Final group project for my Research & Development class. We were asked to address a systemic problem in the city by selecting an urban infrastructure we hoped to change. Our issue: New York's litter problem. Our focus: The garbage can. The goal was to design a solution that would result in a desired positive behavioral change: the conscious decision to dispose waste and/or recyclables appropriately from all pedestrians. Important skills required therefore included effective project management (allocating budgets and schedules; defining weekly deliverables and assigning individual responsibilities; etc.); and ethnographic research (conducting observations and interviews; applying theory to the real world; etc.). Though its content is based on our work as a team throughout the semester, this presentation was made by me specifically for my personal portfolio.
The Phase 2 of the End-of-study project is focus on Design creativity and development.
During this phase, I produced leaflet, booklet and posters to explain my ideas.
1 - Green Escape
2 - In front of the door
What and why of placemaking and trends march 2015Placefocus
The presentation explains Placemaking and it's relationship to urban design. Proposes benefits to Council, the customer and the community and proposes trends and key observations.
The Phase 2 of the End-of-study project is focus on Design creativity and development.
During this phase, I produced leaflet, booklet and posters to explain my ideas.
1 - Green Escape
2 - In front of the door
What and why of placemaking and trends march 2015Placefocus
The presentation explains Placemaking and it's relationship to urban design. Proposes benefits to Council, the customer and the community and proposes trends and key observations.
FIXING the Neighbourhood: Investigations in Suburban Tokyo (Sketching for Usa...a-small-lab
Usable Cities; City Creative Climate; Sketching for Cities
People play with things and find new uses for them.
Messy and spontaneous, individually created, everyday expressions of the creativity of everyday people in all of its facets. A response to the environment, a reflection of society, culture, and
traditions. Change reconciles with the idea
of improvement, and people feel
joy, as opposed to mere pleasure.
Waste Separation: A Service Design NCAD ProjectJoanna Peel
How to design for sustainability? Public recycling is a major issue in Dublin. This is a Service design projet by the NCAD M.A. Interaction Design students for Dublin City Council.
From park bench to satellite: designing from the ground upegoodman
Talk for IDSA 2011, in New Orleans.
Often the most exciting opportunities are ones that we make for ourselves. By engaging with the people and places around us, we can reimagine the possibilities for social interaction in the everyday. Surveying diverse models for making and remaking urban green spaces, this talk will present tactics for working with cities, neighborhoods and communities to inspire, inform and instruct the design process from the ground up. Along the way we will explore the unique challenges that designers encounter when addressing urban issues as well as groups of individuals.
http://taxitaiongtho.com/chuyen-nha-lien-tinh-thue-xe-tai-lien-tinh/le bao
Dịch Vụ Chuyển Nhà Liên Tình, Chuyển Nhà Liên Tình, xe tải chuyển nhà liên tỉnh, chuyển nhà trọn gói liên tỉnh
http://taxitaiongtho.com/chuyen-nha-lien-tinh-thue-xe-tai-lien-tinh/
Presentation to the International Association for Public Participation (IAP2) North America Conference in Winnipeg on the design assistance progress, it's adapted models, and how it applies to a variety of community settings.
We are finally relaunching having talked to all existing local initiatives to make sure we work in harmony them and fill the gaps. Have a read, share your thoughts and get involved!
İn the scope of Urban projects at Erciyes University,Faculty of Architecture,Department of City and Regional planning,i benefited remarkably from Charles Montgomery Concept of HAPPY CİTY.
The concept has helped me plan for Alaçam Municipality(A Samsun district,a Black sea region in Turkey) 2019-2040 General land use plan(Urban project 311,1:5000 scale) and its İmplementation plan (411 urban project,1:1000 scale).
Frictions: Trade-offs Implementing Green ExhibitionsCarol Reif
California Association of Museums 2014 Conference presentation: California exhibition venues are exploring sustainable practices. What are the opportunities and the challenges? Includes Oregon Museum of Science and Industry's exhibitSEED rubric and sustainable exhibition practices by the Exploratorium and Oakland Museum of California.
Plastic Mountain is a participatory public artwork to raise awareness of the plastic issue
In September 2021, West Norwood will come together to create a temporary sculpture made of earth with embedded litter and a related mural to raise awareness of the problems of plastic pollution.
