drivers who
may be easier to in uence and provide long term return
Parent Involvement
• Time: TBC, Ministry of Culture (TBC)
Public Service Awareness
126. 2010 List of Planned Programs
Driving Safety & Etiquettes:
• Time: TBC, Ministry of Interior
• e latest studies indicate that the annual losses resulting from traffic accidents is now at SR21
billion… 4% of GDP
– At least 1 accident in the Kingdom every 2 minutes* (2006 data*)
– 1 Person seriously injured every 15 minutes
– 1 Death every 1 hour and 20 minutes
• We aim, through statistical & behavioural research, to nd a language to communicate with
drivers which will yield a decrease in number of accidents, period
• During the same strategy, we aim to include a communication campaign to future drivers who
may be easier to in uence and provide long term return
Parent Involvement
• Time: TBC, Ministry of Culture (TBC)
• Many of society’s social problems & successes could be attributed to the home environment
Public Service Awareness
127. 2010 List of Planned Programs
Driving Safety & Etiquettes:
• Time: TBC, Ministry of Interior
• e latest studies indicate that the annual losses resulting from traffic accidents is now at SR21
billion… 4% of GDP
– At least 1 accident in the Kingdom every 2 minutes* (2006 data*)
– 1 Person seriously injured every 15 minutes
– 1 Death every 1 hour and 20 minutes
• We aim, through statistical & behavioural research, to nd a language to communicate with
drivers which will yield a decrease in number of accidents, period
• During the same strategy, we aim to include a communication campaign to future drivers who
may be easier to in uence and provide long term return
Parent Involvement
• Time: TBC, Ministry of Culture (TBC)
• Many of society’s social problems & successes could be attributed to the home environment
• In an increasingly demanding world and increased functions for youth to spend time on (i.e.
internet, computer games, phone etc), mothers & fathers tend to be spending less and less time
with their children not knowing many of their friends (cyber or physical) and in the meanwhile
knowing less of any problems and issues the child could be going through.
Public Service Awareness
128. 2010 List of Planned Programs
Driving Safety & Etiquettes:
• Time: TBC, Ministry of Interior
• e latest studies indicate that the annual losses resulting from traffic accidents is now at SR21
billion… 4% of GDP
– At least 1 accident in the Kingdom every 2 minutes* (2006 data*)
– 1 Person seriously injured every 15 minutes
– 1 Death every 1 hour and 20 minutes
• We aim, through statistical & behavioural research, to nd a language to communicate with
drivers which will yield a decrease in number of accidents, period
• During the same strategy, we aim to include a communication campaign to future drivers who
may be easier to in uence and provide long term return
Parent Involvement
• Time: TBC, Ministry of Culture (TBC)
• Many of society’s social problems & successes could be attributed to the home environment
• In an increasingly demanding world and increased functions for youth to spend time on (i.e.
internet, computer games, phone etc), mothers & fathers tend to be spending less and less time
with their children not knowing many of their friends (cyber or physical) and in the meanwhile
knowing less of any problems and issues the child could be going through.
• We aim at creating a campaign re-instating the core value of family and the time
spent together
Public Service Awareness
130. 2010 List of Planned Programs
Public Service Awareness
16
131. 2010 List of Planned Programs
Prevention of Drug Misuse :
Public Service Awareness
16
132. 2010 List of Planned Programs
Prevention of Drug Misuse :
• Time: May-June, Mentor Foundation & Mentor Arabia
Public Service Awareness
16
133. 2010 List of Planned Programs
Prevention of Drug Misuse :
• Time: May-June, Mentor Foundation & Mentor Arabia
• e Mentor Foundation is an international non-government not for pro t organisation with a
focus on the prevention of drug misuse and the promotion of health and well-being of young
people.
Public Service Awareness
16
134. 2010 List of Planned Programs
Prevention of Drug Misuse :
• Time: May-June, Mentor Foundation & Mentor Arabia
• e Mentor Foundation is an international non-government not for pro t organisation with a
focus on the prevention of drug misuse and the promotion of health and well-being of young
people.
• Mentor seeks to identify, support and share information on effective practice that will protect
young people from the harm that drugs can cause.
Public Service Awareness
16
135. 2010 List of Planned Programs
Prevention of Drug Misuse :
• Time: May-June, Mentor Foundation & Mentor Arabia
• e Mentor Foundation is an international non-government not for pro t organisation with a
focus on the prevention of drug misuse and the promotion of health and well-being of young
people.
• Mentor seeks to identify, support and share information on effective practice that will protect
young people from the harm that drugs can cause.
• Aim to create a campaign that educates the youth on the bene ts of staying away which
contributes to their better health and a wholesome society
Public Service Awareness
16
136. 2010 List of Planned Programs
Prevention of Drug Misuse :
• Time: May-June, Mentor Foundation & Mentor Arabia
• e Mentor Foundation is an international non-government not for pro t organisation with a
focus on the prevention of drug misuse and the promotion of health and well-being of young
people.
