Using DataXu’s DX Brand offering, measure consumer sentiment in real-time and serve the right display OR video ad that gives you the highest brand benefit. You don’t have to decide before the buy how much media you should spend on display and video advertising. We will find the right impression, the right user and the right context across billions of display and video impressions – for the same campaign – and deliver your campaign to give you the best return on marketing spend.
Presenter: Mukund Ramachandran, gm, brand, DataXu
People Data Activation: From Paradox to Paradigm Krux
Krux Data Matters 2015, Las Vegas
This is a keynote by Krux CEO and co-founder Tom Chavez. In this talk, Tom discusses the past paradoxes in media and advertising and how they have evolved to become today's paradigms.
Topics covered include data management practices around privacy and personalization, the merging roles of marketers and publishers, and how brands today can win from the right data management practices.
Learn more about Krux DMP: http://www.krux.com
Joe Reid, Managing Director EMEA at Krux discussing: People Data Activation, from paradox to paradigm, at the iMedia Data-Fuelled Marketing Summit, London, Feb 2016.
Marketing in 2022 - Multi Moment Audience - Team LewisBBP
The document discusses marketing strategies for reaching the "multi-moment audience" in 2022. It notes that consumer behavior has changed significantly, with people now multi-tasking across multiple devices and screens. Marketers can no longer rely on a single message or moment, but must use multiple touchpoints to effectively engage consumers. The document analyzes consumer behavior data across different countries and regions, finding that screen time has increased almost everywhere. Many consumers now work in hybrid arrangements. It also discusses trends like growing concerns around well-being, privacy, and the cost of subscriptions. Marketers must consider all these evolving behaviors and take a multi-dimensional approach to reach the modern, multi-moment audience.
Brandon Ervin Google Innovations in Search Targeting - Friends of Search 2021BBP
This document provides a summary of a presentation about innovations in search targeting using Google. The presentation discusses how search has evolved as each search is unique based on individual user signals. It introduces Performance Broad as an automated targeting solution to account for all available signals. The presentation outlines how Broad Match has improved to better understand advertiser intent through signals and inputs. It provides recommendations for implementing Broad Match through account structure optimizations and recommendations in the Google Ads interface. The key takeaways are that Broad Match is not the same as before and has been redesigned, it can be easily tested via recommendations with low risk and high rewards, and can drive incrementality and new user acquisition.
Using DataXu’s DX Brand offering, measure consumer sentiment in real-time and serve the right display OR video ad that gives you the highest brand benefit. You don’t have to decide before the buy how much media you should spend on display and video advertising. We will find the right impression, the right user and the right context across billions of display and video impressions – for the same campaign – and deliver your campaign to give you the best return on marketing spend.
Presenter: Mukund Ramachandran, gm, brand, DataXu
People Data Activation: From Paradox to Paradigm Krux
Krux Data Matters 2015, Las Vegas
This is a keynote by Krux CEO and co-founder Tom Chavez. In this talk, Tom discusses the past paradoxes in media and advertising and how they have evolved to become today's paradigms.
Topics covered include data management practices around privacy and personalization, the merging roles of marketers and publishers, and how brands today can win from the right data management practices.
Learn more about Krux DMP: http://www.krux.com
Joe Reid, Managing Director EMEA at Krux discussing: People Data Activation, from paradox to paradigm, at the iMedia Data-Fuelled Marketing Summit, London, Feb 2016.
Marketing in 2022 - Multi Moment Audience - Team LewisBBP
The document discusses marketing strategies for reaching the "multi-moment audience" in 2022. It notes that consumer behavior has changed significantly, with people now multi-tasking across multiple devices and screens. Marketers can no longer rely on a single message or moment, but must use multiple touchpoints to effectively engage consumers. The document analyzes consumer behavior data across different countries and regions, finding that screen time has increased almost everywhere. Many consumers now work in hybrid arrangements. It also discusses trends like growing concerns around well-being, privacy, and the cost of subscriptions. Marketers must consider all these evolving behaviors and take a multi-dimensional approach to reach the modern, multi-moment audience.
Brandon Ervin Google Innovations in Search Targeting - Friends of Search 2021BBP
This document provides a summary of a presentation about innovations in search targeting using Google. The presentation discusses how search has evolved as each search is unique based on individual user signals. It introduces Performance Broad as an automated targeting solution to account for all available signals. The presentation outlines how Broad Match has improved to better understand advertiser intent through signals and inputs. It provides recommendations for implementing Broad Match through account structure optimizations and recommendations in the Google Ads interface. The key takeaways are that Broad Match is not the same as before and has been redesigned, it can be easily tested via recommendations with low risk and high rewards, and can drive incrementality and new user acquisition.
Essent - Using AI@Scale to drive a seamless customer experienceBBP
Innogy's data strategy aims to create 360-degree views of energy consumers and households by combining data from smart meters, household profiles, social media, customer service records, and other sources. This data is used to build personalized offerings for customers and provide a seamless customer experience, such as boosting sales of green energy products by 70%. Innogy also uses AI and machine learning techniques like predictive modeling and conversational agents to further improve the customer experience and identify opportunities like churn prevention. A key focus is experimenting with and scaling AI-driven use cases across Innogy's large customer base.
