This is how Sarum PR works with clients to agree their voice and what they should be saying - The Communications Waterfall. Only then can we decide which tools to use to communicate it properly! Simples
This was our presentation given at HITMC in Las Vegas in 2017. Ask any Healthcare IT marketer worth their weight in software developments and they’ll tell you that selling new technologies and services to hospitals, surgeons, and surgical centers is no easy task. The challenge of time, talent, and tax works against the marketer. In this talk, we’ll review the current state of the HealthIT market. We’ll also take a look at the unique challenges for companies trying to sell into this complex market. We will discuss relationships between facilities across the healthcare continuum, such as IDNs, ACOs, GPOs, and other types of organizations that play a part in purchasing decisions. We will also touch on social selling, RFPs, state hospital competitive bidding, and certificates of need.
The document discusses quantities depending on people having dinner. It mentions two names, Mario Fernandez and Dani Ramírez, but provides little other context or information to understand the full meaning or intent.
Lightening talk for Semantic Web in Libraries (SWIB13) conference at 2013-11-27 about another method of expressing RDF data. See http://gbv.github.io/aREF/ for a preliminary specification.
Connections that work: Linked Open Data demystifiedJakob .
Keynote given 2014-10-22 at the National Library of Finland at Kirjastoverkkopäivät 2014 (https://www.kiwi.fi/pages/viewpage.action?pageId=16767828) #kivepa2014
This document describes a meteorology and climatology education experience in Friuli Venezia Giulia, Italy over the past 20 years. The region has a high level of interest in these topics due to its unique geographical, linguistic, climatic, and cultural characteristics. The program involves classroom lessons, field trips, and peer-tutoring to teach students about meteorological phenomena and measurements. It aims to promote science education while preserving the region's minority languages. A video was produced to illustrate rainfall patterns and increase knowledge of this topic in the local languages.
This was our presentation given at HITMC in Las Vegas in 2017. Ask any Healthcare IT marketer worth their weight in software developments and they’ll tell you that selling new technologies and services to hospitals, surgeons, and surgical centers is no easy task. The challenge of time, talent, and tax works against the marketer. In this talk, we’ll review the current state of the HealthIT market. We’ll also take a look at the unique challenges for companies trying to sell into this complex market. We will discuss relationships between facilities across the healthcare continuum, such as IDNs, ACOs, GPOs, and other types of organizations that play a part in purchasing decisions. We will also touch on social selling, RFPs, state hospital competitive bidding, and certificates of need.
The document discusses quantities depending on people having dinner. It mentions two names, Mario Fernandez and Dani Ramírez, but provides little other context or information to understand the full meaning or intent.
Lightening talk for Semantic Web in Libraries (SWIB13) conference at 2013-11-27 about another method of expressing RDF data. See http://gbv.github.io/aREF/ for a preliminary specification.
Connections that work: Linked Open Data demystifiedJakob .
Keynote given 2014-10-22 at the National Library of Finland at Kirjastoverkkopäivät 2014 (https://www.kiwi.fi/pages/viewpage.action?pageId=16767828) #kivepa2014
This document describes a meteorology and climatology education experience in Friuli Venezia Giulia, Italy over the past 20 years. The region has a high level of interest in these topics due to its unique geographical, linguistic, climatic, and cultural characteristics. The program involves classroom lessons, field trips, and peer-tutoring to teach students about meteorological phenomena and measurements. It aims to promote science education while preserving the region's minority languages. A video was produced to illustrate rainfall patterns and increase knowledge of this topic in the local languages.
B2B social media marketing - Taking it to the next levelMarc Keating
Presentation given by Marc Keating, Head of Digital, IAS B2B Marketing at the 2011 B2B Marketing social media seminar. The presentation explores where social media fits into the marketing strategy, integrating social channels, and analysing who and where your social audience are.
“A Recipe for Success: Today’s Integrated Marketing Strategy.”tspellman
MIOD’S CEO, Tricia Spellman, spoke at the Association Forum on what today’s right marketing mix and channels are for optimal profitability and success. Attendees Earned CAE Credit.
A Recipe for Success: Today’s Integrated Marketing Strategy.tspellman
MIOD’S CEO, Tricia Spellman, spoke at the Association Forum on what today’s right marketing mix and channels are for optimal profitability and success. Attendees Earned CAE Credit.
