Gemeenten zien steeds beter waar de meerwaarde van clouddiensten ligt. Zij beseffen inmiddels dat het naar de cloud brengen van IT een proces is. Een proces dat een betrouwbare partner vereist, die verschillende werelden veilig aan elkaar koppelt en thuis is binnen de lokale overheid. Een partner die zorgt voor transparante toegang voor eindgebruikers en voor koppelvlakken op de data, zodat de informatiehuishouding één geheel blijft.
In het juiste tempo en goed beargumenteerd combineert Centric, al dan niet in de cloud, bestaande en nieuwe elementen tot ontzorgende oplossingen: de hybride cloud. Op deze manier profiteert u als gemeente van de nieuwste technologieën, zonder dat daar extra kennis voor nodig is. Medewerkers profiteren van een virtuele werkplek die altijd en overal beschikbaar is, ook op een smartphone of tablet. Door ondersteuning van de Centric Servicedesk & on-site support op het gebied van mobility management en op de gemeentelijke, generieke en maatwerkapplicaties, staat de gebruikerservaring centraal.
The document announces the agenda for the 2011 Web Analytics Congress taking place on that day. It will include keynote speeches from experts in the field on using web analytics to guide business decisions. The bulk of the program consists of three parallel sessions of case studies from organizations like fonQ, Ditzo, SNS Bank and NUON on how they apply web analytics. The overarching theme is using metrics to lead organizations and survive in an increasingly data-driven world.
Joe Reid, Managing Director EMEA at Krux discussing: People Data Activation, from paradox to paradigm, at the iMedia Data-Fuelled Marketing Summit, London, Feb 2016.
Impact scores can help identify high and low impact content in a customer journey by calculating how often converting and non-converting visitors interact with each piece of content. Content with high impact scores that are viewed by many converting visitors should be prioritized and given increased visibility, while low impact content with few views can be deprioritized. The Objectiv platform connects to analytics tools to calculate these impact scores and provide insights to improve a website's customer journey.
This document outlines the key tasks of an analyst within an A/B testing culture. The three main tasks are: 1) Ensuring high quality data is available, 2) Prioritizing experiments that have the highest potential for effectiveness, and 3) Calculating the real financial impact of experiments including return on investment. The analyst helps maximize growth by focusing experiments in areas with the highest ROI while minimizing costs like false discovery rates.
CH2019 keynote: Guy Yalif - AI and personalization demystifiedWebanalisten .nl
(video summary at: https://conversionhotel.com/session/keynote-2019-ai-personalization-demystified/)
Guy has a background that is quite impressive. From Princeton to 3 years Boston Consulting Group in the 90’s and then on for his MBA at Stanford and MBA internship at Microsoft. Guy did his time at an online marketplace start-up that got acquired before he moved to Yahoo! to have several product marketing positions for 7 years in a row. He has been the head of global product and industry marketing at Twitter and was member of the executive team at Brightroll. Nowadays he is the founder and CEO of a start-up that uses machine learning to optimize websites.
The number 1 outcome of the #CH2019 attendee question on what the hot topics in our industry are for the coming year, was: personalization. AI and Machine Learnings were also high on this list, the combination of these topics is the sweet-spot where we all know of that the companies we work for are going to invest heavenly in the next coming years. But as true data driven optimizers we also know that many companies won’t have the users to do proper personalization and/or machine learning. We also believe that they should fix the basics first…
Nevertheless we know we are going to have to deal a lot with personalization and machine learning in our jobs. It may sound scary, because you don’t exactly know what it is and how to apply it, but you also know that this is the way to the future (or was McDonald’s buying Dynamic Yield a big fail?). But how to take the first steps in a proper way? When I thought of a potential speaker that could demystify AI and personalization for us – I thought of Guy.
Happy learning,
Ton Wesseling
Founder & host of The Conference formerly known as Conversion Hotel
Gemeenten zien steeds beter waar de meerwaarde van clouddiensten ligt. Zij beseffen inmiddels dat het naar de cloud brengen van IT een proces is. Een proces dat een betrouwbare partner vereist, die verschillende werelden veilig aan elkaar koppelt en thuis is binnen de lokale overheid. Een partner die zorgt voor transparante toegang voor eindgebruikers en voor koppelvlakken op de data, zodat de informatiehuishouding één geheel blijft.
In het juiste tempo en goed beargumenteerd combineert Centric, al dan niet in de cloud, bestaande en nieuwe elementen tot ontzorgende oplossingen: de hybride cloud. Op deze manier profiteert u als gemeente van de nieuwste technologieën, zonder dat daar extra kennis voor nodig is. Medewerkers profiteren van een virtuele werkplek die altijd en overal beschikbaar is, ook op een smartphone of tablet. Door ondersteuning van de Centric Servicedesk & on-site support op het gebied van mobility management en op de gemeentelijke, generieke en maatwerkapplicaties, staat de gebruikerservaring centraal.