• Mentor seeks to identify, support and share information on effective practice that will protect
young people from the harm that drugs can cause.
• Aim to create a campaign that educates the youth on the bene ts of staying away which
contributes to their better health and a wholesome society
Public Service Awareness
16
137. 2010 List of Planned Programs
Prevention of Drug Misuse :
• Time: May-June, Mentor Foundation & Mentor Arabia
• e Mentor Foundation is an international non-government not for pro t organisation with a
focus on the prevention of drug misuse and the promotion of health and well-being of young
people.
• Mentor seeks to identify, support and share information on effective practice that will protect
young people from the harm that drugs can cause.
• Aim to create a campaign that educates the youth on the bene ts of staying away which
contributes to their better health and a wholesome society
Stay In School
Public Service Awareness
16
138. 2010 List of Planned Programs
Prevention of Drug Misuse :
• Time: May-June, Mentor Foundation & Mentor Arabia
• e Mentor Foundation is an international non-government not for pro t organisation with a
focus on the prevention of drug misuse and the promotion of health and well-being of young
people.
• Mentor seeks to identify, support and share information on effective practice that will protect
young people from the harm that drugs can cause.
• Aim to create a campaign that educates the youth on the bene ts of staying away which
contributes to their better health and a wholesome society
Stay In School
• Secondary education completes the provision of basic education that began at the primary level,
and aims at laying the foundations for lifelong learning and human development, by offering
more subject- or skill-oriented instruction using more specialized teachers
Public Service Awareness
16
139. 2010 List of Planned Programs
Prevention of Drug Misuse :
• Time: May-June, Mentor Foundation & Mentor Arabia
• e Mentor Foundation is an international non-government not for pro t organisation with a
focus on the prevention of drug misuse and the promotion of health and well-being of young
people.
• Mentor seeks to identify, support and share information on effective practice that will protect
young people from the harm that drugs can cause.
• Aim to create a campaign that educates the youth on the bene ts of staying away which
contributes to their better health and a wholesome society
Stay In School
• Secondary education completes the provision of basic education that began at the primary level,
and aims at laying the foundations for lifelong learning and human development, by offering
more subject- or skill-oriented instruction using more specialized teachers
– According to the world bank, the percentage of pupils who either don’t enrol in high-school or
never complete ranges between12% & 35%
Public Service Awareness
16
140. 2010 List of Planned Programs
Prevention of Drug Misuse :
• Time: May-June, Mentor Foundation & Mentor Arabia
• e Mentor Foundation is an international non-government not for pro t organisation with a
focus on the prevention of drug misuse and the promotion of health and well-being of young
people.
• Mentor seeks to identify, support and share information on effective practice that will protect
young people from the harm that drugs can cause.
• Aim to create a campaign that educates the youth on the bene ts of staying away which
contributes to their better health and a wholesome society
Stay In School
• Secondary education completes the provision of basic education that began at the primary level,
and aims at laying the foundations for lifelong learning and human development, by offering
more subject- or skill-oriented instruction using more specialized teachers
– According to the world bank, the percentage of pupils who either don’t enrol in high-school or
never complete ranges between12% & 35%
Public Service Awareness
16
141. 2010 List of Planned Programs
Prevention of Drug Misuse :
• Time: May-June, Mentor Foundation & Mentor Arabia
• e Mentor Foundation is an international non-government not for pro t organisation with a
focus on the prevention of drug misuse and the promotion of health and well-being of young
people.
• Mentor seeks to identify, support and share information on effective practice that will protect
young people from the harm that drugs can cause.
• Aim to create a campaign that educates the youth on the bene ts of staying away which
contributes to their better health and a wholesome society
Stay In School
• Secondary education completes the provision of basic education that began at the primary level,
and aims at laying the foundations for lifelong learning and human development, by offering
more subject- or skill-oriented instruction using more specialized teachers
– According to the world bank, the percentage of pupils who either don’t enrol in high-school or
never complete ranges between12% & 35%
Public Service Awareness
16
142. 2010 List of Planned Programs
Prevention of Drug Misuse :
• Time: May-June, Mentor Foundation & Mentor Arabia
• e Mentor Foundation is an international non-government not for pro t organisation with a
focus on the prevention of drug misuse and the promotion of health and well-being of young
people.
• Mentor seeks to identify, support and share information on effective practice that will protect
young people from the harm that drugs can cause.
• Aim to create a campaign that educates the youth on the bene ts of staying away which
contributes to their better health and a wholesome society
Stay In School
• Secondary education completes the provision of basic education that began at the primary level,
and aims at laying the foundations for lifelong learning and human development, by offering
more subject- or skill-oriented instruction using more specialized teachers
– According to the world bank, the percentage of pupils who either don’t enrol in high-school or
never complete ranges between12% & 35%
Public Service Awareness
16
143. 2010 List of Planned Programs
Prevention of Drug Misuse :
• Time: May-June, Mentor Foundation & Mentor Arabia
• e Mentor Foundation is an international non-government not for pro t organisation with a
focus on the prevention of drug misuse and the promotion of health and well-being of young
people.