Are museums a dial that only goes to 5? Michael Edson
For Social Media Week, Washington, D.C., "Defining and measuring social media success in museums and arts organizations." http://socialmediaweek.org/blog/event/are-you-remarkable-defining-and-measuring-social-media-success-in-museums-and-arts-organizations/#.US4XyOtARCQ
The Next Big Thing Urbanism Workshop was an initiative to take previous design and community development efforts of Glass House Collective to the next level.
During a two-day intensive design workshop, over 100 workshop participants proposed ways to improve Glass Street while maintaining a realistic attitude about both big and small moves that, collectively, could begin to enhance the prospects for the neighborhood and its citizens.
Teams were asked to consider how improved urbanism could have a positive impact on various aspects of the neighborhood, including business viability, quality public spaces, access to services, improved housing options, increased public safety, and opportunities for the community to engage and contribute.
Designs needed to leverage the variety of assets that already exist in the community including physical places, existing businesses, individuals, organizations, previous accomplishments, and sections of the built environment.
What resulted were dozens of creative, realistic, and scalable urban revitalization tactics for improving residential, commercial, and public space within a 5 minute walk radius surrounding historic Glass Street, each contributing to the revitalization effort already underway. Designs specifically addressed implementation within 1 month, 1 year, 3 year time frames, prioritizing lighter, quicker, and cheaper techniques.
While not all the proposals generated will be implemented as designed, they will be the basis of successive small neighborhood workshops to explore specific concepts, projects, and implementation tactics reflecting the residential, commercial, and public space needs of the Glass Street community. Glass House Collective will work with the neighborhood to adapt designs, ultimately using a bunch of little things to create the next big thing on the street.
Using the lenses that Glass House Collective sees their work through, the Outcomes of The Next Big Thing Urbanism Workshop have been organized into three categories:
• Here Because We Love It Here, proposals focused on Creative Placemaking
• Bringing Life Back to Glass Street, proposals focused on Feet on the Streets
• The Next Big Thing, proposals focused on New Partnerships
Not all proposals developed during the workshop are included in this document; however, those that most closely meet the mission of Glass House Collective have been compiled and described in the pages that follow. The appendix lists all project proposals from each team.
FIXING the Neighbourhood: Investigations in Suburban Tokyo (Sketching for Usa...a-small-lab
Usable Cities; City Creative Climate; Sketching for Cities
People play with things and find new uses for them.
Messy and spontaneous, individually created, everyday expressions of the creativity of everyday people in all of its facets. A response to the environment, a reflection of society, culture, and
traditions. Change reconciles with the idea
of improvement, and people feel
joy, as opposed to mere pleasure.
Waste Separation: A Service Design NCAD ProjectJoanna Peel
How to design for sustainability? Public recycling is a major issue in Dublin. This is a Service design projet by the NCAD M.A. Interaction Design students for Dublin City Council.
From park bench to satellite: designing from the ground upegoodman
Talk for IDSA 2011, in New Orleans.
Often the most exciting opportunities are ones that we make for ourselves. By engaging with the people and places around us, we can reimagine the possibilities for social interaction in the everyday. Surveying diverse models for making and remaking urban green spaces, this talk will present tactics for working with cities, neighborhoods and communities to inspire, inform and instruct the design process from the ground up. Along the way we will explore the unique challenges that designers encounter when addressing urban issues as well as groups of individuals.
http://taxitaiongtho.com/chuyen-nha-lien-tinh-thue-xe-tai-lien-tinh/le bao
Dịch Vụ Chuyển Nhà Liên Tình, Chuyển Nhà Liên Tình, xe tải chuyển nhà liên tỉnh, chuyển nhà trọn gói liên tỉnh
http://taxitaiongtho.com/chuyen-nha-lien-tinh-thue-xe-tai-lien-tinh/
Presentation to the International Association for Public Participation (IAP2) North America Conference in Winnipeg on the design assistance progress, it's adapted models, and how it applies to a variety of community settings.
We are finally relaunching having talked to all existing local initiatives to make sure we work in harmony them and fill the gaps. Have a read, share your thoughts and get involved!