The document announces the agenda for the 2011 Web Analytics Congress taking place on that day. It will include keynote speeches from experts in the field on using web analytics to guide business decisions. The bulk of the program consists of three parallel sessions of case studies from organizations like fonQ, Ditzo, SNS Bank and NUON on how they apply web analytics. The overarching theme is using metrics to lead organizations and survive in an increasingly data-driven world.
Joe Reid, Managing Director EMEA at Krux discussing: People Data Activation, from paradox to paradigm, at the iMedia Data-Fuelled Marketing Summit, London, Feb 2016.
Impact scores can help identify high and low impact content in a customer journey by calculating how often converting and non-converting visitors interact with each piece of content. Content with high impact scores that are viewed by many converting visitors should be prioritized and given increased visibility, while low impact content with few views can be deprioritized. The Objectiv platform connects to analytics tools to calculate these impact scores and provide insights to improve a website's customer journey.
This document outlines the key tasks of an analyst within an A/B testing culture. The three main tasks are: 1) Ensuring high quality data is available, 2) Prioritizing experiments that have the highest potential for effectiveness, and 3) Calculating the real financial impact of experiments including return on investment. The analyst helps maximize growth by focusing experiments in areas with the highest ROI while minimizing costs like false discovery rates.
CH2019 keynote: Guy Yalif - AI and personalization demystifiedWebanalisten .nl
(video summary at: https://conversionhotel.com/session/keynote-2019-ai-personalization-demystified/)
Guy has a background that is quite impressive. From Princeton to 3 years Boston Consulting Group in the 90’s and then on for his MBA at Stanford and MBA internship at Microsoft. Guy did his time at an online marketplace start-up that got acquired before he moved to Yahoo! to have several product marketing positions for 7 years in a row. He has been the head of global product and industry marketing at Twitter and was member of the executive team at Brightroll. Nowadays he is the founder and CEO of a start-up that uses machine learning to optimize websites.
The number 1 outcome of the #CH2019 attendee question on what the hot topics in our industry are for the coming year, was: personalization. AI and Machine Learnings were also high on this list, the combination of these topics is the sweet-spot where we all know of that the companies we work for are going to invest heavenly in the next coming years. But as true data driven optimizers we also know that many companies won’t have the users to do proper personalization and/or machine learning. We also believe that they should fix the basics first…
Nevertheless we know we are going to have to deal a lot with personalization and machine learning in our jobs. It may sound scary, because you don’t exactly know what it is and how to apply it, but you also know that this is the way to the future (or was McDonald’s buying Dynamic Yield a big fail?). But how to take the first steps in a proper way? When I thought of a potential speaker that could demystify AI and personalization for us – I thought of Guy.
Happy learning,
Ton Wesseling
Founder & host of The Conference formerly known as Conversion Hotel
This document provides an overview of Aurelie Pols and her work in data governance and privacy engineering. It discusses her background, including her roles as DPO for mParticle, Chief Visionary Officer of Competing on Privacy, and professor roles teaching ethics and privacy. The document also outlines some of her ideas on developing interoperable accountability for data use, challenges around consent and purpose specification, and preparing organizations for future privacy regulations like the GDPR and CCPA.
CH2019 keynote: Lucia van den Brink - Keynote pitch winnerWebanalisten .nl
(video summary at: https://conversionhotel.com/session/keynote-2019-pitch-winner/)
One of the many things I strive to optimize year-over-year is the quality (and diversity) of the attendees. To me this is even more important then the quality of the performers (who are important too, don’t get me wrong). Performers are there to inspire and entertain, but the time you spend with your fellow attendees is way bigger. This is were you go in depth based upon the inspiration by the performers. And of course it makes sense if I state that the combined knowledge of the 200 attendees is way bigger then the knowledge of the performers combined.
Of course the performers are specialists, trained to deliver a performance. This is why they are on stage, but I also believe that there are also potential performers among our attendees. I’m not talking about the experienced performers that see this yearly Texel event as a nice final get together of optimization specialists before the winter conference break. I’m talking about people that are ready to take the step, but just need the final push.
This year at The Conference formerly known as Conversion Hotel we were having a keynote pitch competition. Out of all the keynote pitch applications we got from the ticket application proces this summer we selected 9 contestants. They were guided in their 2 minute pitch by world class CRO speaker and speaker coach Michael Aagaard from Denmark. All these pitches will be delivered on Friday and all the attendees voted “Yes” or “No” on the question for every pitch “Do you want this presenter and topic as a keynote”. The highest “Yes” score will become a keynote on the #CH2019 main stage on Saturday.
Number 9 got lot’s of speaker coaching by Michael and a bunch of drinks to recover. Number 2 to 8 were scheduled as a presentation in one of the two presentation rooms during the break-out sessions. Michael was there for support and will devote some coaching time after the conference!
Lucia won the pitch competition and took main stage on Saturday. She did great! Enjoy the slides.
