Joe Henry was motivated to raise awareness about the 25,000 people who die daily from starvation. He ran 500 miles to inspire donations to fight world hunger, with a goal of raising $100,000 which could feed 25,000 school children one meal. To prepare, Joe changed his vegetarian diet and underwent rigorous training, including running 30 miles per day and winter training in cold mountains. Though some saw his efforts as "crazy", Joe used his endurance to inspire donations and highlight global hunger, believing his actions could have a lasting, long-term effect.