How to design for sustainability? Public recycling is a major issue in Dublin. This is a Service design projet by the NCAD M.A. Interaction Design students for Dublin City Council.
By understanding the meaning behind the recycle symbols, you’ll be better equipped to help reduce waste, limit your carbon footprint, and help the environment.
With this course you’ll learn:
• Why recycling matters
• What do the numbers inside the recycle symbol mean
• What gets recycled and what doesn’t
• Tips to make recycling fun for your family or workplace
• Want to recycle more? You can recycle these too
• FREE one page PDF that you can print out and post on your recycle bins as a reminder of what goes in and what doesn’t.
The group provided awareness and stressed the importance of local businesses’ doing their part in reducing their ecological footprint. The presentation shows some sustainability issues such as using plastic bags and overfishing and provided solutions to them. In addition, the presentation discussed the benefits of recycling.
This is a compilation of the research phase of a project on water sourcing done by a group of students in srishti school of art, design and technology.
Final group project for my Research & Development class. We were asked to address a systemic problem in the city by selecting an urban infrastructure we hoped to change. Our issue: New York's litter problem. Our focus: The garbage can. The goal was to design a solution that would result in a desired positive behavioral change: the conscious decision to dispose waste and/or recyclables appropriately from all pedestrians. Important skills required therefore included effective project management (allocating budgets and schedules; defining weekly deliverables and assigning individual responsibilities; etc.); and ethnographic research (conducting observations and interviews; applying theory to the real world; etc.). Though its content is based on our work as a team throughout the semester, this presentation was made by me specifically for my personal portfolio.
By understanding the meaning behind the recycle symbols, you’ll be better equipped to help reduce waste, limit your carbon footprint, and help the environment.
With this course you’ll learn:
• Why recycling matters
• What do the numbers inside the recycle symbol mean
• What gets recycled and what doesn’t
• Tips to make recycling fun for your family or workplace
• Want to recycle more? You can recycle these too
• FREE one page PDF that you can print out and post on your recycle bins as a reminder of what goes in and what doesn’t.
The group provided awareness and stressed the importance of local businesses’ doing their part in reducing their ecological footprint. The presentation shows some sustainability issues such as using plastic bags and overfishing and provided solutions to them. In addition, the presentation discussed the benefits of recycling.
This is a compilation of the research phase of a project on water sourcing done by a group of students in srishti school of art, design and technology.
Final group project for my Research & Development class. We were asked to address a systemic problem in the city by selecting an urban infrastructure we hoped to change. Our issue: New York's litter problem. Our focus: The garbage can. The goal was to design a solution that would result in a desired positive behavioral change: the conscious decision to dispose waste and/or recyclables appropriately from all pedestrians. Important skills required therefore included effective project management (allocating budgets and schedules; defining weekly deliverables and assigning individual responsibilities; etc.); and ethnographic research (conducting observations and interviews; applying theory to the real world; etc.). Though its content is based on our work as a team throughout the semester, this presentation was made by me specifically for my personal portfolio.
This presentation reveals an understanding of what changes, what role do they have on our lives and how it can be used in the construction of brand communication.
The University of North Georgia is systematically improving it's recycling practices through pilot projects in specific buildings. This summarizes a pilot project at the Health and Natural Science Building in 2016-2017.
Using Human Psychology to influence recycling and green habits (old version)Marcus Tay Guan Hock
Marcus Tay will share the NUS recycling experience where they employ the understanding of human tendancies to tackle recycling contamination - the first step of a series of improvements that results in a increase of recycling amount from about 80 tonnes a year previously to about 120 tonnes in just 7 months. He will go on to show how to employ the same strategies to attract viewership in emails to the entire school.
This is a presentation at GreenDrinks SIngapore at Jun 10
The presentation illustrates how the alternative food package "Green Your Cup" may solve most of the problems affecting the coffee industry today. Coated cups are impossible to recycle and present a number of disadvantages and hidden costs for environment and society.
Journal Entry Instructions You are required to read the .docxcroysierkathey
Journal Entry Instructions
You are required to read the attached articles and do a journal. The
objectives of doing the journals are to organize thoughts and think
critically. The journal entry on each article should consist of :
(a) Summary AND analysis of the content of the article (using bullet
points is fine).