Ton Wesseling
Founder & host of The Conference formerly known as Conversion Hotel
CH2019 keynote: Elke Geraerts - Authenthic intelligenceWebanalisten .nl
The document discusses the history and development of the internet over the past 50 years, from its origins as a US military program called ARPANET to the commercialization of the world wide web in the 1990s. It led to an explosion of use and new applications that have transformed how people work, play, communicate, and access information globally.
CH2019 keynote: Lukas Vermeer - One neat trick to run better experimentsWebanalisten .nl
(video summary at: https://conversionhotel.com/session/keynote-2019-run-better-experiments-srm-checks/)
Lukas combines industry experience in online experimentation and data science with an academic background in computing science and machine learning. When I first met him, he was already a smart guy, but still working at Oracle. A year later he moved on to Booking.com (almost 7 years ago already – he has seen a large bunch of new employees coming in :-)) to finally become their director of experimentation.
Lukas is responsible for the internal tooling and training that helps product development improve the customer experience in measurable steps through thousands of experiments. Of course he presented about this around the world, but never at Texel. Finally it was time to ask him – not to speak about democratizing experimentation or his storytelling on statistics. You have probably seen that before. We asked him because you, as CH2019 attendees, asked us to go advanced on experimentation and he is one of the only ones in Europe that has (co-)written in depth scientific papers on experimentation.
And that is exactly what Lukas is going to do: go in depth on his recent Sample Ratio Mismatch paper.
Enjoy the ride,
Ton Wesseling
Founder & host of The Conference formerly known as Conversion Hotel
(video summary at: https://conversionhotel.com/session/keynote-2019-friction/)
When I asked the #CH2019 attendees about topics they want to learn more about, consumer Psychology popped up in the top 5. Happy to see this topic so high on the list, because I truly believe that effective optimization is a combination of data & psychology.
Going through potential speakers I reached out to Roger Dooley, because he just published his new book: “Friction – The Untapped Force That Can Be Your Most Powerful Advantage” (McGraw Hill, May 17, 2019). I’ve seen Roger on stage several times around the world presenting about his previous books, but he was never on stage yet at Texel. Perfect timing: so now he will be on our stage in November this year, to spread his knowledge, interact and investigate where friction can be reduced.
Roger is also the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing. You might know him of his popular blog Neuromarketing or his columns at Forbes.com and I’m happy he accepted to keynote at CH2019.
Cheers,
Ton Wesseling
Founder & host of The Conference formerly known as Conversion Hotel
This document discusses the importance of validation in organizations. It mentions validating quantity and quality, predicting value based on evidence level, and calculating return on investment (ROI) based on quantity times quality minus costs. It also references establishing a validation center of excellence and conducting trustworthy research. The overall message is that validation should occur in every organization.
This document discusses how to build habits using hooks and variable rewards. It explains that habits are triggered by internal or external cues and are formed through repetition. Products can become habit-forming by addressing a user's internal triggers like boredom or loneliness and using external triggers and variable rewards to get users to engage in repetitive behaviors. However, designers have an ethical responsibility to consider how their use of these techniques may be manipulating user behavior and should aim to build healthy habits by engaging users in meaningful activities. The document provides a "Hooked Canvas" template to help analyze how a product forms habits by addressing triggers, rewards, and investments of user effort.
This document discusses a person from the Netherlands greeting in their native language of "HOI" and mentions their popularity of over 2.3 million, noting that the number has increased even more. It also references the person being on parental leave so they cannot be found and comments on having nice hair of their natural color, alongside questioning why their paychecks keep clearing.
Paid search generates the highest volume of conversions but email is the most efficiently converting channel at 32%. While paid search yields more conversions, email has a higher conversion rate, suggesting it is a more efficient use of marketing funds. Considering both volume and efficiency, the data suggests the company should continue investing in email marketing but also explore optimizing paid search campaigns to improve conversion rates.
Greg Shapiro, an American comedian who lives in the Netherlands, was scheduled to speak next. However, his speech was replaced by an advertisement encouraging people to vote in an upcoming election, with the message "She's voting. Are you?"
Conversion Hotel 2018 Keynote: TU Delft Solar TeamWebanalisten .nl
The document summarizes the Nuon Solar Team from Delft University of Technology. It discusses their solar car Nuna X and their experience competing in solar car races across Australia and South Africa. Some of their key factors for success include teamwork, partnerships, solar panel and electronics design, aerodynamics, weight reduction, handling, quality, reliability, and strategy. Their design process involves brainstorming, designing, fabrication, and testing phases.
The document is a transcript from a presentation by Karl Gilis on user experience design. Some of the main points discussed include:
1. Putting users first and understanding their needs, goals and motivations is key to success.
2. Common design mistakes like assuming people will scroll or not optimizing for what users see above the fold can negatively impact engagement.