• Mentor seeks to identify, support and share information on effective practice that will protect
young people from the harm that drugs can cause.
• Aim to create a campaign that educates the youth on the bene ts of staying away which
contributes to their better health and a wholesome society
Stay In School
• Secondary education completes the provision of basic education that began at the primary level,
and aims at laying the foundations for lifelong learning and human development, by offering
more subject- or skill-oriented instruction using more specialized teachers
– According to the world bank, the percentage of pupils who either don’t enrol in high-school or
never complete ranges between12% & 35%
Public Service Awareness
16
144. 2010 List of Planned Programs
Prevention of Drug Misuse :
• Time: May-June, Mentor Foundation & Mentor Arabia
• e Mentor Foundation is an international non-government not for pro t organisation with a
focus on the prevention of drug misuse and the promotion of health and well-being of young
people.
• Mentor seeks to identify, support and share information on effective practice that will protect
young people from the harm that drugs can cause.
• Aim to create a campaign that educates the youth on the bene ts of staying away which
contributes to their better health and a wholesome society
Stay In School
• Secondary education completes the provision of basic education that began at the primary level,
and aims at laying the foundations for lifelong learning and human development, by offering
more subject- or skill-oriented instruction using more specialized teachers
– According to the world bank, the percentage of pupils who either don’t enrol in high-school or
never complete ranges between12% & 35%
Public Service Awareness
16
146. Bene ts to Private Sector
Public Service Awareness
17
147. Bene ts to Private Sector
• Private sector contributions bene t the donating company in a variety of ways
Public Service Awareness
17
148. Bene ts to Private Sector
• Private sector contributions bene t the donating company in a variety of ways
– Contributing to the betterment of the community and future generations
Public Service Awareness
17
149. Bene ts to Private Sector
• Private sector contributions bene t the donating company in a variety of ways
– Contributing to the betterment of the community and future generations
– Positive public relations
Public Service Awareness
17
150. Bene ts to Private Sector
• Private sector contributions bene t the donating company in a variety of ways
– Contributing to the betterment of the community and future generations
– Positive public relations
– Improved customer relations
Public Service Awareness
17
151. Bene ts to Private Sector
• Private sector contributions bene t the donating company in a variety of ways
– Contributing to the betterment of the community and future generations
– Positive public relations
– Improved customer relations
– Additional marketing opportunities through the appearance of their logos/name as
entities who made the dissemination of the campaign possible
Public Service Awareness
17
152. Bene ts to Private Sector
• Private sector contributions bene t the donating company in a variety of ways
– Contributing to the betterment of the community and future generations
– Positive public relations
– Improved customer relations
– Additional marketing opportunities through the appearance of their logos/name as
entities who made the dissemination of the campaign possible
• Bene ts exceed above listed items by far and could be included in any company’s CSR
program
Public Service Awareness
17
155. Summary
• Our efforts will not solve society’s problems…
– But they help…
– ey matter & make a difference
Public Service Awareness
18
156. Summary
• Our efforts will not solve society’s problems…
– But they help…
– ey matter & make a difference
• Aim to make longer-lasting impact on society’s issues by addressing difficulties in the lives of the
citizens
Public Service Awareness
18
157. Summary
• Our efforts will not solve society’s problems…
– But they help…
– ey matter & make a difference
• Aim to make longer-lasting impact on society’s issues by addressing difficulties in the lives of the
citizens
• orough, accurate and striking communication campaigns
– Excellent reminders on pressing issues and what the citizen can do.
Public Service Awareness
18
158. Summary
• Our efforts will not solve society’s problems…
– But they help…
– ey matter & make a difference
• Aim to make longer-lasting impact on society’s issues by addressing difficulties in the lives of the
citizens
• orough, accurate and striking communication campaigns
– Excellent reminders on pressing issues and what the citizen can do.
• Eventually take a preventative, not reactive, approach to the social problems in the kingdom.
– Especially with children & youth under 29
– eir fundamental values and belief systems are still being
formed.
Public Service Awareness
18
159. Summary
• Our efforts will not solve society’s problems…
– But they help…
– ey matter & make a difference
• Aim to make longer-lasting impact on society’s issues by addressing difficulties in the lives of the
citizens
• orough, accurate and striking communication campaigns
– Excellent reminders on pressing issues and what the citizen can do.
• Eventually take a preventative, not reactive, approach to the social problems in the kingdom.
– Especially with children & youth under 29
– eir fundamental values and belief systems are still being
formed.
• An improved community bene ts EVERYONE as the
society becomes more empowered on every level!
Public Service Awareness
18
165. Final Words
We could end up doing less or a lot more,
depending on the nancial, strategic, logistical
and moral support we drum from the advertising
and media industry as well as the private sector
and the community
Public Service Awareness
20