(b) Critical thinking related to the article (e.g., criticism AND examples).
(c) One good question to raise in the class ( Prepare your own answer
for the class).
Please make sure you have ALL three sections for each journal entry (a,
b, and c). Each section should have a minimum of 220 words.
The Elusive Green Consumer
On the surface, there has seemingly never been a better time to launch a sustainable
offering. Consumers—particularly Millennials—increasingly say they want brands that
embrace purpose and sustainability. Indeed, one recent report revealed that certain
categories of products with sustainability claims showed twice the growth of their
traditional counterparts. Yet a frustrating paradox remains at the heart of green business:
Few consumers who report positive attitudes toward eco-friendly products and services
follow through with their wallets. In one recent survey 65% said they want to buy purpose-
driven brands that advocate sustainability, yet only about 26% actually do so.
People are influenced to install solar panels by near neighbors who have done so.
Narrowing this “intention-action gap” is important not just for meeting corporate
sustainability goals but also for the planet. Unilever estimates that almost 70% of its
greenhouse gas footprint depends on which products customers choose and whether they
use and dispose of them in a sustainable manner—for example, by conserving water and
energy while doing the laundry or recycling containers properly after use.
We have been studying how to encourage sustainable consumption for several years,
performing our own experiments and reviewing research in marketing, economics,
and psychology. The good news is that academics have learned a lot about how to align
consumers’ behaviors with their stated preferences. Much of the research has focused on
public interventions by policy makers—but the findings can be harnessed by any
organization that wishes to nudge consumers toward sustainable purchasing and behavior.
Synthesizing these insights, we have identified five actions for companies to consider: use
social influence, shape good habits, leverage the domino effect, decide whether to talk to the
heart or the brain,and favor experiences over ownership.
Use Social Influence
In 2010 the city of Calgary, Alberta, had a problem. It had recently rolled out a program
called grasscycling, which involves residents’ leaving grass clippings to naturally
decompose on a lawn after mowing, rather than bagging them to be taken to a landfill. The
city had created an informational campaign about the program that highlighte ...
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
Storytelling For The Web: Integrate Storytelling in your Design ProcessChiara Aliotta
In this slides I explain how I have used storytelling techniques to elevate websites and brands and create memorable user experiences. You can discover practical tips as I showcase the elements of good storytelling and its applied to some examples of diverse brands/projects..
Visual Style and Aesthetics: Basics of Visual Design
Visual Design for Enterprise Applications
Range of Visual Styles.
Mobile Interfaces:
Challenges and Opportunities of Mobile Design
Approach to Mobile Design
Patterns
PDF SubmissionDigital Marketing Institute in NoidaPoojaSaini954651
https://www.safalta.com/online-digital-marketing/advance-digital-marketing-training-in-noidaTop Digital Marketing Institute in Noida: Boost Your Career Fast
[3:29 am, 30/05/2024] +91 83818 43552: Safalta Digital Marketing Institute in Noida also provides advanced classes for individuals seeking to develop their expertise and skills in this field. These classes, led by industry experts with vast experience, focus on specific aspects of digital marketing such as advanced SEO strategies, sophisticated content creation techniques, and data-driven analytics.
EASY TUTORIAL OF HOW TO USE CAPCUT BY: FEBLESS HERNANEFebless Hernane
CapCut is an easy-to-use video editing app perfect for beginners. To start, download and open CapCut on your phone. Tap "New Project" and select the videos or photos you want to edit. You can trim clips by dragging the edges, add text by tapping "Text," and include music by selecting "Audio." Enhance your video with filters and effects from the "Effects" menu. When you're happy with your video, tap the export button to save and share it. CapCut makes video editing simple and fun for everyone!
Technoblade The Legacy of a Minecraft Legend.Techno Merch
Technoblade, born Alex on June 1, 1999, was a legendary Minecraft YouTuber known for his sharp wit and exceptional PvP skills. Starting his channel in 2013, he gained nearly 11 million subscribers. His private battle with metastatic sarcoma ended in June 2022, but his enduring legacy continues to inspire millions.
2. What Is The Issue?
Dublin City Council introduced street recycling bins in the past,
but the test failed due to high levels of cross-contamination.
Of 20 bags collected, only 1 bag contained high quality recyclable
material. (24 hour test)
3. How might we…
Help citizens to dispose of waste
/recycling in the correct street bin?