3. Testing designs with heatmaps and surveys to understand what content and pages users engage with most.
4. Designing experiences tailored for different user types rather than an "average" user.
5. Framing content, questions and the overall experience in a way that helps users achieve their goals in order to drive engagement and
The document discusses mistakes that online dating services like Match.com make in onboarding new users and providing helpful information. It suggests companies should act as a tour guide for new customers, make the customer the star/focus, give customers one clear next step at a time, and show customers the benefits and improved future experience they can expect. The document provides examples and references from experts on how human psychology and behavior change principles can be applied to improve onboarding and conversion rates.
Chad Sanderson discusses how experiments can be taken to a broader level beyond traditional A/B testing. He defines a digital randomized controlled trial (RCT) as using automated randomization, experimental statistics, and boundaries/safeguards. RCTs can quantify risk for business decisions like hiring, leadership, tools, programs, directions, campaigns, vendors, documentation, sales, and customer responses. Strict and loose RCTs are discussed along with time series analysis, segmented regression, and factorial experiments for situations where randomization is not possible. Case studies demonstrate how small samples and factorial experiments were used effectively for optimization with limited budgets. Rules for experimentation emphasize understanding limits, accepting imperfect data, prioritizing ROI, and avoiding illegal activities.
Conversion Hotel 2018 Keynote: Aleksander FabijanWebanalisten .nl
This document describes an experimentation maturity model consisting of four stages: Crawl, Walk, Run, and Fly. It provides examples of experiments and capabilities at each stage to illustrate how experimentation practices mature from manual one-off experiments guided by data scientists to continuous experimentation led by product teams. Moving from one stage to the next may take 6 months or more and involvement of one to two people, focusing on ensuring trustworthy experimental results.
Lizzie Eardley presented on statistical ghosts in experimentation. She defined statistical ghosts as when an experiment appears to have changed a metric but in reality had no impact. The four ghosts discussed were: 1) almost significance, 2) multiple comparisons, 3) bad metric/wrong test, and 4) peeking. For each ghost, she explained how it can mislead and provided ways to avoid being misled such as applying statistical corrections, pre-registering metrics of interest, and using non-standard tests that allow for safe peeking at experiment results.
The document discusses overcoming confirmation bias. It begins by explaining that confirmation bias is the human tendency to seek out and favor information that confirms preexisting beliefs while dismissing or ignoring information that contradicts those beliefs. It then provides examples of how confirmation bias can limit objective analysis and presents various strategies for overcoming it, such as accepting that one may be wrong, seeking out different perspectives, and questioning one's own assumptions.
The document outlines an experiment where the reader is instructed to press play and start experimenting by busting bubbles. It provides steps for the scientific method, including observing, questioning, experimenting, analyzing, and coming to a result or conclusion. The reader is then asked to share their experiment and results on an app by posting a picture and short description.
#DDTT meetup #7 Amsterdam - Results on the state of the Dutch CRO Industry su...Webanalisten .nl
Ton Wesseling, founder of Online Dialogue and Webanalisten.nl presenting in Amsterdam on July 4th 2017 on the Results on the state of the Dutch CRO Industry survey
#DDTT meetup #7 Amsterdam - The Data Science behind testing, optimization and...Webanalisten .nl
Hubert Wassner, Chief Data Scientist at AB Tasty presenting in Amsterdam on July 4th 2017 on the Data Science behind testing, optimization and personalization.
NIMA2024 | Van traditioneel naar digitaal: Wolky’s volgende stap naar relevan...BBPMedia1
Personalisatie, AI, programmatic, … dit zijn veelgehoorde trends waar je wat mee wilt en moet. Maar hoe transformeer je van een succesvol maar ‘traditioneel’ ingericht merk naar een digitale organisatie, gericht op relevantie? Dit doe je niet door alleen achter trends aan te hollen, maar volgens een gedegen strategie stap voor stap digitaal te groeien.
Aan de hand van het De Nieuwe Zaak maturity model legt Marlies Wilms Floet, Digitaal Strateeg, uit hoe je dit aanpakt. Vervolgens geeft Floor Alblas, Marketing & E-commerce Manager van het succesvolle schoenenmerk Wolky, je een inkijk in hun proces, voorbeelden van de stappen en concrete handvatten waar je morgen mee aan de slag kan.
NIMA2024 | Dopper geeft inhoud aan duurzame branding met QR-code van GS1 | Br...BBPMedia1
Bram introduceert die QR-code van GS1, die eind 2027 de huidige barcode gaat vervangen. Deze slimme QR-code biedt enorm veel mogelijkheden; je kunt de reis van het product laten zien, door de hele keten heen. Van productie tot de consument en hoe te recyclen. In de presentatie nemen we je mee wat de QR-code van GS1 jou aan voordelen kan bieden. Dopper is een van de eerste bedrijven die de QR-code van GS1 daarvoor inzet. Renske Thelosen – Van Daalen, Marketing Manager bij Dopper, vertelt over hun innovatieve aanpak en uitwerking voor o.a. het Digital Product Passport.