İn the scope of Urban projects at Erciyes University,Faculty of Architecture,Department of City and Regional planning,i benefited remarkably from Charles Montgomery Concept of HAPPY CİTY.
The concept has helped me plan for Alaçam Municipality(A Samsun district,a Black sea region in Turkey) 2019-2040 General land use plan(Urban project 311,1:5000 scale) and its İmplementation plan (411 urban project,1:1000 scale).
Frictions: Trade-offs Implementing Green ExhibitionsCarol Reif
California Association of Museums 2014 Conference presentation: California exhibition venues are exploring sustainable practices. What are the opportunities and the challenges? Includes Oregon Museum of Science and Industry's exhibitSEED rubric and sustainable exhibition practices by the Exploratorium and Oakland Museum of California.
Plastic Mountain is a participatory public artwork to raise awareness of the plastic issue
In September 2021, West Norwood will come together to create a temporary sculpture made of earth with embedded litter and a related mural to raise awareness of the problems of plastic pollution.
Are museums a dial that only goes to 5? Michael Edson
For Social Media Week, Washington, D.C., "Defining and measuring social media success in museums and arts organizations." http://socialmediaweek.org/blog/event/are-you-remarkable-defining-and-measuring-social-media-success-in-museums-and-arts-organizations/#.US4XyOtARCQ
The Next Big Thing Urbanism Workshop was an initiative to take previous design and community development efforts of Glass House Collective to the next level.
During a two-day intensive design workshop, over 100 workshop participants proposed ways to improve Glass Street while maintaining a realistic attitude about both big and small moves that, collectively, could begin to enhance the prospects for the neighborhood and its citizens.
Teams were asked to consider how improved urbanism could have a positive impact on various aspects of the neighborhood, including business viability, quality public spaces, access to services, improved housing options, increased public safety, and opportunities for the community to engage and contribute.
Designs needed to leverage the variety of assets that already exist in the community including physical places, existing businesses, individuals, organizations, previous accomplishments, and sections of the built environment.
What resulted were dozens of creative, realistic, and scalable urban revitalization tactics for improving residential, commercial, and public space within a 5 minute walk radius surrounding historic Glass Street, each contributing to the revitalization effort already underway. Designs specifically addressed implementation within 1 month, 1 year, 3 year time frames, prioritizing lighter, quicker, and cheaper techniques.
While not all the proposals generated will be implemented as designed, they will be the basis of successive small neighborhood workshops to explore specific concepts, projects, and implementation tactics reflecting the residential, commercial, and public space needs of the Glass Street community. Glass House Collective will work with the neighborhood to adapt designs, ultimately using a bunch of little things to create the next big thing on the street.
Using the lenses that Glass House Collective sees their work through, the Outcomes of The Next Big Thing Urbanism Workshop have been organized into three categories:
• Here Because We Love It Here, proposals focused on Creative Placemaking
• Bringing Life Back to Glass Street, proposals focused on Feet on the Streets
• The Next Big Thing, proposals focused on New Partnerships
Not all proposals developed during the workshop are included in this document; however, those that most closely meet the mission of Glass House Collective have been compiled and described in the pages that follow. The appendix lists all project proposals from each team.
Using BI to increase in-home sorting of food waste for collectionWarren Hatter
This single sheet (you may need to zoom in) tells the story of a project that led to a trial that showed an increase in the proportion of households sorting food waste for collection, by targeting communications only at the (approximately) 50% of households not currently doing so, despite the service having been available for eight years. The project was a collaboration between With The Grain and The Hunting Dynasty, commissioned by Bristol Waste.
Jean Paul Gaultier. Date completed: Spring 2011. Brief: 20th Century Fashion Designers - Presentation. In this two part assignment, we were asked to pick two fashion designers and create a Powerpoint on each. Presentations must tell their story - their biography, design aesthetic, achievements, etc. My second designer: Jean Paul Gaultier.
Mary McFadden. Date completed: Spring 2011. Brief: 20th Century Fashion Designers - Presentation. In this two part assignment, we were asked to pick two fashion designers and create a Powerpoint on each. Presentations must tell their story - their biography, design aesthetic, achievements, etc. My first designer: Mary McFadden.