Can we design in good behaviour, and
design out the bad?
10. #1. From our sample, only 18% of users felt 100% confident that
they knew how to dispose of their waste correctly.
11. ”
“
I’m still a little unsure about the recycle bin. I regularly have to
Google it, even then I'm not 100% sure.
12. #2. If a recycling bag gets contaminated, the entire bag is
generally incinerated or sent to landfill.
The thoughtless acts of a few can ruin the good work of many.
13. #3. The most common form of recycling contamination is
coffee cups.
In Ireland alone, we dispose of 22,000 coffee cups every
hour.
Source: Recycling List Ireland (2018)
15. -Most people in Dublin think they’re helping the cause
when they place their coffee cup in the recycling bin.
-Even when we introduced a separate coffee cup stream
during our testing, some user’s still placed their coffee cup
in the recycling bin.
Awareness is key
16. -Many people complained about there not being enough
bins in the city.
Signage to bins is important.
17. - Waste is usually misplaced when the user has to stop &
think.
The user shouldn’t have to think during their
interaction with a street bin.
19. Testing Session #1: Christchurch Place
- Converted a D.C.C big belly bin
into our own recycling bin.
- Stuck campaign posters on
sides.
- Offered free coffee &
chocolates (i.e single use
wrapping) to passersby to
better understand users habits
& behaviours.
21. Insights
- Location of the bin determined its frequency of use & impacted
users behaviors
- We needed to test over multiple locations and multiple bins to
compare patterns of behaviours
- The bin tested at this stage was ambiguous looking and there
was no alternative option so clear labelling of each bin was
important so as to give the user a defined choice.
22. Testing Session #2: NCAD On-campus
- Created three different streams for
the on-campus test: general waste,
plastic/cans and coffee cups.
- Offered coffee in disposable cups
to fellow students in attempt to see
them interact with the bins.
24. Insights
- Even with a separate option for
coffee cups specifically, some
users still put their coffee cups
into the recycling.
- The word “recycling” caused
confusion with placement.
- Lack of distinct design for each bin
added to the confusion.
25. - People don’t think about it
when they throw something
away
- People don’t like garbage
- People don’t care where garbage
goes as long as it is not on the
ground
We need to work on before and
after they act.
💤
Insights
27. Why a Case Study?
- Street behaviors are impacted by spatial environment & time.
- During this design sprint, we focused on a case study to get relevant
results located close to coffee shops.
- The results of this case study can be replicated on other hot spots
for coffee cups consumption in Dublin.
28. Top 5 Hot Spots for coffee cups consumption (1/2)
📍 A/B Testing
29. Top 5 Hot Spots for coffee cups consumption (2/2)
31. A/B Testing: Why?
The test was to validate that:
1) Including the word “recycling” on our branding
would have a negative effect on coffee cup
placement
2) A lid with a cup-sized hole would be an efficient
affordance to encourage users into using the
right bin.
3) The signage helped users locating the bins.
32. A/B Testing: Key Insights
Early results indicated that:
1) “recycling” confused users
2) the cup-sized hole worked as an
efficient affordance
3) the signage helped raise awareness
on the existence of dedicated bins
for coffee cups
35. Awareness
-Need for signage that indicates
where the recycling bins are.
Acting as constant visual
reminders in the city.
-Map of the bins on Google Maps.
36. Awareness
- Visible bins
- Clear streams
- Consistency: one
quirky and fun tone.
People are most likely
to listen to things they
like (Robert CALDINI).
37. Interest
- Why shouldn’t people misplace
coffee cups in the recycling bins?
- Posters on the sides of the bins
and on bus shelters.
38. Interest
- Why shouldn’t people misplace
coffee cups in the recycling bins?
- Posters on the sides of the bins
and on bus shelters.
44. An Education Campaign
- Gamify a serious subject.
- Children will act as
ambassadors with their
parents.
45. Communication
Our informative posters provide evidence of the need for a
change of behavior. To trigger massive change of behavior,
we need an integrated communications campaign based on
emotions.
46. A Communication Campaign
● Positive tone: tackle a global
issue at a local scale to
avoid discouragement
● Consensus: others do it>>
people look to behaviors of
others to determine their
own