This document provides an overview of Aurelie Pols and her work in data governance and privacy engineering. It discusses her background, including her roles as DPO for mParticle, Chief Visionary Officer of Competing on Privacy, and professor roles teaching ethics and privacy. The document also outlines some of her ideas on developing interoperable accountability for data use, challenges around consent and purpose specification, and preparing organizations for future privacy regulations like the GDPR and CCPA.
CH2019 keynote: Lucia van den Brink - Keynote pitch winnerWebanalisten .nl
(video summary at: https://conversionhotel.com/session/keynote-2019-pitch-winner/)
One of the many things I strive to optimize year-over-year is the quality (and diversity) of the attendees. To me this is even more important then the quality of the performers (who are important too, don’t get me wrong). Performers are there to inspire and entertain, but the time you spend with your fellow attendees is way bigger. This is were you go in depth based upon the inspiration by the performers. And of course it makes sense if I state that the combined knowledge of the 200 attendees is way bigger then the knowledge of the performers combined.
Of course the performers are specialists, trained to deliver a performance. This is why they are on stage, but I also believe that there are also potential performers among our attendees. I’m not talking about the experienced performers that see this yearly Texel event as a nice final get together of optimization specialists before the winter conference break. I’m talking about people that are ready to take the step, but just need the final push.
This year at The Conference formerly known as Conversion Hotel we were having a keynote pitch competition. Out of all the keynote pitch applications we got from the ticket application proces this summer we selected 9 contestants. They were guided in their 2 minute pitch by world class CRO speaker and speaker coach Michael Aagaard from Denmark. All these pitches will be delivered on Friday and all the attendees voted “Yes” or “No” on the question for every pitch “Do you want this presenter and topic as a keynote”. The highest “Yes” score will become a keynote on the #CH2019 main stage on Saturday.
Number 9 got lot’s of speaker coaching by Michael and a bunch of drinks to recover. Number 2 to 8 were scheduled as a presentation in one of the two presentation rooms during the break-out sessions. Michael was there for support and will devote some coaching time after the conference!
Lucia won the pitch competition and took main stage on Saturday. She did great! Enjoy the slides.
Ton Wesseling
Founder & host of The Conference formerly known as Conversion Hotel
CH2019 keynote: Elke Geraerts - Authenthic intelligenceWebanalisten .nl
The document discusses the history and development of the internet over the past 50 years, from its origins as a US military program called ARPANET to the commercialization of the world wide web in the 1990s. It led to an explosion of use and new applications that have transformed how people work, play, communicate, and access information globally.
CH2019 keynote: Lukas Vermeer - One neat trick to run better experimentsWebanalisten .nl
(video summary at: https://conversionhotel.com/session/keynote-2019-run-better-experiments-srm-checks/)
Lukas combines industry experience in online experimentation and data science with an academic background in computing science and machine learning. When I first met him, he was already a smart guy, but still working at Oracle. A year later he moved on to Booking.com (almost 7 years ago already – he has seen a large bunch of new employees coming in :-)) to finally become their director of experimentation.
Lukas is responsible for the internal tooling and training that helps product development improve the customer experience in measurable steps through thousands of experiments. Of course he presented about this around the world, but never at Texel. Finally it was time to ask him – not to speak about democratizing experimentation or his storytelling on statistics. You have probably seen that before. We asked him because you, as CH2019 attendees, asked us to go advanced on experimentation and he is one of the only ones in Europe that has (co-)written in depth scientific papers on experimentation.
And that is exactly what Lukas is going to do: go in depth on his recent Sample Ratio Mismatch paper.
Enjoy the ride,
Ton Wesseling
Founder & host of The Conference formerly known as Conversion Hotel
(video summary at: https://conversionhotel.com/session/keynote-2019-friction/)
When I asked the #CH2019 attendees about topics they want to learn more about, consumer Psychology popped up in the top 5. Happy to see this topic so high on the list, because I truly believe that effective optimization is a combination of data & psychology.
Going through potential speakers I reached out to Roger Dooley, because he just published his new book: “Friction – The Untapped Force That Can Be Your Most Powerful Advantage” (McGraw Hill, May 17, 2019). I’ve seen Roger on stage several times around the world presenting about his previous books, but he was never on stage yet at Texel. Perfect timing: so now he will be on our stage in November this year, to spread his knowledge, interact and investigate where friction can be reduced.
Roger is also the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing. You might know him of his popular blog Neuromarketing or his columns at Forbes.com and I’m happy he accepted to keynote at CH2019.
Cheers,
Ton Wesseling
Founder & host of The Conference formerly known as Conversion Hotel
This document discusses the importance of validation in organizations. It mentions validating quantity and quality, predicting value based on evidence level, and calculating return on investment (ROI) based on quantity times quality minus costs. It also references establishing a validation center of excellence and conducting trustworthy research. The overall message is that validation should occur in every organization.