When renowned global research agency Millward Brown compiled its BRANDZ Top 100 Most Valuable Global Brands 2012 report, the company summarized why many of today’s businesses either hoping to expand their international reach or join the global battleground for consumers are eyeing Brazil as a promising venture: “Expanding middle class drives brand growth.” The causes of this phenomenon certainly include economic ones – such as improving family fortunes, a rise in disposable income, and a growing economy to meet all the new demand - but just as important are mindset shifts, in terms of how Brazilians see themselves relative to each other, and to the rest of the world. Though "“everyone wants to dance with the new [Brazilian] middle class", such dramatic changes have transformed how businesses should go about doing so. For UNIQLO, a Japanese casual apparel brand who's already achieved great success in its home country and the United States, the numerous opportunities in Brazil can't be ignored, but they can't be tapped into by simply replicating previous campaigns. This presentation, one of the deliverables for my International Advertising & Promotions final project, proposes a marketing strategy the fast fashion retailer should follow in order to enter successfully into the BRIC nation.
Biomimicry: Innovation Inspired by NatureAnne Chen
"Biomimicry - Innovation Inspired by Nature." The Potential Application of Beehives on Capsule Hotels. Date completed: December 2013. Brief: Economics & Ethics in Sustainable Design - Final Project. For our final project, we were asked to select a chapter from Janine N. Benyus's book "Biomimicry: Innovation Inspired by Nature", summarize it, then relate it to a separate but related research study of our choosing. The chapter: "How Will We Harness Energy?" The study: "Study of Beehive and its potential 'biomimicry' application on Capsule Hotels in Tokyo, Japan" by Despoina Fragkou and Dr. Vicki Stevenson.
The presentation for our final project for my Information Visualization class. Small teams of students were assigned to real firm clients who were interested in better understanding a huge inventory of data they'd amassed. Our client: Third Wave Fashion. Our big question: What fashion-tech start-up traits (i.e. number of founders, gender of founders, geographic origins, etc) strongly affect how much funding it receives? Though the main deliverable was an interactive Tableau Dashboard, this presentation was also shared with TWF in order to show our design process and propose a new strategy based on our visualization's main insights.
A one-page Executive Briefing that was one of the deliverables required for my International Business final group project: "The Apparel Market of Saudi Arabia: An Untapped and Growing Opportunity for US Firms." Other deliverables included a presentation and a more in-depth Executive Briefing report.
An Executive Briefing report that was one of the deliverables required for my International Business final group project: "The Apparel Market of Saudi Arabia: An Untapped and Growing Opportunity for US Firms." Other deliverables included a presentation and an individually written one-page summary of the report.
The Apparel Market of Saudi Arabia: An Untapped and Growing Market for US Firms.
Presentation which accompanied the final project for my International Business class at Parsons: an "EXECUTIVE BRIEFING" that would convince Saks Fifth Avenue to expand into the Middle East.
For our final Analyzing Trends project, we were challenged to create a presentation deck that answers the question "What is the future of ___?", then build a strategy for a potential client in who has not yet dabbled in the industry based on key insights. My topic: Wearable technology. My client: Soul Cycle. The process involved first researching current trend forces shaping the world of wearables, then forecasting ones which may emerge in the future.
7 Alternatives to Bullet Points in PowerPointAlvis Oh
So you tried all the ways to beautify your bullet points on your pitch deck but it just got way uglier. These points are supposed to be memorable and leave a lasting impression on your audience. With these tips, you'll no longer have to spend so much time thinking how you should present your pointers.
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
You could be a professional graphic designer and still make mistakes. There is always the possibility of human error. On the other hand if you’re not a designer, the chances of making some common graphic design mistakes are even higher. Because you don’t know what you don’t know. That’s where this blog comes in. To make your job easier and help you create better designs, we have put together a list of common graphic design mistakes that you need to avoid.
Expert Accessory Dwelling Unit (ADU) Drafting ServicesResDraft
Whether you’re looking to create a guest house, a rental unit, or a private retreat, our experienced team will design a space that complements your existing home and maximizes your investment. We provide personalized, comprehensive expert accessory dwelling unit (ADU)drafting solutions tailored to your needs, ensuring a seamless process from concept to completion.