The document describes the FLIRT model of crowdsourcing, which focuses on customer involvement in business functions and development through digital channels for mutual benefit. The FLIRT model focuses on the business area and scale of collaboration, uses language authentically and transparently, provides both intrinsic and extrinsic incentives, establishes rules for initiation and interaction, utilizes tools to encourage creation and contribution, and involves different groups like creators, critics, connectors, and crowds at various participation levels.
This document provides a conceptual roadmap for using social media for personal or professional marketing. It defines social media and discusses who participates, then outlines a process for developing an effective social media strategy including evaluating the landscape, identifying goals and challenges, developing a presence, building a community, leveraging influence, and adapting over time. The overall strategy presented is to start small, engage others, and continuously update your approach as the social media landscape evolves.
This document outlines a business plan for a company called Social Insight, Strategy and Executive Education. The company aims to provide social media insights on stakeholders, develop creative strategies for content sharing and campaigns, and perform risk and reputation management. It will also offer executive workshops, coaching, and social media training courses covering topics like social media strategy frameworks, marketing, and innovation.
Overview of how to create a digital media profile framework and how to overlay your media mix (Owned, paid and earned) whilst developing a focused digital strategy
Gage is a marketing agency that specializes in social media solutions. It was formed in 1992 and has offices in Minneapolis, Los Angeles, and Redmond. Gage blends technology and marketing to drive behavior change for major brands. It provides strategy, consulting, software integration, promotions, and other services to help clients maximize the impact of social media. Gage takes a data-driven approach to social media, using tools like social CRM to engage audiences and measure results. Case studies demonstrate how Gage has helped companies like 3M, Microsoft, and Medtronic achieve their social media goals.
This document outlines Zerion360's 2014 marketing plan. The plan focuses on positioning Zerion360 as a relationship and resource-centric company. Over 1 year, the plan aims to build brand awareness and a client network through blogging, social media, events and other initiatives. Over 3 years, the plan envisions Zerion360 becoming an established resource in its target markets and industries. Key strategies include telemarketing, lead nurturing, community involvement, trade show attendance, and developing an online presence through blogs, videos and SEO. The target market is C-level executives and decision makers at small and midsize enterprises across several industries.
This document provides an overview and introduction to digital and social media. It discusses how customers now get information through social platforms like Facebook, LinkedIn, YouTube and blogs. It emphasizes that relevant content is important to engage customers and drive traffic to owned media like websites. The document outlines key social media platforms and tools and provides a course overview that will cover setting up accounts, creating content and promoting across different channels. It also discusses different marketing strategies and the importance of owned, paid and earned media to build relationships with customers.
The document discusses content marketing programs and provides examples of different types of content that can be used. It outlines the purpose of content marketing and provides case studies of businesses that have successfully used content marketing on platforms like Facebook and in multi-channel strategies. It also discusses how content marketing can be used specifically in B2B contexts to engage prospects and move them through the sales funnel.
The document outlines content marketing programs and provides examples of different types of content that can be used. It discusses creating content both for business-to-consumer (B2C) and business-to-business (B2B) contexts. Specific case studies are presented of companies that have successfully used content marketing across multiple channels including Facebook, blogs, videos and more. The purpose of content marketing is to create awareness, engage customers, help with acquisition and retention, and encourage advocacy.
The document outlines content marketing programs and provides examples of content types and case studies. It discusses creating content both for business-to-consumer (B2C) and business-to-business (B2B) contexts. Content should support awareness, engagement, acquisition, retention, and advocacy. B2C content provides value and conversation for customers. B2B content uses inbound marketing to attract prospects and move buyers through the sales process by solving problems. Case studies demonstrate effective use of social media, websites, blogs, and multi-channel strategies.
Maximising the potential of social media marketingguest5acde69
The presentation slides from our seminar on 'maximising the potential of social media marketing', which we ran on Wednesday 10 February 2010 with the Solent Innovation & Growth Team in Southampton.
Maximising The Potential Of Social Media MarketingLCM
Presentation slides from our seminar on 'maximising the potential of social media marketing'. which we ran with the Solent Innovation & Growth Team on Wednesday 10 February 2010 in Southampton.
This document provides an overview of using social media to boost a small business. It discusses developing a social media strategy using the P.O.S.T. framework: defining the target People, setting Objectives, developing a Strategy, and choosing appropriate Technologies. The key phases of a social media strategy are to listen to customers, engage by building relationships and cultivating followers, respond to feedback, persuade customers through valuable content, and measure results. Social media can increase brand awareness, build relationships, and potentially increase sales in a very cost-effective manner for small businesses.