This document discusses how to build habits using hooks and variable rewards. It explains that habits are triggered by internal or external cues and are formed through repetition. Products can become habit-forming by addressing a user's internal triggers like boredom or loneliness and using external triggers and variable rewards to get users to engage in repetitive behaviors. However, designers have an ethical responsibility to consider how their use of these techniques may be manipulating user behavior and should aim to build healthy habits by engaging users in meaningful activities. The document provides a "Hooked Canvas" template to help analyze how a product forms habits by addressing triggers, rewards, and investments of user effort.
This document discusses a person from the Netherlands greeting in their native language of "HOI" and mentions their popularity of over 2.3 million, noting that the number has increased even more. It also references the person being on parental leave so they cannot be found and comments on having nice hair of their natural color, alongside questioning why their paychecks keep clearing.
Paid search generates the highest volume of conversions but email is the most efficiently converting channel at 32%. While paid search yields more conversions, email has a higher conversion rate, suggesting it is a more efficient use of marketing funds. Considering both volume and efficiency, the data suggests the company should continue investing in email marketing but also explore optimizing paid search campaigns to improve conversion rates.
Greg Shapiro, an American comedian who lives in the Netherlands, was scheduled to speak next. However, his speech was replaced by an advertisement encouraging people to vote in an upcoming election, with the message "She's voting. Are you?"
Conversion Hotel 2018 Keynote: TU Delft Solar TeamWebanalisten .nl
The document summarizes the Nuon Solar Team from Delft University of Technology. It discusses their solar car Nuna X and their experience competing in solar car races across Australia and South Africa. Some of their key factors for success include teamwork, partnerships, solar panel and electronics design, aerodynamics, weight reduction, handling, quality, reliability, and strategy. Their design process involves brainstorming, designing, fabrication, and testing phases.
The document is a transcript from a presentation by Karl Gilis on user experience design. Some of the main points discussed include:
1. Putting users first and understanding their needs, goals and motivations is key to success.
2. Common design mistakes like assuming people will scroll or not optimizing for what users see above the fold can negatively impact engagement.
3. Testing designs with heatmaps and surveys to understand what content and pages users engage with most.
4. Designing experiences tailored for different user types rather than an "average" user.
5. Framing content, questions and the overall experience in a way that helps users achieve their goals in order to drive engagement and
The document discusses mistakes that online dating services like Match.com make in onboarding new users and providing helpful information. It suggests companies should act as a tour guide for new customers, make the customer the star/focus, give customers one clear next step at a time, and show customers the benefits and improved future experience they can expect. The document provides examples and references from experts on how human psychology and behavior change principles can be applied to improve onboarding and conversion rates.
Chad Sanderson discusses how experiments can be taken to a broader level beyond traditional A/B testing. He defines a digital randomized controlled trial (RCT) as using automated randomization, experimental statistics, and boundaries/safeguards. RCTs can quantify risk for business decisions like hiring, leadership, tools, programs, directions, campaigns, vendors, documentation, sales, and customer responses. Strict and loose RCTs are discussed along with time series analysis, segmented regression, and factorial experiments for situations where randomization is not possible. Case studies demonstrate how small samples and factorial experiments were used effectively for optimization with limited budgets. Rules for experimentation emphasize understanding limits, accepting imperfect data, prioritizing ROI, and avoiding illegal activities.
Conversion Hotel 2018 Keynote: Aleksander FabijanWebanalisten .nl
This document describes an experimentation maturity model consisting of four stages: Crawl, Walk, Run, and Fly. It provides examples of experiments and capabilities at each stage to illustrate how experimentation practices mature from manual one-off experiments guided by data scientists to continuous experimentation led by product teams. Moving from one stage to the next may take 6 months or more and involvement of one to two people, focusing on ensuring trustworthy experimental results.
Lizzie Eardley presented on statistical ghosts in experimentation. She defined statistical ghosts as when an experiment appears to have changed a metric but in reality had no impact. The four ghosts discussed were: 1) almost significance, 2) multiple comparisons, 3) bad metric/wrong test, and 4) peeking. For each ghost, she explained how it can mislead and provided ways to avoid being misled such as applying statistical corrections, pre-registering metrics of interest, and using non-standard tests that allow for safe peeking at experiment results.
The document discusses overcoming confirmation bias. It begins by explaining that confirmation bias is the human tendency to seek out and favor information that confirms preexisting beliefs while dismissing or ignoring information that contradicts those beliefs. It then provides examples of how confirmation bias can limit objective analysis and presents various strategies for overcoming it, such as accepting that one may be wrong, seeking out different perspectives, and questioning one's own assumptions.
The document outlines an experiment where the reader is instructed to press play and start experimenting by busting bubbles. It provides steps for the scientific method, including observing, questioning, experimenting, analyzing, and coming to a result or conclusion. The reader is then asked to share their experiment and results on an app by posting a picture and short description.
