Water Lily Pond (WLP) is a progressive advertising and marketing communications startup, powered by a best-in-class global team and empowered by cloud collaboration.

1. THIS DOCUMENT AND THE INFORMATION IN IT ARE PROVIDED IN CONFIDENCE, FOR THE USE OF THE INDIVIDUAL OR ENTITY TO WHOM THEY ARE ADDRESSED, AND MAY NOT BE DISCLOSED TO ANY THIRD PARTY OR USED FOR ANY OTHER PURPOSE WITHOUT THE EXPRESS WRITTEN PERMISSION OF WATER LILY POND LTD.
WE DO SIMPLE, EFFICIENTLY

2. WATER LILY POND IS YOUR GLOBAL ADVERTISING &
MARKETING COMMUNICATIONS AGENCY PARTNER
Water Lily Pond (WLP) is a bootstrapped startup founded in 2016,
with a progressive, streamlined structure rooted in collaboration and
partnerships
We’re a distributed, international team of senior experts with diverse
experience across industries, committed to providing brand strategy,
creative design, content and technology solutions on demand
You and your brand are at the centre of everything we do — you
need custom solutions to your complex challenges, to help you
adapt to the fast-changing business environment and stay ahead
of the curve

3. WATER LILY POND IS
FRESH, COOL AND
COLLABORATIVE

4. WATER LILY POND IN LESS THAN 140 CHARACTERS

5. WE DO SIMPLE, EFFICIENTLY
BRAND PEOPLE

6. SIMPLICITY EFFICIENCY
Back to Basics
Simple & Smart Solutions
Streamlined Structure
Humble & Brand-Centric
Approach
Plain Partnership
Essential Transparency
Dynamic Agility
Lean & Custom Framework
Balanced Team Collaboration
Global Distribution
Only Senior Experts
High-End Solutions at
Reasonable Prices

7. ENJOY THE SIMPLICITY
& EFFICIENCY OF THE
PARTNERSHIP WITH
WATER LILY POND
AND LEAVE THE
UNDERLYING
COMPLEXITY
TO US

8. WATER LILY POND BY NUMBERS
hidden costs & low overheads
distributed
agile team
years of overall
industry work
experience our team
members have
global team
members working
from anywhere
countries where
our team members
are from
apps & tools we
use to collaborate
partners
500+
100%
50+
30+
20+
10+
0

9. YOUR AGENCY PARTNER CAN GO BEYOND VENDORSHIP
Borderless access to ideas, with
flexible speed of delivery
Brand-centric and challenge-driven
solutions, with nothing to push
Always-on support, available on
demand and on project basis
Personalised and strategic approach,
no matter what project type and size
Scalable team, complementing
your own resources
Close collaboration, with honest
sharing, listening and learning
Optimised performance and value,
with shared risks & rewards
Friendly environment, with no
rockstar egos and less stress

10. YOU NEED VERSATILE SOLUTIONS
TO YOUR COMPLEX CHALLENGES
Brand & Campaign Strategy
Digital & Mobile Strategy
Creative Design
Website Design
Web & Mobile App Design
Content Creation
Content Editing
Website Development
Web & Mobile App Development
Digital & Mobile Marketing
Video & Animation Development
VR & AR Development

11. OUR STREAMLINED STRUCTURE HELPS YOU ADAPT
flat hierarchy
verticalhierarchy
Traditional vertical company model
founder
consultants
experts
partners
Including top-to-bottom (pyramid), bottom-to-top (funnel) and
top-bottom-heavy (hourglass) company models
Our horizontal model

12. PARTNERSHIP WITH US MEANS MORE FREEDOM FOR YOU
Founder in the centre
Global team of consultants at the core
Pool of experts around the world
Small selection of supporting partners
We’re not bound by:
Industry type
Disciplines
Media channels
Skill sets
Resources
Thanks to our limitless and
borderless framework:

13. ENJOY 100% FLEXIBILITY WITH US
Global DistributionAgile Team Cloud Collaboration
& Remote Work
100%
50%
0%

14. OUR TEAM MEMBERS ARE CONNECTED
AROUND THE GLOBE TO SUPPORT YOU

15. Mate Kovacs, Founder
Mate has over 13 years of diverse industry experience
Solid advertising and integrated marketing
communications background, including substantial
healthcare and digital expertise
Worked at more than a dozen agencies, on big global
commercial brands and several blockbuster pharma
accounts.
…and many more

16. “Water Lily Pond’s framework
unlocks rare opportunities for brands.
By bringing unique combinations of people,
cultures and skill sets together, we can not only
come up with new perspectives in strategic
and creative ideation, but fully manage
and implement the custom solutions.”
Mate Kovacs, Founder

17. WHATEVER YOUR CHALLENGES, OUR PROCESS SUITS YOU
1. DISCUSS
Introduction & Initiation
2. DISCOVER
Learning & Planning
3. DESIGN
Onboarding & Kick-Off
6. DIGEST
Support, Evaluation & Analytics
5. DELIVER
Output, Payment & Hand-over
4. DEVELOP
Review, Implementation & Tracking
1
.DISCUSS 6. DIGEST
5.DELIVER
2.DISCOVER
3.DESIGN 4.DEVELOP

18. CHOOSE WATER LILY POND AS YOUR GLOBAL ADVERTISING
& MARKETING COMMUNICATIONS AGENCY PARTNER
Simple and efficient solutions to your complex challenges
Long-term partnership with on-demand support, no strings attached
Broad range of custom solutions, managed and delivered remotely
Multidisciplinary global team of best-in-class senior experts
Streamlined structure and agile process, integrable in your system
Reasonable pricing and shared risks/rewards