The Power of Digital Marketing in the Modern Age.pdfDavid Thomson
Digital marketing leverages online platforms to promote products and services through targeted advertising, SEO, and social media engagement. It provides real-time analytics and measurable ROI, enabling businesses to optimize their strategies. This approach is crucial for reaching a global audience and driving brand awareness in today's digital age.
Top 10 Digital Marketing Institute in lucknow.pptxzaireendigitech
Welcome to our ppt on the top 10 digital marketing institutes in Lucknow! If you're looking to enhance your skills in the dynamic field of digital marketing, Lucknow offers several excellent training options. Our curated list highlights the best digital marketing institutes in Lucknow, providing comprehensive courses that cover SEO, social media marketing, PPC, content marketing, and more. These institutes are renowned for their experienced faculty, practical training, and industry-relevant curriculum. Whether you're a beginner or a professional seeking to upgrade your skills, these institutes can help you achieve your career goals in digital marketing.
B2B social media marketing - Taking it to the next levelMarc Keating
Presentation given by Marc Keating, Head of Digital, IAS B2B Marketing at the 2011 B2B Marketing social media seminar. The presentation explores where social media fits into the marketing strategy, integrating social channels, and analysing who and where your social audience are.
“A Recipe for Success: Today’s Integrated Marketing Strategy.”tspellman
MIOD’S CEO, Tricia Spellman, spoke at the Association Forum on what today’s right marketing mix and channels are for optimal profitability and success. Attendees Earned CAE Credit.
A Recipe for Success: Today’s Integrated Marketing Strategy.tspellman
MIOD’S CEO, Tricia Spellman, spoke at the Association Forum on what today’s right marketing mix and channels are for optimal profitability and success. Attendees Earned CAE Credit.
The document describes the FLIRT model of crowdsourcing, which focuses on customer involvement in business functions and development through digital channels for mutual benefit. The FLIRT model focuses on the business area and scale of collaboration, uses language authentically and transparently, provides both intrinsic and extrinsic incentives, establishes rules for initiation and interaction, utilizes tools to encourage creation and contribution, and involves different groups like creators, critics, connectors, and crowds at various participation levels.
This document provides a conceptual roadmap for using social media for personal or professional marketing. It defines social media and discusses who participates, then outlines a process for developing an effective social media strategy including evaluating the landscape, identifying goals and challenges, developing a presence, building a community, leveraging influence, and adapting over time. The overall strategy presented is to start small, engage others, and continuously update your approach as the social media landscape evolves.
This document outlines a business plan for a company called Social Insight, Strategy and Executive Education. The company aims to provide social media insights on stakeholders, develop creative strategies for content sharing and campaigns, and perform risk and reputation management. It will also offer executive workshops, coaching, and social media training courses covering topics like social media strategy frameworks, marketing, and innovation.
Overview of how to create a digital media profile framework and how to overlay your media mix (Owned, paid and earned) whilst developing a focused digital strategy
Gage is a marketing agency that specializes in social media solutions. It was formed in 1992 and has offices in Minneapolis, Los Angeles, and Redmond. Gage blends technology and marketing to drive behavior change for major brands. It provides strategy, consulting, software integration, promotions, and other services to help clients maximize the impact of social media. Gage takes a data-driven approach to social media, using tools like social CRM to engage audiences and measure results. Case studies demonstrate how Gage has helped companies like 3M, Microsoft, and Medtronic achieve their social media goals.
This document outlines Zerion360's 2014 marketing plan. The plan focuses on positioning Zerion360 as a relationship and resource-centric company. Over 1 year, the plan aims to build brand awareness and a client network through blogging, social media, events and other initiatives. Over 3 years, the plan envisions Zerion360 becoming an established resource in its target markets and industries. Key strategies include telemarketing, lead nurturing, community involvement, trade show attendance, and developing an online presence through blogs, videos and SEO. The target market is C-level executives and decision makers at small and midsize enterprises across several industries.
This document provides an overview and introduction to digital and social media. It discusses how customers now get information through social platforms like Facebook, LinkedIn, YouTube and blogs. It emphasizes that relevant content is important to engage customers and drive traffic to owned media like websites. The document outlines key social media platforms and tools and provides a course overview that will cover setting up accounts, creating content and promoting across different channels. It also discusses different marketing strategies and the importance of owned, paid and earned media to build relationships with customers.
The document discusses content marketing programs and provides examples of different types of content that can be used. It outlines the purpose of content marketing and provides case studies of businesses that have successfully used content marketing on platforms like Facebook and in multi-channel strategies. It also discusses how content marketing can be used specifically in B2B contexts to engage prospects and move them through the sales funnel.