Dive into the innovative world of smart garages with our insightful presentation, "Exploring the Future of Smart Garages." This comprehensive guide covers the latest advancements in garage technology, including automated systems, smart security features, energy efficiency solutions, and seamless integration with smart home ecosystems. Learn how these technologies are transforming traditional garages into high-tech, efficient spaces that enhance convenience, safety, and sustainability.
Ideal for homeowners, tech enthusiasts, and industry professionals, this presentation provides valuable insights into the trends, benefits, and future developments in smart garage technology. Stay ahead of the curve with our expert analysis and practical tips on implementing smart garage solutions.
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
5. The Systemic Issue
• New Yorkers missing / ignoring cans.
• Results in accumulation of trash on streets.
• The spin-off of bad habits – litter begets litter...
An ugly blemish on
our urban landscape…
7. • ‘beautify’ cans’ surrounding area?
o Aesthetically pleasing (i.e. plant flowers) so people will be
reluctant to ‘dirty’ area by littering.
• redesign entire can?
o “Trash monsters” - drawing on people’s natural curiosities to
incentivize them to ‘get their trash in the can’.
• decorate cans?
o With visually appealing posters / flyers which educate people
about NYC’s litter problem.
• remove/cover cans completely?
o ‘Shock’ people to change their behavior by cans’ sudden
disappearance.
Early Solution Ideas
9. Possible Mappings
What we should base our design decisions on.
Geographical
Source: http://janeswalk.net/assets/uploads_docs/Walkability_Full_Report.pdf
Human/Cultural
How do people engage with their surroundings as
well as the objects (trash cans) within it?
10. Define approach.
Honing in on our project’s specifics by blueprinting
what will need to be done to achieve its goals.
11. Project Dimensions
• neighborhood
o Measured by: Demographics, geographical terrain.
• litter disposal patterns
o Measured by: Frequency that people “hit/miss” cans.
• litter accumulation
o Measured by: ‘Before & after’ tallies of trash which missed the can
(i.e. 2 pm observation start time’s litter amount vs. 7 pm observation
end time’s amount).
• time frame
o Measured by: When, how long, how often we observed area.
12. Methodologies
• surveys/interviews
o With doormen, postal workers, stoop sitters , etc. - people who know the area .
• observational research
o Witness our ‘population’ and behaviors to classify ‘norms’.
• time frame
o Longitudinal - in the sense that we are documenting accumulation of waste / disposal
patterns over ‘a period of time’.
o Do accumulation / patterns change within the hours of a day? within the days
of a week?
o Do accumulation / patterns change after we intervene?
13. Data Collection & Communication
• video cameras
• city reports
o NYPD: Surveillance
footage? Trends in litter
violations in their district?
o Garbage pickup schedules.
• infographics
o For inter-group reflection
and effective presentation
to future audience.
14. PHASE I:
Key Takeaways
Community Engagement: New Yorkers
Multi-Discipline Approach: Researchers / Designers
Working with the Existing System: Government / City Councils
This project will require community participation, especially during the initial
testing phase when our “trash monsters” are first introduced to the streets we’ve
determined to have the heaviest pedestrian footfall.
We acknowledge that some of our maps will be geographically-based, but just as
important are those which capture the dynamics between a street's living and
nonliving 'actors' (trash cans, streets, New Yorkers, etc.) We therefore open
the floor for an ongoing dialogue between designers and experts from other
disciplines (i.e. psychology).
Our project stems also from the idea that we can utilize both existing
materials (i.e. old trash cans) and existing tendencies (of the human
psychology, i.e. their natural inclination to be curious).
17. Tentative Semester Plan
Essential to project management: Getting organized and planning for the future.
Creating a detailed schedule (i.e. deadlines for weekly deliverables); assigning
individual responsibilities; listing materials we’d need, etc. – before doing
anything else.
18. A Project “Guidebook”
In case we got overwhelmed: Having a reference we
could always turn to. As NYC’s waste issue is a
systemic problem with numerous causes and
stakeholders involved, it was important to remember
to keep focused on our specific strategy on how to
address it.
OUR FINAL DESIGN SPACE
OUR PROJECT PROPOSAL
19. Staying in Constant Touch
How we ensured collaboration: Meeting physically and virtually. As student schedules always differ, one of the
biggest challenges we face when working in teams is making sure everyone contributes and that we can
combine our individual work together well in the end. Throughout the semester, we’d regularly share what we’d
each covered over Google Drive – this was pivotal to our project’s success.