#DDTT meetup #7 Amsterdam - Results on the state of the Dutch CRO Industry su...Webanalisten .nl
Ton Wesseling, founder of Online Dialogue and Webanalisten.nl presenting in Amsterdam on July 4th 2017 on the Results on the state of the Dutch CRO Industry survey
#DDTT meetup #7 Amsterdam - The Data Science behind testing, optimization and...Webanalisten .nl
Hubert Wassner, Chief Data Scientist at AB Tasty presenting in Amsterdam on July 4th 2017 on the Data Science behind testing, optimization and personalization.
NIMA2024 | Van traditioneel naar digitaal: Wolky’s volgende stap naar relevan...BBPMedia1
Personalisatie, AI, programmatic, … dit zijn veelgehoorde trends waar je wat mee wilt en moet. Maar hoe transformeer je van een succesvol maar ‘traditioneel’ ingericht merk naar een digitale organisatie, gericht op relevantie? Dit doe je niet door alleen achter trends aan te hollen, maar volgens een gedegen strategie stap voor stap digitaal te groeien.
Aan de hand van het De Nieuwe Zaak maturity model legt Marlies Wilms Floet, Digitaal Strateeg, uit hoe je dit aanpakt. Vervolgens geeft Floor Alblas, Marketing & E-commerce Manager van het succesvolle schoenenmerk Wolky, je een inkijk in hun proces, voorbeelden van de stappen en concrete handvatten waar je morgen mee aan de slag kan.
NIMA2024 | Dopper geeft inhoud aan duurzame branding met QR-code van GS1 | Br...BBPMedia1
Bram introduceert die QR-code van GS1, die eind 2027 de huidige barcode gaat vervangen. Deze slimme QR-code biedt enorm veel mogelijkheden; je kunt de reis van het product laten zien, door de hele keten heen. Van productie tot de consument en hoe te recyclen. In de presentatie nemen we je mee wat de QR-code van GS1 jou aan voordelen kan bieden. Dopper is een van de eerste bedrijven die de QR-code van GS1 daarvoor inzet. Renske Thelosen – Van Daalen, Marketing Manager bij Dopper, vertelt over hun innovatieve aanpak en uitwerking voor o.a. het Digital Product Passport.
NIMA2024 | Zo vertienvoudigde Telegraaf Webshop het omzetaandeel uit e-mailma...BBPMedia1
Ontdek hoe De Telegraaf webshop een reis doormaakte in marketing automation, van tijdrovende handmatige processen naar geavanceerde automatisering. Leer hoe ze hun e-mailmarketing hebben getransformeerd, met als resultaat aanzienlijke tijdsbesparing, een verhoogde omzet en een efficiënter retentieproces.
NIMA2024 | Geef je merk een gezicht. Case: de congrescoaches van Jaarbeurs | ...BBPMedia1
Recent lanceerde Jaarbeurs haar nieuwste campagne ‘Congrescoaches’. Doel: Jaarbeurs onderscheiden als dé congres- en vergaderlocatie van Nederland. In zogenaamde congreshacks delen Jaarbeurs accountmanagers, in de campagne omgedoopt tot congrescoaches, hun ervaring met organisatoren van congressen en kleinere evenementen. Een verrassende campagne waarin niet Jaarbeurs als locatie centraal staat, maar op een persoonlijke manier waardevolle kennis gedeeld wordt. Esther Driessen en Mayen van Luttikhuizen nemen je mee in de wereld van Jaarbeurs; een wereld waarin de concurrentie groot is en jezelf een gezicht geven van essentieel belang is.
NIMA2024 | Duurzame Marketing – Grote stappen maken met een klein team | Jero...BBPMedia1
Hoe zorg je ervoor dat je niet elk jaar weer een nieuwe campagnekalender hoeft te bedenken die nog groter, frisser en slimmer is? Door in te zoomen op je ideale klant, hun behoeften goed te begrijpen en ze te helpen een echt probleem op te lossen en dit aan te laten sluiten op het seizoen of grote levensgebeurtenissen. Op zich niets nieuws, maar hoe doe je dat dan, hoe breng je dat succesvol te uitvoering? In 5 stappen legt Jeroen Rijskamp uit hoe je met een klein team beweegt van business goals naar customer needs, zonder daar zingeving en passie van je team bij uit het oog te verliezen.
NIMA2024 | Herpositionering Museum Rembrandthuis | Marieke de Klein | Museum ...BBPMedia1
Hoe een kleine stap een groot verschil kan maken.
Met een spontane merkbekendheid van 1% en bezoekintentie van 3% onder het Nederlands publiek was de verbouwing van het museum het uitgelezen moment om de merkstrategie, visuele identiteit en communicatie te vernieuwen. Met als doel, het Rembrandthuis een eigen plek te geven in het museale umfeld en onlosmakelijk te verbinden met Amsterdam. Net als in het museum zetten we niet alles op de schop, maar gingen we terug naar de kern: Rembrandt en zijn huis. In de case bespreken we het proces en laten we zien hoe dit een groot verschil maakte zowel in als extern.