The document outlines content marketing programs and provides examples of different types of content that can be used. It discusses creating content both for business-to-consumer (B2C) and business-to-business (B2B) contexts. Specific case studies are presented of companies that have successfully used content marketing across multiple channels including Facebook, blogs, videos and more. The purpose of content marketing is to create awareness, engage customers, help with acquisition and retention, and encourage advocacy.
The document outlines content marketing programs and provides examples of content types and case studies. It discusses creating content both for business-to-consumer (B2C) and business-to-business (B2B) contexts. Content should support awareness, engagement, acquisition, retention, and advocacy. B2C content provides value and conversation for customers. B2B content uses inbound marketing to attract prospects and move buyers through the sales process by solving problems. Case studies demonstrate effective use of social media, websites, blogs, and multi-channel strategies.
Maximising the potential of social media marketingguest5acde69
The presentation slides from our seminar on 'maximising the potential of social media marketing', which we ran on Wednesday 10 February 2010 with the Solent Innovation & Growth Team in Southampton.
Maximising The Potential Of Social Media MarketingLCM
Presentation slides from our seminar on 'maximising the potential of social media marketing'. which we ran with the Solent Innovation & Growth Team on Wednesday 10 February 2010 in Southampton.
This document provides an overview of using social media to boost a small business. It discusses developing a social media strategy using the P.O.S.T. framework: defining the target People, setting Objectives, developing a Strategy, and choosing appropriate Technologies. The key phases of a social media strategy are to listen to customers, engage by building relationships and cultivating followers, respond to feedback, persuade customers through valuable content, and measure results. Social media can increase brand awareness, build relationships, and potentially increase sales in a very cost-effective manner for small businesses.
The Power of Digital Marketing in the Modern Age.pdfDavid Thomson
Digital marketing leverages online platforms to promote products and services through targeted advertising, SEO, and social media engagement. It provides real-time analytics and measurable ROI, enabling businesses to optimize their strategies. This approach is crucial for reaching a global audience and driving brand awareness in today's digital age.
Top 10 Digital Marketing Institute in lucknow.pptxzaireendigitech
Welcome to our ppt on the top 10 digital marketing institutes in Lucknow! If you're looking to enhance your skills in the dynamic field of digital marketing, Lucknow offers several excellent training options. Our curated list highlights the best digital marketing institutes in Lucknow, providing comprehensive courses that cover SEO, social media marketing, PPC, content marketing, and more. These institutes are renowned for their experienced faculty, practical training, and industry-relevant curriculum. Whether you're a beginner or a professional seeking to upgrade your skills, these institutes can help you achieve your career goals in digital marketing.
E-Learning Vs Traditional Learning_ Benefits and Differences.pdfMega P
E-learning and traditional learning are two distinct approaches to education, each offering unique advantages and facing specific challenges. E-learning provides flexibility and convenience, allowing students to access materials and complete assignments at their own pace and schedule. Traditional learning fosters direct, face-to-face interaction between students and instructors, which can enhance communication, immediate feedback, and a sense of community.
Digital Marketing Company in India - DIGI BrooksDIGI Brooks
This infographic provides guidance on marketing analytics, helping businesses grow using tools like Google Analytics and AI, measuring ROI, and analysing future trends to track business development.
https://digibrooks.com/digital-marketing-services/
Boost your brand with top-notch digital marketing services in New York! Our expert team specializes in SEO, social media marketing, PPC advertising, and email campaigns to drive engagement and increase your online presence. Partner with us to reach your target audience, track performance, and achieve measurable results. Transform your digital strategy and stay ahead in the competitive NYC market. Contact us today!
This document was submitted as part of interview process for Content Strategist position at Viapulsa, an Indonesian tech company which offers service to convert/transfer mobile credits into bank account.
HEM Webinar - Navigating the Future - Social Media Trends for 2024 in Educati...Higher Education Marketing
Explore our comprehensive slides on the 2024 social media landscape, tailored for educators and marketing professionals in the field of education. With more than 5 billion social media users worldwide and an average individual engagement across as many as seven platforms monthly, understanding these dynamics is crucial for effective educational outreach. Our slides delve into the pivotal trends and strategic adaptations necessary for thriving in this digital arena. Don't miss this opportunity to enhance your strategies with our expert insights.