UnifiedPost - Hoe zorg je ervoor dat jouw klantencommunicaties in lijn zijn m...BBP
The document discusses ensuring customer communications align with rising customer expectations of being tailored, effortless, and timely. It emphasizes the importance of having a unified customer profile and providing relevant commercial information to customers within the appropriate timeframe to avoid irrelevant communications from a lack of customer insights. Transactional communications like invoices and statements need to be revamped for consistency with the brand's promotional messaging to improve the overall customer journey and engagement.
This document provides an overview of Datatrics, a customer journey management and marketing automation platform. It highlights key features such as out-of-the-box machine learning, a customer journey framework, actionable tools for small/medium businesses, and GDPR compliance. The document also includes examples of how Datatrics can be used to create personalized customer journeys across digital channels based on individual customer profiles and behaviors.
De eerste pagina's uit het eerste boek over crowdsourcing in Nederland: De C2B revolutie. Onderdelen: inhoudsopgave, woord vooraf, inleiding en crowdsourcing in de praktijk en hoe het boek is opgebouwd. Bestel het boek via www.c2brevolutie.nl.
This document provides exercises and tips for getting the most out of a website, including getting back to basics testing, stopping copying competitors and instead focusing on user needs, prioritizing people over visitor numbers, satisfying users and communicating with transparency, creating a yearly plan, and showing concrete numbers rather than percentages. It encourages testing different approaches, lowering barriers to entry, and not getting ahead of proven results.
The document discusses using web analytics to drive business goals and improve online activities. It outlines typical analytics challenges companies face and provides a framework to define goals and create a roadmap to address challenges. The agenda includes setting goals, developing a roadmap by prioritizing improvement projects, and providing practical examples. The roadmap prioritizes projects based on factors like urgency, estimated return on investment, and work required.
The document provides a 5-step process for optimizing conversion funnels: 1) baseline macro conversions, 2) identify optimization opportunities, 3) gather qualitative data, 4) create and implement A/B tests, and 5) measure against the baseline and repeat. It discusses segmenting customers, testing calls to actions, getting creative with video and retargeting, and not being afraid to experiment and learn what works best.
The document announces the agenda for the 2011 Web Analytics Congress taking place on that day. It will include keynote speeches from experts in the field on using web analytics to guide business decisions. The bulk of the program consists of three parallel sessions of case studies from organizations like fonQ, Ditzo, SNS Bank and NUON on how they apply web analytics. The overarching theme is using metrics to lead organizations and survive in an increasingly data-driven world.
Essent - Using AI@Scale to drive a seamless customer experienceBBP
Innogy's data strategy aims to create 360-degree views of energy consumers and households by combining data from smart meters, household profiles, social media, customer service records, and other sources. This data is used to build personalized offerings for customers and provide a seamless customer experience, such as boosting sales of green energy products by 70%. Innogy also uses AI and machine learning techniques like predictive modeling and conversational agents to further improve the customer experience and identify opportunities like churn prevention. A key focus is experimenting with and scaling AI-driven use cases across Innogy's large customer base.
UnifiedPost - Hoe zorg je ervoor dat jouw klantencommunicaties in lijn zijn m...BBP
The document discusses ensuring customer communications align with rising customer expectations of being tailored, effortless, and timely. It emphasizes the importance of having a unified customer profile and providing relevant commercial information to customers within the appropriate timeframe to avoid irrelevant communications from a lack of customer insights. Transactional communications like invoices and statements need to be revamped for consistency with the brand's promotional messaging to improve the overall customer journey and engagement.
This document provides an overview of Datatrics, a customer journey management and marketing automation platform. It highlights key features such as out-of-the-box machine learning, a customer journey framework, actionable tools for small/medium businesses, and GDPR compliance. The document also includes examples of how Datatrics can be used to create personalized customer journeys across digital channels based on individual customer profiles and behaviors.
De eerste pagina's uit het eerste boek over crowdsourcing in Nederland: De C2B revolutie. Onderdelen: inhoudsopgave, woord vooraf, inleiding en crowdsourcing in de praktijk en hoe het boek is opgebouwd. Bestel het boek via www.c2brevolutie.nl.
This document provides exercises and tips for getting the most out of a website, including getting back to basics testing, stopping copying competitors and instead focusing on user needs, prioritizing people over visitor numbers, satisfying users and communicating with transparency, creating a yearly plan, and showing concrete numbers rather than percentages. It encourages testing different approaches, lowering barriers to entry, and not getting ahead of proven results.
The document discusses using web analytics to drive business goals and improve online activities. It outlines typical analytics challenges companies face and provides a framework to define goals and create a roadmap to address challenges. The agenda includes setting goals, developing a roadmap by prioritizing improvement projects, and providing practical examples. The roadmap prioritizes projects based on factors like urgency, estimated return on investment, and work required.
The document provides a 5-step process for optimizing conversion funnels: 1) baseline macro conversions, 2) identify optimization opportunities, 3) gather qualitative data, 4) create and implement A/B tests, and 5) measure against the baseline and repeat. It discusses segmenting customers, testing calls to actions, getting creative with video and retargeting, and not being afraid to experiment and learn what works best.
The document announces the agenda for the 2011 Web Analytics Congress taking place on that day. It will include keynote speeches from experts in the field on using web analytics to guide business decisions. The bulk of the program consists of three parallel sessions of case studies from organizations like fonQ, Ditzo, SNS Bank and NUON on how they apply web analytics. The overarching theme is using metrics to lead organizations and survive in an increasingly data-driven world.