20. Collect data.
Taking on the role of ethnographer – observing
and interviewing people, documenting everything via
photos, videos, and field notes.
22. Observations: Raw Data
Logging individual observations during
different times of the day, days of the
week, city cross sections, etc. Then
using bar charts to flesh out patterns
and correlations.
23. Surveys
Questionnaires were handed out to pedestrians, asking them to rank bin design
elements by level of importance in order for us to discern which features most strongly
impact waste disposal behaviors.
24. Analyze findings.
Curating the information amassed to separate the
useful from the impertinent. What insights can we
actually take action upon and harness in our
solution’s design?
25. What Could Be Influencing Their Behavior?
How people perceive and interact with trash cans – what we defined their
four main considerations to be based on observations, interviews, and survey results.
26. A MAKE-SHIFT LID TO FIT
OVER CITY BIN.
CONCEPT & NOTES
• Made from malleable recycled plastic materials.
Painted green to suit color of existing bin.
• Will take proper sourcing and tactical skill to
create.
ELEMENTS & GOALS
• Side slot to force conscious disposal.
• Litter-containing cover to prevent spill-over.
• Enclosure to limit unwanted contact with old
trash.
PLANTS TO ATTRACT ATTENTION +
ADD AESTHETIC VALUE.
CONCEPT & NOTES
• Three potted baby fir trees placed near the can
with signage that motivates proper waste
disposal..
• Will require sourcing / maintenance - increasing
costs.
• Possible confiscation by city or theft by
pedestrian.
ELEMENTS & GOALS
• Signage to at least engage pedestrian (i.e.
pausing to read it).
• Adding some green brings environmentalism to
pedestrian’s mind.
A LARGE, VIBRANT RECYCLING BIN.
CONCEPT & NOTES
• Placed near or combined in one “system” with
trash bin.
• Risk of trash being mixed with recyclables.
• Will require different pickup process and duties.
ELEMENTS & GOALS
• Signage and recognizable color to signify
separate purpose.
• Shared size, lid, design, etc. with trash bin.
Translating insights into
strategy…
Bin Design Elements
Based on data analysis, how we defined the
three most important changes our design
should include.
29. A Digital Mock-Up
Visualizing the outcome we’re going for first – especially important in planning out
what materials we’d need to purchase in order to effectively allocate our limited
budget among the team.
31. Excuse the Roughness
Our results reveal our obvious constraints.
There were three main reasons behind our design’s
raw appearance: (1) We did not want our
strategy to require the city to spend a lot of money
(i.e. producing entirely new cans); (2) we could
not remove existing cans to modify ourselves
(hence, any change had to be able to be done
quickly, on the spot, and easily removed); and
(3) our limited budget.
The three design elements – (1) the bin’s
opening; (2) its surrounding area; and (3) a
recycling option – were thus presented in what’s
probably their roughest form.
32. Whether they were too busy on the phone, in a rush to
get somewhere, or in the midst of conversation…
Unfortunately, most people barely seemed to notice any
change at all (or simply didn’t care!)
The
Reactions
33. But our design at least got
some people’s attention…
Left: A mother and her curious son seem
more fascinated by our Christmas tree;
Top: An old woman pauses briefly to
look at our modified can, but does not
otherwise interact with it.
34. And we even did
achieve some
…But would they have
stopped and behaved the
way we’d hoped if we
hadn’t introduced our
changes?
SUCCESS!
40. Overarching Goal:
Get people to make the right choice.
Throw trash in bin,
not on street.
Pick trash vs. recycling
bin appropriately.
First step is to GET THEIR ATTENTION.
Some CHANGE to
the bin.
But it can’t just be any change – it needs to be…
SUSTAINABLE
MOTIVATING
Cost-effective, mass produced. Capable of being
implemented and maintained throughout NYC.
Results in “right choice” all the time. Enough for busy
pedestrians to stop, think, decide, act.
41. PUTTING IT ALL TOGETHER:
THE KEY PROJECT TAKEAWAY
MAKE IT ALL ABOUT GIVING
A RECYCLING OPTION.