What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptxprovidenceadworks416
As a digital marketer, I am thrilled to see Meta revolutionizing product promotion with its new automated video catalog ads. This innovative feature allows anyone to seamlessly integrate dynamic video content into my catalog product ads, enhancing the visual appeal and engagement of campaigns. By leveraging Meta's advanced AI and machine learning capabilities, one can automatically deliver tailored video ads to the most interested users, boosting traffic and conversions. This new approach not only simplifies the ad creation process but also significantly improves performance and ROI.
Transforming Digital Marketing with Top AI Tools of 2024.pdfTirupati Gayaph
In today's rapidly evolving digital marketing landscape, leveraging advanced technologies is essential for achieving competitive advantage. Artificial Intelligence (AI) is at the forefront of this transformation, providing businesses with innovative tools to enhance engagement, streamline operations, and optimize strategies. This presentation covers some of the leading AI marketing tools that are revolutionizing the industry in 2024.
Slide 1: Introduction to AI in Marketing
• Overview of AI’s impact on digital marketing
• Importance of integrating AI tools in marketing strategies
Slide 2: HubSpot’s AI Features
• Predictive lead scoring
• AI-driven content recommendations
• Enhancing customer relationship management
Slide 3: OpenAI’s ChatGPT
• Human-like text generation for chatbots
• Real-time customer support solutions
• Improving customer engagement and satisfaction
Slide 4: Marketo’s AI Capabilities
• Automated email marketing
• Predictive content and customer segmentation
• Personalized marketing for increased conversions
Slide 5: Mailchimp’s AI-Powered Campaigns
• Predictive email sending times
• AI for personalized product recommendations
• Optimizing email marketing effectiveness
Slide 6: Canva’s AI Design Tools
• AI-powered design suggestions
• Access to current design trends
• Simplifying the creation of professional marketing materials
Slide 7: Hootsuite’s AI-Enhanced Social Media Tools
• AI-driven analytics for social media management
• Optimal posting times based on audience insights
• Enhancing social media strategy with data-driven decisions
Slide 8: Conclusion
• Recap of the benefits of AI marketing tools
• The importance of adopting AI technologies in marketing
• Call to explore our blog on Best AI Marketing Tools for more insights
These AI marketing tools are essential for businesses that want to harness the power of AI to enhance their marketing efforts. By adopting these technologies, companies can achieve more personalized customer interactions, efficient operations, and improved marketing outcomes.
For an in-depth understanding of how these AI marketing tools can transform your marketing approach, please visit our blog on Best AI Marketing Tools.
This document was submitted as part of interview process for Marketing Specialist position at DTA Promotion, an Indonesian company which offers 360 degree marketing services, including ATL and BTL advertising platform.
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
If you’re at all interested in digital
marketing and in making a name for
your brand online, then it is crucial that
you understand how to properly make
use of content marketing. Content
marketing is currently one of the
biggest trends in digital marketing as a
whole and is an area that many website owners and brands are investing in
heavily right now thanks to the impressive returns that they are seeing.
How to Generate Add to Calendar Link using Cal.etY
Cal.et is a free tool that helps you create “Add to Calendar” links for your events. It supports popular calendar platforms like Google, Apple, Outlook, Yahoo, and Office365. Users can generate short, shareable URLs, customize event details, and even create QR codes for easy access. It’s ideal for embedding event links in emails, websites, and social media, making it easier for participants to save event information directly to their calendars.
1. Integrated PR and Marketing Communications
The Waterfall Approach
Market/Industry
e.g. Life Sciences, Public Sector,
Financial Services
Key Themes
(Industry)
As defined by analysts, regulators,
publishers, conference organisers,
trade bodies etc
e.g. Big Data, Compliance drivers or deadlines,
Open Source, Agility, Outsourcing
Create YOUR
voice/response
Your voice to the key themes - a
consistent voice expressed across
all comms channels
Identify Subject Matter Experts
Communication
Communicate to your audiences to
start and be part of conversations
and raise profile and awareness
Press | Analysts | Investors | Influencers Customers
Partners | Prospects | Staff | Competitors
Identify and
Create content
assets
Tactical PR and
Marketing Channels
Media Releases | Articles | Shows
Speaker Subs | Customer Stories | Surveys
Research | White Papers | Blog | Twitter/
Facebook/LinkedIn | Website | YouTube
Webinars | Awards
Content Asset
The Content Hub
Identifying and Gaining Real Value
from Content Assets
Tweets
Blog Posts
LinkedIn
Podcast(s)
Q&A
Blog Post
Press
Release
Email
Campaign
Banner Ads
Video
CONSULTANCY SERVICES