WatermelonSocial is a company that helps businesses leverage personal branding and content marketing on social media platforms like LinkedIn to drive engagement, leads, and sales. It was founded to capitalize on the changing way that businesses connect with and sell to other businesses through social media, where the first meeting is often a prospect viewing a company's leadership or sales team online rather than an in-person meeting. WatermelonSocial promises to help grow businesses in a more personal and connected way by leveraging professionals' networks through posts, outreach, and email.