Hoe een kleine stap een groot verschil kan maken.
Het belang van het vasthouden aan een eigen strategie, identiteit en DNA om zo een 135 jaar oud kledingmerk, wat mega hip is onder jongeren, bestaanszekerheid te geven om nog jaren vele hardwerkende mannen en vrouwen te beschermen en bedienen met werkkleding.
NIMA2024 | Krijg grip op je bureau – Verrijk je inzichten en rapportages | Ma...BBPMedia1
Als gedreven bureau eigenaar streef je naar perfectie. Maar wat is nu echt de beste aanpak? Hoe staat het met je doelen en ambities? Wil je dit jaar groeien, jezelf als werkgever verbeteren of misschien nieuwe ideeën implementeren? Tijd is echter altijd beperkt, en efficiëntie is daarom van essentieel belang.
Je denkt misschien: “Maar hier heb ik toch software voor?” Je hebt een boekhoudpakket via de accountant, een tool voor urenregistratie, een tekstverwerker voor offertes, en hier en daar wat Excel-sheets en een dashboard voor bedrijfsresultaten.
Maar wat als we je vertellen dat écht inzicht komt vanuit één geïntegreerd systeem, en dat efficiëntie begint met de juiste inzichten?
Tijdens deze sessie dompelen we je onder in de wereld van een bureau-eigenaar en zijn ambities. Ben jij klaar voor maximale efficiëntie?
NIMA2024 | Krijg grip op je bureau – Verrijk je inzichten en rapportages | Ma...
WAW Amsterdam Telegraaf
1. Presentatie Telegraaf Media Groep, Bertwin Menninga op Web Analytics Wednesday Amsterdam, 9 december 2009. Slides voor www.webanalisten.nl
2. Hoe het was
Presentatie Telegraaf Media Groep, Bertwin Menninga op Web Analytics Wednesday Amsterdam, 9 december 2009. Slides voor www.webanalisten.nl
3. Hoe het was
Presentatie Telegraaf Media Groep, Bertwin Menninga op Web Analytics Wednesday Amsterdam, 9 december 2009. Slides voor www.webanalisten.nl
4. Hoe het was
Presentatie Telegraaf Media Groep, Bertwin Menninga op Web Analytics Wednesday Amsterdam, 9 december 2009. Slides voor www.webanalisten.nl
5. Hoe het was
Presentatie Telegraaf Media Groep, Bertwin Menninga op Web Analytics Wednesday Amsterdam, 9 december 2009. Slides voor www.webanalisten.nl
6. • verschillende systemen
• geen vergelijking tussen sites mogelijk
• groot verschil in kennisniveau
• persoonlijke mening & smaak vaak
doorslaggevend
• ieder voor zich
Presentatie Telegraaf Media Groep, Bertwin Menninga op Web Analytics Wednesday Amsterdam, 9 december 2009. Slides voor www.webanalisten.nl
7. Testcase
Presentatie Telegraaf Media Groep, Bertwin Menninga op Web Analytics Wednesday Amsterdam, 9 december 2009. Slides voor www.webanalisten.nl
8. Testcase
Rood!!
Presentatie Telegraaf Media Groep, Bertwin Menninga op Web Analytics Wednesday Amsterdam, 9 december 2009. Slides voor www.webanalisten.nl
9. Testcase
Aangetoond dat goed gebruik data;
– Omzet verhoogd
– Besparing op (marketing)kosten oplevert
Presentatie Telegraaf Media Groep, Bertwin Menninga op Web Analytics Wednesday Amsterdam, 9 december 2009. Slides voor www.webanalisten.nl
10. Testcase
Presentatie Telegraaf Media Groep, Bertwin Menninga op Web Analytics Wednesday Amsterdam, 9 december 2009. Slides voor www.webanalisten.nl
11. Testcase
Presentatie Telegraaf Media Groep, Bertwin Menninga op Web Analytics Wednesday Amsterdam, 9 december 2009. Slides voor www.webanalisten.nl
12. Hoe het wordt
Presentatie Telegraaf Media Groep, Bertwin Menninga op Web Analytics Wednesday Amsterdam, 9 december 2009. Slides voor www.webanalisten.nl
13. Hoe het wordt
Presentatie Telegraaf Media Groep, Bertwin Menninga op Web Analytics Wednesday Amsterdam, 9 december 2009. Slides voor www.webanalisten.nl
14. Hoe het wordt
Business unit verantwoordelijk voor gebruik eigen data
Centrale unit ter ondersteuning & controle
Uniforme meetmodellen
Centraal aangestuurde optimalisatietrajecten
Presentatie Telegraaf Media Groep, Bertwin Menninga op Web Analytics Wednesday Amsterdam, 9 december 2009. Slides voor www.webanalisten.nl
15. Presentatie Telegraaf Media Groep, Bertwin Menninga op Web Analytics Wednesday Amsterdam, 9 december 2009. Slides voor www.webanalisten.nl