This document provides guidance on conducting effective interviews. It discusses that interviews come in different forms but there are basic guidelines. It advises using language that puts interview subjects at ease rather than using stressful terms like "interview". When initially contacting subjects, reporters should limit information to their name, affiliation, and purpose for the discussion. Questions should be open-ended to elicit detailed responses rather than yes/no answers. Reporters must do research beforehand to ask informed follow-up questions and avoid biases. The goal is a natural conversation where the reporter guides the discussion to obtain relevant information.