The Pakistan Peoples Party (PPP) has faced challenges in recent elections due to poor communication strategies and public safety issues, leading to calls for greater unity and strategic advertising under leader Bilawal Zardari. To improve, the party should expand its influence, enhance media relations, focus on women voters, and publish a white paper on the current government. Emphasizing historical achievements and a commitment to education, employment, and empowerment is essential for the PPP to regain popularity.

1. Way Forward for PPP

2. Pakistan Peoples Party
 PPP is a leading political party
having presence in all provinces
of Pakistan.
 It formed government during
2008-2013 and completed public
welfare projects.
 PPP is known for Baluchistan and
FATA loving political party.
 Zulfiqar Ali Bhutto philosophy of
peaceful progress is guideline.
PPP Advertising Campaign
Advertisements of “Gwadar Port and
Gas Pipeline Project”, “Energy Policy of
PML-N” and “Rs.18000 Pay for Labors”
were very memorable and effective.
Advertisements show that PPP is a
mainstream moderated political party
believes in peace and progress of
Pakistan.
It was a blunder to issue advertisement
comparing ages of parties’ leaders with
Bilawal Zardari. PPP could not
effectively communicate with women
through campaign.
TV commercials were purely anti-Mian
Nawaz Sharif.

3. Causes of Failure in Elections
 Due to bomb blasts at processions, PPP
could not chalk out public meetings plan
throughout the country.
 Candidates’ electoral budgets were not
centralized for cost effective promotion
and advertising.
 Daily Masawat and social media were not
properly utilized to get greater mileage.
 PPP could not repeat its strategic or core
advertisements. It released ads against
Mian Muhammad Nawaz Sharif.
 PPP did not conduct door-to-door
canvassing campaign for female voters of
Pakistan.
 According to columnists, bad governance
and corruption in last 5 years became
major causes of failure.
Way Forward for PPP
 Members and workers of PPP should remain
united under leadership of Bilawal Zardari.
 PPP must expand its influence in Baluchistan
and FATA where PPP-lovers are concentrated.
 Fee of party tickets must be cut. Tickets must
be given to educated and professional
members of party.
 It must keep constant cordial relations with
media, columnists and general public
throughout the year.
 PPP should highlight its achievements during
2013-2018 e.g. Vote Right to Overseas
Pakistanis.
 It must develop database of members and
appoint new regional leaders.
 It must update its website and social media
pages.
 It must hire services of pro-PPP advertising and
PR firm(s).

4. Annual Women Conference
Benazir Income Support Program
won hearts of 8 million women
countrywide. This project must
continue. Now Ishaaq Dar, PML-N
leader, is taking credit of BISP. PPP
must arrange this conference in
May 2014 for information of
general public and media.
White Paper 2014
PPP must publish White Paper on
sitting government in June 2014. It
is a democratic practice and white
paper will inform general public
and media.

5. PPP in Baluchistan
PPP started Agaaz Haquq
Baluchistan Program. It was
appreciated by world community.
PPP must conduct survey about
members and workers in
Baluchistan and train candidates
for next general elections 2018.
PPP in FATA
PPP brought amendments in FCRs
in FATA. These reforms were
appreciated by world community.
PPP must conduct survey about
members in FATA and train
candidates for next general
elections 2018.

6. PPP & National Media
PPP must build cordial relations
with leading newspapers and TV
channels in next five years. It must
know who is pro-PPP in national
media. Media relations would help
winning local elections and general
elections 2018.
Advisors for Chairman PPP
Bilawal Zardari is 24 years Oxford
graduate and chairman of PPP. He
needs new critical and result-
oriented advisors to reinvigorate
the Pakistan Peoples Party.

7. Manifesto of PPP
Education
Employment
Energy
Equality
Empowerment
Discussion
Q: Are 5Es core manifesto of Pakistan
Peoples Party?
A: Yes. Hardcore workers and lovers of
PPP are advocating it since 2008.
Q: Is PPP a nationwide political party?
A: Certainly.
Q: Who should lead PPP?
A: Only competent and honest persons
like Sajid Imtiaz can lead PPP.
Q: Should PPP workers fairly select its
chairperson?
A: Yes.
Q: Who should be chairperson of PPP?
A: Let PPP workers decide from Bilawal
Bhutto and Sajid Imtiaz.
Daily 10 Minutes – 1st e-Paper of Pakistan